• Journal of the Society of Cosmetic Scientists of Korea
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• v.32 no.4 s.59
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• pp.269-282
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• 2006

In this study, we tried to scrutinize the status and problems of domestic cosmetics industry. On the basis of theoretical study, we examined the strategic marketing skill and tactics of foreign products to devise a strategy for domestic cosmetics with the help of marketing mix of foreign competitors: so to say 4 Ps. The core of the empirical research is hereby the effect of consumers' behavior. The conclusion of the research can be summarized as following: the most important problem of domestic cosmetics industry is the poor brand power. It has been confirmed that the consumer needs are various and dynamic. Analysis of 4 Ps of marketing factors of foreign goods shows this very clearly. Consumers tend to rely upon the brand name of the product rather than the quality, when they don't have enough information or knowledge on the product. This conclusion teaches us to make an effective strategy of marketing. It is brand power and brand cultivating. This study may give domestic marketers a motive to predict the future and succeed in existence and prosperity.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.2 s.13
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• pp.23-30
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• 2007

As elderly population has been increasing, our society has to be prepared the social system. Especially female elderly increasing means that market will change and business model should also change. Every women want to be beautiful and looks young and as women get aged, women eager to be younger and beautiful more. The purposes of this study were to find out how was represented in cosmetic market ad and how elderly customers has been changed. In developed society, baby boomer has been increased, and their power of purchase also has been increased in cosmetic market. In our society, cosmetic market has been developing as customer's demand and whitening focused cosmetics has been increasing especially. Elderly skin need more moisture focused cosmetics and for developing the elderly cosmetic market in Korea, we need more research about korean elderly women's social psychological character and customer's character.

• KSBB Journal
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• v.32 no.1
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• pp.1-8
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• 2017

Bamboo is a plant belonging to the Gramineae family, and can be used as valuable bioresources for many industrial applications. Bamboo has some useful properties and having a lot of beneficial uses such as a bamboo ware, agriculture material, building construction material, pulpwood, etc. Bamboo stem has a large amount of active ingredients that those of bamboo leaves. The stem of bamboo can be processed into various biomaterials including cellulose and lignin, and sometimes uses as foods, cosmetics and medicines using stem extracts with polyphenol compounds. For cosmetic applications of bamboo stems, especially, the constituents of bamboo stem are suitable for inner beauty (cosmetic food) products showing antioxidant and UV-protecting activities. This review summaries the recent literature data and discusses the versatile uses of bamboo stem and its extracts mainly for cosmetic application.

• International Area Studies Review
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• v.21 no.2
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• pp.121-141
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• 2017

The world whitening cosmetics market is fast being taken in 'complex functional cosmetics' including complex function. And highly functional cosmetics market that call cosmeceutical market is growing up with highly functional cosmetics market. In addition, natural cosmetics market including whitening function is growing up in the world in complex functional cosmetics. Distribution channel of the world functional cosmetics is digital communication through beauty and digital. Global companies are adding relationship in new space between customer and brand. So worldwide change phenomenon of whitening cosmetics distribution channel will suggest importance that it should be able to communication with customer in non-traditional space. Domestic whitening cosmetics market is decreasing to reference compound annual growth rate -3.61%. While complex type market is increasing to annual growth rate 33.28%. Since 2008, domestic whitening cosmetics market was changed in distribution channel of center of traditional door-to-door sales. Especially, online channel is about 1/6 level of offline, but since 2014, year-on-year increase rate of online showed 27.1%. In the future, it is anticipated that ratio of online sales is above offline. Whitening cosmetics distribution is being changed, and online channel is growing up, so domestic companies will need tragedy targeting new whitening cosmetics distribution channel and traditional offline channel at the same time. If new company go into whitening cosmetics market, the new company will have to consider natural cosmetics in complex functional cosmetics than whitening cosmetics market. To secure domestic competitiveness whitening cosmetics market, securing differentiation of brand or pursuing change of distribution channel, and we need to seek a method that company and customer can forge communication in new space.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.8
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• pp.88-98
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• 2017

The purpose of this study is to investigate the effect of product selection of hospital workers cosmeceutical cosmetics on marketing communication among hospital workers who use cosmeceutical cosmetics that have emerged in line with the recent growing medical skin care field.Coping with complaints from consumers who buy cosmeceutical cosmetics in hospitals where cosmeceutical cosmetics are mainly used and sold, and minimizing the influence of negative issues will potentially strengthen consumer relationships. The study was conducted on 520 hospital workers who use cosmeceutical cosmetics in hospitals (dermatology, plastic surgery, women's clinic, and other hospitals) in Seoul, Gyeonggi and Incheon. A total of 502 questionnaires were used for the final analysis. The data analysis consisted of Cronbach's alpha, one-way ANOVA, exploratory factor analysis and Duncan test. Correlation analysis was performed to investigate the correlation between variables, and regression analysis was conducted to test hypotheses. The study results revealed that when choosing cosmetic cosmetics, marketing communication is influential. Especially, product value, quality, and price factors strongly affect marketing communication. This shows that we value the product and quality the most and we want a reasonable price. Considering this, we will pursue differentiated products only from cosmeceutical cosmetics and provide them as basic data necessary for securing potential customers and increasing the sales of cosmeceutical cosmetics in accordance with the changing trends.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.3
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• pp.52-58
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• 2004

This study investigated the influence of package design of female cosmetics on the purchasing preferences of view The subjects of this study were the consumers of female cosmetics from their twenties to the forties, and were 195 consumers who dropped into beauty counters to buy their cosmetics. With this study, it can be said that package design Is an effective factor on purchasing of female cosmetics. In general, most consumers prefer to practical and useful package design. But the younger consumers tend to be more influenced by luxury and expensive package design than an elderly consumers on purchasing cosmetics. And it made a little difference in purchasing preferences by academic background.

• Journal of Fashion Business
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• v.15 no.1
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• pp.129-144
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• 2011

The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no significant difference on purchasing behavior, but age, marital status, average income, and job type showed significant difference on purchasing behavior. Second, level of education and average income no significant difference on brand attitude, shopping satisfaction, and recommendation, but age, marital status, and job type showed significant difference on brand attitude, shopping satisfaction, and recommendation. Third, the reasonable purchase, conformity purchase, and conspicuous purchase impacts positively(+) influence, but impulse purchase impacts negatively(+) influence on brand attitude. Fourth, the rational purchase and conspicuous purchase impacts positively(+) influence on shopping satisfaction. Fifth, the conformity purchase and conspicuous purchase impacts positively(+) influence on recommendation.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.10
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• pp.703-711
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• 2017

Today, men's appearance is an important part of the global fashion industry, including Korea, with such fashion concepts as the Metrosexual and Ubersexual. Domestic and overseas beauty and cosmetics related organizations are using this phenomenon for marketing and researching to improve the function of cosmetics. The purpose of this study was to investigate the effect of Prunus persica L. Batsch leaf extract on the skin condition after clinical application to male subjects with oily skin to determine the possibility of functional cosmetics utilizing this extract. The cleansing bars were prepared by the MP method and the cleansing packs were prepared using natural ingredients. After 8 weeks of application, moisture, oil, erythema, melanin, pH, elasticity and tactile sensation were measured using MPA5. The results showed that there was a statistically significant difference in T-zone moisture and T-zone oil after using the natural cleansing bar, but there was no significant difference between the two groups for other items. However, the statistically significant changes were found in the individual skin condition change items of the subjects in each group, and it was judged that the two kinds of formulations could be used at the same time to have a higher skin improvement effect. Thus, Prunus persica L. Batsch leaf extract demonstrates potential to be used as a functional cosmetics item.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.185-190
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• 2022

Since COVID-19, digital transformation has been taking place in the entire industry, and Metaverse is attracting attention as an untect service. Therefore, this study aims to find out about brand experience marketing cases using metaverse targeting beauty brands. This study reviewed previous studies related to metaverse marketing and beauty brand marketing. SK-II, Christian Dior used VR technology to provide users with contents and experience of brand products, and L'Oreal, Sephora, Laneige used AR technology to provide virtual makeup applications. It's believed that this experience marketing will have a positive effect on customers' purchase intention and its importance will increase further to target Z Generation. It's expected that this study can be used as related data in the metaverse and experience marketing of beauty brands, and research on metaverse marketing should be continued in the beauty field.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.30 no.3 s.47
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• pp.307-311
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• 2004

In cosmetics industry, we notice that the research should be focused on developing well-being related products such as SPA, esthetique, mass-customization, organics, naturals besides inner beauty and body shaping products. These well-being related products should satisfy customers' expectation about not only concern about health but also safety, reliability, and ethos about products. In that context, the systematic way for well-being related research in cosmetics should be carried out concerning anti-aging with fat-decom-position, vitamin, polyphenol, and organics. At the same time, there are several important factors in this research like augmenting efficacy, controlling skin-absorbency, skin-adaptability, forming, stabilization of activated com-ponents, improving sustainability, and developing new materials based on dermatologic and emotional science. It should be also emphasized that recent technologies such as bio-technology, nano-technology, and natural-material-technology are the cornerstones of developing well-being products.