• 제목/요약/키워드: Crosstab

검색결과 56건 처리시간 0.023초

중국 시장 내 한국과 중국 여성복 정장의 맞음새 관련 소비자 만족도 비교 연구 - 북경에 거주하는 성인 여성을 중심으로 - (A Comparative Study on Consumers' Satisfaction Levels Relating to the Fit of Korean and Chinese Women's Suits in the Chinese Market - Focused on Adult Women Residing in the Beijing Area -)

  • 석혜정
    • 대한가정학회지
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    • 제44권6호
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    • pp.121-127
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    • 2006
  • The purpose of this study is to investigate the sin satisfaction and fitness of Chinese women for Korean-made women's suits. The study methodology was questionnaire survey and the subjects were randomly chosen, 20 to 49-year-old female shoppers at department stores in Beijing, China. The data analyses were performed with SPSS 12.0 through descriptive analysis, t-test, and crosstab analysis. The findings were as follows. Chinese women assessed both the fit satisfaction and fit suitability levels of Korean-made women's suits available in China to be higher than that of Chinese-made women's suits. Paticularly, in the tan of slacks showing the lowest suitability level among Chinese-made women's wear, Korean-made women's suits in China had outstandingly high suitability level. In the case of jackets, however, the Korean-made women's suits went through more fixings, on average, than Chinese-made women's suits. In addition, more fixings were done for enlargement than for contraction, which necessitated the measure changes.

새둥지화를 통한 청소년의 부모애착수준 타당화 연구 (The Validation of the Estimate Adolescents' Parents Attachment level by the Bird's Nest Drawings)

  • 김갑숙;전영숙
    • 한국생활과학회지
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    • 제17권6호
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    • pp.1065-1077
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    • 2008
  • The purpose of this study was to verify whether BND test was an appropriate tool for diagnosis of attachment security and to investigate difference of responsive Characteristics to the Bird's Nest Drawings according to parents attachment degree. The subjects in the study were 525 students, selected from senior high schools in D-city. The instruments used were parents attachment scale and Bird's Nest Drawings, and Discriminant analyses and crosstab analyses were used. The results were as follows. First, attachment indicators in the Bird's Nest Drawings discriminated according to group of parents attachment. Second, for male student, there was a significant difference placement nest, eggs, entire birds family, quality of line and tree picture according to attachment to father. For female student, there was a significant difference eggs, entire birds family, quality of line and tree picture according to attachment to father. For male student, there was a significant difference nest contents, placement nest, eggs, entire birds family, quality of line and tree picture according to attachment to mother. For female student, placement nest, space, nest size, eggs, entire birds family and quality of line according to attachment to mother.

청소년의 연예인 선호이미지와 모방행동 (Preference of Entertainer Image and Imitation Behavior on Adolescents)

  • 이수경;권수애
    • 한국생활과학회지
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    • 제18권2호
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    • pp.419-429
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    • 2009
  • The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.

프리틴(Preteen) 세대의 화장에 대한 태도 및 화장품 구매행동에 관한 연구 (A Study about Attitudes toward Make-up and Purchasing Behavior of Cosmetics of the Preteen Generation)

  • 이지연;구자명
    • 한국패션뷰티학회지
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    • 제5권2호
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    • pp.56-67
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    • 2007
  • This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

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남성복 정장 스타일 유형에 의해 세분된 소비자 집단간의 특성비교 -생활양식, 의복행동 및 외모를 중심으로- (Consumer Types Based on Style of Men's Business Suits and Their Relationship to Lifestyle, Clothing Behavior and Appearance)

  • 김영인
    • 한국의류학회지
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    • 제14권2호
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    • pp.137-151
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    • 1990
  • Changes in male roles and lifestyle in recent years have brought about an increased interest in appearance and apparel for men. The purpose of this study was to classify consumers into categories based on style of men's business suits and describe the resulting categories in terms of lifestyle, clothing behavior, appearance and demographic variables. Data were obtained from questionnaires completed by 513 consumers 20-69 years of age living in Seoul, and analyzed by factor analysis, multiple discriminant analysis, one-way ANOVA, CROSSTAB, and S-N-K test. Resulting categories of consumers were labeled as formal, semi-formal and casual. Descrip-tive profiles of the three categories were developed differently by 2 lifestyle factors (positive opinion leadership, social participation), 1 clothing factor (conformity), 2 appearance factors (conservative, energetic), and 2 demographic variables (age, marital status). The semi-formal type of man is significantly different from the two other types in his group activities that require social participation and opinion leadership. The formal type is significantly different from the two other types in his conformity in clothing and conservative appearance. The majority of formal and semi-formal types of men were 25-39 years of age and married, while the casual type was younger and unmarried.

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과학교사의 양성 . 임용 . 재교육에 대한 개선 방향 (The Ways to Improve the Training, Employment and Retraining of Science Teachers)

  • 이학동;손연아;노경임;송진웅
    • 한국과학교육학회지
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    • 제16권1호
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    • pp.103-120
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    • 1996
  • In this study, the ways to improve the processes of training, employing and retraining secondary science teachers were investigated by a survey method. Particularly, the following five aspects of the processes were questioned to three major groups of people relevant to school science. A total of 384 responses (from 156 university teachers, 168 secondary science teachers and 64 student teachers) were analyzed through the frequency-analysis and crosstab-analysis of SPSS/$PC^+$ programme. The results of this study can be summarized as follows: (1) middle-school science teachers and high-school science teachers are needed to be trained separately in different systems, (2) the proportions of the faculty members majoring science education and science studies in the departments for science education are needed to be increased, (3) the proportions of the courses related to science education and general sciences in university curriculum are need to be increased, (4) the period of teaching practice in schools during university time should be increased up to five or six weeks, (5) the proportions of science education and general sciences in the examination for science teachers' employment should be increased and the examination should have more subjective type questions, and (6) the programmes for retraining science teachers should have more contents on science education which are directly relevant to school science.

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환경친화적 의류제품에 대한 소비자의 특성 분석 (Analysis of Customer Characteristics on Environment-Friendly Clothing Products)

  • 최나영;김문숙
    • 복식문화연구
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    • 제7권1호
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    • pp.1-12
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    • 1999
  • Analysis of Customer Characteristics on Environment-Friendly Clothing Products The purpose of this study is to analyze the characteristics of the environment-friendly customers in Korean fashion market. The study is analyzed through questionary paper to the domestic female group of more than or equal to age of twenty living in Seoul. The collected questionary paper is analyzed with SPSS/PC/sub +/ program and the method of statistical analysis used for this study is frequency analysis, factor analysis, cluster analysis, t-test, and crosstab analysis. The result of analysis of the characteristics of the environment -friendly customers involves the following: Firstly, there were no significant difference in the demographic characteristics between the environment-friendly customer group and non-environment-friendly customers group. Secondly, environment-friendly customers had more environmental programs, had seen and heard more environmental program through current news from TV, newspapers, and magazines, and had more interest in recycling or separated collecting of garbage, and been doing better recycling or separated collecting. These serial processes of research, have the meaning in confirming that segmented market for environment-friendly customers exists in the domestic fashion market, and these will not only set up the basis of research on the market of environment-friendly fashion product but also be able to contribute to propose future direction of research.

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만성 요통환자의 수지요법 적용에 대한 효과 (The Effects of Koryo Hand-Acupuncture on the Patients with Chronic Low Back Pain)

  • 임난영;이여진
    • 대한간호학회지
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    • 제33권1호
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    • pp.79-86
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    • 2003
  • Purpose: The purpose of this study was to identify the effects of Koryo Hand-Acupuncture on health status(pain, trunk flexion, IADL, depression) of patients with chronic low back pain. Method: This study used a quasi experimental pre-test and post-test design. Data were collected from December 1st, 2000 to December 20th, 2001. 63 chronic low back pain patients(35 experimental group, 28 control group) admitted to the Back-School and consented to this study. The experimental group participated in treatment: Koryo Hand-Acupuncture and AB-Bong. Two groups was homogeneity. After 4 weeks the effects of treatment on the health status was measured between experimental and control group. Data were analyzed using SPSSWIN 10.0 with crosstab, t-test, and paired t-test. Result: In the experimental group, pain(t=4.85, p=.000) and IADL difficulty(t=2.05, p=.045) was significantly lower than those in the control group. It makes no difference trunk flexion(t=-1.60, p=.114) and depression(t=1.50, p=.138) between experimental and control group. Conclusion: These findings indicate that Koryo-Hand Acupuncture is an effective method for reducing pain and IADL difficulty in patients with chronic low back pain, and is considered as a independent nursing intervention for chronic low back pain.

소비자의 정보탐색 행동에 관한 연구 -가전제품 구매행동을 중심으로- (Information Search Factor of Consumer Behavior -In case of purchasing electric goods-)

  • 강미옥
    • 대한가정학회지
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    • 제30권1호
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    • pp.149-161
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    • 1992
  • The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

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케이블TV 홈쇼핑 시청자의 의복 구매행동 (Apparel Purchasing Behavior of Cable TV Home-Shopping Viewers)

  • 구양숙;김주영
    • 한국의류산업학회지
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    • 제1권3호
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    • pp.231-238
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    • 1999
  • The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

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