• The Research Journal of the Costume Culture
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• v.14 no.1
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• pp.48-63
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• 2006

The purpose of this study was to provide information on how to improve both the satisfaction and the current sizing system for the school uniform focused on middle and high school boys' students. In order to collect the data, a questionnaire was administered to 451 middle and high school boy students. 228 middle school boys' and 223 high school boys' data were analyzed using the SPSS Win. 10.0 program. The results of this study were as follows : 1. For the satisfaction of their school uniform, there were statistical differences in mean of the group by the academic year in the jacket(color, textile, design, activity), shirt(color, design, activity), and pants(color, design, activity) in the case of middle school boys'. On the other hand, high school boys' evaluation of school uniform was significantly different in jacket(color), shirt(color, textile, design, activity), pants(design), and tie(color, textile, design) by the academic year. 2. For the evaluation of sizing fitness, the length of jacket and the breadth of sleeve in jacket, and the width of sleeve in blouse, the length of pants, and the width of pants were statistical differences in mean of the group in middle school boys' by the grade whereas there was no significant difference in high school students by the grade. 3. It was shown that more getting school uniform repaired after the point of purchase in both middle school and high school students was higher.

• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.287-300
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• 2013

The aim of this study was to find typology of fashion-related mobile applications through exploratory investigation and to investigate differences in Korea and U.S. App stores. And then, through the qualitative evaluation about fashion mobile applications, this study proposes fashion mobile application's design and contents which can be preferred by users. By conducting keyword search in each store, 122 Korean applications and 150 US applications were analyzed. Empirical findings revealed that there were seven major types of fashion mobile applications: brand, magazine, information, SNS, game, shopping and coordination. Information type applications took up the largest portion, and SNS and game type applications showed higher ranking among customers. There were more game Apps in US and more shopping Apps in Korean stores. More free Apps were found in Korean App stores, whereas relatively more paid Apps were found in US App stores especially in game, magazine and information type applications. And as a result of usability evaluation of fashion mobile application, users prefer SNS and information category application to shopping and brand category. Also users want continuous improvement and new contents for fashion mobile application.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.191-200
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• 2015

The purpose of this study is to analyze the difference of educational institutions and majors on Learning Participatory Motivation of Lifelong Education Organizations of Universities and Job Technical Colleges that are operating academic degrees on bachelor of fashion and associate of industrial arts in Academic Credit Bank System. The significance of this study is to provide basic information for educational institutions to promote efficient operation and devise a strategy for reinforcing educational competitiveness according to individual Learning Participatory Motivation and purpose of learners. In this study, educational institutions were classified into Lifelong Education Organizations of Universities and Job Technical Colleges operating academic degrees in Academic Credit Bank System. Degrees were divided into bachelor of fashion and associate of industrial arts, and majors were divided into fashion design and fashion business for bachelor of fashion and fashion design and fashion business for associate of industrial arts. Looking at Learning Participatory Motivation of learners, factors selected by learners as considerations for registration and selection of currently affiliated educational institution were found to be 'acquisition of degree at a university' and 'acquisition of degree' for Lifelong Education Organizations of Universities and fashion design major, and 'for employment' and 'acquisition of new knowledge and skill' for Job Technical Colleges and fashion business major.

• The Research Journal of the Costume Culture
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• v.10 no.6
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• pp.617-632
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• 2002

The purposes of this study are 1) to classify the consumer group according to clothing purchase store(department store, road shop, discount store, Dongdaemoon & Namdaemoon markets) 2) to analyze the differences between VMD attributes which each consumer group value. The attributes on the VMD are categorized as 5 areas 1) interior 2) show window 3) product display & display change cycle 4) color · light · music · small instrument 5) promotion(POP & salesperson). The data were collected from 238 females students and were analyzed by frequency, percent and X²-test. The results of this study are as fellows . 1) On the attribute of Interior, there were significant differences in terms of flow in a store, rest area, the cleanness of floor, show case, and the merchandise itself. 2) On the attribute of show window, there were significant differences in terms of interst of show window. 3) On the attribute of product display & display change cycle, there were significant differences in terms of display method, and display change cycle. 4) On the attribute of color · light · music · small instrument, there were significant differences in terms of interest of color coordination, luminosity and effect of light, and necessity of music & small instrument. 5) On the attribute of promotion(POP & salesperson), there were significant differences in terms of aid of POP.

• The Research Journal of the Costume Culture
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• v.11 no.6
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• pp.913-924
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• 2003

The purpose of this study was to investigate the correlation between self-concept, clothing attitude and clothing buying behavior. The subjects used for the study were 300 male and female college students. The results of the study were as follows. The self-concept of subjects were identified four types(self-confident, positive to self, self-convinced and pessimistic). Self-confident type had the highest scores on self-concept and pessimistic type was the opposite. The clothing attitude was classified into 5 types(rational coordinative, clothing concerned, frugal, clothing showy and others conscious). Rational coordinative type and clothing concerned type were regarded more importantly than other types. The clothing buying behavior was emerged 5 types(economical, diffident, pleasure-seeking, impulsive and name-brand preferred). An economical efficiency was the most important factor in clothing buying behavior. The results of correlation between self-concept and clothing attitude showed that person who has more positive self-concept tends to have more interest and satisfaction toward clothing as well as tendency of showing off and rational coordination. The correlation between clothing attitude and clothing buying behavior showed that person who is more conscious to others tends to have more preference for name-brand products.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.69-88
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• 2016

The purpose of this study is to delve into the identity of the New-Hanbok style in modern fashion, and to survey its formative characteristics and internal values from the perspective of vernacular design. Arguments can be summed up as follows. The study historically examines the changes in Hanbok and concludes that the social and cultural backgrounds and factors that caused the advent of the New Hanbok are (1) the change and expansion of the basic social, cultural, and popular perception toward the Korean image, (2) the rapid spread of a subculture centering on the younger generation, and (3) the voluntary and systematic activities of nonprofit clubs, communities and private organizations. This is the cycle of the spread of Hanbok, which shows the subcultural selection and development process of upward propagation. Furthermore, the public, in addition to holding fast to an independent attitude regarding their choices, also show that they tolerate diversity. As a perspective of analyzing the New Hanbok style, the study suggests the characteristics of the vernacular design perspective as (1) a spontaneous indigenous nature (2) living everydayness (3) and the subcultural-ness of the era. From such a perspective, the study examines the formative characteristics of the basic costume configuration of the New Hanbok style including jeogori, traditional Korean skirts, Cheollik one-pieces, and Trompe l'oeil one-pieces, and draws out the meanings contained in the New Hanbok style, which are (1) spontaneous indigenous nature and directivity toward tradition, (2) living everydayness and modernity, and (3) open subcultural-ness.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.155-167
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• 2009

This study reviewed the basic principle of "Maximalism" fashion and analyzed the properties of fashion types with found the frequencies of various styles and design factors of "Maximalism" fashion in collection. The limits of this study is from 2001, s/s, maximalism was embossed in a modem fashion, to 2007, f/w, and collected the fashion collection pictures from www.samsungdesign.net and www.style.com. The results of this study are as follows. First, the most frequent style of "Maximalism" design showed in International fashion collection was "exaggerated style." Second, the design factors of "Maximalism" fashion were also examined. In case of silhouette, "hourglass silhouette" was the most frequent silhouette. In case of pattern, "solid" color was the most frequently used. In case of materials, the soft materials were the most frequently used. Third, the frequencies of design factors of maximalism by presentation types was compared and analyzed. In case of expansion, "bulk silhouette" was the most frequent silhouette to be appeared, and about multi-ethnic, futurelism, and elegance, "hourglass silhouette" was frequent appeared. In case of pattern, "solid" color was the most frequently used in all types. In case of materials, the hard materials were the most frequently used in expansion, multi-ethnic and futurelism. "Maximalism" fashion which is most splendid trend would grow up rapidly in the modem fashion market and influence on the other fashion trend in our every day life. Consequently, this research can be referred as practical information in fashion marketing and it will contribute to the future fashion research as well.

• Journal of the Korean Home Economics Association
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• v.40 no.8
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• pp.167-182
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• 2002

The purpose of this study is to observe the meaning of Minimalism and the characteristics in modem fashion design. The Minimalism appeared in 1960's has affect on fashion design which are simple miniskirt or Courrage look of those days. It leads a fashion system to the simple style goes with the life style of modem persons although the characteristics are somewhat different the styles in 1960's with those of 1990's. Minimal style is not just simple style but abbriviate expression constrained at the minimum. The styles appeared to be an undecorated simple line which are a sleeveless onepiece, a simple suit with no pocket and no collar and narrow shoulder. Colors are monochrome coordination and pursue a simplicity which is monotone variation. Patterns also appeared to be a geometric or abstract pattern for example check and stripe, which intend to minimum expression. Matirials are hightech glossy coating textures which have a futuristic image. In conclusion, the Minimalism in 1990's appeared to be a post-minimalism associated with postmodernism and a hightech-minimal under the technology development.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.574-591
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• 2001

This study reviews the concept and characteristics of the deconstruction philosophy in order to analyze the major aspects of the fashion world called the deconstruction fashion based on the deconstruction philosophy, and analyzes the works of Jean Paul Gaultier in terms of Derrida's deconstruction theory. The scope of this research is from 1980 to present, and this study fashion on the many kinds of literature on philosophy, aesthetics and literary criticism, and the domestic and international fashion journals and magazines. The deconstructionism is the philosophical theory which denies the traditionally recognized logocentric metaphysical theory and refuses the closed world and pursues the open world, opposing the dichotomic theory which is the deep-rooted tradition of the Western philosophy. The results of analyses centering on the internal deconstruction trend expressed in the works of Jean Paul Gaultier are as follows. 1 The past style combined with the present appears in the form of the entirely new trace, not the past emotion and meaning in Gaultier's works transcending the time and space. 2 Gaultier presents the unconventional intermeaning of meanings, producing various possibilities according to the wearing method of the wearer by layering several clothes. 3. Gaultier breaks from masculinity and femininity in the intertextuality of gender, and decomposes the fixed idea of men's or ladies'wear through the design sharing bisexual text. 4. In the intertextuality of T.P.O., Gaultier presents the problem of how to wear by mixing different items through obscuring the division of the nature of time, space, and purpose. Especially Gaultier can be called the first designer who, worthy of the father of the deconstructionism, has introduced in the fashion making inner wear like outer wear. 5. In the intertextuality of coordination, Gaultier presents a new perspective of coordination through free combination and contrast, raising a question about the man-made harmony criterion and deconstructing the clothes. On the other hand, Gaultier expresses the intertextuality of the material through the heterogeneous combination of the material. 6. The decomposition trend expressed in the many works of Gaultier reflects an open mind presenting a new perspective through the distortion of the form, exaggeration, and break from the existing construction method. 7. The decentering trend in the works of Gaultier is found to deconstruct the Western-dominated elements against the background of subcultural elements, the elements borrowed from the minority race, md the Oriental culture. 8. The discontinuity clothes of Gaultier present the disordered principle of design without the uniform rules, and express the unrestrained freedom without captivation by the preconceived idea through the disruption of the dress and its ornaments just like Gaultier.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.119-135
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• 2013

The purpose of this study was to investigate the relationship between consumption values of preschooler clothing and purchasing satisfaction, company brand loyalty and involvement of preschooler clothing with the mothers of preschoolers. An online survey was adapted as methodology of this study. The collected 323 questionnaires were collected and statistically analyzed. The nine consumption value of preschooler clothing(vicarious satisfaction value, social value, functional value, convenient value, economic value, coordination value, aesthetic value, distinctive value, and fashionable value) resulted from the analysis of survey. Purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was Uni-dimensional. Statistical analysis was performed with frequency analysis, descriptive statistics, exploratory factor analysis, multi-group analysis, confirmatory factor analysis, bivariate correlation analysis, distribution, structural equation, cluster analysis, independent sample t-test, one-way analysis of variance. The results of this study are as follows. In the consumption value of preschooler clothing influencing on the purchasing satisfaction was evaluated depending on the involvement of preschooler clothing group (high-involvement group, low-involvement group). In the low-involvement group, the most significant consumption value of preschooler clothing are economic value, convenient value, social value in order of importance; though in the high-involvement group, aesthetic value, social value, economic value in order of importance. Also the brand royalty was more affected by the purchasing satisfaction in the high-involvement group than in the low-involvement group. In conclusion, the relations of consumption value of preschooler clothing with purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was established in study. The significances of this study is to provide the market segmentation strategy depending on the characteristics of preschooler clothing consumers and establish the information and direction to increase the company brand royalty and purchasing satisfaction.