• Title/Summary/Keyword: Creator

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Intention to Work as a YouTube Creator: Focusing on Generation Z's Occupational Values (유튜브 크리에이터 직업 선택 의향: Z세대 직업 가치관을 중심으로)

  • Cho, Ju-Yeon;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.752-760
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    • 2021
  • The present study aimed to identify predictors of Youtube creator's Willingness to work as a profession. This work is notable, given its prevalence in preference as an occupation due to the development of information and communication technology. In the present work, a survey study was utilized and respondents' perception of job values, interest, self-esteem as well as willingness to work were measured. The results from a multiple regression analysis indicate that, realistic type (-), artistic type (+), corporate type (+) job value and job interest were significantly predictive of willingness to work. This study discussed implications including the need to establish career support services for YouTube creators as a profession and further for differentiated approaches based on job values or individual tendencies. The result from the current work is important, in that this study identified the willingness and influential factors of YouTube creators from a professional perspective, reflecting the recent growing interest in YouTube creators.

A Study on Negative Word-of-mouth Virality of Social Media Using Big Data Analysis: From the Supply Chain Risk's Perspective (빅데이터 분석을 이용한 소셜 미디어의 부정적 구전 파급력에 관한 연구: 공급사슬 리스크 관점에서)

  • Jeong, EuiBeom
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.2
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    • pp.163-176
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    • 2022
  • As the business ecosystem has become more uncertain, the sources of supply chain risk have also been becoming more diverse. In particular, due to the development of informational technology in recent years, firms need to consider the emerging supply chain risk sources as well as traditional supply chain risk sources. A typical example is negative word-of-mouth by social media. Therefore, we investigated the virality of negative word-of-mouth on manufacturing firms by using YouTube as a representative social media. More specifically, we investigated how the social capital of the video creator influences the virality of negative word-of-mouth and how the emotional tone of the video affects the virality of negative word-of-mouth. In conclusion, the social capital of the video creator influenced the scale and speed of negative word-of-mouth. Furthermore, negative emotion words moderated the relation between the social capital of the video creator and the scale of negative word-of-mouth.

Video Content Editing System for Senior Video Creator based on Video Analysis Techniques (영상분석 기술을 활용한 시니어용 동영상 편집 시스템)

  • Jang, Dalwon;Lee, Jaewon;Lee, JongSeol
    • Journal of Broadcast Engineering
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    • v.27 no.4
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    • pp.499-510
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    • 2022
  • This paper introduces a video editing system for senior creator who is not familiar to video editing. Based on video analysis techniques, it provide various information and delete unwanted shot. The system detects shot boundaries based on RNN(Recurrent Neural Network), and it determines the deletion of video shots. The shots can be deleted using shot-level significance, which is computed by detecting focused area. It is possible to delete unfocused shots or motion-blurred shots using the significance. The system detects object and face, and extract the information of emotion, age, and gender from face image. Users can create video contents using the information. Decorating tools are also prepared, and in the tools, the preferred design, which is determined from user history, places in the front of the design element list. With the video editing system, senior creators can make their own video contents easily and quickly.

A Study on the Diffusion of Chinese Creator's Contents among Korean YouTube Users: Using Social Network Analysis of Creator Fengtimo's YouTube Video Network (중국 크리에이터 영상콘텐츠의 국내 소비에 대한 네트워크 구조와 확산 영향요인 연구 - '펑티모' 동영상의 유튜브 비디오 네트워크 분석을 중심으로 -)

  • Son, Jaeyoung
    • Korean Association of Arts Management
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    • no.57
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    • pp.59-84
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    • 2021
  • This study examined the structure of YouTube video network and the factors for the diffusion of Chinese creator's videos through the case of famous Chinese creator Fengtimo. There is few interest to the diffusion of Chinese contents among Korean researchers, while they have been studied the consumption of Hallyu(Korean wave) contents overseas. Using the data that YouTube Data API offers, this study analysed the video network that the comments of which are same users with NodeXL tools and the regression model with JASP tools. The study found that there are three groups of the YouTube channels of that network. They are domestic official accounts of Fengtimo, foreign officail accounts of Fengtimo and individual creators' accounts. The official accounts share the videos of Fengtimo's songs and entertainment contents for the fans, where the individual creators share their own meme videos(UGC). The significant factors for the diffusion in the YouTube video network are comments, likes, out-degree, dislikes, in-degree and betweenness centrality. There are significant difference between official channel and indivisual groups on the views. And degree and betweenness centrality have mediating effect. It is necessary to conduct more research on that subject with many other cases if we want to get to know the generalized explanation.

The WSDL Framework Extension for Business Service Inter-Operation (비즈니스 서비스 상호운용을 위한 WSDL의 확장 체계에 관한 연구)

  • Lee, Jong-Ok;Jung, Min-Ho
    • The Journal of Society for e-Business Studies
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    • v.13 no.4
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    • pp.17-32
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    • 2008
  • To support business service interoperability, it is necessary to extend WSDL and develop Business Service Document(BSD) to contain various business service informations. W3C delegates extension of WSDL to the user groups for their usages and objectives. Therefore this article defines BSD, which is extended version of WSDL. This article also presents Business Web Service Framework(BWSF), which supports business service interoperability and uses BSD. BSD Creator is developed to create correct, valid and well-formed BSD which is core component of BWSF. This article is expected to be used as base concepts for industrial adoption of business service interoperability architecture, and it is also expected to contribute for revitalize business service interoperability.

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Linking and Sharing EAC Authority Records Using RAMP: Focusing on the Records of "Park, Kyung-ni" (RAMP를 활용한 EAC 기반 전거레코드의 연계 및 공유 관한 연구 - 박경리의 전거레코드를 중심으로 -)

  • Park, Zi-Young
    • Journal of Korean Society of Archives and Records Management
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    • v.14 no.2
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    • pp.61-82
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    • 2014
  • Archival authority records support users in accessing and understanding archival information. The creator of the archives, on the other hand, is also the creator of other informative materials, including published products, and the users want to access information in a seamless manner. Moreover, the authority record has common attributes with the authority records for bibliographic control as well as its distinctive characteristics. Therefore, this research aims to link legacy authority records for constructing and expanding archival authority records and provide the expanded archival records to the Web environment, including Wikipedia, for data sharing. Finally, some issues and suggestions for further research based on the findings that resulted from experimental linking and sharing are discussed.

Creative Work and Gender : A study of Women Creator's Work Experience in Advertising Agencies and Their Problem (크리에이티브 작업과 젠더 연구: 여성 광고제작자의 인식 및 업무특성을 중심으로)

  • CHUNG, SUNG HYE
    • (The) Korean Journal of Advertising
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    • v.29 no.4
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    • pp.131-157
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    • 2018
  • This study explores the characteristics and discourse of creative work in advertising and investigates women's work experience and their problem. This will reconfirm the characteristics of advertising as creative labour. For this, it conducts in-depth interviews and analyzes them through a theoretical detour and a thick description. The study found the dominant discourse that creativity is their duty and ultimate goal. This dominant discourse makes the gendering of creative roles and representation languished. In spite of this, female creators with parenting have difficulty in reducing work ability, because conflicting identities weaken their self-regulation. This means that advertising is 'self-regulationized' labour.

Digital Content Certification and Management Technology Based on Blockchain Technology

  • Jang, Eun-Gyeom
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.11
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    • pp.121-128
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    • 2021
  • After entering the 4th Industrial Revolution, the digital content market, which was only dependent on existing contents supply enterprises, is providing various digital content through the participation of users like YouTube. Accordingly, it activated the digital content market, but it causes a negative influence on the digital content market due to the copyright of the creator and the indiscriminate illegal use and usage of the content. This study researched digital content management technology based on blockchain technology to protect digital content and the copyright of the creator. The suggested technology protects the digital content and the copyright holder and discerns the users and prevents the indiscriminate approach and illegal use of digital content. For the safe management of digital content, hash function applied as the certification technology of blockchain is used to certify the users and manage the digital content and provide integrity and authentication service.

A Study on the Design of Metadata Elements for Management of Oral History Archives about Sexual Slavery by Japan's Military (일본군 '위안부' 구술기록의 관리를 위한 메타데이터 요소 선정에 관한 연구)

  • Bong, Ji Hyeon;Nam, Young Joon
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.1
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    • pp.225-250
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    • 2019
  • The oral record related to the sexual slavery by Japan's military is considered important evidence as it can grasp the damage situation and actual condition at that time. Therefore, systematic and integrated management of the organization's oral records is necessary. For this purpose, this study proposed metadata elements for the management of oral records. The metadata proposed in this study consists of 16 upper elements and subelements, respectively. The suggested upper elements consist of 6 "essential elements" and 10 "optional elements." The essential elements are "title," "date," "format," "creator," "content," and "rights."

The Characteristics of Generation Z in the Creator Activities of Virgil Abloh (버질 아블로의 크리에이터 활동에 나타난 Z세대 특성)

  • Park, Serin;Park, Juhee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.2
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    • pp.217-232
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    • 2021
  • This study analyzed the characteristics of generation Z leading the trend of the fashion industry through the creative activity of Virgil Abloh. A literature review and case study were conducted together with detailing the research methodology. As a result of research, generation Z is conceptualized as a "digital native" who grows in digital technology environment with excellent visual sense. They are "SNS creators" who have influence on Social Networking Services (SNS). They are also characterized as "social activists" who reject social conventions and prejudices. They are a "leading creators" who seek to differentiate with creativity. The characteristics of generation Z in the creative activities of Virgil Abloh have a feature of digital native in that they seek visual originality. In terms of communicating with generation Z through SNS and influencer marketing, it has the characteristics of SNS creators. It expresses social activists in providing consumers with diversity, and social perceptions of differentiation. In terms of providing content that encourages consumers to express their personality, it has a feature of leading creators. It is meaningful in that it contributes to the understanding of the market change and marketing strategy according to the consumer development and the activity of the fashion designer.