• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.8
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• pp.2974-2992
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• 2021

Crowd-based outsourcing is an emerging trend in testing, which integrates advantages of crowd-based outsourcing in software testing. Open call format is used to accomplish various network tasks involving different types of testing levels and techniques at various places by software testers. Crowd-sourced software testing can lead to an improper testing process as if it does not allocate the right task to the right crowd with required skills and not choose the right crowd; it can lead to huge results, which become time-consuming and challenging crowd-source manager for the identification of improper one. The primary purpose of this research is to make crowd-based outsourced software testing more effective and reliable by relating association between the software tester, personality characteristic, and different levels of software testing, i.e., unit, integration, and system, in order to find appropriate personality characteristic for required testing level. This research has shown an observed experiment to determine which software testing level suits which personality characteristic tester in a crowd-based software testing environment. A total of 1000 software testers from different software houses and firms in Pakistan were registered to perform tasks at different software testing levels. The Myers-Briggs Type Indicator (MBTI) test is used to identify each tester's personality characteristic involved in this research study.

• Asia pacific journal of information systems
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• v.26 no.1
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• pp.109-123
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• 2016

The success of a crowd-funding project can be attributed to various reasons, among which, backer's (also known as 'investor', or 'funder') perception of project credibility may be a salient one. The purpose of this study is to investigate the extent to which perceived project credibility can affect a backer's investment decision. We examine the factors that could influence the building of perceived project credibility by testing the proposed research model using survey data. Analysis results indicate that perceived project credibility has a significantly positive effect on backer's investment intention. Furthermore, information quality and source credibility are two key determinants of perceived project credibility. This study contributes to crowd-funding literature by enriching the list of successful factors for fund-raising with project credibility. The study also has practical implications because it explains why and how a backer's perception of project credibility can be improved.

• Journal of the Korean Institute of Intelligent Systems
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• v.27 no.2
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• pp.150-156
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• 2017

In July, 2015, the Korean national assembly passed 'Act on Capital Markets and Financial Investments,' and therefore, it was expected that the crowd funding would be activated owing to a variety of fundraisings and investments. Hence, for the success of the crowd funding, this paper tried to identify the factors affecting the funding. In this study we analyzed the core variables of the Unified Theory of Acceptance and Use of Technology(UTAUT) and their perceived risks on the crowd funding participants' intentions as well as the mediating effects of the attitudes; the core variables of UTAUT were performance expectancy, perceived risk, facilitating conditions, social influence, and the like. As a result, it was found that such facilitating conditions as performance expectancy and social influence would affect crowd funding participants' intention positively, but that effort expectancy and perceived risk would not significantly affect their intention. On the other hand, as a result of testing the mediating effects of the attitudes, it was found that performance expectancy and social influence would have significant mediating effects on participants' intention.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.3
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• pp.177-182
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• 2024

In this paper, the purpose of this paper is to predict and prevent the risk of crowd concentration in advance for possible future crowd accidents based on the Itaewon crush accident in Korea on October 29, 2022. In the case of a single CCTV, the administrator can determine the current situation in real time, but since the screen cannot be seen throughout the day, objects are detected using YOLOv4, which learns images taken with CCTV angle, and safety accidents due to crowd concentration are prevented by notification when the number of clusters exceeds. The reason for using the YOLO v4 model is that it improves with higher accuracy and faster speed than the previous YOLO model, making object detection techniques easier. This service will go through the process of testing with CCTV image data registered on the AI-Hub site. Currently, CCTVs have increased exponentially in Korea, and if they are applied to actual CCTVs, it is expected that various accidents, including accidents caused by crowd concentration in the future, can be prevented.

• Journal of the Korea Society of Computer and Information
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• v.22 no.11
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• pp.49-55
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• 2017

Recently, for safety of people, there are proposed so many technologies which detect density of people at the specific place or space. The representative technology for crowd density estimation was using image analysis method from CCTV images. However, this method had a weakness which could not be used and which's accuracy was lower at the dark or smog space. Therefore, in this paper, to solve this problem, we proposed a user density estimation system at closed space using high frequency and smart device. The system send inaudible high frequencies to smart devices and it count the smart devices which detect the high frequencies on the space. We tested real-time user density with the proposed system and ten smart devices to evaluate performance. According to the testing results, we confirmed that the proposed system's accuracy was 95% and it was very useful. Thus, because the proposed system could estimate about user density at specific space exactly, it could be useful technology for safety of people and measurement of space use state at indoor space.

• Journal of the Korea Knowledge Information Technology Society
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• v.12 no.1
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• pp.69-78
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• 2017

KOIN (Korean medicine 人, http://www.koin.re.kr) is a Korean medicine knowledge portal developed for users who are interested in Korean medicine to share relevant information. The purpose of the present study is to seek methods for advancing the quality of the contents and services of KOIN to secure future users of the portal services before fully initiating the KOIN service. The crowd testing method was applied to test the functionality and usability of the current KOIN service, and domestic and international websites providing similar services were investigated and analyzed. About 150 errors were found in this functional testing procedure, but the identified functional problems were all corrected. An average score of 3.33 was calculated in the usability test, in which the reliability and the playfulness showed the highest and lowest score, respectively. We in this paper surveyed the 15 relevant websites with respect to KOIN in the traditional medicine and the modern medicine fields. The strengths and weaknesses of similar websites were analyzed to improve the KOIN services. In particular, it is shown that the evidence-based Korean medicine knowledge is KOIN's biggest strength. Users' needs and demand for the KOIN services will be continuously gathered to provide the Korean medicine knowledge services that the users require.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.135-145
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• 2019

The paper aims to investigate the factors of brand equity affecting the purchase intention of car buyers in Ho Chi Minh City. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) brand awareness, (2) self-expression value, (3) perceived quality, (4) brand psychology impacting on the brand loyalty and intention to buy cars of customers. The results show that all four factors are statistically significant for positive brand loyalty and purchase willing. The results showed that brand loyalty positively affects consumers' intention to buy cars. Among the factors included in the study, the brand psychology is a new factor which developed by experts in the context of Vietnam. This is the first study in Vietnam to quantify clearly the element of "crowd psychology" affecting the interests and habits of Vietnamese consumers. This explains why Vietnamese consumers prefer brands that are familiar in the market and some new cars with nice models and colors suitable for Vietnamese psychology.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.95-106
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• 2020

The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.