• Title/Summary/Keyword: Counseling Marketing

Search Result 24, Processing Time 0.022 seconds

Job Analysis of School and Hospital Dietitians : Factor Analysis of Human Attributes (학교 및 병원 영양사의 직무분석 : 인적특성의 요인구조 비교)

  • 송은승;김명소
    • Korean Journal of Community Nutrition
    • /
    • v.4 no.3
    • /
    • pp.431-440
    • /
    • 1999
  • This study was mainly done by factors analyzing to find out the structure and the dimension of the results of a previous study; analyzing the school and hospital dietitians'human attributes needed for successful job performance(Song 1998). The results were as follows: 1) Through factor analysis, the 12 knowledge items were categorized into 4 groups ; ‘basic knowledge of food and nutrition’, ‘knowledge of clinical nutrition and diet therapy’, ‘knowledge of medial science’, and ‘knowledge from experience and common sense’. These 4 knowledge factors were more frequently used and importantly recognized by hospital dietians compared with school dietitians. 2) The 38 skill and ability items were categorized into 7 groups ; ‘ability of program development and research’, ‘ability of counseling and nutrition education’, ‘ability of production control and facility management’, ‘ability to use computer’, ‘ability to cooperate with others’, ‘ability to manage consignment marketing’, and ‘ability of managing situations and informations’. Different skills and abilities were required for each group. 3) The 11 personality items were categorized as 3 groups ; ‘respoinsibility and sincerity’, ‘positive personality’, and ‘affirmative and inquisitive personality’.

  • PDF

The Relations between Awareness and Residental Satisfaction on Brand Apartment (브랜드 아파트에 대한 인식과 만족도간의 관계)

  • Lee, Dong-Chan;Lee, Chan-Ho;Hwang, Kyu-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.11 no.11
    • /
    • pp.4188-4196
    • /
    • 2010
  • The purpose of this study is to analyze the effect of perception factors on the brand apartment for customer satisfaction by classifying perception factors into environmental factor, interior factor, brand value factor, economic factor and social factor. Variables used in this study were compiled from the survey, which was done by the people living in Pusan from Aug. 17, 2009 to Aug. 31, 2009. In the results of this study, the perception that the brand apartment had better interior quality, brand value, saleability and possibility of price rising than the common one had effects on customer satisfaction. This study analyzed the effect of perception factors on the brand apartment for post-purchase satisfaction of customer. It is expected that the results of study would help construction companies establish marketing strategies to increase customer's interest and develop the brand apartment in consideration of perception factors with a high post-purchase satisfaction.

Victim personality and appearance factors affecting bullying of middle school students and a model of consequence variables (중학생 집단 따돌림에 영향을 미치는 피해자의 성격 및 외모 요인과 후행변인 관계모형)

  • Yoh, Eunah
    • The Research Journal of the Costume Culture
    • /
    • v.25 no.2
    • /
    • pp.237-251
    • /
    • 2017
  • In this study, causes and consequences of bullying were explored, focusing on victim personality and appearance factors. The research model included the relationships among bullying, important causes of bullying (aggression, cleanliness, and obesity of victims) and consequences of bullying (self-esteem and depression) and was tested through survey data from 594 (194 male and 404 female) middle school students. Data were analyzed using descriptive statistics, confirmatory factor analysis, and path analysis with SPSS and AMOS. In the results of the model tests, victims who are more aggressive, less clean, and more overweight are more likely to be bullied. In addition, adolescents bullied by others tend to have lower self-esteem and more depression. Furthermore, the model comparison was assessed by gender and a difference between the two gender models was found. In the check of critical ratio for difference, it was concluded that the cleanliness of the victim is a more important cause of bullying for male adolescents than for female adolescents. It is meaningful to confirm the effects of the victim's appearance factors on bullying in the literature focusing on personality issues of victims. Educators and counselors may refer to the findings in developing counseling guidelines and manuals to prevent bullying in school.

Job Analysis of Hospital Coordinator Based on the DACUM Method (DACUM기법에 의한 병원코디네이터의 직무분석)

  • Yoo, Hyeong-Sik;Lee, Sun-Dong;Shim, So-Young
    • Journal of Society of Preventive Korean Medicine
    • /
    • v.15 no.3
    • /
    • pp.101-114
    • /
    • 2011
  • The purpose of this study was to analyze of Hospital Coordinator based on the DACUM(Developing A Curriculum) method. The contents of this study were to extract the duties, tasks consisting of job of Hospital Coordinator and to investigate levels of importance, difficulty, frequency and entry level on each task, and to make out a job model of Hospital coordinator. A DACUM committee was composed to analyze job of Hospital Coordinator and the committee members were total 17, a facilitator, 15 hospital administrator and a recorder. The major findings of this study were as the followings ; first, duties in job of Hospital Coordinator were total 10, which were organization of Hospital Coordinator affairs, customerfacing services, consultation support, customer counsel, customer management, financial management, medical service planning, medical service marketing, organizational management, image making management, and self-development. And total tasks in job of Hospital coordinator were 76. Second, the tasks which were important, difficult, frequent and essential in entry step of occupation were counseling before consultation, explaining treatment plan after consultation, checking progress of consultation, answering teleconsultation, and finding out customer's consultation information. Third, a job model of Hospital Coordinator was constructed based on the results of DACUM job analysis.

A Fundamental Survey Study for the Organizational System and Evaluation Strategies of Healthy Family Support Centers (건강가정지원센터의 운영모델에 관한 기초조사 - 조직과 평가를 중심으로 -)

  • Won, So-Yean;Chang, Jin-Kyung
    • Journal of the Korean Home Economics Association
    • /
    • v.43 no.7 s.209
    • /
    • pp.129-145
    • /
    • 2005
  • The Healthy Family Act was established in 2004 to prevent problems of the family and increase thehealthy characteristic of the general family. According to this Act, Healthy Family Support Centers (HFSCs) were founded as a new part of the family welfare institution. The purpose of HFSCs is providing various welfare services to enhance the health and well-being of families in the community. This study investigated the organizational system and evaluation strategies of HFSCs. This research comprised a descriptive study of the organizational system and evaluation strategies of HFSC. The study sample consisted of 217 faculty and field workers. Data were collected from December 2004 to January 2005 and analyzed by frequencies, mean, standard deviation and ANOVA. The results were as follows. First, HFSC's organization should consist of family education, family counseling, family culture-marketing, and network teams. Second, healthy family specialists should have a national certificate of qualifications also they should have more than master's degree level. Third, evaluation of HFSCs should be adapt an incentive system.

The Effect of Microfinance Services on Women Entrepreneurship: A Case Study in Jordan

  • THAHER, Lubna Mohammad;RADIEAH, Nor Mohd;WAN NORHANIZA, Wan Hasan
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.5
    • /
    • pp.807-815
    • /
    • 2021
  • Microfinance is seen as a tool for poverty elimination by providing various services characterized as financial and non-financial to minority groups in the society to be included in the mainstream financial system. This paper seeks to examine the effect of microfinance institutions' (MFIs) financial and non-financial services on women's entrepreneurship and empowerment in Jordan as a developing country. To gain a deeper understanding of the effectiveness of microfinance services, the study is undertaken to address the question of what kinds of services are available and whether the MFI services are in line with the actual needs of women entrepreneurs to improve their performance. Hence, a qualitative approach was adopted in this study using semi-structured interview questions to collect data from twenty-four women entrepreneurs in Jordan. The results showed that, as regards financial services, the most important needs of women entrepreneurs include providing adequate financing with necessary financial facilities such as reducing interest, reducing monthly installments, and extending the grace period, while non-financial services should include holding specialized courses, accessing a counseling center, providing incentives and psychological support, marketing support, and monitoring and evaluation. This study concluded that factors associated with MFI play a crucial role to uplift women entrepreneurs and eliminate gender inequality.

The Effect of Positive Psychotherapy(PPT) programs on Participants' Happiness and Resilience

  • WOO, Moon-Sik;WOO, Jung-Hyen;YANG, Hoe-Chang
    • The Journal of Economics, Marketing and Management
    • /
    • v.10 no.5
    • /
    • pp.15-24
    • /
    • 2022
  • Purpose: The purpose of this study is to find a way to improve and overcome the psychological treatment limited to the negative factors dealt with in psychology from a positive psychological point of view. To this end, this study aims to verify whether a positive psychotherapy program can improve happiness, resilience, and post-traumatic growth along with improvement of psychological symptoms such as depression. Research design, data and methodology: To this end, in this study, mean difference analysis was conducted using t-test on 10 participants in the 16th PPT program and 14 in the control group. Also, after setting the main variables, we tried to confirm the effectiveness through simple regression analysis and multiple regression analysis of the causal relationship model. Results: As a result of the independent sample t-test and the paired sample t-test, it was confirmed that the group participating in the PPT program had higher flourish, happiness, resilience, post-traumatic growth, and lower depression. In addition, as a result of regression analysis, it was confirmed that post-traumatic growth had a positive effect, and that depression was a life-threatening factor. Conclusions: Since the PPT program has a positive effect on the participants with relatively negative psychological symptoms, it is necessary to expand it. In addition, it is necessary to introduce various preventive programs such as PPT as well as traditional psychological treatment for negative symptoms such as depression.

A Consumer Behavioral Study of Dietary Supplement Choice Attributes in the Post-COVID-19 Era: Focusing on Generation MZ

  • Bo-Kyung SEO;Gyu-Ri KIM;Seong-Soo Cha
    • The Korean Journal of Food & Health Convergence
    • /
    • v.10 no.3
    • /
    • pp.1-8
    • /
    • 2024
  • The global nutraceuticals market continues to grow due to rising income levels, increasing life expectancy, and a growing interest in personal health. Especially after the COVID-19 pandemic, the market for nutraceuticals has expanded rapidly with positive perceptions driven by increased attention to immune management for disease prevention. However, there is still a lack of research on the relationship between nutraceuticals and consumer behavior. This study aims to provide new insights into the dietary supplement market and help establish marketing strategies by analyzing consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. An online survey was conducted among consumers who have purchased dietary supplement products to test the hypotheses. The collected data were analyzed for validity and reliability using SPSS and AMOS programs. The results showed that the taste, price, brand, and design of dietary supplements significantly positively affect the satisfaction of MZ consumers. This study provides an in-depth understanding of the mechanisms of consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. By offering insights into consumers' health concerns and consumption behaviors, this study provides valuable perspectives on the future development of the market and helps companies develop effective strategies to meet consumer needs.

Development of a campus-based intervention program to strengthen food literacy among university students: A qualitative formative study

  • Eunji Ko;Eunjin Jang;Jiwon Sim;Minjeong Jeong;Sohyun Park
    • Korean Journal of Community Nutrition
    • /
    • v.28 no.6
    • /
    • pp.495-508
    • /
    • 2023
  • Objectives: This study aimed to develop a campus-based intervention program to enhance food literacy (FL) among university students. Methods: In the initial phase, we conducted a literature review of FL intervention studies and held in-depth interviews with university students to identify facilitators and barriers to improving and practicing FL. Expert counseling sessions were conducted with nutrition education, marketing, and service design professionals. The results of this phase led to the creation of an initial curriculum draft. In the second phase, a follow-up survey was conducted with young adults to assess the acceptability of the developed curriculum. After the follow-up survey, additional meetings were conducted with the aforementioned experts, and the curriculum was further refined based on their input. Results: An 11-week FL intervention program was devised using constructs from the Social Cognitive Theory. The weekly curriculum consisted of 90-min theory-based and 90-min hands-on experience sessions. Three primary aspects of FL were covered: nutrition and food safety, cultural and relational dimensions, and socio-ecological aspects. Program highlights included cooking sessions for crafting traditional Korean desserts, lectures on animal welfare, insights into zero-waste practices, and communal eating experiences. Based on the study team's previous research, the program also addressed mindful eating, helping participants understand the relationship with their eating habits, and providing strategies to manage negative emotions without resorting to food. Yoga sessions and local farm visits were incorporated into the curriculum to promote holistic well-being. Conclusions: This study elucidated the comprehensive process of creating a campus-based curriculum to enhance FL among university students, a group particularly susceptible to problematic eating behaviors and low FL levels. The developed program can serve as a blueprint for adaptation to other campuses seeking to bolster students' FL.

The Purpose of Hospital Information Usage by Medical Consumers and the Practicability of the Acquired Information (의료소비자들의 병원정보 이용목적과 획득한 정보의 실용성)

  • Ha, Oh-Hyun;Jung, Yong-Mo
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.7
    • /
    • pp.376-385
    • /
    • 2014
  • This study is aimed to ascertain the hospital information inquired by medical consumers and to propose the consumer-oriented marketing direction of the medical institutions. In the pursuit of this purpose, we examined about the purpose of the hospital information usage by medical consumers, the contents of the inquired information, the method of the information acquisition and the practicability of the acquired information. As the result of this study, more than 90% out of the purposes of hospital information usage is for the practical use of the medical institution, especially, 58.7% is for the effective selection of the medical institutions when consumer's family or relatives are sick. Regardless of the purpose of hospital information usage, for the contents of the inquired information, more than 50% responded with the medical institution facility, the specific contents about the professional field and the special field. The most favorite method to acquire the information according to the purpose of hospital information usage is through 'Acquaintance' which are the highest rate, more than 50% and the level of 24~28% are through 'Internet'. And the practicability of the acquired information was fairly low like the result as 4.8% for the selection of the medical institutions when consumer's family or relatives are sick and 0.5% for the health counseling or the medical check-up.