• Title/Summary/Keyword: Cultural Center

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Design Directions of the Housing Cultural Center Based on Experiential Marketing Elements (체험 마케팅 요소를 활용한 주택문화관의 디자인 방향)

  • Kim, Jung-Yoon;Lee, Hyun-Soo;Lee, Ju-Hyun
    • Journal of the Korean housing association
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    • v.18 no.5
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    • pp.113-120
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    • 2007
  • The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

Conservation Treatment for Gilt-bronze Shoes Excavated from Ahndong tumulus, Gildu-ri, Goheung (고흥 길두리 안동고분 출토 금동식리의 과학적 보존)

  • Kwon, Hyuk-nam;Seo, Jung-eun;Lee, Jung-min;Ham, Chul-hee
    • 보존과학연구
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    • s.31
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    • pp.17-30
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    • 2010
  • There were excavated many relics about 200 pieces including gilt-bronze cap, gilt-bronze shoes, bronze mirror and armor, etc. in Ahndong tumulus, Gildu-ri, Goheung. The National Research Institute of Cultural Heritage was undertaking excavation of major damaged relics that were corroded by several environment and were destroyed by a lump of earth. Shoes are consolidated with soils in order to stop destroy during excavation. And these are relocated in order to treat for conservation. Before treatment, X-ray radiography and CT(Computed Tomography) are used in order to examine the original surface and the shape of shoes. As a result, we confirm the condition of shoes. If soils are removed, gilt-bronze shoes are crumbling into little pieces because gilt-bronze shoes are damaged by corrosion and deformation. So, shoes are consolidating with inner soils and are removing outer soils. Throughout conservation treatment, shoes recovered original form and inner soils are consolidated in order to keep the shape of shoes.

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A Study on Strategies Elements(4Cs) of Space Marketing Comparative Analysis for Housing Culture Center (주택문화관의 공간구성과 스페이스 마케팅 전략적 요소(4Cs)에 관한 비교 분석 연구)

  • Kim, Ji-Hye;Kong, Soon-Ku
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.208-216
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    • 2011
  • Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.

A Study on the Architectural Characteristics and Meaning of Wolfsburg Cultural Center (볼프스부르크 문화센터의 건축 특성과 의미에 관한 연구)

  • Chung, Tae-Yong
    • Korean Institute of Interior Design Journal
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    • v.20 no.2
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    • pp.47-54
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    • 2011
  • In Alvar Aalto's designs, important factors of complex building designs including Wolfsburg cultural center are that they insinuate how to develop each architectural type and how to combine them in a building. The humane and physical background studies, and wholistic and systematic approaches are adopted to fulfill research purposes. Comparison with other buildings are necessary to reveal true meaning of this building. The result of analysis show characteristics of Wolfsburg cultural center as follows; hybrid composition of mass and elevation, spatial effect using level difference and light, massing variation of roof, and creating space for various activities. Wolfsburg cultural center designed in late 1950s has greatly affected Aalto's later works through various architectural experiments because it is the first cultural complex project that combined various architectural types. Especially library in the cultural center has shown transitional characteristics to famous fan-type libraries of 1960s while maintained features about Viipuri library. Wolfsburg cultural center act as an another type which present new principles of clustering, massing and exterior design. Its true meaning lies in forming a humanizing place beyond spatial configuration.

A STUDY ON CULTURAL PRACTICES IN CONSTRUCTION CONTRACTING ORGANIZATIONS IN MALAYSIA

  • H. Abdul-Rahman;Wang Chen;Halimatun. Othman
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.169-178
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    • 2007
  • This paper has investigated the cultural practices influencing business performance and integrity in selected Malaysian contractors and has discussed culture related issues to improve the management of cultural capitals in the Malaysian construction industry. Issues of current enterprise culture and applicable cultural practices, leadership styles, enterprise axiology and integrity, cultural practices and loyalty, and identification of organizational culture are discussed during the semi-structured interviews and questionnaire survey. Conclusions has been drawn that the people oriented and task oriented management style have a similar quantity of supporters in Malaysian contractors. The integrity and profit are respectively identified as the enterprise axiology in the ethical and economic perspective. The monkey culture is considered as the most applicable type for the cultural practice and the current enterprise cultures applied in the Malaysian contractors are mostly positive to both the organizations and society.

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A System Theory Approach to Social Support for Multi-cultural Families with a Focus on Formal Support Systems (다문화가족의 사회적 지지에 대한 체계론적 접근 - 공적 지원체계를 중심으로 -)

  • Hong, Sung-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.19 no.1
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    • pp.23-47
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    • 2015
  • The purpose of this study was to investigate social workers' personal experiences providing social support to multi-cultural family in a multi-cultural family center. The data were collected through in-depth interviews with 14 social workers at the multi-cultural family center, and were analyzed using a phenomenological research method. The major findings were as follows : The social workers' personal experiences with and understanding of social support were classified as 4 categories : 'source of emotional support to the multi-cultural family', 'diverse and systematic educational support', 'excessive demands on material support', and 'daily life support and connection with community network'. The social workers recognized emotional and educational support as essential factors in providing social support to multi-cultural family. However, the social workers' perceptions of material support derived from negative personal experiences stemming from excessive demands and misunderstanding for material support. These results showed that social workers at the multi-cultural family center provided multi-cultural families with social support and that they interacted with community support system and multi-cultural families to increase their satisfaction.

A Study on the Space Composition of the Educational Cultural Center for Students (학생교육문화회관의 공간구성에 관한 연구)

  • Jeong, Gwan-Yeong;Lim, Jang-Lyul;Kim, Yong-Hwan
    • Journal of the Korean Institute of Educational Facilities
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    • v.12 no.5
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    • pp.25-34
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    • 2005
  • The Educational Cultural Center for Students is a new mixed-cultural space which made around 1997 for students' education of humanism and talent with the 7th revision of educational course. This Educational Cultural Center for Students is different to the existing one because the subject of the culture is students who make creation and performance by themselves while the former ones were for seeing, hearing and feeling things. There are seven Educational Cultural Center for Students all over the country and will be built more in the future. Comparing to the former Educational Cultural Centers for Students, functional rooms in the Educational Cultural Centers for Students are an outdoor performance room, a large performance room, a small performance room of performance facility, a gallery of display facility, a gymnasium, a swimming pool, a fitness room, a table-tennis room of physical facility, a library and a reading room of a book facility, and a group room, a computer room, a singing room, a billiard room, an art room, a musical room, a dancing room, a manner room, a playing room, a cultural lecture room and a seminar room of a interest-activity facility. The result of analyzing the usage frequency is that a performance room has the highest frequency and a display room, a musical room, a music appreciation room and a physical room follow the frequency order. But this frequency does not fit for all area. By place and social situations, the frequency and space organization may be changed.

A Study on the Design Concept for the Brand Identity Communication of the Housing Cultural Center (주택문화관에서 브랜드 아이덴티티 전달을 위한 디자인 방향 연구)

  • Park, Ji-Min;Yoon, Chung-Sook
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.203-208
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    • 2008
  • The purpose of this study was to propose the design concept for the brand identity communication of the housing cultural center. The case studies, case of two flagship stores and two housing cultural centers, were used in this study for analyzing each case‘s characteristics, brand identity components and design components. As the result of this study, there are differences between the flagship stores and housing cultural centers. The major differences are as follows. First, the flagship stores offer variety of experiences in the store so people can enjoy a lot of unexpected programs whereas the housing cultural centers do not have ones. Second, the flagship stores have dramatic facades so that people want to enter the space even though they do not need to buy anything. However, the housing cultural centers do not have any exciting elements in the facade even most of them are located in the downtown. Moreover, people can have a lot of visual and emotional experiences in the flagship stores from unique merchandising display, changeable wallpapers, movable walls, etc. In other words, designers who are in charge of housing cultural centers should consider carefully to design both interior and facade. Also, company should invest their efforts to make better housing cultural centers because they are the best way to express their own brand identity.

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Material Analysis and Conservation Treatment for Mother-of-Pearl Floor Mirror at Daejojeon Hall of Changdeokgung Palace, Korea

  • Park, Su Zin;Hwang, In Sun;Yoon, Eun young;Lee, Jang Jon;Song, Ji Ae
    • Journal of Conservation Science
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    • v.35 no.1
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    • pp.61-70
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    • 2019
  • In this study, a scientific survey on the material of the mother-of-pearl floor mirror was conducted and conservation treatment processes were introduced. The survey results showed that the mother-of-pearl floor mirror in Daejojeon Hall of Changdeokgung is made of Dalbergia spp., and repair work seems to be done later with shorea spp. FT-IR analysis results showed that the varnishing is similar to the spectrum of lacquer. The metal wheels and metal line decorations set with mother-of-pearl were found to be made of brass based on XRF analysis, and the ingredient ratio showed that these were made in modern times. Foreign materials were stuck on the surface of the mother-of-pearl floor mirror before conservation treatment, which was in a structurally unstable condition owing to some missing submaterials. Conservation treatment was conducted on the damaged area to restore the mirror to its original appearance by using the same species of wood determined from the data obtained through the scientific survey.

Conservation Treatment of the Historical Paper Documents Related to Chungmugong Yi, Sunsin (이 충무공 관련 고문헌에 대한 보존처리)

  • Park, so hyun;Shin, hyo young;Hong, soon chon;Cho, anna;Park, ji hee
    • 보존과학연구
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    • s.33
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    • pp.19-32
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    • 2012
  • Paper relics, which are made of natural ingredients, are more likely to be damaged by a compendium of complicated causes (e.g., physical, chemical, and biological causes) rather than by a sole cause. In December 2009, Culture Heritage Conservation Science Center discovered several damages in paper relics related to Chungmugong Yi Sunsin, and requested for conservation treatment from the Hyeonchungsa Shrine office. By conducting a comprehensive research to determine the damage level of each artifact, the center was able to establish a proper conservation method, and for two years after its completion of such research in 2010, it has been conducting treatment. This study suggests the proper ways to select adequate conservation treatment based on the type of paper relics - Documents and Books - through the case of artifacts related to Chungmugong Yi, Sunsin. Even though the conservation treatment on paper relics can suppress damaging speed and prevent another damages, it is impossible to stop aging process of relics. Therefore regular inspection is essential for prevent second damage.

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