• 제목/요약/키워드: Cross Promotion

검색결과 514건 처리시간 0.032초

Perceived Relevance of Educative Information on Public (Skin) Health: A Cross-sectional Questionnaire Survey

  • Haluza, Daniela;Cervinka, Renate
    • Journal of Preventive Medicine and Public Health
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    • 제46권2호
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    • pp.82-88
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    • 2013
  • Objectives: Unprotected leisure time exposure to ultraviolet radiation from the sun or artificial tanning beds is the most important environmental risk factor for melanoma, a malignant skin cancer with increasing incidences over the past decades. The aim of the present study was to assess the impact of skin health information provided by several sources and different publishing issues on knowledge, risk perception, and sun protective behavior of sunbathers. Methods: A cross-sectional questionnaire survey was conducted among Austrian residents (n=563) spending leisure time outdoors in August 2010. Results: Print media, television, and family were perceived as the most relevant sources of information on skin health, whereas the source physician was only ranked as fourth important source. Compared to other sources, information provided by doctors positively influenced participants' knowledge on skin risk and sun protective behavior resulting in higher scores in the knowledge test (p=0.009), higher risk perception (p<0.001), and more sun protection (p<0.001). Regarding gender differences, internet was more often used by males as health information source, whereas females were more familiar with printed information material in general. Conclusions: The results of this survey put emphasis on the demand for information provided by medical professionals in order to attain effective, long-lasting promotion of photoprotective habits.

Risk Perceptions of Noncommunicable Diseases among Cambodian Adults: A Cross-Sectional Study

  • Bae, Sung-Heui;Hwang, Oknam;Jeong, Jieun;Yang, Youngran
    • 지역사회간호학회지
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    • 제33권2호
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    • pp.259-268
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    • 2022
  • Purpose: In Cambodia, noncommunicable diseases (NCDs) account for 64% of all deaths. A lack of risk perception of NCDs leads to poor measures of their prevention and management. This study aimed to investigate Cambodians' risk perceptions of NCDs based on the health belief model. Methods: A cross-sectional design was used, and using convenience sampling, participants included 200 Cambodians aged 40 years or older. A face-to-face administered structured questionnaire was used to assess demographic characteristics, health behaviors, and risk perceptions of NCDs. Results: Of the constructs of NCD risk perception, perceived severity (88.2%) and benefits (86.3%) were high, but relative to these, perceived cues to action (64.1%), barriers (63.5%), and self-efficacy (58.1%) were low. Conclusion: It is important to improve perceived self-efficacy in government health promotion, outreach, and improvement programs and to reduce perceived barriers through medical tests either by facility-based delivery or via outreach health services in Cambodia.

청소년의 인터넷 중독과 건강증진 생활양식 및 지각된 건강상태와의 연관성 (Association of Internet Addiction with Health Promotion Lifestyle Profile and Perceived Health Status in Adolescents)

  • 김정숙;천병철
    • Journal of Preventive Medicine and Public Health
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    • 제38권1호
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    • pp.53-60
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    • 2005
  • Objectives : To identify the relationship between the internet addiction of adolescents and their Health Promotion Lifestyle Profile and Perceived Health Status, and thereby to detect the impact of internet addiction on the health of adolescents, produce the basic information necessary to develop a prevention program for internet addiction and to plan for a health promotion program. Methods : This study was designed as a cross-sectional study, and the subjects were the second-grade students of three junior-high and three high schools located in the city of K in Kyung Gi Province. Out of 769 subjects, 764 completed the questionnaires (99.3%); 369 (48.3%) junior-high school students and 395 (51.7%) high school students. The questionnaires were composed of Young's Internet Addiction, Health Promotion Lifestyle Profile, Perceived Health Status, and general characteristics. We used t-test, ANOVA in means comparison between groups, X2-test in frequency analysis, and multiple regression analysis in multivariate analysis, using the SAS $8.1^{\circledR}$ program. Results : There was a statistically significant difference in Health Promotion Lifestyle Profile according to internet addiction status (severe addiction vs. other status, p<0.0001). The Perceived Health Status scores was lowest in the severe addiction group (p<0.001). There was also a significant negative correlation between internet addiction and Health Promotion Lifestyle Profile (p<0.0001). The results of multiple regression showed that Young's Addiction Score was significant for the subjects' Health Promotion Lifestyle Profile after controlling for other variables (p<0.0001). Conclusions : This study showed that the severe internet addiction group had the lowest score in Health Promotion Lifestyle Profile and Perceived Health Status, which suggests that the addiction could have a negative effect on the health status of adolescents.

여자 경찰 기동대원의 직무 스트레스, 건강증진행위와 삶의 질의 관련성 (Association of Job Stress and Health Promotion Behaviors with Quality of Life among Female Riot Police Officers)

  • 류기욱;최모나
    • 한국직업건강간호학회지
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    • 제28권4호
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    • pp.187-196
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    • 2019
  • Purpose: The purpose of this study was to investigate the association of job stress and health promotion behaviors with the quality of life in female riot police officers. Methods: A cross-sectional design was adopted, and a convenience sample of 182 female riot police officers from 5 Metropolitan Police Agencies in South Korea. All participants completed a self-administered survey questionnaire that assessed job stress, health promotion behavior, and quality of life in May 2018. The collected data were analyzed using t-test, analysis of variance, and correlation and multiple linear regression analyses, all of which were executed using SPSS/WIN 23.0 and STATA 13.0. Results: The level of job stress among participants was moderate, and the mean was 45.25 out of a maximum possible score of 100. The mean scores that emerged for health promotion behaviors and the quality of life were 2.62 (maximum=4) and 56.59 (maximum=100), respectively. Job stress (r=-.380, p<.001) and health promotion behaviors (r=.559, p<.001) were correlated with the quality of life. The statistically significant predictors of the quality of life were job stress (${\beta}=-.212$, p=.001) and health promotion behaviors (${\beta}=.417$, p<.001). Conclusion: The variables that were associated with the quality of life of female riot police officers were job stress and health promotion behaviors. Therefore, interventions that can enhance job stress management and health promotion behaviors are needed to improve the quality of life of female riot police officers.

A Study on Port Improvement with the Activation of Cross-Border E-Commerce: A Study of Pyeongtaek Port

  • Choi, Hyuk-Jun;Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Korea Trade
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    • 제23권7호
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    • pp.34-44
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    • 2019
  • Purpose - The purpose of this study is to present what the port of Pyeongtaek, the hub of Korean trade with China, should improve in the current situation, wherein the e-commerce trade volume between Korea and China is increasing due to the development of online technology. Design/methodology - In this study, through prior research and expert interviews on e-commerce and port activation between borders, we derived the main improvement factors for 1) Administration and Systems, 2) Facilities, 3) Transport, and 4) Manpower, and selected 12 detailed variables for the major improvement factors. To identify the relative importance of the major improvement factors, the Analytic Hierarchy Process (AHP) method was applied, and a survey was conducted among 15 related experts. Findings - As a result, among the 12 detailed variables, Composition of Association (0.267) was the first factor to be improved, followed by Incentive Support (0.143) and E-Commerce Cluster (0.131). Based on these analyses, the main implications of this study are, first, in the current situation where the cross-border e-commerce market is growing, Pyeongtaek Port needs to form a consultative body among the government, local governments, and related businesses in connection with cross-border e-commerce and develop various support policies for the e-commerce market. Second, it will have to be able to provide differentiated services from competing ports by establishing e-commerce market-oriented clusters. Originality/value - In existing related studies, various improvements were presented to revitalize trade in line with the growth of the cross-border e-commerce market. However, with regard to most cross-border e-commerce businesses, one-dimensional improvement measures, such as improvement of payment systems, improvement of customs clearance services, and promotion of human resources, are presented in a piecemeal manner. In other words, none of the studies have proposed the importance and priority of each measure in terms of both the forward-looking and efficient allocation of resources, which is the purpose of this study. Therefore, this study contributed politically, practically, and academically by presenting countermeasures for ports to revitalize cross-border e-commerce and presenting strategic priorities using quantitative analysis methods.

대안학교 고등학생의 구강건강증진행위에 관한 연구 (An Oral Health Promotion Behavior Model for Alternative High School Students)

  • 김영임
    • 치위생과학회지
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    • 제15권6호
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    • pp.807-814
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    • 2015
  • 이 연구는 횡단면 조사연구로 Pender (1996)의 건강증진모형에 관한 선행 문헌고찰을 통해 청소년의 구강건강증진행위를 설명, 예측하는 가설적 모형을 구성하고, 모형의 적합성과 제시된 가설을 PLS 구조방정식 모형 분석을 통하여 검증하여 다음과 같은 결론을 얻을 수 있었다. 대안학교 고등학생의 구강건강증진행위에 미치는 영향에서 지각된 유익성, 통제의 소재, 자기 효능감, 자아 존중감이 높을수록 구강건강증진행위가 높아지는 것으로 나타났다. 간접효과를 검정한 결과에서는 주관적 구강건강상태가 좋을수록, 과거 구강건강관련행위를 잘할수록 구강건강증진행위가 높아지는 것으로 나타났다. Pender의 건강증진모형을 이용하여 구성한 대안학교 청소년의 구강건강증진 예측모형은 구강건강증진행위를 설명하고 예측하는 데 유용한 것으로 판단되었다. 따라서 향후에는 구강건강증진 예측모형에 입각한 구강건강증진방안이 개발되어야 할 것이다.

건강증진 연구방법의 현황과 과제 : 한국건강증진재단 연구과제(2005-2011년)를 중심으로 (Current Status and Challenges of Research Methology for Health Promotion Research: Focusing on Research Funded by the Korea Health Promotion Foundation, 2005-2011)

  • 안지영;김광기;제갈정;문현정;차선경;정은하
    • 보건교육건강증진학회지
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    • 제30권5호
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    • pp.47-59
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    • 2013
  • Objectives: To investigate the current status and challenges of research methodology for health promotion research (HPR), this study analyzed HPR funded by the Korea Health Promotion Foundation (KHPF) from 2005 to 2011. Methods: All of the research reports funded by the KHPF for the period were included in this study. From the literature reviewed, a framework of this study was developed. Results: Quantitative research was 67.7%. The most common quantitative research design was cross-sectional survey (46.6%). Only 7.3% of quantitative research employed theoretical frameworks, and more than a half (53.4%) used primary data. For qualitative research (2.8%), most cases were conducted together with quantitative research. No qualitative research employed a philosophical underpinning. Only 7.0% of research received consent form, and 2.1% was approved by institutional review board. The results of this study indicate that there is a need to employ various research methods to study key concepts of HPR more in-depth. Efforts should be made to reduce statistical errors and also employ newly introduced statistical methods. Conclusions: Overall, a lack of scientific evidence from the HPR reports analyzed in this study was observed. Therefore, the KHPF and the academia should work together to solve the problems indicated from this study.

Rural Women's Awareness about Breast Cancer in Southeastern Iran: a Cross-Sectional Study

  • Balouchi, Abbas;Shahdadi, Hosien;AlKhasawneh, Esra;Abdollahimohammad, Abdolghani;Firouzkouhi, Mohammadreza;Sarani, Hamed;Gorgij, Afsaneh
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권4호
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    • pp.1875-1879
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    • 2016
  • Background: Breast cancer is the most common cancer among women worldwide. A very important factor in the timely treatment and prevention of progression is high breast cancer awareness. Rural women are at risk of latte stage breast cancer due to poor education and lack of access to medical facilities. Materials and Methods: This cross-sectional-descriptive study was conducted on 266 women (out of 300) aged over 18 in rural areas of Zabol, Southeastern Iran during July 2015 to October 2015. The data collection tool was a researcher-made questionnaire that measured participant knowledge of breast cancer in four aspects (general awareness, risk factors, mammography, and symptoms). SPSS 22 was used for statistical analysis. Results: Out of 266 participants, age information was available for 261. The age range was between 19 and 62, with a mean of $27{\pm}2.1years$. Most participants (154, 57.9%) had an average overall awareness of breast cancer. In the general awareness dimension, most participants (130, 48.9%) had poor scores. Most (166, 62.4%) also had average awareness about risk factors and many (137, 51.5%) had good awareness about mammography. Most participants did not know that changes in breast shape (232, 88.2%), dimpling of breast skin (192, 72.3%) and nipple discharge (183, 69.6%) are the main symptoms of breast cancer. ANOVA statistical analysis showed a significant relationship between awareness level and participant education and occupation (P<0.05). Conclusions: This study indicated average awareness of participants about breast cancer. Since rural women have lower levels of education, it is recommended that educational courses with contents about breast cancer, its risk factors, and symptoms be held for these women.

병원 홈페이지 콘텐츠 분석을 통한 홍보활성화방안 연구 (A Study on Public Relation Activation Plan through Hospital Homepage Contents Analysis)

  • 이진우;안상윤
    • 보건의료산업학회지
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    • 제6권3호
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    • pp.13-27
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    • 2012
  • This study aimed to identify the effects of contents, to find out the development approaches of promotion and contribute to increase the expectation on medical institutions and wills to use and improve the customer satisfaction on homepages of such medical institutions by analysis on the contents of hospital homepage. This research performed the frequency analysis, cross analysis, t-test correlation analysis, and multiple regression analysis and came to the conclusion. In accordance with the research results, since the university hospital homepages had more contents than the homepage of general hospitals and national and public hospitals, the university hospital homepage provided sufficient information to visitors and tried to satisfy the customers and activate the hospital promotion using the homepage contents. On the contrary, the homepage of general hospitals and national and public hospitals had insufficient contents and unique and differentiated contents were not sufficiently provided. On the basis of the results of this study, further study on the approaches to improve the contents of homepage of general hospitals and national and public hospitals will be of great help to activate the hospital promotion by increasing the average number of visitors and page views. Furthermore, it is required to make every endeavor for systematic management and operation and research on promotion using the homepage contents.

프로모션 매체로서의 Fashion Show에 관한 소비자와 주최자의 인식비교 (Comparision of Fashion Show Effectiveness Perception as a Tool of Sales Promotion between Consumers and Sponsors)

  • 구양숙;허진희
    • 한국의류산업학회지
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    • 제2권2호
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    • pp.159-168
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    • 2000
  • The purpose of this study was to identify and to compare the fashion show effectiveness between consumers and sponsors. The data were analyzed by using frequency, factor analysis, cross-tab, t-test and Kruskal Wallis with utilizing SPSS for Windows. The results of this study were as follow: 1. There was a favorable attitude towards fashion show itself but negative attitude towards possibility of purchasing clothes through fashion show. 2. Possibility of purchasing clothes through fashion show was very rare. Only 7.3% of consumers showed the experience of purchasing clothes through the show. 3. There were significant differences in the perception of watching fashion show purpose between consumers and sponsors. Consumers considered fashion show as more entertaining factor but sponsors considered show as more informative and sales promotion factor. 4. There was different recognition about purpose of having fashion show between consumers and sponsors. Sponsors utilized fashion show for the sales promotion medium but consumers recognized the fashion show as publicity for the company. 5. Sponsors showed more favorable attitude towards fashion show than consumers group.

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