• 한국의류학회지
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• 제26권6호
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• pp.865-876
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• 2002

The purpose of the study is to clarify yellow image and formative properties in modern fashion. For the study of formative properties 230 kinds of costume samples being visual power in yellow have been selected from photographs in fashion magazines and divided into tones: vivid(S, B, Dp), vague(L, Lgr, D), bright(Vp, P, B). For the study of image 30 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 50 students majoring in clothing and textile. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results of analysis are as follow: 1. Factor analysis has extracted 4 factors of yellow image in the fashion. These factor are Attractiveness, Cheerfulness, Hardness and Softness, Gorgeousness. 2. There were significant difference in visual evaluation of yellow tones. 3. Evaluative dimensions of yellow was classified as Soft-Hard, Gorgeous-Unpretentious. 4. The mage effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• 복식
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• 제31권
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• pp.223-236
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• 1997

The purpose of this study is to set up the concept and the structure of 'the image' theoretically. The study is carried out by the literature research. The image is constituted of several concepts which are as followed: The concept of definition: perception cognition/impression. The concept of target: objective/per-son The concept of content: internal/exter-nal The concept of level :lower/upper Especially levels of image are divided into 3 different levels which are 'simple level' 'complex level 1' 'com-plex level 2' The concept of image is classified into the horizontal and the vertical structure. The concepts of the definition the target the con-tent are included in horizontal strcture and the concept of the level is included in the ver-tical structure.

• 복식
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• 제49권
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• pp.65-72
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• 1999

The purpose of this study was to investigate the relationships between body-calthexis and clothing image preferences in male college students. The sample included 28 male college students and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis cluster analysis and t-test. The result of factor analysis showed that body-cathexis consisted of four areas of body parts: face/head upper body middle body and lower/total body. Clothing image preferences consisted of 'strong vs weak' 'soft vs hard' 'young vs mature' 'mannis vs feminine' and 'distinguished vs undistinguished' images. Cluster analysis revealed that male college students are segmented into two groups. and the two groups differed in regard to clothing image preferences such as 'strong vs weak' 'young vs mature' and 'mannish vs feminine' images. In addition the two consumer segments were different concerning body-cathexis for middle body and all body areas combined. The consumers who preferred feminine weak and mature clothing images were more satisfied with their middle area of the bodies and all body areas combined.

• 복식
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• 제50권8호
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• pp.43-55
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• 2000

The objectives of this study were to investigate the differences of image evaluation of baseball uniform by uniform design and perceiver's gender. and to examine how baseball uniform preferences vary according to perceiver's gender. Stimuli consisted of 12 color photographs of a male model wearing a baseball uniforms which were manipulated according to the color of shorts and pants. A semantic differential scale of 23 items were used to evaluate the image of the stimuli. Subjects were 288 males and females. Five dimensions derived to account for the image of baseball uniform. These were manly, ability, activity, preference, and visibility. Wearing of red shirts had a positive effect on the evaluation of ability, activity, and visibility. Dark blue shirts had a positive effect on the evaluation of preference. Grey uniforms had negative effects on the evaluation of ability, activity, and visibility. Men liked white uniforms and vertical stripes uniforms of black and white more than dud women. Women talked dark blue shirts more than did men.

• The International Journal of Costume Culture
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• 제2권1호
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• pp.21-30
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• 1999

The purpose of this study was to examine differences in body image and attitudes and behaviors regarding cosmetic surgery between Korean and Americans. Forty females in the U.S and 40 in Korea participated in the study by being interviewed. As a result, while Koreans had positive attitudes toward cosmetic surgery, Americans had negative attitudes. Higher incidences of cosmetic surgery were found among Koreans than among Americans. Koreans with lower body image tended to have ore tolerance toward cometic surgery. These results suggest that cosmetic surgery might be one of many ways to improve their self-esteem, Korean women with lower body image showed higher attitudes or behaviors toward cosmetic surgery than Americans.

• 복식
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• 제60권1호
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• pp.28-42
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• 2010

A purpose of this study is to 6nd out how the casual and formal style clothes of stripe pattern giving variety by pattern direction, pattern width, and contrast coloration have an effect on image of wearers. For this, 192 stimuli were made and 1200 testee evaluated them using semantic differential scale. As a result, five image dimensions were drawn as a factor of attractiveness, gracefulness, activeness, visibility, and tenderness. Unlike the value contrast previously researched, it showed that chroma contrast coloration which was interacted with a color tone contrast coloration had an effect on all the 5 image dimensions. This result was recognized as significant clothes dues in evaluating the image of stripe wearers. Besides, clothing style, stripe pattern, and contrast coloration were made clear as an efficient parameter in image presentation of clothing wearers.

• 복식문화연구
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• 제18권4호
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• pp.687-702
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• 2010

The purpose of this study is to study the inner meaning and formative with distorted and atypical Informel image, body image expressed in modern fashion. Method of the study is as follow. The study method examined philosophy of art 19th century?in order to consider interconnections between social and cultural characteristics of expressionistic abstract art, a form of Informel and changed physical style. Based on this method, the Informel image that appeared in the plastic arts in terms of artistic significance and aesthetic value was examined. Based on the above discussion on modern fashion Informel images were expressed in any formative characteristics were considered. The results of this study are as follows. Contingencies through the spontaneous act of art to transcend the image of atypical lines formed elements of coincidence, was developed. Liberation was expressed from liberation of physical boundaries and created outward expansion of the free formative. Atypical was organic forms pursuing spontaneous plasticity and diversity, and appeared in the form of distortion and deformation.

• 복식
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• 제59권1호
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• pp.1-13
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• 2009

The villains in recent films are given interesting roles not only through the actual contents of the story but also by attractive personal characteristics including internal and psychological aspects. The purpose of this paper is to take a deeper look into the image styling process of villain characters. The cases will focus on seven representative Korean films that have attracted over one million audiences as of the year 2000, and the leading and supporting actors within those films. Analysis will be made mainly on the visual image creations of those villains. The visual images are categorized by the make-up, hair-do, clothing and accessories relevant to the psychological personality type of each actor's role and their background based on the given scenarios. The results are as follows: First, villain characters are portrayed as an individual with multiple personalities with regards to psychological, economical, and vocational aspects. Second, fashion trends of the character is an important element to keep pace with the times or to visualize the sense of the times in which the villain exists. Third, a specific point that characterizes the villain's character are expressed through various touches using noticeable accessories, specific colors in make up, hair style, and a certain fashion.

• 복식
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• 제52권1호
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• pp.21-36
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• 2002

The Miaos have their own unique and luxurious culture traditional and modern formed as they have experienced repeated fusion into and resistance against the Han Race or the Chinese in their long and old history. Taijiang County of Guizhou Provice, in which whey have been living, is endowed with natural beauty. Thus their culture enjoys abundant and diverse contents of artificial and natural character. Naturally, their costume reflects cultural and natural features in abundance and variety. This dissertation aims to investigate the artistic character of Miaos' traditional costume as reflected in patterns for their embroidery. As for the artistic character of the patterns for embroidery, the following were found. To begin with, the space in the Miaos' embroidery is, unlike the measurable three-dimensional space found in Greek art, unmeasurable and fantastic with its beauty, majesty and peculiarity. It is as if immersed in limitless space, they were in communion with gods and universe. Another characteristic is the use of image construction beyond mere imitation. Their mode of image construction was realistic in that patterns as a whole reveal an abstract form or meaning but separately they portray visual representations of concrete thins in nature. Still another is that sense of motion conveyed by the basic curve line is full of life. It was the result of using light rhythm breaking stereotypic balance and symmetry. Finally, the colouring was abstract, and a strong contrast between black and white was gorgeous and fantastic.

• 복식
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• 제60권4호
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• pp.146-161
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• 2010

The purpose of this study was to analyze the characteristics and images of costume colors in Korean Masque Drama. For this study, 242 color samples were selected by extracting digital color data by using the Eyedropper Tool of Photoshop 7.0. The RGB color data were transformed to HV/C and the attributes of color and tone were analyzed. Color images were analyzed with the IRI color image scale. As a result, neutral, red, purple blue, and yellow were found to be the most frequently used colors in the Korean Masque costumes. In the ton analysis, white tone showed high frequency and next orders were dp, s, v, b, sf. In the hue & tone, the most frequent color was white, followed by R(v), PB(dp), R(dp), YR(s), GY(s) and mGY. Color images were focused on dynamic, gorgeous, and natural images.