• Asian Journal of Innovation and Policy
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• 제5권1호
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• pp.1-18
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• 2016

Catch-up is a well-known and familiar terminology for innovation scholars in developing countries such as Taiwan, Korea and China. The strategy, however, is too difficult to perform in each industry. This study looks into a catch-up strategy that Apple and Xiaomi used and examines the results on the creative imitation of business model in the smartphone industry. It is quite surprising that even Apple is based on catch-up strategy. They wanted to catch-up Nokia. Our case study shows that these two companies quickly caught up with the leaders, and the common feature of their strategy is characterized as creative imitation of business model. Creative imitation of business model is different from creative imitation of innovation. Furthermore, this research confirms that the creative imitation of business model leads to aggressive creative innovation.

• 복식
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• 제50권3호
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• pp.161-178
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• 2000

This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

• International Journal of Quality Innovation
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• 제7권3호
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• pp.82-91
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• 2006

In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

• 한국초등과학교육학회지:초등과학교육
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• 제26권3호
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• pp.286-294
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• 2007

This study investigated the relationship between elementary school students' creative problem solving skills in terms of science and cognitive strategies. Creative problem solving in science was measured by 4 variables; appropriateness, scientific ability, concreteness, and originality. Cognitive strategies were measured by 6 variables; surface(rehearsal), deep(elaboration and organization), and metacognitive strategies(planning, monitoring, and regulating). The KEDI Creative Problems Solving Test in Science(Cho et al., 1997) and the Motivated Strategies for Learning Questionnaire(Pintrich & DeGroot, 1990) were administered to 72 subjects. Data were analyzed by means of Pearson's correlation and multiple regression analysis. Our findings indicated a positive correlation between creative problem solving in science and cognitive strategies. The surface cognitive strategy (rehearsal) positively predicted the total score, the scientific ability's score, the concrete score, and the original score of creative problem solving in science. The deep cognitive strategy(organization) positively predicted the appropriate score and the metacognitive strategy(planning) positively predicted the original score of scientific creative problem solving skills.

• 유통과학연구
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• 제21권4호
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• pp.11-20
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• 2023

Purpose: 1) develop a learning model involving design thinking to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) evaluate the impact of design thinking on creative economy innovation 3) evaluate the impact of design thinking on digital entrepreneurial ability. Research design, data and methodology: 1) develop a learning model involving design thinking in order to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) Evaluating creative economy innovation involving design thinking. 3) Assessing the characteristics of digital entrepreneurs based on design concepts. Results: 1) the development of a learning model involving design thinking to develop creative economy innovation and digital entrepreneurial competency 2) The students who studied using the learning model involving a design thinking process had the highest overall scores in terms of creative economy innovation 3) The scores for the assessment of digital entrepreneurial activity for the students who studied by using the design thinking learning model were at a high level. Conclusions: The development of the design thinking learning model can encourage students to be able to develop creative economy innovations and to empower digital entrepreneurs' ability for distribution strategy. Educational institutions that would like to succeed in developing creative economy innovative and digital entrepreneurship characteristics with the support of design thinking.

• 대한화학회지
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• 제55권5호
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• pp.857-874
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• 2011

이 연구의 목적은 학문 통합적 비유를 활용한 창의적 문제해결력 지향 수업 전략을 개발하고 이 전략이 학생들의 창의적 사고력, 비판적 사고력, 창의적 인성, 학업적 자기 조절에 미치는 효과를 알아보는 것이다. 이를 위하여 기존의 창의적 문제 해결력 지향 탐구 수업 모형에 비유 활동의 PDCA 네 단계 모형을 활용한 '학문 통합적 비유를 활용한 창의적 문제 해결력 지향 탐구 수업 모형'을 개발하여 이 모형에 따라 구체적인 대학교 화학 실험 수업 전략을 개발하였다. 그리고 예비 과학 교사를 대상으로 개발한 수업 전략을 한 학기 동안 실시하였다. 그 결과 문제 인식 및 가설 설정, 가설 설정, 변인 통제 영역에서 창의적 사고력 하위 범주 중 독창성이 유의미하게 향상되었다. 또한, 문제 인식 및 가설 설정, 자료 해석 및 자료 변환의 영역에서 비판적 사고력이 향상된 것으로 나타났다. 또한, 학업적 자기 조절에 대해서는 확인된 조절과 통합된 조절에서 유의미한 차이를 나타냈다. 그러나 창의적 인성에 대해서는 모든 하위 영역에 대하여 유의미한 차이가 나타나지 않았다.

• 한국초등과학교육학회지:초등과학교육
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• 제33권1호
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• pp.105-114
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• 2014

The purpose of this study was to develop a teaching strategy focused on problem solving process and explore its effects on science creative problem solving ability, science process skills, science academic achievements and scientific attitudes of students after applying it. Teaching strategy focused on problem solving process employed brainstorming and PMI thinking strategies. The participants were the third grade students of both an experimental class(26 students) and a comparative class(25 students) at the S elementary school located in Goyang-City, Kyonggi Province. The developed strategy was applied to the experimental class for 9 periods of 'Separation of mixture' unit. The results of the tests on the science creative problem solving ability, the science process skills, scientific achievement and scientific attitude were statistically higher in the experimental class.

• 한국융합학회논문지
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• 제11권9호
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• pp.99-107
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• 2020

밀레니얼 하이 테크 미디어의 개인화된 특성은 기존의 정형화된 크리에이티브 문법을 깨트리고 있다. 파괴적인 하이 테크 미디어의 정보 형태는 소비자의 성향이나 특성에 따라 상이하게 수용된다. 이 연구의 목적은 하이테크 미디어의 효율적인 크리에이티브 전략 수립을 위한 가이드라인을 탐색해 보는데 있다. 소비자의 심리적 성향에서 소비자 혁신성은 하이 테크 미디어의 크리에이티브를 평가하는데 핵심적인 요인이다. 소비자의 혁신성과 하이 테크 미디어의 크리에이티브 유형에 대한 설득 커뮤니케이션 효과를 알아 본 결과는 다음과 같다. 구체적(추상적) 크리에이티브 유형은 혁신성이 낮은 소비자보다 혁신성이 높은 소비자에게 광고에 대한 태도, 브랜드 태도, 구매의도 그리고 구전의도에서 높게 나타났다.

• 한국지역지리학회지
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• 제13권1호
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• pp.18-31
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• 2007

이 논문은 문화중심도시 광주를 위한 문화관광 전략을 제시하는 것을 목적으로 한다. 이를 위해 '화두, 관점, 전략, 생성, 전환, 과제'라는 여섯 가지의 키워드를 제시하고 각각의 핵심 내용을 분석하고자 한다. '화두' 파트에서는 문화중심도시 광주의 컨셉과 전략 패러다임 및 도시은화관광지도를, '관점' 파트에서는 도시문화관광지도의 생성 메커니즘을 이해하는 분석틀로서 관광의 문화정치학을 제시할 것이다. '전략' 파트에서는 문화중심도시 광주의 관광비전으로서 창조관광을 제시하고, 대안적인 문화관광 콘텐츠 기획 광주 문화관광 7대 핵심유형, 창조관광 광주 5대 전략 등의 세부 전략을 제시할 것이다. '생성' 파트에서는 대안적 문화관광의 장소만들기를 위한 광주 장소마케팅 전략 수립 방법론을, '전환' 파트에서는 창조적 문화관광 주체 만들기 방안을 제시하고자 한다. 마지막 '과제' 파트에서는 광주 창조관광 전략의 핵심 프로젝트로서, 4CT프로젝트를 제시하면서 결론을 맺고자 한다.

• World Technopolis Review
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• 제4권4호
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• pp.238-246
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• 2015

This paper reviews the 6-Month Challenge Platform Program, a short-term intensive start-up supporting program in Korea, which will be launched late 2015 to promote economic growth by taking new ideas and transforming them into new products and start-ups in connection with the Creative Economy Town and the Creative Economy Innovation Centers under the Creative Economy Policy.