• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.276-283
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• 2013

Coworking space is the ideal concept of small companies, freelancers, startups, and entrepreneurs operating out of a shared office space while working independently of one another. The coworkers share the core values of coworking: collaboration, openness, accessibility, sustainability, and community. Little academic research has been completed on the composition of coworking spaces and the businesses that use them. The purpose of this study is to examine the organization and characteristic of coworking space based on domestic and international cases for providing basic data on the coworking space plan. This study examined existing academic literature, media, online sources to assess the environmental background of worldwide coworking space, the current status, conceptualization, and membership plan that can be appled coworking spaces. The case study for coworking space is limited to the space where there is web site that is showed floor plan. Coworking spaces are designed to be environmentally friendly, offering common area with many facilities to encouraging community and collaboration. For creating ideal coworking space, the concept of coworking space must be recognized as a community space for interaction and creativity between people and space. Based on the result of this study, the appropriate zoning, circulation and specific floor plan of coworking space is needed for the next research.

• Journal of the Economic Geographical Society of Korea
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• v.23 no.3
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• pp.292-311
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• 2020

Coworking spaces have been increasingly considered as a way of building an innovative entrepreneurship ecosystem and facilitating population inflow. This paper aims at identifying the concept and characteristics of coworking spaces and examining these various types in a regional context. Coworking spaces located or planned in small and medium-sized cities and rural areas in Japan and Korea are empirically investigated. Through the case study, this study provides implications for a model of coworking spaces being a creative community in a region. Specifically, it is necessary to have distinctive features only for the regional context-based coworking spaces. Moreover, this new spaces should act as a multi-functional, convergent space and a venue for regional innovation. In a fast-changing work environment such as telework, the region-based coworking spaces can be reconsidered as the place that provides an alternative work, play, learn, and rest platform. Creative people hoping for new work and lifestyle may flow into the region through this intermediator, and thus foster the interplay between the creative community and regional environment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.157-165
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• 2015

The purpose of this study is to suggest a successful operating strategy of co-working space. Therefore, the operating elements were identified through a literature research. And then, verified through site investigation and interview of operation managers. We found out that the high level operating elements are 'Co-working management', 'Membership management' and 'Supporting management' And the low level elements of Co-working management are 'Relationship facilitation', 'Networking event & Party' and 'Community & Communication', Membership management's are 'Service diversity & Price plan', 'Promotion & PR' and 'Alliance & Partnership', Supporting management's are 'Space & Interior', 'Facility & Device, Solution' and 'Mentoring & Education'. And the questionnaire was designed and conducted to Co-working space operators through the AHP method. As a result of the collected data analyzing, the highest priority was the operational element 'Community & Communication', and 'space and interior' is next, 'Service diversity & Price plan' is the third. The results were discussed with the relevant experts and it presents the following operating strategies. First, to create an environment suitable to voluntary coworking is the most important element. In particular, good management of 'Community & Communication' should be considered as a high priority operations strategy in a coworking space. Second, interior and space utilization helps in making the environment and atmosphere conducive to coworking. Office devices and facilities such as IT infra, printer, fax, scan, paper...etc are also important elements. But the reason why these necessary items are given a low priority is that these items don't need any special strategy. Third, in order to create a stable profit, 'Service diversity & Price plan' should be the characteristics of each coworking space because it will attract and secure enough customers. This study is valuable, it could be a great guideline for coworking space in an early stage to adopt operating model and strategy

• Journal of Distribution Science
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• v.22 no.7
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• pp.13-22
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• 2024

Purpose: This research is a quantitative study aimed at determining the influence of brand experience and brand image on brand equity through brand loyalty in the distribution in Coworking Space industry. Research design, data and methodology: The analytical method employed in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM). The study utilizes a quantitative approach, with data collected through online questionnaires distributed via Google Forms among Coworking Space users. A total of 68 respondents represent the research population.. The data was analyzed using PLS-SEM to examine the relationships between the variables under investigation. Results: The research findings indicate that brand experience significantly affects both brand loyalty and brand equity. Similarly, brand image significantly influences both brand loyalty and brand equity. Additionally, brand loyalty has a significant impact on brand equity Conclusions: The research findings indicate that brand experience has a significant effect on brand loyalty and brand equity. Brand image significantly affects both brand loyalty and brand equity.Additionally, brand loyalty significantly influences brand equity.

• Korea Real Estate Review
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• v.28 no.4
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• pp.23-35
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• 2018

The shared-office business started with the lending of office spaces such as meeting rooms. From this came the coworking space, which maximizes the collaboration among the residents and promotes synergy among them. The purpose of this study was to analyze the characteristics of the coworking space. In addition, this study derived the factors that are considered important among the hardware- and software-level operating components, and presented the priorities according to the importance through a questionnaire survey and analysis for the employees currently utilizing a coworking space. For the results of the analysis, the top elements in the survey were found to be "spatial composition," "membership management," coworking management," and "architectural elements." In addition, when the general items were analyzed according to their characteristics, it was found that there was a difference in priority level among the elements of each characteristic. These results are expected to be useful when designing coworking spaces in the future. The results of this study can be used as the basic data for solving the problems of small companies and the environment, among others. Furthermore, the results of this study can be utilized as the basic data for the development of a collective shared community through linking at the local or national level, rather than being limited to a single space.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.83-92
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• 2015

Recently, Co-working that is a new trend of working and Co-working Space that create Co-working are increasing rapidly around the centers to support start-up such as one-person creative companies. However, the business centers located outside Seoul are not enough to recognize knowledge and skill for operating Co-working Space. Therefore, this study selects the big research issue which is "The recognition and case of co-working & application to co-working space" and the small research issue that is "Co-working Space operation activities" for qualitative research by using in-depth interview to managers of one-person creative company business centers. As a result, on the perspective of the big research issues, they understood Co-working concept, but the Co-working case was made by manager's effort without voluntary participation of the users. Co-working Space is important to recognize as a space for interaction and exchange information but was used only as a sharing space. And on the perspective of the small research issues, 'Space & Interior', 'Alliance and Partnership' and 'Community and Communication' show low awareness and activities. So, we suggest improvement plans through the case of best practices. This study is valuable, it could be a help to adapt and improve to Co-working Space in one-person creative company business center for creation of performance by Co-working.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.165-189
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• 2013

The advance of the smart working environment came the expectation that it would innovate and revolutionize the way people work, particularly in a society where smart work is readily available for creating a collaborative and 'connected' business. One of the core infrastructure elements for making smart work a viable option is the smart work center, the promotion of which requires a new form of 'smart work center business model' that can satisfy the purposes of both public services and private businesses. This calls for collaboration between the public and private sectors. Recently a number of businesses have been making significant headway in the creation of a new environment for business support and collaboration by adopting a sharing economy business model in their offices. The so-called 'Coworking Space' is an advanced form of business environment in the emerging 'smart work' era, and comes with the benefits of reduced costs as a result of sharing office space and knowledge sharing through the use of human networks. This paper describes the framework of a 'smart work center business model based on the sharing economy' using a BMC (Business Model Canvas), with an understanding of the characteristics inherent to the smart work center and the sharing economy. It was on the basis of this framework that a smart work center model for business incubation and startup, a private smart work center model for childcare services, and a community marketplace model with a global network were developed.