1 |
Russel, KH. and J.S. Chen, An Empirical Study of the Relationship of IT Intensity
and Organizational Absorptive Capacity on CRM Performance, Journal of global inforrrntion managerrent, Vol.12, No.1, 2004, pp.1-17
DOI
|
2 |
Reinartz, W., J.S. Thomas, and V. Kumar Balancing Acquisition and Retention Resources to Maximize Customer Profitability, Journal of Marketing, Vol.69, 2005, pp.63-79
DOI
ScienceOn
|
3 |
Boos, D, On generalized score tests, The Arrerican Statistician, Vol.46(1992), pp.327-333
DOI
ScienceOn
|
4 |
Parvatiyar, A and J.N. Sheth, Conceptual Framework of Customer Relationship Management, Customer Relationship Management Emerging Concepts, Tools and Applications, New Delhi, India: Tata/McGraw-Hill, 2001, pp.3-25
|
5 |
Reichheld, F.F. and W.E. Sasser, Zero Defections : Quality comes to Services, Harvard Business Review, Vol.68, 1990, pp.105-111
DOI
|
6 |
김경무, 전희주, 이동통신사의 M고객센터 활용증대를 위한 데이터마이닝 활용, Journal of the Korean Data Analysis Society, Vol.10, No.1 (2008), pp.1229-2354
|
7 |
Berry, L.L., Relationship Marketing, Emerging Perspectives on Services Marketing, Berry, L.L., Shostack, and G.D. Upah (Eds.), Chicago, American Marketing Association, 1983, pp.25-28
|
8 |
SAS Institute, SAS/STAT 9.1. SAS User's Guide, SAS Institute Inc. 2003
|
9 |
'세계인의 명품' ... 단일수출품 '1위', 한국 휴대전화 20년', '한경비즈니스', 2008년 10월 20일, 672호
|
10 |
Liang. K Y. and Zeger, S.L., Logitudinal data analysis using geralized linear models, Biometrika, Vol.73(1986), pp.13-22
DOI
ScienceOn
|