• Journal of The Korean Association For Science Education
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• v.35 no.6
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• pp.1063-1074
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• 2015

In this study, we developed an analogy-generating strategy and applied this to a 7th grade science-gifted class. The types of analogies they generated, verbal interactions and analogy-generating patterns, and perceptions of five groups on the analogy-generating strategy were examined. The analyses of the results revealed that there was a higher proportion of the elaborated analogies in terms of quality generated by science-gifted students individually in the analogy-generating strategy than in general analogy-generating activity. After having small group activities, most small groups generated the elaborated analogies. The frequencies and percentages of verbal interactions of each sub-stage were found to be slightly different. Analogy-generating patterns in small groups were categorized into three types; selecting in-depth source, selecting inclusive source, and selecting surficial source. The elaborating patterns of mapping between a target concept and analogies were different among the types. Science-gifted students positively perceived in terms of its values and attitudes toward the analogy-generating strategy, and they responded that the analogy-generating strategy was helpful in generating more elaborated analogies and fostering creative thinking. Therefore the analogy-generating strategy is expected to generate positive impact on the creativity of science-gifted students.

• Asia Marketing Journal
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• v.16 no.4
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• pp.75-87
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• 2015

As more companies become interested in global markets, it has become crucial for firms to create globalized brands whose positioning, advertising strategy, personality, looks, and feel are consistent across nations. The purpose of this study is to investigate the global branding strategy of the Hyundai Motor Company (hereafter HMC) in order to show how the company processes its branding strategy. HMC, one of the leading global companies in the automobile industry, set up its brand identity as "Modern premium", in alignment with their new slogan "New Thinking New Possibilities", in 2011. The aim of the "Modern premium" concept was to provide consumers with new experiences and values beyond their expectations. HMC wanted their consumers to think of their cars as not only a medium of transportation but as a life space, where they can share experiences alongside HMC. In an effort to conduct consumer research in 5 different nations, HMC selected "brilliant" as a key communication concept. The word "brilliant" expresses the functional, experiential, and emotional dimensions of HMC. HMC furthermore chose "live brilliant" as a key campaign message in order to reinforce their communication concept. After this decision, the "live brilliant" campaign was exhibited through major broadcast channels around the world. The campaign was the company's first worldwide brand campaign, where a single message was applied to all major markets, with the goal of building up a consistent image as a global brand. This global branding strategy is worth examining due to its significant contribution to growth generation in the global market. Overall, the 'live brilliant' global brand campaign not only improved HMC's reputation image-wise, with the 'Modern Premium' conceptualization of the brand as 'simple', 'creative' and 'caring', but also improved the consumer's familiarity, preference and purchase intention of HMC. In fact, the "live brilliant" campaign was a successful campaign which increased HMC's brand value. Notably, HMC's brand value increased continuously and reached 9 billion US dollars in 2013, leading it to reach 43rd place in the Global Brand Rankings according to the brand consulting group Interbrand. Its brand value largely surpassed that of Nissan (65th) and Chevrolet (89th) in 2013. While it is true that the global branding strategy of HMC involved higher risks, it was highly successful according to cross-nation consumer research. Therefore, this paper concludes that the global branding strategy of HMC made a positive impact on its performance. We further suggest HMC to combine its successful marketing with social media such as Facebook, Twitter, and Instagram and embrace digital media by extending its brand communication horizon to the mobile internet

• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.77-84
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• 2006

The purpose of this study is to understand interrelation between design thinking system and creativity, and to analyze designer how to develop personal conception and attitude in interior design through the method of analogy for signification. The process of this study is illustrated as follows: 1. Introduction of general theories about analogical grammar and signification of analogy. 2. Investigating possibility of analogy as creative thinking method in interior design for meaning development. 3. Establishment of design process model for analogical design based on the case study through the design field. That is, concept and process of analogical design is shown objectively by application in collective residential design as commercial product strategy. Through this process, this study presents possibility of giving meaning in interior space through consilience between source and target of analogy. Finally, it examines analogical method is major strategy for ideation and mechanism for meaning development in interior design.

• Korean Institute of Interior Design Journal
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• v.13 no.3
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• pp.145-152
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• 2004

The European architects including MVRDV, Rem Koolhaas, Van Berkel, and Zaha Hadid tend to use the their own design strategy based on the objective data. This Architectural design method leads to make new paradigm of contemporary architecture. For the purpose of the understanding a part of new architecture paradigm I will analyze the case of Villa VPRO designed by MVRDV. At the result, I can draw the following conclusions. First, through collecting and analyzing data, drawing design concept and planning the space program, they decided on the design strategies of Villa VPRO. They designed the space volume having 42.4m$\times$42.4m floors and infiltrated environmental elements to solve the problems about deep space. Second, Villa VPRO was constructed by 'creative space-making system: a series of floors much like a geological formation, the continuous floors interconnected by spatial means, the precision bombardments of snake-like holes, open elevations, the stacking spaces. Third, Villa VPRO produced the spectacle space effect the various formation of continuous floors make a lot of difference space types in this building. Also they lead to move naturally and give event space. A numbers of holes and openness make it possible to provide friendly environment with combining light and air with views of the surrounding and transparency. And using the method of stacking many types of space make the differences in height.

• Journal of Distribution Science
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• v.16 no.4
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• pp.17-20
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• 2018

Purpose - The purpose of this paper is to analyze and illustrate Amazon's business strategies and its success in terms of its distribution strategy and business practices. Research design, data, and methodology - This is an analytical case study that examines Amazon's business strategies to demonstrate the importance of technologies to the success and sustainability of its organization. Results - The analysis indicates that the business strategies, including technology, distribution infrastructure, and customer service, are the most vital factor for the success and rise of Amazon, and these strategies have separated Amazon from its competitors in both e-tail and brick and mortar retail industries. Conclusions - Given Amazon's continued growth that came with its constant strive for delivery and cost efficiency, technology innovation, and customer satisfaction, it was inevitable that Amazon would eventually venture into different types of businesses. The previous and current Amazon's business strategies demonstrate that Amazon will continue to focus on developing and implementing new and creative strategies to separate itself from the rest of the retail and e-businesses. Furthermore, retail businesses in the most high-tech countries in the world, including Japan, Korea, and Russia, may have to adopt business strategies that are similar to those of Amazon to maintain their competitiveness.

• Journal of Information Technology Services
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• v.19 no.2
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• pp.93-107
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• 2020

Recently, artificial intelligence (AI) technologies has been widely used in various fields such as finance, and distribution. Accordingly, Korea has also announced its AI R&D strategy for the realization of i-Korea 4.0 in May 2018. However, Korea's AI technology is inferior to major competitors such as the US, Canada, and Japan Therefore, in order to cope with the 4th industrial revolution, it is necessary to allocate AI R&D budgets efficiently through selection and concentration so as to gain competitive advantage under a limited budget. In this study, the importance of each AI technology was evaluated in multi-dimensional way through the questionnaire of expert group using the evaluation index derived from the literature review From the results of this study, we draw the following implication. In order to successfully establish the AI technology development strategies, it is necessary to prioritize the cognitive computing technology that has great market growth potential, ripple effect of technology development, and the urgency of technology development according to the principle of selection and concentration. To this end, it is necessary to find creative ideas, manage assessments, converge multidisciplinary systems and strengthen core competencies. In addition, since AI technology has a large impact on socioeconomic development, it is necessary to comprehensively grasp and manage scientific and technological regulations in order to systematically promote AI technology development.

• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.893-912
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• 2017

Crowdsourcing models in which organizaions obtain needed product ideas and services from a crowd in a network-based society are rising as a global industry trend. The purpose of this study was to figure out the types and characteristics of crowdsourcing design shown in the domestic fashion brands, and to provide implications for design strategies using crowdsourcing. This study was based on qualitative research which was brand case studies on crowdsourcing design in the fashion industry from January 2006 to July 2017. Also, quantitative analysis using frequency and percentage was applied. The results were as follows: First, crowdsourcing design was used in almost all types of fashion brands, such as sports and outdoor wear, men's wear, women's wear, men's and women's casual wear, shoes, bags, school uniforms, jeans, accessories, etc. Crowdsourcing design in the fashion industry was classified into three types: crowdsourcing graphics and artwork; crowdsourcing customized designs; and crowdsourcing product designs. Of the three types, crowdsourcing graphics and artwork was used most. There were four methods to choose the best crowsourced design: review only by experts, voting by crowd and review by experts, crowdvoting, and crowdfunding. Second, the characteristics of crowdsourcing design were openness, participation, reward and acknowledgement, sharing and interaction, and individualized collective intelligence. Crowdsourcing design could be used as an open innovation strategy in the fashion industry, which could collect new and creative design ideas for product development, resulting in the satisfaction of consumers and benefitting the company.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.734-737
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• 2014

With the advent of smart age, the concern on smart work has gradually increased in the situation that creative innovation capability has become one of the important elements in business competitiveness. Most domestic small and medium-sized businesses have partly introduced smart work system due to the lack of its recognition and understanding about a specific method to implement. Under the environment, it is essential to make standardization strategy and do systematic implementation for core technology which leads global market in order to secure the dominant position in smart work related technologies. Therefore, this paper suggests standardization items which lead global standard and implementation direction on standardization through analysing the current situation introducing smart work in small and medium-sized business and technology/standardization trends.

• Journal of Information Technology Applications and Management
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• v.25 no.3
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• pp.55-66
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• 2018

Early smart-work of company K was a technology-led way of applying ICT such as smart phones and mobile devices to business. After company K perceived the limitations of ICT-driven smart work, it propelled the work-smart, doing a work smart toward the way that human beings become central and a creative organizational culture is engendered. Company K propelled work-smart strategy in eight categories: simplification of data requirements, establishment efficient meeting culture, streamlining reporting and approval process, simplified document creation, overtime decrease, spreading flexible work system, settlement of healing leave, creating work-smart place. Company K set up an organizational culture secretariat dedicated to work-smart promotion and selected task priorities in consideration of urgency and effectiveness. Owing to such efforts, the company K's work-smart index rose sharply to 72 points this year from 56 points in the previous year. At the organizational culture survey, employees responded that organizational culture improved in all area. For a better future, company K analyzed its work-smart outcomes and planned progressively to improve its work-smart efforts based on employees opinions. This case study will serve as a guideline, for companies to make efforts to going forward to today work-smart beyond yesterday smart-work.

• Journal of the Korean Chemical Society
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• v.59 no.2
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• pp.164-178
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• 2015

The purpose of this study was to design a teaching and learning method conductive to the development of creative thinking skills and investigate its effects. It has been developed integrated mind map with feature of visualizing the divergent thinking to the aspects of Science (S), Technology (T) & Engineering (E), Arts (A), Mathematics (M). Integrated mind map can be divided into four types of STEAM type, STEA type, STEM type, STE type depending on the category of key words in the first branch. And Integrated mind map can be divided into three levels of guided, intermediate, open depending on the teacher's guide degree. And also integrated mind map activities were carried out in the form of group, class share as well as individual. This study was implemented during a semester and students in experiment group experienced individual-integrated mind map activity 10 times, group-integrated mind map activity 10 times, class share-integrated mind map activity 3 times. The results indicated that the experimental group presented statistically meaningful improvement in creative thinking skills (p<.05). And there was a statistically meaningful improvement in fluency, flexibility, originality as a sub-category of creative thinking skills(p <.05). Also creative thinking skills are not affected by the level of cognitive, academic performance, gender (p<.05). In conclusion, it was found that 'integrated mind map activity' improved student's creative thinking skills. There was no interaction effect about creative thinking skills between the teaching strategy and cognitive level, achivement, gender of those students.