• 한국콘텐츠학회논문지
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• 제13권9호
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• pp.111-120
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• 2013

공예는 우리의 생활 속에서 그 지역의 오랜 문화적 특성과 전통을 중심으로 한 나라의 역사적 문화를 대변하는 하고 있을 뿐만 아니라 동시대의 현대적 문화도 대변하고 있다는 점에서 공예품에 대한 관심이 날로 높아지고 있다. 하지만 이러한 성장 잠재력에도 불구하고 우리가 접하는 공예는 변화하는 시대적 환경을 반영하지 못하고 70~80년대의 민예산업수준을 벗어나지 못하고 있는 상황이다. 대부분의 산업공예업체는 고도화된 공예기술을 보유하고 있으나 시장성 있는 제품으로 승화시키지 못하고 있다. 또한 지금까지 산업공예의 발전을 위한 방안뿐만 아니라 산업공예에 디자인 경영 관점에서의 연구도 많이 이루어지지 않고 있다. 따라서 본 논문에서는 산업 공예에 있어서 디자인 경영 전략이 산업공예 제품 구매의도에 미치는 영향에 대해 알아보려고 한다. 연구 과정에서 파악된 주요 내용은 다음과 같다. 디자인 경영 전략은 산업공예 제품 구매의도에 영향을 준다. 디자인 경영 전략의 하위요소인 비용 절감지향 디자인 전략, 이미지 지향 디자인 전략, 그리고 시장 지향 디자인 전략 중 이미지 지향 디자인 전략과 시장 지향 디자인 전략이 산업공예 제품 구매의도에 영향을 주는 것으로 나타났다. 특히 이미지 지향 디자인 전략은 시장 지향 디자인 전략보다 더 산업공예 구매의도에 영향을 주는 것으로 나타났다.

• 한국분무공학회지
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• 제11권4호
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• pp.251-265
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• 2006

To prevent the ozonosphere from being destroyed by Halon, it is an urgent task to find out Halon replacement. As one of the replacements water mist have showed broad applications by its advantages: little pollution to environment (not destroying the ozone layer or bring green house effect), extinguishing fire quickly, consuming a small quantity of water and having little damage to the protected objects. The methods of generating water mist strongly influence fire suppression effectiveness, which determine the cone angle, drop size distribution, flux uniformity, and momentum of the generating spray. The traditional water mist nozzle included pressure jet nozzles, impingement nozzles and twin-fluid nozzles. All of them have more or less disadvantages for fire suppression. Therefore, many research institutes and corporations are taking up with innovations in mist generation. This article provided some recent studies in State Key Laboratory of Fire Science (SKLFS) of University of Science and Technology of China. SKLFS have investigated new methods of generating water mist (i.e. effervescent atomization and ultrasonic atomization). and self developed a series of nozzles and developed advanced DPIVS (Digital Particle Image Velocimetry and Sizing) technique. Characteristics of water mist (the distribution of droplet sizes, flux density, spray dynamics and cone angle) produced by these nozzles were measured under different conditions (work pressure, nozzle geometry, etc.) using LDV/APV and DPTVS systems. A series of experiments were performed to study the fire suppression effectiveness in different fire scenario (different kindsof the fuel, fire size and ventilation conditions). The fire extinguishing mechanisms of water mist was also discussed.

• 유통과학연구
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• 제14권10호
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• pp.59-72
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• 2016

Purpose - This study expands the corporate social responsibility (CSR) model and concepts by adding to it the concepts of corporate identity and public existence responsibility. Then, this study examines the structural relationship between corporate identity and public existence responsibility. This study contributes to expanding CSR to give customers a different perspective from previous studies in that it specifically measures corporate public existence responsibility, corporate identity, and corporate value creation and investigates the structural relationship. Research design, data, and methodology - This study addresses specific research questions. First, it asks whether non-financial performance is a component of CSR; second, it asks if the improvement in the corporate image should be treated as its corporate identity; and third, it tries to expand CSR concepts from corporate citizenship and public market awareness to public existence responsibility. The research hypothesis is formulated to confirm the relationships among CSR, corporate value creation, corporate identity, and public existence responsibility. Result - This study confirms that CSR has a positive correlation with corporate value creation and that CSR has a relatively positive correlation with corporate identity and public existence responsibility. Additionally, it confirms a positive correlation between corporate identity and public existence responsibility. However, corporate identity and public existence responsibility do not have an effect on corporate value creation. However, the influence of public existence responsibility confirmed the influence of corporate value creation through corporate identity as a mediating variable. Conclusion - This study argues that CSR produces more general performance including both financial and non-financial performance. It also confirms that the goals and performance of CSR can substitute for corporate value creation from general performance. It further confirms that public existence responsibility includes market public awareness, corporate images, and corporate associations. It suggests that corporations should see themselves as having public existence responsibility. Further, they should devise strategies to build corporate identities that associate with corporate goals and visions. Finally, this study contributes to the expansion of perspectives on CSR theoretical concepts and goals of performance of the corporation throughout the corporate value creation process.

• 한국의상디자인학회지
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• 제21권1호
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• pp.59-72
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• 2019

The purpose of this study is to analyze the present condition of the Korean footwear industry, and its competitiveness through related precedent research. Research was done by analyzing data from the Korean Statistical Information Service, the Korea International Trade Association and advanced research about the footwear industry. Footwear markets all over the world are growing continuously. The main consumers are China, America and India. World footwear trade is showing a growth trend on the basis of cost and amount. The main exporting countries are China, Vietnam and Italy, while main importing countries are America, Germany and France. The domestic market and the export market of footwear in Korea are decreasing. The scale of exporting footwear is gradually decreasing, however the scale of importing footwear is increasing. Korea exports footwear to China, Vietnam and Japan and imports them from China, Vietnam and Indonesia. Studies concening the footwear industry implied that the competitiveness of Korea has been weakened both in the domestic and the export markets. To enhance the competitiveness of Korean footwear corporations, long-term support at the national level is needed. Especially, cultivating competitive experts is crucial to improve the competitiveness of designs and the quality of products. Furthermore, branding strategies using the Korean wave, Korean culture and the national image of Korea, as well as platform strategies to communicate with consumers globally and selling high-quality products are significant.

• 한국임상약학회지
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• 제25권4호
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• pp.286-295
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• 2015

Objective: This experiment is to study how elderly group and their various lifestyles interact with health functional foods, according to their selection behavior. Different lifestyles will be observed closely, as well as how different health conditions and consumer involvements will affect critical decision making in selecting health functional foods. Method: Theories and discoveries from original advanced research were compared parallel to the new study. Results: First, cluster analysis and exploratory analysis were performed amongst different elder lifestyles. Lifestyle exploratory analysis was used for healthy, unique, leisure, and economical-style elders. Cluster analysis was used for material trend oriented, health oriented, complacent oriented-style elders. Health Functional Foods' selection trait Exploratory Factor Analysis showed that product's originality (function, uniqueness, specialty, compatibility, distributor, expiration date), quality (amount, daily dose, visual representation, accessibility, portability, natural ingredients), and popularity (product container, brand image, taste and smell, advertised product, domestic or import, well-known function) were the three main causes. Secondly, the amount of benefits for the elderly group health lifestyle were affected by 'Interest in health', 'Notability of the health functional food', and 'Functionality approved mark'. Specifically, the importance of, 'Interest in health', 'Notability of health functional food', and 'Functionality approved mark' were noticeably high within health oriented elders. Lastly, after examining the data from elder lifestyle's relationship with health functional food selection trait, all three different results showed equal importance. If you closely examine material trend oriented elderly group, selection trait showed distinctively high regards in 'Fundamental Attribute', 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elders showed their distinctively high regards in 'Natural Attribute', and less consideration in 'Typical Attribute' and 'Cognitive Attribute'. Complacent oriented-style elderly group showed less focus on 'Fundamental Attribute', and even less in 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elderly group concluded with above data from the fact that they showed most importance and involvement in health beneficial products that are scientifically proven. Material trend oriented elderly group showed balanced traits in their concluded data, showing that they prefer function, safety, as well as the brand image and their reputation. Also, they consider the products' outer elements, such as design and product name, in order to sense inner functions. Conclusion: So, Silver Business corporations must develop products to fulfill the market demands, and strategize marketing plans to better target the correct audience.

• 디자인학연구
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• 제15권1호
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• pp.349-358
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• 2002

C.I.P(corporate identity program)는 기업전략에 따른 개념을 기반으로 기업의 시각적 환경을 구성하는 각종 시각매체들을 일정한 규정에 의해 규격화, 표준화시키는 프로그램이며, 이에 따라 의도적이고 능동적으로 바람직한 기업의 이미지를 형성시키는 것이다. 그러나 최근의 급격한 기업환경의 변화에 따른 기업혁신과 새로운 형태의 기업의 등장은 기존 CIP개념의 변화를 요구하고 있다. 특히 기업이미지와 관련된 각종 시각매체들은 디지털화 되고있으며, 다양하고 새로운 시각매체들이 발생함으로서 여기에 적합한 아이덴티티디자인이 요구되고 있는 것이다. 최근의 새로운 기업환경에 적합한 특성을 가진 기업형태의 하나인 프랜차이즈 기업에 기존의 CIP 개념을 적용하는 것은 여러 가지 면에서 부족하고 부적절한 요소가 많다. 이미 오래 전부터 기업의 사무환경은 컴퓨팅환경에서 수행되고 있고 일반 가정이나 소규모 업소에서도 이제는 네트워킹을 통한 디지털화된 생활이 일반화된 현실이라 할 때, 이제 기업의 아이덴티티 디자인에서도 종래 CIP가 인쇄매체에 비중을 둔 것에서 벗어나 영상매체 및 새로운 첨단 정보매체에 까지 확대 적용할 수 있는 기능을 갖춰야 할 것이다. 이러한 이유로 본 연구에서는 프랜차이즈시스템에 관련된 아이덴티티 디자인을 F.I.P(franchise Identity programs)라 구별하고 그 개념과 세부적인 내용을 연구한다.

• 디지털융복합연구
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• 제13권2호
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• pp.73-81
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• 2015

본 연구는 최근 마케팅 활용가치가 높아지고 있는 SNS 페이스북 팬페이지의 효과에 대한 검증을 목표로 진행됐다. 특히 증가하는 위기발생가능성에 주목, SNS 페이스북 팬페이지 이용자가 지각하는 진정성이 기업위기 시 기업명성과 기업이미지에 미치는 영향에 대해 검증함으로써 SNS 진정성에 대한 실체를 규명하고자 하였다. 또한SNS의 매체특성 상 이용자의 지속적이고 활발한 상호작용성이 기업명성과 기업이미지에 어떤 역할을 하는지도 함께 검증하였다. 페이스북 팬페이지 이용자 289명이 최종 참여했다. 분석결과 페이스북 팬페이지 사용자들이 인지하는 해당기업의 진정성은 중요한 기업의 자산으로 기능할 수 있다는 것을 확인할 수 있었다. 평소 인지하는 진정성이 높은 사용자들은 기업에 위기가 발생했을 때에도 그 기업의 명성이나 이미지에 대한 변화가 크게 다르지 않다는 것이 드러났기 때문이다. 반면에 팬페이지 사용자들의 상호작용성은 위기상황에서 오히려 부정적이 영향을 미칠 수도 있었다. 높은 상호작용성을 특성으로 하는 사용자들의 기업평가가 더 크게 변화했기 때문이다. 상호작용성이 높다는 것이 활발하 참여만을 의미하는 것이 아니라 활발한 의견조정과도 연결될 수 있다는 것을 시사하는 결과로 새로운 논의의 필요성이 주목된다. 이 부분에 대한 후속연구가 필요해 보인다.

• 마케팅과학연구
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• 제19권3호
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• pp.5-16
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• 2009

企业社会责任活动已被认为是提高企业形象和企业竞争力的一个潜在因素. 然而, 先前大部分关于企业社会责任活动的研究是主要针对的是这些活动如何影响影响对产品, 企业以及企业形象的评价的评价. 另外, 一些学者将消费者对企业动机的感知作为企业社会责任和消费者反应之间直接关系中的调解变量. 然而, 动机理论和相关的研究存在一些缺点. 对消费者, 企业社会责任活动只有两个动机, 但最近, Vlachos等人(2008) 认为这些动机应该细分. 因此, 它有可能从原有理论发展为修正理论模型(说服, 个人知识管理(PKM). Vlachos等人(2008) 将企业社会责任动机细分为四种类型, 并尝试发现这些动机在影响顾客种程度方面的作用以及不同. 以前的研究已经证明具有积极动机会对的社会责任活动会有积极的影响. 但并没有实证地解释其心理原因. 因此本研究的目的是双重的. 第一, 本研究试图发现顾客为什么会在他们感受到企业社会活动的积极动机的情况下表达他们的感激. 第二, 本研究试图测试当社会从企业社会责任活动中获得利益时与消费者的回报的效果. 以下是本研究的假设: H1: 企业社会责任活动的价值驱使的动机积极影响认知的对等对于互惠的期待. H2: 企业社会责任活动的参股者驱使的动机消极影响于互惠的期待认知的对等. H3: 企业社会责任活动的利己驱使的动机消极影响于互惠的期待认知的对等. H4: 企业社会责任活动的战略驱使的动机消极影响对于互惠的期待认知的对等. H5: 对企业社会责任活动的互惠的期待认知的对等积极影响消费者忠诚度. 我们选择了一个公司作为研究对象来理解企业社会责任活动的动机是如何影响消费者于互惠的期待认知的对等和顾客忠诚度. 总样本为100名受访者被选为试验测试. 此外, 为了获得一致的回复, 我们保证所有的受访者都超过20岁. 本调查中. 在排除了28份无效问卷以后, 总受访者是172名(82名男性, 90名女性). 基于截至标准, 数据和模型的适配度良好. 在观察结果以后, 企业社会责任活动的价值驱使的动机对于互惠的期待认知的对等有积极的影响(t=6.75, p<.001)，假设1被证明. Morales (2005) 也指出消费者的确感激企业对社会所做出的努力以及对社会所给予的利益. 而且企业社会责任活动的参股者驱使的动机对于互惠的期待认知的对等没有影响(t = ‐.049, p > .05). 因此, 假设2被拒绝. 我们可以用符合论来解释这个结果. 利己驱使动机(t = ‐3.11, p < .05)和战略驱使的动机(t = ‐4.65, p < .05) 对认知的对等有消极影响. 因此H3和H4被证明. 而且认知的对等积极影响消费者的忠诚度(t = 4.24, p < .05)，H5被证明. 从结果中看, 与大众群体相比，大学生更容易受利己驱动动机的影响. 以下是本研究的结论:首先, 数据分析结果显示价值驱使的动机积极影响于互惠的期待认知的对等. 但是参股者驱动的动机对互惠的期待认知的对等没有显著影响. 另外, 利己驱使的动机和战略驱使的动机消极影响互惠的期待认知的对等. 第二, 当企业社会责任活动与消费者的回报关联时, 社会责任活动积极影响顾客忠诚度. 本研究测试了动机的种类是否影响消费者对企业社会责任的反应, 尤其是企业社会责任如何能影响关键的内在因素(认知的对等) 和消费者行为的结果(顾客忠诚度). 而且, 本研究阐述了认知对等在企业社会责任动机和顾客忠诚度的关系中起到媒介的作用. 我们的研究扩展了有关消费者企业社会责任动机方面的研究, 将他们定位为消费者反应的一个直接指标. 另外一个贡献是, 我们成功地鉴定了认知的对等作为一个次级过程在归因于顾客忠诚度的企业社会责任的影响中的中介作用. 今后在研究企业社会责任的最终行为和财务影响时应该考虑源于互惠的期待认知对等的影响. 本研究的结果具有重要的管理意义. 第一, 本研究发现的对等的中心作用表明经理人应该经常考虑这些行为将创造出多少的互惠的期待认知对等. 第二, 理解消费者对企业社会责任的动机, 的认知是如何与互惠的期待认知对等和顾客忠诚度相关, 可以帮助经理人通过营销活动和管理企业社会责任‐感应归因过程来监控和提高这些消费者的结果. 本研究的结果将帮助企业去理解影响互惠的期待认知对等的四个不同的动机的相对重要性.

• 한국지역지리학회지
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• 제9권2호
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• pp.217-231
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• 2003

본 연구는 주요 일간지 중의 하나인 중앙일보에 1966년부터 2000년까지 게재된 광고지도의 특성을 지도학적 관점에서 분석한 것이다. 광고지도의 이용빈도는 해를 거듭할수록 증가하였으며, 계절로는 봄과 가을에, 월별로는 10월에, 요일별로는 토요일라 수요일에 많이 나타난다. 이는 주로 부동산 광고와 깊은 관련이 있는 것으로 분석되었다. 광고지도를 가장 많이 이용하는 업종으로는 부동산 광고(62%), 의복 광고(7%), 대기업 홍보광고(3%) 순인데, 전자의 두 업종에서는 주로 위치지도를 이용하고 있으며 대기업 광고에는 주로 배경지도가 이용되고 있다. 지도에 나타나는 기호는 지도제작자나 광고주의 관습, 관심, 선호 때문에 일반 지도와 다르게 나타나고, 일반 지도학에서 요구하는 기본적인 기호는 거의 볼 수 없었다. 이는 소비자에게 시각적으로 호소하는 것이 광고의 목적이므로 지도제작자의 독창성이나 소비자의 흥미가 더 중요하게 작용하기 때문이다. 결론적으로 광고지도는 나름의 가치를 지닌것이므로 지도학에서 특수한 분야로 인식해야 할 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.171-191
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• 2018

Purpose Corporate technology leakage is not only monetary loss, but also has a negative impact on the corporate image and further deteriorates sustainable growth. In particular, since SMEs are highly dependent on core technologies compared to large corporations, loss of technology leakage threatens corporate survival. Therefore, it is important for SMEs to "prevent and protect technology leakage". With the recent development of data analysis technology and the opening of public data, it has become possible to discover and proactively detect companies with a high probability of technology leakage based on actual company data. In this study, we try to construct profiles of enterprises with and without technology leakage experience through profiling analysis using data mining techniques. Furthermore, based on this, we propose a classification model that distinguishes companies that are likely to leak technology. Design/methodology/approach This study tries to develop the empirical model for prevention and protection of technology leakage through profiling method which analyzes each SME from the viewpoint of individual. Based on the previous research, we tried to classify many characteristics of SMEs into six categories and to identify the factors influencing the technology leakage of SMEs from the enterprise point of view. Specifically, we divided the 29 SME characteristics into the following six categories: 'firm characteristics', 'organizational characteristics', 'technical characteristics', 'relational characteristics', 'financial characteristics', and 'enterprise core competencies'. Each characteristic was extracted from the questionnaire data of 'Survey of Small and Medium Enterprises Technology' carried out annually by the Government of the Republic of Korea. Since the number of SMEs with experience of technology leakage in questionnaire data was significantly smaller than the other, we made a 1: 1 correspondence with each sample through mixed sampling. We conducted profiling of companies with and without technology leakage experience using decision-tree technique for research data, and derived meaningful variables that can distinguish the two. Then, empirical model for prevention and protection of technology leakage was developed through discriminant analysis and logistic regression analysis. Findings Profiling analysis shows that technology novelty, enterprise technology group, number of intellectual property registrations, product life cycle, technology development infrastructure level(absence of dedicated organization), enterprise core competency(design) and enterprise core competency(process design) help us find SME's technology leakage. We developed the two empirical model for prevention and protection of technology leakage in SMEs using discriminant analysis and logistic regression analysis, and each hit ratio is 65%(discriminant analysis) and 67%(logistic regression analysis).