• 경영과학
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• 제33권2호
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• pp.49-64
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• 2016

A literature has demonstrated that the three dimensions of corporate sustainable management activities (economic, social, and environmental responsibility) affect corporate performance via reciprocity and trust (expertize-based trust and benevolence-based trust) perception. However, previous studies show some inconsistent results for the effects of reciprocity and trust perception on the relationship between corporate sustainable management activities and corporate performance. Thus, this paper re-analyzes the relationships between the constructs based on various industries and customers. The empirical results can be summarized as follows. Expertise-based trust is affected not by social responsibility and environmental responsibility but economic responsibility.

• Asia Marketing Journal
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• 제11권4호
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• pp.49-67
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• 2010

기존의 많은 연구들은 기업의 사회적 책임(CSR)이 기업 성과와 높은 관련성이 있음을 보여 왔다. 하지만 대부분의 연구들이 기업의 사회적 책임을 단일 차원으로 보거나 구체적인 활동 중심으로 보고 있다는 한계점을 가지고 있다. 본 연구는 이를 극복하기 위해 Schwartz and Carroll(2003)이 제시한 CSR의 세 가지 차원을 바탕으로, 각 차원별 메시지가 소비자들의 기업 이미지에 미치는 영향을 확인해 보고자 하였다. 연구 결과, 세 가지 기업의 사회적 책임 차원 중 법적 책임과 윤리적 책임에 대한 메시지는 파급효과가 일어나 다른 차원들에 대한 평가 결과에도 영향을 미치는 것으로 나타났다. 또한, 긍정적 메시지일 때보다 부정적 메시지일 경우, 부정성 효과로 인한 파급효과가 더 커져, 법적 책임과 윤리적 책임에 대한 부정적인 메시지는 경제적 책임에 대한 메시지보다 기업 이미지를 더 크게 훼손시키는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.21-31
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• 2019

This paper examines how corporate social responsibility is related to the degree of asymmetric information in the Korean financial market. Recent theory argues that there is a negative relationship between a firm's corporate social responsibility and its information asymmetry. To test this hypothesis, we use the environment, social and governance (ESG) score, published by the Korean Corporate Governance Service, to proxy a firm's management practices toward socially responsible activities. In the entire sample of the Korean firms, we find contrasting results; the ESG score shows negative relationships with the price impact measure but statistically insignificant relationships with the dispersion of analyst forecasts. However, the ESG score shows negative relationships with both measures when we exclude chaebol affiliates from the sample. These findings are robust when we examine environmental, social and corporate governance scores separately. This set of results argues for the extant theory, expecting a negative relationship between a firm's engagement in corporate social responsibility and asymmetric information. It further argues for the importance of firm characteristics in determining the influence of socially responsible activities.

• International Journal of Computer Science & Network Security
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• 제24권5호
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• pp.172-180
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• 2024

Since the beginning of 2015, corporate social responsibility (CSR) models have been changing in connection with the trend towards the transition of joint value creation of corporate activities and consideration of stakeholders' interests. The purpose of the academic paper lies in empirically studying the current practice of social responsibility of transnational corporations (TNCs). The research methodology has combined the method of qualitative analysis, the method of cases of agricultural holdings in emerging markets within the framework of resource theory, institutional theory and stakeholders' theory. The results show that the practice of CSR is integrated into the strategy of sustainable development of TNCs, which determine the methods, techniques and forms of communication, as well as areas of stakeholders' responsibility. The internal practice of CSR is aimed at developing norms and standards of moral behaviour with stakeholders in order to maximize economic and social goals. Economic goals are focused not only on making a profit, but also on minimizing costs due to the potential risks of corruption, fraud, conflict of interest. The system of corporate social responsibility of modern TNCs is clearly regulated by internal documents that define the list of interested parties and stakeholders, their areas of responsibility, greatly simplifying the processes of cooperation and responsibility. As a result, corporations form their own internal institutional environment. Ethical norms help to avoid the risks of opportunistic behaviour of personnel, conflicts of interest, cases of bribery, corruption, and fraud. The theoretical value of the research lies in supplementing the theory of CSR in the context of the importance of a complex, systematic approach to integrating the theory of resources, institutional theory, theory of stakeholders in the development of strategies for sustainable development of TNCs, the practice of corporate governance and social responsibility.

• 산학경영연구
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• 제21권1호
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• pp.19-36
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• 2008

사회의 관심이 커지고 있는 기업의 사회적 책임 수행이 기업의 이익이나 성공에 미치는 영향에 대한 응답자의 인식과 마키아벨리적 성향이 사회적 책임에 대한 응답자의 태도에 미치는 영향을 살펴보기 위해 한림대학교 학부학생, 경영대학원 특별과정 수강생, 경영학과 교수를 대상으로 설문조사를 실시하였다. 분석결과는 기업의 사회적 책임이 이익에 미치는 영향에 대해 긍정적으로 생각하고 있음을 보여준다. 이는 무엇보다도 사회적 책임의 수행이 기업의 이윤을 증가시키거나 유지해서 기업의 존속이나 발전에 도움을 주어야 한다는 기업 경영자들의 생각과도 부합하는 것이라고 할 수 있다. 연령이 높은 응답자가 낮은 응답자보다 사회적 책임이 단기적 성공에 미치는 영향을 더 긍정적으로 평가하거나 마키아벨리적 성향이 낮은 것으로 나타났다. 마키아벨리적 성향에서 성별이나 학부전공별로 의미 있는 차이가 나타나지는 않았다. 또한 마키아벨리적 성향이 사회적 책임에 대한 인식에 영향을 미치고 있는 것으로 나타나 기업이 사회적으로 책임있는 활동을 하도록 유도하는데 인간의 본성에 대한 이해가 필요함을 보여준다.

• 한국조리학회지
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• 제22권1호
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• pp.78-86
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• 2016

This study is designed to investigate the impact of employee's awareness about corporate social responsibility on innovative behavior among frontline employees in the hotel industry. In addition, the present study seeks to demonstrate whether employees awareness about corporate social responsibility or innovative behavior varies according to gender, age, education level and employment type. In order to achieve the study goal, the data were obtained from frontline employees(Rooms division, F&B division) working in the 5-star hotels. And the data were analyzed by frequency analysis, factor analysis, reliability analysis, t-test, ANOVA and regression analysis were undertaken using SPSS(18.0). The results showed that gender, age and employment type were not significant factors to generate differences on awareness about corporate social responsibility. But the higher educated employee was likely to perceive the awareness about corporate social responsibility better. Employee's innovative behavior varied on all of gender, age, education level and employment type. In other words, employee who is male, in the older age group, in the higher educated level and the full-time position tends to do more innovative behavior. Implications based on the study results are also discussed.

• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.73-83
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• 2022

On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.525-532
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• 2021

The study investigates the mediating effect of Korean firms' corporate social responsibility (CSR) in the relationship between Korean executives' religiosity, their individual social responsibility (ISR), and corporate financial performance (CFP). As executives lead the firms' strategies and policies, their religiosity or ISR may have a significant influence in attaining the firm's CSR and influencing CFP. The upper echelon theory, agency theory, and stakeholder theory are used to explain the link between individual-level drivers of CSR, a firm's CSR, and CFP. The upper echelon theory, agency theory, and stakeholder theory are integrated into the conceptual model, which explains the relationships between proposed constructs in this study. This study employs survey data of 421 Korean companies. The confirmatory factor analysis (CFA) technique was used to test the proposed hypotheses. The main result shows that Korean executives' religiosity and their ISR positively influence CFP when mediated by CSR. The findings of this study suggest that Korean executives' personal values such as their religiosity and ISR can impact the firm's CSR activities or financial performance. Overall, this paper responds to the recent calls in the CSR literature to examine the individual-level drivers from non-western contexts by shedding more light on the Korean context.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.209-216
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• 2021

This study aim is to examine 1) the impact of corporate social responsibility disclosure and tax aggressiveness on firm value, 2) the impact of tax aggressiveness on firm value, and 3) the impact of corporate social responsibility on firm value. The sample of this study is 29 manufacturing companies listed on the Indonesia Stock Exchange. The period of research spans three years, from 2017 to 2019. The data is gathered from the annual report of the companies or website of companies and also the website from Indonesia Stock Exchange (IDX). This study uses Structural Equation Model with Partial Least Square. The research findings show that corporate social responsibility and tax aggressiveness have a negative and significant impact on firm value. The tax aggressiveness and firm value have a negative and significant impact. Corporate social responsibility has a positive and significant impact on firm value. This study uses the manufacturing sector, so that the findings of this study cannot be generalized to other sectors. Future research should explore other sectors such as mining, banking, etc. This study uses Effective Tax Rate (ETR) to measure tax aggressiveness. Further research should use another measurement, for instance, Current Effective Tax Rate (CETR).

• 융합경영연구
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• 제8권2호
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• pp.27-38
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• 2020

Purpose: Strategic management scholars have investigated the effects of corporate social responsibility (CSR) on firm financial performance, identifying various impacts of CSR activities showing conflicting results. Meanwhile, relatively less attention has been paid to the antecedents of CSR activities. According to upper echelons theory, organizational outcomes are predicted by characteristics of CEOs and top management team members. Corporate social responsibility is a type of organizational outcome influenced by such top leader characteristics and choices. Recognizing the importance of exploring new antecedents of CSR activities, I examine whether CEO humility affects CSR outcomes. Research design, data and methodology: The KEJI index was set as a dependent variable to measure CSR activities. Among the 200 sample companies registered in the KEJI database in 2014, 85 companies were finally selected and analyzed to measure CEO humility, as independent variable. I also examine the moderating effects of firm slack on the relationship between CEO humility and CSR activities. Results: There is a positive relationship between CEO humility and corporate social responsibility activities and this relationship is negatively moderated by firm slack. Conclusions: This paper contributes to understanding positive impacts of having humble CEOs on corporate social responsibility outcomes and recognizes the role of firm slack.