• Title/Summary/Keyword: Cruise Tourism

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The Current State and Promotional Strategies for Ocean Cruise Tourism in Small and Medium-sized Ocean Cities, - Focused on Yeosu - (중소해양도시 크루즈관광 여건 및 활성화 방안: 여수시를 중심으로)

  • Choi, Changho;Lim, Youngtae
    • Journal of Korea Port Economic Association
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    • v.29 no.2
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    • pp.113-136
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    • 2013
  • The recent rapid increase of international ocean cruises calling at Korea has prompted the interests of central and local governments in promotion of cruise ship tour. Korea's cruise tour policies and facility improvement plans tend to be focused only on main ports of cities with high calls at cruise port, such as Busan, Incheon, and Jeju. However, small and medium-sized ocean cities which represent the coastal areas are also seeking to activate cruise ship tour and attract investment, and therefore they merit governmental support as well. This study looks at the current conditions of cruise tourism in small and medium-sized ocean cities and searches for the means to activate cruise tours. It suggests improvement policies for port services, transport accessibility, urban facilities and tour activity support, as well as expected roles of public and private sector. As a case study of Yeosu in Jeollanam-do, it analyzes the present state and discusses possible future activation programs, comparing small and medium-sized cities with cities with main ports. In order to be a port of call, steady exertions for improvement are required in all areas regarding cruise tourism whether it's main or local. Especially, since local ports in small and medium-sized ocean cities are relatively unlikely to be developed into home ports, policies and tourism programs should be established to support them in being chosen as ports of call.

Status and development policy of cruise industry in North-East Asia (동북아 크루즈산업의 현황과 발전방안)

  • Ha, Myung-Shin;Park, Geong-Hee
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.127-148
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    • 2007
  • Cruise industry in the world has been one of the most prosperous industries for the past 30 years and thus its effect is classified by both economic side incurred from its own tourism industry directly and indirectly, and another economic one from development of related-industries such as shipbuilding, heavy industries, and so on. Under these circumstances, it is evaluated that Korea will have good circumstances of activating the highly value-added cruise industries. In order to do it, this country will have to meet as follows: the significant investment in cruise infrastructure, the organization of North-East Asia cruise council, the building-up of cooperation between government and private, the improvement of cruise-related law and institution, the simplification of entry procedure for cruise tourists, the active development and public relation of cruise tourism industry, and so on.

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An Exploratory Study on the Developing Strategy of Korean Cruise Ports (우리나라 크루즈항별 발전방향에 대한 탐색적 연구)

  • Kim, Kitae
    • Journal of Korea Port Economic Association
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    • v.30 no.2
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    • pp.51-75
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    • 2014
  • Cruise industry is a continually growing high value industry despite of economic recession. As Chinese cruise tourists increase, the cruise industry in Northeast Asia has been attracting attention. Korean ports have constructed cruise terminals with vision of becoming a cruise home port. Asian leading cruise country, Singapore has cruise industry strategy linked with Singaporean tourism strategy. Based on the Singaporean cruise industry, several strategies for Korean cruise industry development are suggested. Analyzing the economic effect of cruise home port and call-port and Korean cruise industry environment shows that Busan port is fit for home port, Incheon port is fit for sub home port, and Jeju port is fit for call-port. Korean cruise ports are playing a role in call-port in Northeast Asia cruise market, an introduction of Korean cruise company and home port by the company are needed to develop the Korean cruise industry.

A Study on the Effect of Selection Attribute of Cruise Service on Tourism Satisfaction and Behavioral Intention (크루즈 서비스 선택속성이 관광만족과 행동의도에 미치는 영향에 관한 연구)

  • Pak, Myongsop;Kang, Yongjoon;Cho, Sungwoo
    • Journal of Korea Port Economic Association
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    • v.28 no.3
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    • pp.193-214
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    • 2012
  • The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.

Effect of Destination and Cruise Service Attributes on Customer Satisfaction (크루즈 기항지와 선사 서비스속성이 고객만족에 미치는 영향)

  • Han, Chul Hwan;Kwon, Jae Hyun
    • Journal of Korea Port Economic Association
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    • v.35 no.4
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    • pp.67-84
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    • 2019
  • In order to suggest ways to enhance service competitiveness in cruise and destination, this study developed a measure of cruise tour service and analyzed the impact and relative importance on customer satisfaction. Specifically, for the service quality analysis, based on the SERVPERF model, the specialty of the industry was reflected through the arguments of tourism and transport logistics, and the three factors of cruise service quality and destination service quality were derived and utilized as measurement tools. As an analysis method, factor and reliability analysis were conducted using data collected via a survey. Next, correlation analysis was conducted to analyze the relationship between variables and regression analysis was performed to check the impact of cruise tour service quality on customer satisfaction. The study found that both cruise service attributes and destination service attributes had a positive effect on customer satisfaction and that the relative importance of service attributes was identified. Accordingly, it was found that the service quality should be formed by reflecting arguments in the tourism and transport logistics sectors and that the service should be further improved and developed according to the importance of the service attributes so as to enhance cruise tour products.

Understanding the Food Hygiene of Cruise through the Big Data Analytics using the Web Crawling and Text Mining

  • Shuting, Tao;Kang, Byongnam;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.24 no.2
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    • pp.34-43
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    • 2018
  • The objective of this study was to acquire a general and text-based awareness and recognition of cruise food hygiene through big data analytics. For the purpose, this study collected data with conducting the keyword "food hygiene, cruise" on the web pages and news on Google, during October 1st, 2015 to October 1st, 2017 (two years). The data collection was processed by SCTM which is a data collecting and processing program and eventually, 899 kb, approximately 20,000 words were collected. For the data analysis, UCINET 6.0 packaged with visualization tool-Netdraw was utilized. As a result of the data analysis, the words such as jobs, news, showed the high frequency while the results of centrality (Freeman's degree centrality and Eigenvector centrality) and proximity indicated the distinct rank with the frequency. Meanwhile, as for the result of CONCOR analysis, 4 segmentations were created as "food hygiene group", "person group", "location related group" and "brand group". The diagnosis of this study for the food hygiene in cruise industry through big data is expected to provide instrumental implications both for academia research and empirical application.

Foreign Cruise Ship Passengers' Satisfaction with the Korean Port of Calls Focused on the Passengers Visiting Busan, Incheon, and Cheju Ports (외래 크루즈선 승객의 기항지 만족도 - 부산, 인천, 제주항 입항 크루즈선 승객을 중심으로 -)

  • Kwak, Dae-Young
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.389-397
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    • 2009
  • The objectives of this study are to analyze the effects of major factors influencing cruise ship passengers' satisfaction with a port of call on overall satisfaction with it and the differences in satisfaction with the domestic port of calls. To achieve these objectives, as a conceptual framework of the study, cruise tourism and tourist satisfaction were reviewed, and the empirical studies on cruise ship passengers's perceptions toward the Korean port of calls were conducted. According to the findings of this study, the following suggestions were presented to the local governments with the port of calls. The local governments are required to improve the food services provided around the port of call areas, and in addition, in case of Cheju, improvement of tourism information service which is verified as the most significant factor affecting passenger's overall satisfaction with the port of call is needed as well.

A Study on Re-Participation and Recommendation by Evaluation of Cruise Tour Attributes (크루즈(Cruise)참가속성 만족도에 따른 재 참가 및 참가추천의사에 관한 연구)

  • Kim, Do-Yeong;Kim, Maeng-Seon
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.17 no.1
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    • pp.69-84
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    • 2006
  • Recently, Cruise travel Industry becomes a major market in the SIT tour. this perspective, the primary purpose of this study was to investigate relationship between influencing factors of the Selection Attributes of Cruise Tour. This research aims to provide information to establish customer-oriented marketing strategies in developing by cruise tour. The current study examined related literature finding out the number of the factors to meet future users preference and expectations. Based on examined factors, the study investigated the same dimensions in Korea future cruise industry. The data collected outgoing tourists of travel service company. The Survey instrument consisted of asking respondents a number of questions regarding their intention, preferences, and expectations toward future cruise travel. The result of study showed that a certain number of factors were statistically significant on the future users cruise travel intention. It shows that there was significant difference related to the using purpose and the usage attitude. It can be conducted from the results that respondents expected a certain number of factors when the cruise travel launched in korea.

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Analytical Study on Home Port Conditions of Cruise Port in Jeju Area through Multi-purpose Variable Model -Through comparative analysis of main ports in Korea·China·Japan- (다목적 가변 모형을 통한 제주지역 크루즈항구의 모항여건 분석에 관한연구 -한·중·일 주요항만비교를 통한-)

  • Yang, Jeong-Cheol;Hwang, Kyung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.2
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    • pp.243-253
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    • 2017
  • This study aims to compare Jeju Island, Shanghai, and Yokohama cruise ports and to investigate the relative strengths and weaknesses of Jeju Island. This study conducted comparative evaluation of 8 factors [airport, berth, expenses, distance, access to town, shopping facilities, source market (background market), and tourism] through a cruise network analysis. Comparative evaluation results find that Jeju Island, which secured 2 berths (berthing capacity) by completion of the civil-military complex port, has ascendancy over Shanghai cruise port and will have ascendancy over Yokohama cruise port once construction of the new airport is completed. Therefore, it will qualify as the best cruise port in Northeast Asia in the future. Results obtained from the cruise network analysis provide insights for administrative policy. Study limitations include only eight factors are used for evaluating the cruise-ship harbor area and surrounding hinterlands, and thus cannot sufficiently evaluate the complex conditions of the sites. In the future, it is necessary to reexamine the evaluation factors of the cruise ship harbor in detail. Furthermore, future research will need to consider the economic effects of the cruise ship industry, and its relevance to related industries as a possible fusion or hybrid industry.

The Effects of Services at a Cruise Ship Port on Cruise Tourists' Satisfaction and Loyalty (크루즈 기항지의 서비스가 크루즈 관광객의 여행만족과 충성도에 미치는 영향)

  • Chung, Seung-Hoon;Yang, Sung-Soo
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.306-314
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    • 2014
  • It has been known that cruise tourism adds value in the local industry and its impacts on regional economy are tremendous. From this point of view, identifying services provided by a cruise ship port, cruise tourists' satisfaction, and their behavioral intentions are significant issues at cruse destinations. The main purpose of this study was to identify significant service factors at the cruise ship port that have an influence on cruise tourists' satisfaction and loyalty in Jeju Island. To achieve the study purpose, a structured survey questionnaire was developed on the basis of reviewing related literatures. The survey was conducted through personal interviews at the Jeju Cruise Ship Port. In total, 386 useable samples were collected during the period from September 11 to October 29, 2012. According to the factor analysis using 15 attributes related to services at a cruise ship port, three service factors were extracted: (1) infra-services, (2) shore excursion services, and (3) attributes affecting the selection of shore excursions. Regression analyses indicated that two service factors(shore excursion services and attributes affecting the selection of shore excursions) significantly influence cruise tourists' satisfaction and loyalty. Findings in this study may be insightful and useful information to marketers or managers at cruise ship ports.