• 미술이론과 현장
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• 제2호
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• pp.27-48
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• 2004

Robert Rauschenberg's artistic career has often been regarded as having reached its culmination when the artist won the first prize at the 1964 Venice Biennale. With this victory, Rauschenberg triumphantly entered the pantheon of all-American artists and firmly secured his position in the history of American art. On the other hand, despite the artist's ongoing new experiments in his art, the seemingly precocious ripeness in his career has led the critical discourses on Rauschenberg's art to the artist's early works, most of which were done in the mid-1950s and the 1960s. The crux of Rauschenberg criticism lies not only in focusing on the artist's 50's and 60's works, but also in its large dismissal of the significance of the imagery that the artist employed in his works. As art historians Roger Cranshaw and Adrian Lewis point out, the critical discourse of Rauschenberg either focuses on the formalist concerns on the picture plane, or relies on the "culturalist" interpretation of Rauschenberg's imagery which emphasizes the artist's "Americanness." Recently, a group of art historians centered around October has applied Charles Sanders Peirce's semiotics as art historical methodology and illuminated the indexical aspects of Rauschenberg's work. The semantic inquiry into Rauschenberg's imagery has also been launched by some art historians who seek the clues in the artist's personal context. The first half of this essay will examine the previous criticism on Rauschenberg's art and the other half will discuss the artist's 1955 work Rebus, which I think intersects various critical concerns of Rauschenberg's work, and yet defies the closure of discourses in one direction. The categories of signs in the semiotics of Charles Sanders Peirce and the discourse of Jean-Francois Lyotard will be used in discussing the meanings of Rebus, not to search for the semantic readings of the work, hut to make an analogy in terms of the paradoxical structures of both the work and the theory. The definitions of rebus is as follows: Rebus 1. a representation or words or syllables by pictures of object or by symbols whose names resemble the intended words or syllables in sound; also: a riddle made up wholly or in part of such pictures or symbols. 2. a badge that suggests the name of the person to whom it belongs. Webster's Third New International Dictionary of the English Language Unabridged. Since its creation in 1955, Robert Rauschenberg's Rebus has been one of the most intriguing works in the artist's oeuvre. This monumental 'combine' painting($6feet{\times}10feet$ 10.5 inches) consists of three panels covered with fabric, paper, newspaper, and printed reproductions. On top of these, oil paints, pencil and crayon drawings connect each section into a whole. The layout of the images is overall horizontal. Starting from a torn election poster, which is partially read as "THAT REPRE," on the far left side of the painting. Rebus leads us to proceed from the left to the right, the typical direction of reading in a Western context. Along with its seemingly proper title. Rebus, the painting has triggered many art historians to seek some semantic readings of it. These art historians painstakingly reconstruct the iconography based on the artist's interviews, (auto)biography, and artistic context of his works. The interpretation of Rebus varies from a 'image-by-image' collation with a word to a more general commentary on Rauschenberg's work overall, such as a work that "bridges between art and life." Despite the title's allusion to the legitimate purpose of the painting as a decoding of the imagery into sound, Rebus, I argue, actually hinders a reading of it. By reading through Peirce to Rauschenberg, I will delve into the subtle anxiety between words and images in their works. And on this basis, I suggest Rauschenberg's strategy in playing Rebus is to hide the meaning of the imagery rather than to disclose it.

• Asia pacific journal of information systems
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• 제18권2호
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• pp.15-40
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• 2008

With the explosive growth of the Internet, Internet shopping malls have become recognized as one of the major purchasing channels for consumers, as well as one of the competitive distribution channels for companies that allow them to contact with customers without intermediaries. It has motivated information systems(IS) researchers to examine the factors influencing consumer behavior and the purchase decision process in the context of Internet shopping malls. Despite the extensive research that has been conducted on the purchase decision process of consumers in online shopping malls, the results have demonstrated a need for further understanding of consumer behavior due to the unique features of virtual space and the characteristics of online consumers. Previous studies from marketing and consumer behavior domains have suggested that the concept of involvement plays an important role in explaining consumers' purchase behavior. Despite the critical role of involvement and the explosive growth of e-commerce, little research has examined the role of involvement in the Internet shopping mall context. With this motivation, this study has two research objectives. First, it introduces and tests an theoretical model capable of better explaining consumers' intention to purchase in the Internet shopping mall context. The proposed model extends and integrates existing models on purchase intention by incorporating purchase experience, innovativeness, and perceived self-control as the consumer factors, along with perceived risk, information provision, and perceived price as the Internet shopping mall factors. Second, this study examines how involvement differences may affect consumers' intention to purchase. For this purpose, two factors from involvement theory, involvement type and involvement level, are introduced into the research model as moderating variables. In order to test the proposed model, the overall approach employed was a field study using the structural equation model. We developed our data collection instrument by adopting existing validated questions wherever possible. All question items were measured with a seven-point, Likert-type scale, with anchors ranging from 'strongly disagree' to 'strongly agree.' Two IS researchers reviewed the instrument and checked its face validity. We collected empirical data for this study over a period of two weeks from subjects who had purchase experiences through Internet shopping malls. A total of 473 complete and valid responses were obtained. We carried out data analysis using a two-step methodology with AMOS 4.0. The first step in the data analysis was to establish the convergent and discriminant validity of the constructs. In the second step, we examined the structural model based on the cleansed measurement model. The empirical results partly support the proposed model and identify the moderating effect of involvement differences. Theoretical and practical implications of the study are discussed, along with its limitations.

• 철학연구
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• 제146권
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• pp.115-135
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• 2018

이 논문은 과학기술이 인간 삶의 편리함과 윤택함에 기여하기 보다는 오히려 인간을 억압하고 착취하는 수단으로 전락하는 문제를 다룬다. 이와 관련하여 필자는 노동가치론과 '기술가치론'의 상이한 주장들을 검토하면서 노동과 기술의 문제에 대해 고찰해보고자 한다. 또한 필자는 기술의 '자본주의적' 사용에 대한 마르크스의 비판적 관점을 적극 참고하면서, 특히 마르크스의 상대적 잉여가치 및 특별잉여가치 개념, 자본의 유기적 구성의 고도화에 관한 분석에 주목할 것이다. 그의 견해는 오늘날 기술의 발전이 노동자에 대한 통제 및 업무강도 강화, 고용불안 심화로 초래되는 문제를 설명하는 데 있어서 여전히 유효함을 확인받고 있다. 필자는 자본주도형 기술 개발의 한계를 성찰하는 것이 기술 그 자체의 본래적 이점을 제대로 활용하기 위해서 매우 중요한 일이라고 보며, 기술이 우리 생활에 '실질적인' 풍요로움과 안락함을 가져오도록 하는 데 중요한 몇 가지 사항들을 짚어보고자 한다. 이와 관련하여 핵심적인 것은 노동자를 착취하는 수단이 되지 않고 노동자의 이해관계와 대치되지 않는 기술의 사용가능성일 것이다. 이런 이유에서 필자는 기술의 자본주의적 사용 문제를 근본적으로 해결하는 것은 아니지만 그것의 극단적인 추구와는 다른 방향성을 나타내는 독일의 Industrie 4.0의 전개과정을 주목해볼 필요가 있다고 본다.

• 한국엔터테인먼트산업학회논문지
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• 제13권1호
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• pp.59-67
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• 2019

이 글은 브레히트의 게스투스가 영화에 어떻게 차용되고 변용되는가를 고찰하였다. 영화의 브레히트 차용에 따른 비판적 논의들을 살펴보았고, 구체적인 사례로 급진실험영화 및 할리우드영화에서 채택된 브레히트 연기의 양식을 고찰하였다. 덧붙여, 한국영화배우의 사례를 통해 브레히트 연기론의 적용 가능성을 모색하였다. 첫째, 영화의 브레히트 수용이 지나치게 형식적이고 기계적이라는 비판에도 불구하고, 영화이론과 실제는 브레히트 사상을 환기시키고 새롭게 반영한다. 브레히트 당대의 사회정치적 상황에 관계없이, 그의 게스투스는 영화연기에 적합하며 유용하다는 것이다. 브레히트의 사유는 영화의 몽타주와 컴퓨터특수효과와 같은 기술혁신으로 실현되었고, 무엇보다 배우의 사회적 태도는 관객 교육을 통한 대중화에 성공한 사례이다. 둘째, 퍼포먼스에 관한 브레히트 전략은 더 이상 낯설지 않으며, 모순에 찬일상과 예술의 경계를 넘어 대중영화의 즐거움으로 자리한다. 연기예술의 자연주의와 반자연주의가 의도는 다를지라도, 그 과정과 효과는 동일한 지점을 바라본다. 셋째, 브레히트 전략에 관한 대중적 이해의 시도로서 한국영화배우의 사례를 통해, 국내 배우론 및 연기론에 관한 정체성 탐색의 가능성을 확인할 수 있었다.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권2호
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• pp.203-234
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• 2013

본 연구는 한국인의 일상생활에서 널리 사용되는 자존심의 개념을 명확히 하기 위해 수행되었다. 기존 논문들에서 자존심은 자존감(self-esteem)과 혼용되어 사용되는 경우가 대부분이었는데, 본 연구 결과 자존심에 대한 한국인의 표상 및 개념, 자존감과 구분되는 차이점들을 발견하였다. 일상적 문헌과 글짓기 분석을 통해 자존심의 문화적 의미와 사회적 표상을 알아본 결과 한국인에게 있어 자존심이란 인간이라면 반드시 가져야 하는 필요조건이자 평소에는 흠이 없고 반듯하게 유지되어 잘 인식되지 않는 개념으로, 자존심이 유지되지 못할 상황이 발생할 경우에야 비로소 자신의 자존심을 인식하며 자존심은 상하는 것, 지켜야 하는 것, 버릴 수 있는 것이라는 표상을 지니고 있었다. 또한, 자존심 경험에 대한 구조를 분석하기 위해 개방형 설문과 반구조화 면접을 실시하고 수집된 자료를 근거이론 절차에 따라 분석하였다. 그 결과 자존심은 자기 가치를 손상 받았을 때 발생하며 특히 자존심을 상하게 하는 상대방과의 관계가 중요한 요인이었으며, 자존심 경험은 부정적인 감정이라는 현상으로 나타났다. 특히, 자존심을 경험하면 사람들은 이로 인한 부정적인 감정을 해결하기 위해 개인적인 전략을 사용하며 자존심을 회복하기 위한 노력을 기울이는 일련의 과정을 거치게 되는데, 그 결과 세 가지의 자존심 상함에 대한 대처 유형이 발견되었다. 또한 연구 결과를 토대로 자존심과 자존감의 차이를 규명하였는데, 자존심은 평소에 인지하고 있는 자기개념이 아니라, 사건이나 계기에 의해 경험하게 되는 자기인식으로 상황에 크게 영향을 받지 않고 일정한 수준을 유지하는 자존감과 구별되는 개념이라 할 수 있고, 자신의 가치를 스스로 평가하는 자존감과 달리 자존심은 타인의 관점에서 평가되는 자신의 가치감이라 할 수 있다. 본 연구는 자존심이 한국인이 살아가는 삶의 맥락 속에 존재하며 그 만의 독특한 인식 체계 및 경험구조를 갖는 문화적 개념임을 밝혀낸 것에 그 의의가 있으며 본 연구의 제한점과 추후 연구과제에 대해 논의하였다.

• 미술이론과 현장
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• 제16호
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• pp.225-256
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• 2013

As the great catastrophe in the modern and contemporary history of China, the Cultural Revolution(CR) is an object, which must have sutured the past of darkness. At the same time it is a continuous event and also a scar of memory. In other words, for history is "a dialog between the past and the reality"(E.H.Kar), CR intervenes in the reality and, on the contrary, the reality recomposes CR. From this point of view, CR is a historical event, which so far is not ended, and it is an object of memory, which is still being composed at the moment. As the saying: "Poetry is greater than history"(Aristoteles), artistic works more intensively reflect the past. The works related to CR can not be an exception. And CR is endlessly exposed in the contemporary Chinese fine arts and the works of the contemporary Chinese artists-Wang Guangyi, Yue Minjun, Zhang Xiaogang and others are proved to be those who suffer from the trauma of CR and who feel no liberty from CR. For example, CR probably is a symbol showing the "identity" of the Chinese artists. And the diversity of the symbol is the experience and pattern of the dialog between artistic works and CR (i.e., intervention in reality). For example, with withering of grand-narrative and appearance of micro-narrative, the CR critical works of Guan Zhoudao were the root of the Chinese fine arts in the late 70s and early 80s. In the contemporary cultural situation, the literary works about CR actively analyzed the history (CR) from the personal point of views and explained in the way of monolog and micro-method led the 1990s' works. In this way they tried to recompose the history "randomly", like looking at reality with their own eyes. In this process, CR is continuously exposing new features and the real facts are appearing before us as unfamiliar phenomena. This is a way of combination and "reappearance" of contemporary arts and reality. In conclusion, the purpose of this article is to make it possible to see a section of the contemporary Chinese fine arts through the study of the icon image of CR and to analyze the way of fine arts recomposing the history and the intervening in the reality. In this sense, the author has entitled the article "Icon and Form". It means how to reshape (the present) the typically formed icon of the CR (the past).

• 한국의학물리학회지:의학물리
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• 제15권2호
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• pp.100-104
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• 2004

선량 측정기의 공간적인 반응특성 때문에 나타나는 detector의 크기효과는 임상적인 선량측정을 부정확하게 만드는 중요한 원인이기에 많은 연구의 대상이 되어왔다. 관례적으로 detector response kernel은 detector 자체의 크기가 측정한 방사선의 선량분포에 대해 미친 영향에 대한 정보를 포함하고 있다. 이 kernel에 대해 다양한 수학적 모델들이 제안되었고 실험적으로 이론적으로 연구되어왔다. 이 논문은 convolution이론과 Monte Carlo simulation만을 이용하여 detector의 kernel을 결정하는 방법을 제시한다. 이 수치해석적인 방법을 사용하여 물 phantom에 잠긴 Farmer형 ion chamber의 detector response kernel을 계산하였다. 계산된 kernel은 기존의 parabolic 모델의 특성과 Gaussian 모델의 특성을 동시에 나타내고 있다. 이 kernel과 deconvolution 방법을 사용하여 측정된 6MV, 10${\times}$10 $\textrm{cm}^2$, 0.5${\times}$10 $\textrm{cm}^2$ 광자선으로부터 크기효과를 제거하였다. 크기효과가 제거된 방사선의 선량분포는 꼬리부분을 제외하고는 film이나 pin-point ion chamber에 의해 측정된 결과와 유사한 선량분포를 나타냈다.

• 동의생리병리학회지
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• 제17권1호
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• pp.1-24
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• 2003

This study was done to compile 104 experimental theses which are related to the antitumor and immuno-activating therapies between February 1990 through February 2002. Master's and doctoral theses were dassified by schools, degrees, materials, effects, experimental methods of antitumor and immunoactivity, and results. The following results were obtained from this study : 1. Classifying the theses by the school, 34.6% were presented by Daejeon University, 29.8% by Kyung-hee University and 11.5% by Won-kwang University. Of all theses, 51.0% were aimed for the doctoral degree and 43.3% were for the master's degree. All of three universities have their own cancer centers. 2. Classifying the theses by herb materials, complex prescription accounted for 60.3%, single herb accounted for 24.8% and herbal acupuncture accounted for 14.2%. Considering the key principles of the traditional medicine, complex prescription was much more thoroughly studied than single herb prescription. The results showed that the complex prescription had both antitumor activity and immuno-activating activity, which might reflects on multi-activation mechanisms by complex components. 3. Classifying the theses by the efficacy of herbs examined, in single herb, invigorating spleen and supplementing was 35.5%, expelling toxin and cooling was 29.0%, activating blood flow and removing blood stasis was 12.9%. In herbal acupuncture, invigorating spleen and supplementing was 52.9%, expelling toxin and cooling was 29.4%. In complex prescription, pathogen-free status was 41.9%, strengthening healthy qi to eliminate pathogen was 35.5%, strengthening healthy qi was 22.6%. It is presumed that the antitumor and immunoactivating therapy based on syndrome differentiation is the best way to develop oriental oncology. 4. Classifying the theses by antitumor experiments, cytotoxic effect was 48.1 %, survival time was 48.1 % and change of tumor size was 42.3%. Survival rate was not necessarily correlated with cytotoxicity. These data reflect the characteristic, wholistic nature of the oriental medicine which is based on BRM (biological response modifier). 5. Classifying the theses by immunoactivating experiments, hemolysin titer was 51.0%, hemagglutinin titer was 46.2% and NK cell's activity was 44.2%. In the future studies, an effort to elucidate specific molecular and cellular mechanisms of cytokine production in the body would be crucial. 6. Classifying the theses according to the data in terms of antitumor activity, 50% was evaluated good, 24.0% was excellent, and 15.5% have no effect. In an evaluation of immuno-activating activity, 35.9% was excellent and 18.0% showed a little effect. The index point, as described here, may helps to use experimental data for clinical trials. Changes in index points by varying dosage implicate the importance of oriental medical theory for prescription. 7. In 167 materials, IIP (immunoactivating index point, mean : 3.12±0.07) was significantly higher than AIP(antitumor index point, mean : 2.83±0.07). These data demonstrate that the effect of herb medicine on tumor activity depends more on immunoactivating activity than antitumor activity. This further implies that the development of herbal antitumor drugs must be preceded by the mechanistic understanding of immunoactivating effect. 8. After medline-searching tumor and herb-related articles from NCBI web site, we conclude that most of the studies are primarily focused on biomolecular mechanisms and/or pathways. Henceforth, we need to define the biomolecular mechanisms and/or pathways affected by herbs or complicated prescriptions. 9. Therefore, the most important point of oriental medical oncology is to conned between experimental results and clinical trials. For the public application of herbal therapy to cancer, it is critical to present the data to mass media. 10. To develop the relationship of experimental results and clinical trials, university's cancer clinic must have a long-range plan related to the university laboratories and, at the same time, a regular consortium for this relationship is imperative. 11. After all these efforts, a new type herbal medicine for cancer therapy which is to take care of the long-term administering and safety problem must be developed. Then, it would be expected that anti-tumor herbal acupuncture can improve clinical symptoms and quality of life (QOL) for cancer patients. 12. Finally, oriental medical cancer center must be constructed in NCC (National Cancer Center) or government agency for the development of oriental medical oncology which has international competitive power.

• 벤처창업연구
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• 제17권2호
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• pp.65-80
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• 2022

스타트업의 불확실성과 위험한 특성에도 불구하고 이들에게 전문적인 보육과 투자를 실행하는 액셀러레이터의 독특하고 중요한 역할은 창업생태계에서 날로 중요해지고 있다. 그러나 액셀러레이터의 생존에 지대한 영향을 미치는 투자결정요인에 대한 학계의 연구는 초기 단계로 소수의 실증연구가 진행되었으나 아직 이론적인 토대를 갖추지 못한 상황이다. 이에 본 연구는 액셀러레이터의 투자 대상이 되는 스타트업의 본질과 속성을 반영하고 있는 비즈니스 모델 혁신 이론을 기반으로 비즈니스 모델 혁신 프레임워크를 제시하고 12개의 투자결정요인을 도출한다. 프레임워크는 스타트업의 혁신의 대상과 방향 그리고 동력을 비즈니스 모델과 전략, 동적역량으로 각각 정의하였고, 비즈니스 모델 혁신 프레임워크를 기준으로 기존의 액셀러레이터의 투자결정요인에 대해 논의하였다. 연구결과는 첫째, 비즈니스 모델 혁신의 정적관점에서 대부분 항목이 충실히 구성되었으나 활동성을 평가하는 핵심활동과 고객관계와 관련된 요인이 부족한 것으로 나타났다. 둘째, 전략관점에서는 내부전략 요인인 핵심자원의 정의와 내용을 포괄할 수 있는 요인개발의 필요성이 제기되었다. 셋째, 동적관점에서 액셀러레이터의 투자결정요인의 상당수가 기본 수준의 동적역량에 집중 된 것을 발견하였다. 이는 적은 자원과 소수의 인원으로 솔루션을 개발해야 하는 스타트업의 특성을 반영한 결과로 판단할 수 있다. 본 연구는 비즈니스 모델 혁신 프레임워크를 제시하고, 프레임워크를 기반으로 액셀러레이터의 투자결정요인을 도출함으로써 투자결정요인에 대한 이론적 기반을 마련하고 후속 연구의 기초를 놓았다는 점에 학문적 의의가 있다. 또한 본 연구를 통해 제시된 비즈니스 모델 혁신 프레임워크는 스타트업, 액셀러레이터, 창업지원기관의 성과 제고에 기여할 수 있다는 점에서 실무적 의의를 가진다.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.207-228
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• 2007

Measuring Information Technology(IT) organizations' activities have been limited to mainly measure financial indicators for a long time. However, according to the multifarious functions of Information System, a number of researches have been done for the new trends on measurement methodologies that come with financial measurement as well as new measurement methods. Especially, the researches on IT Balanced Scorecard(BSC), concept from BSC measuring IT activities have been done as well in recent years. BSC provides more advantages than only integration of non-financial measures in a performance measurement system. The core of BSC rests on the cause-and-effect relationships between measures to allow prediction of value chain performance measures to allow prediction of value chain performance measures, communication, and realization of the corporate strategy and incentive controlled actions. More recently, BSC proponents have focused on the need to tie measures together into a causal chain of performance, and to test the validity of these hypothesized effects to guide the development of strategy. Kaplan and Norton[2001] argue that one of the primary benefits of the balanced scorecard is its use in gauging the success of strategy. Norreklit[2000] insist that the cause-and-effect chain is central to the balanced scorecard. The cause-and-effect chain is also central to the IT BSC. However, prior researches on relationship between information system and enterprise strategies as well as connection between various IT performance measurement indicators are not so much studied. Ittner et al.[2003] report that 77% of all surveyed companies with an implemented BSC place no or only little interest on soundly modeled cause-and-effect relationships despite of the importance of cause-and-effect chains as an integral part of BSC. This shortcoming can be explained with one theoretical and one practical reason[Blumenberg and Hinz, 2006]. From a theoretical point of view, causalities within the BSC method and their application are only vaguely described by Kaplan and Norton. From a practical consideration, modeling corporate causalities is a complex task due to tedious data acquisition and following reliability maintenance. However, cause-and effect relationships are an essential part of BSCs because they differentiate performance measurement systems like BSCs from simple key performance indicator(KPI) lists. KPI lists present an ad-hoc collection of measures to managers but do not allow for a comprehensive view on corporate performance. Instead, performance measurement system like BSCs tries to model the relationships of the underlying value chain in cause-and-effect relationships. Therefore, to overcome the deficiencies of causal modeling in IT BSC, sound and robust causal modeling approaches are required in theory as well as in practice for offering a solution. The propose of this study is to suggest critical success factors(CSFs) and KPIs for measuring performance for IT organizations and empirically validate the casual relationships between those CSFs. For this purpose, we define four perspectives of BSC for IT organizations according to Van Grembergen's study[2000] as follows. The Future Orientation perspective represents the human and technology resources needed by IT to deliver its services. The Operational Excellence perspective represents the IT processes employed to develop and deliver the applications. The User Orientation perspective represents the user evaluation of IT. The Business Contribution perspective captures the business value of the IT investments. Each of these perspectives has to be translated into corresponding metrics and measures that assess the current situations. This study suggests 12 CSFs for IT BSC based on the previous IT BSC's studies and COBIT 4.1. These CSFs consist of 51 KPIs. We defines the cause-and-effect relationships among BSC CSFs for IT Organizations as follows. The Future Orientation perspective will have positive effects on the Operational Excellence perspective. Then the Operational Excellence perspective will have positive effects on the User Orientation perspective. Finally, the User Orientation perspective will have positive effects on the Business Contribution perspective. This research tests the validity of these hypothesized casual effects and the sub-hypothesized causal relationships. For the purpose, we used the Partial Least Squares approach to Structural Equation Modeling(or PLS Path Modeling) for analyzing multiple IT BSC CSFs. The PLS path modeling has special abilities that make it more appropriate than other techniques, such as multiple regression and LISREL, when analyzing small sample sizes. Recently the use of PLS path modeling has been gaining interests and use among IS researchers in recent years because of its ability to model latent constructs under conditions of nonormality and with small to medium sample sizes(Chin et al., 2003). The empirical results of our study using PLS path modeling show that the casual effects in IT BSC significantly exist partially in our hypotheses.