• Title/Summary/Keyword: Corporate focus

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Developing Customer-Oriente Service Model in the Electronic Commerce: Focus on the Customer Value, Service Quality, ad Performance (전자상거래의 고객지향적 비즈니스 모델 구축에 관한 연구 - 고객가치와 서비스 품질, 기업의 성과를 중심으로)

  • Lee, Hyun-Kyu
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.125-147
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    • 2005
  • This research focused on the comparison of corporate business mokels to explain different financial performances on the eBusiness domain. Especially, because customers have the more buying [ower tha other business areas, customer value and the service quality were prepared for independent variables and operational margin which can be obtained by publicize report was used for a dependent variable in stead of the other variables dependent on human perception as well. As a result, this research found that the customer value measured by service quality concept impact on the financial performance of eBusiness corporation positively. To find out more delicate results, structural equation was used for statistical method using 324 survey samples on 10 corporations. Though data using for statistical analysis were divided into individual and corporate level and have the time gap between research time and financial performance publicized period, the value of this research is that the customer value and service quality concepts with very objective financial information were input for constructing a research model.

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Developing a Scale for Measuring the Corporate Social Responsibility Activities of Korea Corporation: Focusing on the Consumers' Awareness (한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구: 소비자 인식을 중심으로)

  • Park, Jongchul;Kim, Kyungjin;Lee, Hanjoon
    • Asia Marketing Journal
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    • v.12 no.2
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    • pp.27-52
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    • 2010
  • It is not new that today's business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Since South Korea emerged as a newly industrialized country during the 1980s, Korean corporations have become active in carrying out their social responsibility as a good corporate citizen to society. In spite of the short history of corporate social responsibility, Korean companies have actively participated in corporate philanthropy. Corporations' significant donations to various social causes, no-lay-off policies, corporate volunteerism and green marketing are evidences of their commitment to corporate citizenship. Corporate social responsibility is now an essential management practice whereby corporation can strengthen its sustainable value creation processes by enhancing the trust assets underlying the relationships between the business and the stakeholders. Much of the conceptual work in the area of corporate social responsibility(CSR) has originated from researches conducted in the management field. Carroll(1979) proposed that corporations have four types of social responsibilities: economic, legal, ethical and philanthropic responsibility. Most past research has investigated CSR and its impact on consumers' attitudes toward the corporations and corporate performances. Although there exists a large body of literature on how consumers perceive and respond to CSR, the majority of past studies were conducted in the United States. The stability and applicability of past findings need to be tested across different national/cultural settings, especially since corporate social responsibility is a reflection of implicit conformation with the expectations and criticism that society may have toward a corporation(Matten and Moon, 2004). In this study, we explored whether people in Korea perceive CSR of Korean corporations in the same four dimensions as done in the United States and what were the measurement items tapping each of these four dimensions. In order to investigate the dimensions of CSR and the measurement items for CSR perceived by Korean people, nine focus group interviews were conducted with several stakeholder groups(two with undergraduate students, two with graduate students, three with general consumers, and two with NGO groups). Scripts from the interviews revealed that the Korean stakeholders perceived four types of CSR which are the same as those proposed by Carroll(1979). However we found CSR issues unique to Korean corporations. For example for the economic responsibility, Korean people mentioned that the corporation needed to contribute to the economic development of the country by generating corporate profits. For the legal responsibility, Koreans included the "corporation need to follow the consumer protection law." For the ethical responsibility, they considered that the corporation needed to not promote false advertisement. In addition, Koreans thought that an ethical company should do transparent management. For the philanthropic responsibility, people in Korea thought that a corporation needed to return parts of its profits to the society for the betterment of society. The 28 items were developed based on the results of the nine focus group interviews, while considering the scale developed by Maignan and Ferrell(2001). Following the procedure proposed by Churchill(1979), we started by developing an item poll consisting of 28 items and purified the initial pool of items through exploratory, confirmatory factor analyses. 176 samples were sued for this analysis. Confirmatory factor analysis was performed on the 28 items in order to verify the underlying four factor structure. Study 1 provided new measurement items for tapping the Korean CSR dimensions, which can be useful for the future studies exploring the effects of CSR on Korean consumers' attitudes toward the corporations and corporate performances. And we found the CSR scale(17 items) has good reliability, discriminant validity and nomological validity. Economic Responsibility: "XYZ company continuously improves the quality of our products", "XYZ company has a procedure in place to respond to customer complaint", "XYZ company contributes to the economic development of our country by generating profits", "XYZ company is eager to hire people". Legal Responsibility: "XYZ company's products meet legal standards", "XYZ company seeks to comply with all laws regulating hiring and employee benefits", "XYZ company honors contractual obligations to its suppliers", "XYZ company's managers try to comply with the law related to the business operation". Ethical Responsibility: "XYZ company has a comprehensive code of conduct", "XYZ company does not promote a false or misleading advertisement", "XYZ company seems to conduct a transparent business", "XYZ company does a fair business with its suppliers or sub-contractors". Philanthropic Responsibility: "XYZ company encourages partnerships with local businesses and schools", "XYZ company supports sports and cultural activities", "XYZ company gives adequate contributions to charities considering its business size", "XYZ company encourages employees to support our community". Study 2 was condusted for comprehensive validity. 655 samples were used for this anlysis. Collected samples were tested by factor analysis and Crnbach's Alpha coefficiednts and were found to be satisfactory in terms of validity and reliability. Furthermore, fitness of the measurement model was tested by using conformatory factor analysis. χ2=880.73(df=160), GFI=0.891, AGFI=0.854, NFI=0.908, NNFI=0.913, RMR=0.059, RMESA=0.070. We hope that CSR scale could greatly facilitate research on Corporate social resposibility, it is by no means the final answer.

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A Study on the Characteristics of the Current Situation of the Child Care Centers for the Children with Disability in Japan - Focus on the 'Day Service for Children' in Tokyo - (일본 장애아 요육시설의 설치 및 이용현황의 특성에 관한 연구 - 일본 동경권의 '아동 데이서비스'를 중심으로 -)

  • Choi, Hee-Won
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.224-232
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    • 2010
  • This paper aims to identify the characteristics and the current situation of the architectural characteristics, children's characters using facilities, and status of management and utilization by surveying 'Day Service for Children' in Tokyo-do. First, About the status of management and utilization, 'Day Service for Children' is operated by a local government, NPO corporate group and social welfare corporate. There are not big differences of the care program or running hours depending on operating principals but there are differences depending on staff organization, number of children and space constitution. Also, infants ratio at 'Day Service for Children' is high for the purpose of detecting disability early and supporting their development early. They have diverse disabilities but developmental disabilities' ratios high and most children are using both this facility and normal nursery centers together. Samples for proper child care based on status of space constitutions were installing lock, raising door knobs and using softer floor materials which are for children's safety. For the problem of space utilization, most comments were about lack of space which is not enough for teaching and training materials. Therefore, as an example, observation rooms for parents and teachers were sometimes used as storages and it changes teachers' moving direction, staying area and behavior zone. The programs of 'Day Service for Children' are divided to group teaching and private one. It will be the best if they have separate spaces such as group class room, private class room and play room. When they were operated by NPO corporate group or Social welfare corporate, there are many cases that their space was not properly zoned for each activity.

The Effect of CEO's Network Activity on Business Performance through Corporate Competency (최고경영자 기업인 네트워크 활동이 기업역량을 매개로 경영성과에 미치는 영향)

  • Choi, Ae-Hee;Park, Jin-Ah;Kim, Yoon-Ho;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.188-199
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    • 2018
  • The purpose of this study is to grasp the type of network activity and corporate competency based on network theory and to compare and analyze the relationship between these characteristics and business performance. The results showed that the frequency, importance, and reliability of CEO's had a positive (+) effect on business performance, and the mediating effect of corporate competency (industrial information competency, opportunity capture competency, strategic flexibility, and transaction cost reduction) appeared. This study tried to measure business performance by including corporate competency as a direct performance variable of CEO's network activity and found that it is desirable to focus on interacting with the most important network sources and to make efforts to strengthen the qualitative characteristics of network activities rather than expanding the scope of the network in order to improve the performance of CEO's Network Activity.

Mergers and Acquisitions as Vital Instruments of Corporate Strategy: Current and Historical Perspective

  • Sheikh, M. Jibran;Ahmed, Mah-a-Mobeen;Arshad, Qudsia;Shakeel, Wajid
    • The Journal of Asian Finance, Economics and Business
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    • v.2 no.1
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    • pp.15-21
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    • 2015
  • In this paper our main focus is to provide insight into the history of M&A's for this purpose we have analysed the different waves of M&A. We have analysed these waves in context of available literature and fact and figures. During the study we realised that almost all of the waves of M&A's ended because of financial crises, although impact and severity of that crises may differ. We analysed the impact of current crises on M&A in global context and in order to establish how companies have and in post crises era i.e. after crises of 2007 onwards how the companies have changed their corporate strategies to accommodate M&A's. We have also analysed which factors fuelled M&A's in past and were these factors present in post crises era M&A activities. By first quarter of 2011 the many firms saw new growth opportunities in M&A activities seemed to rebound as large companies used M&A's as part of their corporate strategy but this was cut short by events like US debt ceiling, down grade of USA's credit ratings along with fears about Eurozone's financial health and their impact on future prospects of M&A's would they continue to prosper or would they be weighed down by these events.

Typology Study on Brand and National Image: Focus on Q-methodology Application (국가 이미지와 브랜드에 관한 유형화 연구: Q방법론 적용을 중심으로)

  • Lee, Jei-Young;Choi, Young-Keun
    • Korean journal of communication and information
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    • v.38
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    • pp.7-39
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    • 2007
  • The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

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The Effect of Blog Commitment to Fashion Product Purchase and Information Reproduction Behavior -Focus on Blog Characteristic and Consumer Information Variety Seeking- (블로그 몰입이 패션제품 구매행동과 정보 재생산 활동에 미치는 영향 -블로그 특성과 소비자 정보 다양성 추구를 중심으로-)

  • Kim, Seu-La;Hong, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1028-1038
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    • 2011
  • A blog has significant effect as a new online medium and as a tool to share information with its powerful networking function. Blogs are established based on personal experience and their impact is stronger than conventional media in terms of informativeness, credibility and interactivity. Such characteristics of blogs lead to blog commitment (a phenomenon that has behavioral consequences) that eventually influences consumer fashion purchase behavior. The more a consumer is interested in fashion and seeks diverse information from a wide range of media, the more personally committed they become to certain blogs; in addition, they will also post the results of their fashion product purchases on their blog to further create and reproduce information. This research discovers how blog commitment affects fashion product purchase behavior and information reproduction activity among consumers as well as explores the impact of blog characteristics and information variety seeking by individual consumers on these factors. The data was collected from 428 adults who purchased a fashion product based on information they found on a blog. The results are as follows. First, blog characteristics are composed of accessibility, interactivity, credibility of the information, and informativeness. Second, in terms of the blog commitment, informativeness, credibility, and consumer information diversification (respectively), turned out to have positive effects; in addition, accessibility and credibility had positive effects for corporate blogs. The comparison between private and corporate blogs showed that consumers tend to be more committed to private blogs. Third, in terms of the brand attitude, private/corporate blog commitment, credibility, and consumer information diversification (respectively) had a positive influence. Fourth, blog characteristics and consumer information diversification led consumers (through private/corporate blog commitment) to form a favorable attitude towards the brand and purchase products that resulted in information reproduction of the purchased product.

A Study on Information Resource Management in Corporate Library and Information Units (기업체(企業體) 정보자료실(情報資料室)의 정보자원관리(情報資源管理) 방안(方案)에 관한 연구(硏究))

  • Kim, Kyung
    • Journal of Information Management
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    • v.26 no.1
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    • pp.52-79
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    • 1995
  • The objective of this study is to apply Information Resource Management(IRM) methodology to corporate library and information units. The focus of the study fixes how to start, develop and establish IRM in corporations. The methodology of IRM is based on the way of integrating information contents and systems by information technology. The body of this study consists of three parts. Part 1 surveys the review of IRM progress, its definitions, its components, IRM policy, and IRM human resource. Part 2 suggests a modeling for IRM methodology, which includes the inventory for pinpointing each information resource entity(IRE), the analysis of information needs, the measuring cost of IRE, and the evaluation of information value. Part 3 investigates internal and external information resources of certain corporations and analyses the users' information needs.

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Exploring Factors of Corporate Entrepreneurship within Medical Institutions : Focusing on the Perspective of Participants in the In-house Innovation & Start-up Contest (의료기관 내 사내기업가정신 확산 요인에 대한 탐색 : 사내 혁신·창업 공모전 참가자의 관점에서)

  • Jae-hoon, Han;Byeung-tae, Park;Byung-jin, Park
    • Korea Journal of Hospital Management
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    • v.27 no.4
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    • pp.36-55
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    • 2022
  • Purpose: This study explores the diffusion factors of corporate entrepreneurship among members of medical institutions. Methodology/Approach: The study explores the case of Granum Sinapis Center at Seoul St. Mary's Hospital, the first medical institution to establish a support organization for "innovation and start-up" as well as examines the changes in individual perceptions of participants in the institution's in-house contest. Among the 140 participants in the 2nd Contest held in 2022, seven participants were selected for interview in consideration of their job occupation and years of service. In-depth interviews were conducted for each individual. Findings: The participants applied for the contest under the direct and indirect influence of co-workers as well as compensatory factors. An individual's corporate entrepreneurial characteristics can be innate or acquired. The participants of the in-house contest had a positive experience in contrast to the existing organizational culture. The results reveal that emotional support from top and middle managers, along with the role of dedicated departments, can affect innovative behavior. Practical Implications: Contest participants reported personal growth, improved job satisfaction, and a change in perception of the organizational culture; they expressed their willingness to recommend. The results confirm the need to support such systems and shift focus to managerial (emotional) support and dedicated resources for developing individual entrepreneurship.

A Case Study on Corporate Character Designs: A focus on Korean and the U.S. Cases (기업 캐릭터 디자인 사례 분석: 한국과 미국의 사례를 중심으로)

  • Jun, Jong Woo;Lee, Jong Yoon
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.162-172
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    • 2022
  • Using content analysis, this study explored design differences between Korean and the U.S. corporate characters. Top 100 corporate logs are collected from Korea and the United States. The results showed that Korean characters appear a group of or friends than the ones of the U.S. This result stems from the collective nature of Korea. Korea used more motif of things than the U.S., and Korean personalized characters more often that those of the U.S. Uses of human and animals did not showed statistical differences. In addition, it is found that Korea used blue as main color, and the U.S. used red as main color more often. The number of colors used in character design is not statistically different. These findings could provide academic implications that cultural differences could be adapted to corporate character marketing, and also provide managerial implications.