• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.53-72
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• 2007

The Internet is now an integral part of the everyday lives of a majority of people. They are demanding web sites that offer credible information - Just as much as they want sites that are easy to navigate. But the online reality today is that few Internet users say they can trust the web sites that have products for sale or the sites that offer advice about which products and services to buy. Users want the web sites they visit to provide clear information to allow them to judge the site's credibility. Users want to know who runs the site; how to reach those people; the site's privacy policy; and how the site deals with mistakes. In the eyes of users all sites ate not equal. Users have different credibility standards for different types of sites. For news and information sites users want advertising clearly labeled as advertising. And users want the site to provide a list of the editors responsible for the site's contents, including the editor's email address. For e-commerce sites, user expectations and demands are just about as high as they can be. They say that it is very important that these sites provide specific, accurate information about the site's policies and practices.

• Korean Journal of Clinical Pharmacy
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• v.11 no.1
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• pp.30-41
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• 2001

Recently, the use of electronic drug information databases has been increased alternative to printed references. However, databases vary widely in quality and quantity of drug information provided and many questions have arisen about their accuracy, completeness, and reliability. This study was designed to compare and evaluate the drug information contained in four Korean drug information databases which are available on CD-ROM and internet. Four Korean drug information databases selected to be evaluated were eKIMS, Datapower, KPA Standard Drug Information and Korean Drug Formulary. Databases were searched and evaluated from August 10 to September 30, 2000 by the same trained searcher to minimize the bias. The database evaluation form was developed for objective evaluation of each databases in terms of credibility of database, convenience of use and other characteristics. The second form was developed for quantitative and qualitative assessment of the drug information provided by the databases. The results of the study showed that there were no significant differences in 4 databases in terms of convenience of use and other characteristics. However, for credibility of databases, Korean Drug Formulary was significantly superior to all other databases (P<0.05). It showed that information provided by Korean Drug Formulary was the best in terms of pharmacokinetics, chemistry, comparisons and eKIMS was the best in terms of drug identification (P<0.05). For accuracy and completeness of information provided, the study could not find a significant difference between 4 databases (P>0.05).

• Asia Marketing Journal
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• v.17 no.3
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• Journal of Information Processing Systems
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• v.14 no.2
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• pp.377-395
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• 2018

Aiming at the problem of service reliability in resource reservation in cloud computing environments, a model of dynamic cloud resource reservation based on trust is proposed. A domain-specific cloud management architecture is designed in which resources are divided into different management domains according to the types of service for easier management. A dynamic resource reservation mechanism (DRRM) is used to test users' reservation requests and reserve resources for users. According to user preference, several resources are chosen to be candidate resources by fuzzy cluster analysis. The fuzzy evaluation method and a two-way trust evaluation mechanism are adopted to improve the availability and credibility of the model. An analysis and simulation experiments show that this model can increase the flexibility of resource reservation and improve user satisfaction.

• Journal of Korean Library and Information Science Society
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• v.42 no.1
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• pp.325-338
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• 2011

This study aims to investigate characteristics of most clicked documents of Naver's universal search service. In particular, this study analyzed characteristics of most clicked documents such as click ratio, collection distribution, and yearly distribution. Also, clicked documents were evaluated in terms of relevance, credibility, and currency. In conducting this study, query logs and click logs of unified search service were analyzed. The results of this study show that most clicks occurred in blog collection and average click concentration rate reached almost 50%. Also, the relevance and currency of most clicked documents were quite high, but credibility of these documents were on average level. The results of this study can be implemented to the portal's effective development of searching algorithm and interface.

• Corrosion Science and Technology
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• v.6 no.6
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• pp.286-290
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• 2007

Biocompatible Hydroxy apatite (HAp) coatings on metallic substrate by plasma spray techniques have been developed. Long-term credibility of plasma spray HAp coatings has been evaluated in physiological saline by electrochemical measurements. It was found that the corrosion resisitance of SUS316L based HAp/Ti conbined coatings was excellent even after more than 10 weeks long-term immersion. It was shown that postal heat treatment improved both the crystallinity and corrosion resistance of HAp. By lowering cooling rate during heat treatment process, less cracks produced in HAp coating layer, which lead to higher credibility of HAp during immersion in physiological saline. The ICP results showed that the dissolution level of substrate metallic ions was low and HAp coatings produced in this research can be acceptable as biocompatible materials. Also, the concentration of dissolved ions from HAp coatings with postal heat treatment was lower compared to those from samples without postal heat treatment. The adherence of HAp coatings with Ti substrate and other mechanical properties were also assessed by three-point bending test. The poor adhesion of HAp coating to titanium substrate can be improved by introducing a plasma spray titanium intermediate layer.

• Journal of Preventive Medicine and Public Health
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• v.41 no.2
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• pp.74-79
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• 2008

Since the positive listing system for prescription drug reimbursement has been introduced in Korea, the number of pharmacoeconomic evaluation studies has increased. However it is not clear if the quality of pharmacoeconomic evaluation study has improved. Due to the lack of randomized clinical studies in Korean health care setting, Korean economic evaluation studies have typically integrated the local cost data and foreign clinical data. Therefore methodological issues can be raised in regard to data coherence and consistency. But the quality of data was not questiened and the potential bias has not been investigated yet. Even though changes in policy have encouraged the undertaking of pharmacoeconomic evaluations, there is few public-side funding for validation study of cost-effectiveness models and data. Several companies perform economic evaluation studies to be submitted on behalf of their own products, but do not want the study results to be disclosed to the academic community or public. To improve the present conduct of pharmacoeconomic evaluations in Korea, various funding sources need to be developed, and, like other multidisciplinary areas, the experts in different fields of study should collaborate to ensure the validity and credibility of pharmacoeconomic evaluations.

• Journal of Korean Elementary Science Education
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• v.27 no.2
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• pp.201-209
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• 2008

The purpose of this study was to develop an instrument for evaluating quality of the web site about elementary science education. Eight experienced specialists (three elementary science education specialists and five elementary school teachers engaging) in elementary science education verified content validity twice. The evaluation criteria for elementary school science were considering aspects of the characteristic and the quality of web site. The evaluation criteria can be categorized as being in five areas, fifty-seven items. The five areas were a purpose, a credibility, an efficiency, a data-type, an interactivity. Four web sites were analyzed for the subject of this study. Evaluators were nine elementary school teachers, who were educated in the use of instrument. The developed evaluation instrument in this study is considered valid and reliable. The content validity is 91.1%, and the reliability has a Cronbach's ${\alpha}$ of .82. The developed evaluation instrument in this study will verify the quality of web site, provide teachers and students with efficient information about elementary science education. In addition it suggests guidelines about design and devise web site to instructional developer or subject-matter expert.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.6
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• pp.2583-2605
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• 2016

Fingerprint positioning is a main stream and key technique for seamless positioning systems. In this paper, we develop a performance evaluation testbed for fingerprint based Wireless Local Area Network (WLAN) positioning system. The testbed consists of positioning server, positioning terminal, Access Point (AP) units, positioning accuracy analysis system and testing scenarios. Different from other testbeds tended to focus on testing in same situation, in the proposed testbed, a couple of scenarios are set to test the positioning system including indoor and outdoor environments. Handset-side positioning mode and network-side positioning mode are provided simultaneously. Variety of motion models, such as static model, low-speed model and high-speed model are considered as well as different positioning algorithms. Finally, some implementation cases are analyzed to verify the credibility of the testbed.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.1314-1317
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• 2007

This study is on the fire resistance evaluation method, expecially on the toxicity of smoke gases generated from the fire, of materials for railway car and structures. Until now, Although international standard related to the quantifying evaluation method of smoke gas is provided but the specific procedure is not contained. On this reason, Test results of toxicity show deviation with the different technique being applied. For now, In advanced railway country, various instrument, like ion chromatography and etc., is used but FT-IR is recommended due to its lots of advantages. while FT-IR has a lot of strong points but still has some problems like water vapor interferences. In this paper, To improve credibility and repeatability of FT-IR it contains some technical solutions in quantifying the 8 toxic components.