• Title/Summary/Keyword: Cultivation Strategy

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Cultivation Marketing and Effect Measurement for Improving Sale and Retention of Additional Service Product of A Mobile Telephone Company (이동통신사의 부가서비스 상품 판매와 유지 증대를 위한 Cultivation 마케팅과 성과측정)

  • Chun, Heui-Ju
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.11-21
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    • 2009
  • In this paper, we proposed some valuable analysis results of cultivation campaign marketing in A mobile telephone company. The cultivation campaign marketing is a new outbound TM campaign strategy composed of 4 steps for new subscribers. During the analyses, attrition rate of A mobile company, outbound TM rejection rate, contact rate/call success rate and additional service attrition rate after subscription are measured as an effect of cultivation campaign. The results showed that there were no statistical significance in improving retention rate between customers experienced 4 step cultivation campaign and control group. However, the cultivation campaign had a better effect on improving response rate and success of selling additional service product of mobile company compared to general selling campaign. This is because cultivation campaign group had been taking care of from subscription time. It is suggested that cultivation campaign had better confined customers more likely to buy additional service to outbound TM for the sake of financial efficiency.

Analysis and Strategy of Economic Development Policy for SMEs in Indonesia

  • DAHLIAH, Dahliah;KURNIAWAN, Agus;PUTRA, Aditya Halim Perdana Kusuma
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.5
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    • pp.103-110
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    • 2020
  • This study analyzes the strategy of determining economic development planning on SME improvement in Indonesia. A qualitative approach was conducted through interview questionnaires with twenty respondents, including sixteen Regional Apparatus Work Unit, Fisheries and Marine Office lecturers, subdistrict heads, and development observers. The method used is Analytical Hierarchy Process (AHP). AHP prioritizes criteria and sub-criteria to increase economic growth, reduce poverty, and increase community participation, while indicating the sub-criteria to optimize resource potential, strengthen micro-economy, develop tourism potential, utilize fishery potential and cultivation, and improve institutional performance. The AHP weighting results based on competitiveness and regional development of Bantaeng Regency is the priority in policy-making for a solution. The research shows that the government strategy, based on the perception of the stakeholders, is: optimizing resources strategy with priority to maximize the resource-carrying capacity that includes agriculture and farm, tourism development potential strategy, self-reliance of community groups and coaching and management. Strategies to strengthen micro economy include: industrial control, SMEs, community cooperatives and infrastructure improvements, strategies to improve institutional performance work capacity and work ethic, and strategies to utilize fisheries and cultivation potential technological development, provision of processed industries of fishery products, and improvement of the quality of the environment.

Specialization Strategy for Regional Agriculture Based on the Relationship between Development on Specialized Crops and Impact of Climate Change -Focused on Orchard Crops- (특화작목과 기후변화 간 영향 분석을 통한 지역농업 활성화 전략 연구 -과수를 중심으로-)

  • Hwang, Jae-Hee;Kim, Hyun-Joong;Lee, Seong-Woo
    • Journal of Korean Society of Rural Planning
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    • v.18 no.3
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    • pp.149-164
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    • 2012
  • The purpose of the present study is to construct a rural development strategy from the nexus between spatial changes in specialized crops and suitable cultivation area of the crops. This paper pays particular attention to identify product life cycle of specialized crops in rural areas and estimate the impact of climate change on alterations in spatial distribution of the crops. In order to do so, first of all, this study applies multi-level model (Random coefficient model) to estimate the regional coefficient of five orchard crops. It utilizes the data 1995 to 2010 Korea Agricultural Census. Futhermore, it also adopts overlay analysis by ArcGIS to identify the development path of the crops and the relationship with climate change. Based on the results, it suggests a mechanism activating regional agriculture. The findings propose re-searching and relocating specialized regions of the crops. Especially, it proves each rural area can drive the new agricultural strategy to strengthen regional agriculture by estimating the relationship between development of specialized crops and suitable cultivation areas. For instance, shifting specialized crops in particular regions and enriching genetic or species varieties can be primary measures and it will contribute to improve the reliable base for income sources in the rural communities. This paper also offers specific policy implications regarding rural development plans in response to crops' life cycle and climate changes.

Control of Glucose Concentration in a Fed-Batch Cultivation of Scutellaria baicalensis G. Plant Cells a Self-Organizing Fuzzy Logic Controller

  • Choi, Jeong-Woo;Cho, Jin-Man;Kim, Young-Kee;Park, Soo-Yong;Kim, Ik-Hwan
    • Journal of Microbiology and Biotechnology
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    • v.11 no.5
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    • pp.739-748
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    • 2001
  • A self-organizing fuzzy logic controller using a genetic algorithm is described, which controlled the glucose concentration for the enhancement of flavonoid production in a fed-batch cultivation of Scutellaria baicalensis G. plant cells. The substrate feeding strategy in a fed-batch culture was to increase the flavonoid production by using the proposed kinetic model. For the two-stage culture, the substrate feeding strategy consisted of a first period with 28 g/I of glucose to promote cell growth, followed by a second period with 5 g/I of glucose to promote flavonoid production. A simple fuzzy logic controller and the self-organizing fuzzy logic controller using a genetic algorithm was constructed to control the glucose concentration in a fed-batch culture. The designed fuzzy logic controllers were applied to maintain the glucose concentration at given set-points of the two-stage culture in fed-batch cultivation. The experimental results showed that the self-organizing fuzzy logic controller improved the controller\`s performance, compared with that of the simple fuzzy logic controller. The specific production yield and productivity of flavonoids in the two-stage culture were higher than those in the batch culture.

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A Study on the Cultivation Strategies of Logistics Talent in China

  • Kim, Gi-Pyoung;Lee, Jae-Won
    • The Journal of Industrial Distribution & Business
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    • v.3 no.1
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    • pp.17-24
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    • 2012
  • The logistics industry is based on personnel, and without talented individuals, corporate success in impossible. Therefore, we should fully understand and research China's future in logistics along with the status of related personnel in the country, and seek to establish valid measures concerning our country's logistics personnel. In order for Korea's logistics industry to develop, we should also consider professional training of personnel and the establishment of training facilities. The training of logistics personnel can promote national competitiveness, and can contributetowards the national economy. Also, the production of competitive personnel can secure the healthy and secure development of the Chinese logistics industry. In conclusion, our companies should continue professional training for current and new employees, and through internal training and certifications, improve workers' capabilities and productivity, promoting the healthy development of the logistics industry.

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A Strategy on Rice Production of Korea under New round System in WTO (뉴라운드 대비 쌀 생산 기술 전략)

  • Park, Kwang-Ho
    • Journal of Practical Agriculture & Fisheries Research
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    • v.4 no.1
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    • pp.39-44
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    • 2002
  • This paper was studied on a strategy in rice production under New round system of WTO(World Trade Organization) in Korea. Under enactment of New round system in WTO rice will be opened at the world market and thus rice growers will compete with this marketing system. In this regard, rice industry in Korea would be "a theory of rice triangle" such as high quality, low cost, and environmental friendly system. High quality rice would be obtained through a cultivar, cultivation technology, and quality control(QC) to compete against oversea's dealer. Lower cost in rice production should be concentrated into rapid decrease in rural population and into introducing for young generation. Rice cultivation has been played major role in this peninsula in terms of a preservation of water resource, fresh air and prevention of soil erosion.

Cultivation of Nostoc flagelliforme on Solid Medium

  • Su Jianyu;Jia Shiru;Qiao Changsheng;Kim Jung-Gyu;Hong Wan-Hae;Cho Ki-An;Choi DuBok
    • Korean Journal of Environmental Biology
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    • v.23 no.2 s.58
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    • pp.135-140
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    • 2005
  • In order to construct an artificial cultivation of Nostoc flagelliforme on solid medium, we attempted to assess the viability of approaches, which utilized either BG-11 agar or sand medium using both sterile and non-sterile algal segments. In the trial in which the BG -11 agar medium was inoculated with the non-sterile algal segments, the algae exhibited the rapid growth in the initial 4 days of cultivation. However, after 4 days of cultivation, the growth rate of the algae slowed, and the algal growth was completely stopped by 7 days of cultivation. When the BG -11 medium was inoculated with the sterile algal segments, the algae exhibited the rapid growth for a longer period of 8 days, reaching a length of 24.9 mm. The growth rate during this period was measured to be $24.5\%$. After the 8 days of cultivation, the algal growth rate began to slow and had almost stopped by the 13 days of cultivation. On the other hand, when the sterile algal segments were inoculated onto a sand plate, the algal segments decomposed, reaching total decomposition after 11 days of cultivation. By way of contrast, the desiccation treatment samples continued to grow for 14 days of cultivation. After 14 days of cultivation, the algae achieved a length of 26.1 mm, with a growth rate of $30.6\%$. Our results indicate that periodic desiccation may constitute an effective strategy for the prevention of algal decomposition.

The phytohormone abscisic acid increases triacylglycerol content in the green microalga Chlorella saccharophila (Chlorophyta)

  • Contreras-Pool, Patricia Yolanda;Peraza-Echeverria, Santy;Ku-Gonzalez, Angela Francisca;Herrera-Valencia, Virginia Aurora
    • ALGAE
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    • v.31 no.3
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    • pp.267-276
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    • 2016
  • Microalgae are currently a very promising source of biomass and triacylglycerol (TAG) for biofuels. In a previous study, we identified Chlorella saccharophila as a suitable source of oil for biodiesel production because it showed high biomass and lipid content with an appropriate fatty acid methyl esters profile. To improve the TAG accumulation in C. saccharophila, in this study we evaluated the effect of abscisic acid (ABA) addition on cell concentration, lipid content and TAG production in this microalga. First, we evaluated the effects of four ABA concentrations (1, 4, 10, and 20 μM) added at the beginning of a single-stage cultivation strategy, and found that all concentrations tested significantly increased cell concentration and TAG content in C. saccharophila. We then evaluated the addition of 1 μM ABA during the second stage of a two-stage cultivation strategy and compared it with a nitrogen deficiency treatment (ND) and a combination of ND and ABA (ND + ABA). Although ABA alone significantly increased lipid and TAG contents compared with the control, ND showed significantly higher TAG content, and ND + ABA showed the highest TAG content. When comparing the results of both strategies, we found a superior response in terms of TAG accumulation with the addition of 1 μM ABA at the beginning of a single-stage cultivation system. This strategy is a simple and effective way to improve the TAG content in C. saccharophila and probably other microalgae as a feedstock for biodiesel production.

High-Level Production of Astaxanthin by Xanthophyllomyces dendrorhous Mutant JH1, Using Chemical and Light Induction

  • Kim Jeong-Hwan;Chang Hyo-Ihl
    • Journal of Microbiology and Biotechnology
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    • v.16 no.3
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    • pp.381-385
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    • 2006
  • The production of astaxanthin by Xanthophyllomyces dendrorhous mutant depended on the culture conditions. Therefore, a cultivation strategy, including effective chemical and light induction, for the high-level production of astaxanthin by X. dendrorhous mutant JH1 was explored. Effective chemicals such as ethanol, acetic acid, and hydrogen peroxide, which are known inducers or precursors of astaxanthin synthesis, were investigated for their increase of astaxanthin production. Each of 1.0% ethanol, 1.0% acetic acid, and 1.0% hydrogen peroxide increased the astaxanthin concentration to 49.77 mg/l, 46.33 mg/l, and 45.61 mg/l, respectively. Among these chemicals, 1.0% ethanol showed the best effect on increasing astaxanthin concentration after 48 h of cultivation. Under 1.0% ethanol feeding condition, high light intensity (2,400 lux) stimulated astaxanthin production to 59.67 mg/l, compared with that in the dark-grown cultivation.

Development and evaluation of a model for management of plant pests in organic cucumber cultivation

  • Ko, S.J.;Kang, B.R.;Kim, D.I.;Choi, D.S.;Kim, S.G.;Kim, H.K.;Kim, H.J.;Choi, K.J.;Kim, Y.C.
    • Korean Journal of Organic Agriculture
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    • v.19 no.spc
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    • pp.263-266
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    • 2011
  • Crop protection strategies in organic horticulture aim to prevent insect pest and plant disease problems through utilization of non-chemical based control means. In order to develop a model for management of plant diseases and insects in organic cucumber cultivation, we compared efficacies between chemical pesticide spraying system and biological control means in semi-forcing and retarding cucumber cultivation during 2005 and 2006. Conventional chemical spray program using various chemical pesticides was applied 5 - 10 days intervals, while two different non-chemical pesticide application programs using two formulated biopesticides Topseed$^{TM}$ and Q-fect$^{TM}$, Suncho$^{TM}$, and Sangsungje$^{TM}$ (biocontrol agents 1) and using egg-yolk and cooking oil(EYCO), Bordeaux mixture, Suncho$^{TM}$, and Sangsungje$^{TM}$ (biocontrol agents 2) were applied 5 - 7 days intervals during entire cucumber cultivation period. Efficacy of both biocontrol agents programs was effective to comparable to conventional chemical pesitice spray program to control plant diseases such as powdery mildew and downy mildew as well as insect pests such as aphids and thrips which are known as major threats in cucumber organic cultivation. In this study, we established and evaluated an effective and economic crop protection strategy using various biological resources can be used to control plant diseases and pests simultaneously in organic cucumber cultivation field.