• Journal of the Korean Home Economics Association
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• v.29 no.1
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• pp.1-12
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• 1991

The purpose of this study was to identify external form and internal symbolism of oriental dress on the 20th century western fashion. Documentary studies and objective studies were done with descriptive, inductive and content analytic methods. In documentary research, concepts about culture, dress as a cultural sub-system, the from of dress, and the gender symbolism of dress were reviewed. In objective research, oriental fashion photographs in $\ulcorner$Vogue$\lrcorner$ during 1969-1989 were selected and analyzed, for the descriptions of samples, the form of dress, the perception of waist parts, the dressing manner. The synthetic results were as followes; 1. There were the geographical and national terms such as east, Orient, China, India, Japan, and so on in the descriptions of samples; and there were the costume terms such as herem, kimono, pyjama or pajama, sarong, and so on in the descriptions of samples. 2. The from of oriental dress on the 20th century western fashion was identified with draped type. This can be interpreted that in orient, there was no desire to reveal body figure through dress, therefore, for the long time, sustaining draped type of dress has been. 3. The perception of waist part in oriental dress on the 20th century western fashion was not made. So, it can be interpreted that in orient, there was no desire to distinguish both sexes through the emphasis of waist part in dress. 4. The dressing manners of oriental dress on the 20th century western fashion were wearing of trouser and layering mainly, symbolizing the confusion of gender distinction through dress.

• Cross-Cultural Studies
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• v.25
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• pp.337-362
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• 2011

This study focused on difference of the nation's concept between Ko un's Baekdusan and Lee uk's Gohyangsaramdul, Pungungi. These works are epics restructure nation's history. A epic's story provides framework of recognition to social members. An individual and community accept their story and then stories construct pesonal identity and community's identity. So we can say a epic configurates national identity by story nation history and nation territory. The nation's concept is understood steadfast and very pure as like a blood relationship in Korea. This is aspects of Korean nationalism. But the Nation is modern, social and historical concept. That is different from ethnic identity. This way throws open the door to analyze nation identity. Ko un's Baekdusan narrates permanence and sacralization of the nation for emphasizing the unification of North Korea and South Korea. Baekdusan expresses the social desire of Korea in the 1980s. In comparison, Lee uk's Gohyangsaramdul representate ambivalent attitude. One is a position as a settler and the other is a new master of Yanbian Korean Autonomous Prefecture. So Gohyangsaramdul narrates and remembers their motherland Chosun. But Pungungi exclude recognition of Chosun as motherland. This work's narration focuses on association with struggle of classes and anti-Japanese Movement during the Japanese colonial period. Because these events are able to unity Korean and Chines. Three works deal with same history and same background, but those show defferent recognition about the Nation. Because each society has different social desire and expect different future. The present desire and future prospect construct nation identity.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.544-561
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• 2020

Goldwork embroidery is the art of embroidery using metal threads. As well as being used as a decorative element of religious clothing, flags, performing costumes, uniforms, and badges, goldwork embroidery is also used in many current designer collections. Therefore, this study aimed to examine the techniques and materials of goldwork embroidery and the formative characteristics and socio-cultural values of goldwork embroidery from its beginning to the early 20th century. For this study, various embroidery works, costumes, museum portraits, and literature were analyzed. The results are as follows. First, the transition of goldwork embroidery was divided into 4 categories: The beginning of goldwork embroidery; the golden age of goldwork embroidery; the maturity of goldwork embroidery; and various goldwork embroidery (depending on the materials used, usage, and design features). The earliest extant example is the "Maaseik fragments" in Belgium dating from the late 8th to early 9th centuries. Until the 15th century, the Church was the most important patron of goldwork embroidery; however, after the 15th century, goldwork embroidery was produced on costumes. Second, the social-cultural values of goldwork embroidery (based on transition and formative features) were classified as expression of divinity, instrument of governance, desire to be approved, and tools of self-expression. Through this study, it is evident that there have been many advances in both technique and technology over time. Furthermore, patterns of usage and social-cultural values of goldwork embroidery have changed significantly.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.547-559
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• 2020

Social Networking Service (SNS) is a part of our daily lives, with their positive and negative impacts. This study investigates SNS fatigue in men and women of different cultural backgrounds as well as the relationship between SNS fatigue and the intentions to cease SNS activities. The study results show that during SNS activities, women are more concerned for their reputation; participants with East Asian cultural backgrounds experience burdens with respect to relationships, and participants with Western cultural backgrounds experience fatigue with respect to privacy concerns. No statistical significance was identified between SNS fatigue and the intentions to cease SNS activity; although people experienced fatigue, they did not desire to stop SNS use. This study reveals that culture and gender impacts SNS fatigue, and few people quit SNS despite the fatigue.

• Korean journal of communication and information
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• v.55
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• pp.100-118
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• 2011

The purpose of this study is to investigate the meaning of cultural practices of videogame audience with 'mod'. Videogame audience members are recognized as very active and interactive beings compared with other interpretive media audience members. Especially mod is one of the most dramatic cultural situation of videogame. It's very prominent properties are 'activity' and 'interactivity'. Videogame audience members, so called 'gamers' modify videogame software as their own sake and use it as their own intention. Modifying and playing with videogame, or 'modding' is very strong cultural program of gamer. Mod is one of avant-garde technology but its practice is not always radical. I observed practices of the members of Naver cafe 'Elderscroll' playing . They used mods of for their phallocentric desire. And they construct a hierarchical and top-dowon membership. So advanced technology and cultural media and text from it does not assure the same advanced contents.

• English & American cultural studies
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• v.17 no.1
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• pp.55-79
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• 2017

Ella Hepworth Dixon's The Story of a Modern Woman is a pioneering female writer?s important work which was not deeply studied yet very influential in new women literature and its cultural global impact. Although women had been often praised for their beauties specially by romantic poets but their self-realization and innate values were not widely recognized until new women writers advocated their desires and active roles in the society at the end of the $19^{th}$ century. The new women writers including Ella Dixon gained popularity with their professional skills as the journalists or the contributors to the journals which were suddenly popular and actively circulated among Victorian women. From the 1880s to 1920s, in contrast with the traditional images of wives as ?the angel in the house?, these women new women writers broke the yoke of subjugated womanhood and instead tried to freely express their independent spirits and demanded their roles in the society. Although they were criticized sometimes as "the daughter of a new guise" "a lady of restless sex" or "the wild women," new girls? perky images in new women fiction brought into the new cultural phenomenon which led to the ?flapper? girl in the 1920s. Ella Dixon?s protagonist Mary Erle, strikingly similar to author herself, was a representative new woman who displayed a wide range of new cultural perspectives from a feminist?s viewpoint, but her untimely desire in the capitalized society was not fully accomplished, just promising the potentiality of the female solidarity which might be achieved later by her feminist posterity.

• Cross-Cultural Studies
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• v.46
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• pp.1-20
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• 2017

This study tries to examine the emotion of the elite characters in Son Jangsoon's early novel, The Koreans. In this novel, most characters are found to have an envy feeling, except for two female characters, Heeyeon and Sue Han. Although the writer does not consciously explore the envy feeling here, she excellently represents the harmful effects of the envy feeling. In this novel, the envy feeling is related to the desire for success and its frustration. In 1960's, people had high expectation of improvement in their individual lives. The elite groups were more likely to have a successful life with good education. But in this novel, these elite people suffer from frustration of their desire and experience of the envy feeling. The impressive point in this novel is that not only females but also males are shown to have the envy feeling. Envious people have the tendency to compare themselves with people around them, to feel shame in an inferior position and to aspire for superiority. In these envious characters, the feeling of envy reveals their lack, their inferiority and it never provides them with the way to escape from their suffering situation. The writer suggests that the envy feeling can be overcome by pursuing other valuable things and focussing not on other people's desire but on their own desire.

• Archives of design research
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• v.20 no.3 s.71
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• pp.163-178
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• 2007

The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.12
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• pp.470-475
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• 2016

The purpose of this study is to propose the revitalization of the existing senior cultural activity centers as a new venue for the social and cultural activity of the baby-boom generation. Unlike the previous generation of seniors, the baby-boom generation (born in 1955-1963) has a strong desire to actively participate in various social activities, as well as working for their living. In order to meet their needs, it is proposed that the existing senior cultural activity centers be redesigned and transformed from an elderly welfare perspective. The data were collected using a structured questionnaire including questions on the socio-economic background, need for cultural activities, social activities, and job-training programs. The data collected from a total of 229 baby-boomers were used for the final analysis by cross-tabulation. The major findings are as follows: most of the baby-boom generation strongly agreed that they were very different from the previous elderly generation in terms of their education and social and economic environment. Therefore, a new system for the senior cultural activity centers which can integrate these various needs is suggested to encourage the baby-boomers to participate more actively, even after their retirement. Based on the research results, a new paradigm for the senior cultural activity centers is proposed in order to enhance their quality. The application and practice of our research results would be very important, because larger numbers of baby-boomers are gradually retiring from the workforce, and it is necessary to ensure their ongoing integration in society for the further development of society in general.

• Journal of Fashion Business
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• v.21 no.1
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• pp.12-31
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• 2017

Korean commercial-organized girl groups were remarkable in the late 1990's. However, by the late 2000's, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second generation girl groups had - slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second generation girl groups - were the bigger stars than first generation girl groups - because the members worked in many different fields. Therefore, the group members' images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.