• Journal of Convergence for Information Technology
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• v.9 no.1
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• pp.105-115
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• 2019

This study empirically analyzed the effect of outdoor brand consumer's consumption value and company's creating shared values activity on consumers' purchase intention. The sub-variables of consumption value were set as functional value, conditional value, and emotional value as factors affecting consumers' purchase intention. The sub-variables of company's creating shared values activities were set as economic value, relational value, social value. As a result of analysis, functional value, conditional value, and emotional value of consumption value were found to have a positive effect on purchase intention, and economic value, social value, and relational value of company's creating shared values were all positively influenced Respectively. According to the results of the analysis, it is found that both consumption value of outdoor brand consumers and company's creating shared values activities are positive factors for purchase intention. This result can be deduced that consumers 'consumption value and company's creating shared values activities in outdoor brand industry are already reflected in consumers' purchase intention.

• Journal of Climate Change Research
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• v.9 no.3
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• pp.245-251
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• 2018

Creating Shared Value (CSV) is a new business paradigm in which enterprises benefit from social works. The goal of this study is to assess greenhouse gas emission reduction through CSV-related activities of Yuhan-Kimberly (YK) Company. YK Company has planted over 50 million trees between 1984 and 2016 as a part of CSV activities. Through planting of trees, annual $CO_2 $ emission reduction ranged from 196.2 thousand to $336.3\;thousand\;tCO_2-eq$ depending on forest type in 2016, representing 44 million to 84 million KRW. Those results indicate that the company can contribute to reduction of greenhouse gas emissions as well as obtain economic profits through CSV-related activities. Furthermore, this study provides motives for other companies interested in similar CSV projects.

• East Asian Journal of Business Economics (EAJBE)
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• v.5 no.3
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• pp.48-63
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• 2017

Purpose - The objective of this research is to investigate not only the effect of a company creating shared value (CSV) influencing consumers' emotions that lead to prosocial consumer behavior but also the moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Research design, data, methodology - The 9 hypotheses presenting the relationship among CSV, consumer's emotion and prosocial consumer behavior were proposed and tested in this study. Research data were collected from the surveying of 350 respondents over 20 years and the 340 samples were used to test the proposed hypotheses. SPSS 20.0 and AMOS 20.0 were used for statistical analysis such as reliability test, validity test and path analysis. Results - The results show that the economic or social value of corporate CSV activities affects positively consumer's gratitude or pride except for the relationship between social value of CSV and consumer's pride. The results also show that gratitude or pride of consumers affects positively consumers' prosocial behavior. We also found that there is a moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Conclusions - Company's activities in creating shared value influences consumer emotions and pride, and although these activities induce gratitude, this does not apply to pride. In addition, when these shared value activities influence consumer emotions, the authenticity of the company has shown to have a moderating effect.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.3
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• pp.1-11
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• 2020

Despite the importance of Creating Shared Value(CSV), few research has been conducted to understand it. Filling in this existing void, this study was an attempt to provide a clear understanding about what triggers airline customers' decisions according to the airline company's CSV activities. Through this study, we investigated the relationship among CSV, trust, image, and loyalty. An online survey was used as a method to collect data. Through the CFA, we confirmed the adequate level of reliability and validity of the measures. The structural model was found to include an acceptable fit to the collected data. The findings from the structural analysis revealed that CSV exerted and immense on trust and image. Also, trust was significantly associated with image and loyalty while the image was highly associated with loyalty. Based on the findings presented above, implications for practitioners and researchers are stated.

• The Journal of Information Systems
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• v.23 no.4
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• pp.93-117
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• 2014

How can business ecosystems be a source of firm's competitiveness? Is corporate social responsibility (CSR) is an investment activity for building sustainable business ecosystems? The purpose of this research is to identify the relationship between CSR, social value, sustainable business ecosystems, and firm's competitiveness by introducing a mediating role of social capital. We conducted in-depth interviews with seven informants from two domestic firms and four oversea firms. Three propositions were drawn by analyzing qualitative data collected from the interviews and literature review. Various activities creating social value including CSR and CSV (Creating Shared Value) are positively associated with sustainable business ecosystems. Firm accumulates social capital of the business ecosystem through creation of social value. Finally, the social capital of business ecosystem has a positive influence on firm's competitiveness. Implications were suggested for academics and practitioners.

• Journal of Internet Computing and Services
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• v.16 no.3
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• pp.117-126
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• 2015

The concept of Creating Shared Value (CSV) has emerged as a solution for companies' sustainable growth and social problems through collaboration of business activities and social demand. Therefore, studies on shared value creativity and measurement of companies' performances are required. However, most recent studies have applied the CSV concept to existing business models or measure shared value considering only economic value. Few studies have considered the appropriateness of applying the CSV or discussed performance measurement with respect to industry characteristics. This study selects the industry expected to have the greatest created value with applying the CSV, and then suggests measurement of performance in this industry. First, through the expert interview, the study selects one from among South Korea's 10 main industries, which is expected to solve social demand through convergence with the IT industry, and to create new value for a traditional industry. The Home Appliance industry was selected as appropriate, because it has industrial growth stagnation under the smart environment. Moreover, it is facing problems such as energy savings and environmental issues. The study goes on to suggest, based on Michael Porter's three strategic levels, measurement variables of the value creation process and performance. This study has limitations from an empirical perspective. However, as the interest of applying CSV to business is growing, it is meaningful to explore the CSV strategies activities and measurement performance based on industry-specific characteristics.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.1-10
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• 2013

Porter(2011)'s CSV(Creating Shared Value) is a more strategically advanced perspective of CSR(Corporate Social Responsibility). CSV creates corporates' value by exploiting the firms' own core competence and social value of the stakeholders in the community such firms simultaneously belong to. In this points of view, CSV is more appropriate for the principles of capitalism than CSR. A case study on food producing firms that adopted the concept of CSV to their business management was conducted. Considering the characteristics of food industry, the researchers have investigate many existing cases, especially focused on the CSV activities toward rural area and agriculture. As result of the case analysis, the 'mutual firm-establishing-CSV,' which refers to the new organization established on the point of contact where corporate value and social value meet, was observed. The aspects of establishing a new organization by firms' collaborating with rural area and agriculture is different in accordance with each firm's method of creating shared value. However, the cases have common grounds that the created value is for pursuing both firms' and stakeholders' value. This study is significant, in that the study deducts implications about accompanied growth and win-win management by suggesting the establishment of firms based on CSV.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.21-32
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• 2021

This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

• Journal of the Economic Geographical Society of Korea
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• v.21 no.4
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• pp.289-302
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• 2018

As business activities of firms for maximizing profits has resulted in increases in economic, social and environmental problems in regional geographies, they have stimulated some social activities through enhancing their public image and justifying their conducts. In fact, firms have been given concerned with a decrease in profits due to the promotion of their social activities required by local communities. However, firms are able to create shared value resulted in added value creation centering on shareholder as well as stakeholder by expanding increases in economic and social values. Therefore, the main purpose of this research is to draw an index which is able to evaluate the mechanism of virtuous circle resulted from creating shared value(hereafter CSV). At the same time, it has attempted to analyze some limits to and real effects of CSV by the index. The paper has analyzed the CSV of certificated coffee by using the index of sustainability in the Vietnamese coffee industry. The introduction of certificated coffee showed positive effects in the order of environmental, economic and social indicators. However, the structure of closed decision-making in Vinacafe, which is a state-firm, has not able to secure enough economic profits for CSV, leading to some limits to the formation of virtuous circles in the Vietnamese certificated coffee industry.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.4
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• pp.179-192
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• 2023

ESG is the hottest topic in recent business management or business administration. In particular, with the release of the IPCC's 6th comprehensive report in 2023, environmental issues have been further raised around the world, and ESG management for sustainable and permanent companies is accelerating by improving social and governance structures, including the environment, and thereby enhancing corporate value. This case study is analyzed based on the theory of sustainable growth, creating shared value, and corporate social responsibility. This study focuses on the case of Samsung Biologics, which is pursuing sustainable growth and management through ESG management. Samsung Biologics is the first Korean company to win the "Terra Carta Seal" award, part of a sustainable market initiative to respond to climate change, and externally, it has acquired the Dow Jones Sustainability Index, acquired the KCGS ESG comprehensive evaluation A grade, acquired the CDP B grade, and acquired the EcoVadis Gold grade. It has joined the Sustainable Market Initiative launched by King Charles III since the World Economic Forum in 2020 to chair the Supply Chain. It has joined RE100, TCFD, and UN Global Compact to lead sustainable management through ESG activities. Therefore, we would like to take a practical approach to ESG management strategies for sustainable growth through the example of this company.