• 복식문화연구
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• 제23권4호
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• pp.644-660
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• 2015

The social responsibility of fashion companies has become a crucial factor considering company image and awareness. Businesses have thus increased their CSR activities. However, few studies have shown clear and consistent results regarding the effectiveness of CSR activities. Therefore, this study focuses on the evaluation of the direct effect of CSR on trust and corporate reputation including its moderation by consumer's perceived fit and motivation. A total of 284 completed questionnaires were obtained from adult consumers in the fashion market with promotional leaflets for CSR activities as stimuli. The results were as follows. First, the dimensions for CSR activities were categorized as follows: Social welfare responsibility, environment protection, economic responsibility, social regulation compliance, customer protection, and culture and arts support. Further social regulation compliance, and economic and social welfare responsibilities positively affected corporate trust and reputation. Second, the main effect of perceived CSR activities and fit on corporate trust and reputation was significant, and the interaction effects of the social welfare, environment protection, and culture and arts support of CSR activities and fit were significant. Finally, the interaction effect of perceived CSR activities and motivation on corporate trust and reputation was not significant, but the main effect was significant. Implications of how to manage and enhance the effectiveness of CSR activities are offered.

• 한국정보시스템학회지:정보시스템연구
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• 제29권1호
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• pp.137-158
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• 2020

Purpose This study aims to analyze how entrepreneurs' morality affects entrepreneurship and social responsibility. The purpose of this study is to analyze the differences of entrepreneurship and social responsibility on corporate financial performance and social performance by measuring entrepreneurial morality index. Design/methodology/approach The research model is based on the existing literature related to morality, entrepreneurship, social responsibility, and corporate performance. In order to verify the research model, empirical analysis was conducted. The collected data were analyzed by Smart-pls 2.0 based on the structural equation model based measurement model verification and the structural model verification two - step approach. Using the bootstrapping method of PLS, 500 samples were constructed and hypothesis verification was performed. Findings The results of this study are as follows. In the case of general manufacturing companies, business people are more focused on improving corporate performance than morality, and have a somewhat consistent effect with entrepreneurial spirit that does not have a space of morality. When entrepreneurship is strengthened, financial performance and social performance. Business entrepreneurs in social enterprises are more aware of social responsibility than entrepreneurship, so they achieve both financial performance and social performance at the same time. As a result of this study, it was found that there is a difference in perception depending on the morality of the business people, entrepreneurship, social bookkeeping, and management performance according to the type of company.

• 한국콘텐츠학회논문지
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• 제16권4호
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• pp.426-433
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• 2016

본 논문은 한국의 중소기업을 대상으로 기업가정신 및 기업의 사회적 책임(Corporate Social Responsibility: CSR)과 기업의 경영성과와의 관계를 규명할 목적으로 진행되었다. 일반적으로 사용하는 최소자승법(Ordinary least Square) 및 분위회귀 분석(Conditional Quantile Regression)을 사용하여 전국에 있는 중소기업을 대상으로 표본 300개를 분석하였다. 첫째, 기업가정신 변수는 전반적으로 경영성과에 정(+)의 영향을 미치고 있으며, 분위마다 그 영향이 달랐다. 둘째, 중소기업의 CSR변수 또한 경영성과에 전반적으로 정(+)의 영향을 주는 것으로 분석되었다. 이러한 분석결과 시사점은 다음과 같다. 첫째, 리더쉽에 범주에 있는 기업가정신의 혁신성, 위험감수성, 진취성이 중소기업에서도 실무적으로 매우 필요한 부분으로 인지되었다. 둘째, 이전 선행연구에서 CSR은 대부분 대기업중심으로 기업의 이미지 및 대외적인 부분으로 인지되었으며, 실질적인 경영성과에서 효과는 미미할 것이라고 보았으나 중소기업의 성장에 필요한 성장 동력으로 향후 더욱 더 확장적인 연구가 필요할 것으로 보인다.

• 통상정보연구
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• 제19권4호
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• pp.147-174
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• 2017

최근 중국에 진출한 한국기업들은 제품과 직접적으로 관련된 마케팅활동 이외에도 기업이미지 제고를 위한 수단으로 CSR활동과 기업광고를 활발히 수행하고 있다. 이러한 맥락에서 본 논문에서는 중국 현지 소비자들을 대상으로 중국에 진출한 주요 한국기업들의 CSR활동과 기업광고가 기업이미지에 어떠한 영향을 미치는가를 분석함과 동시에 기업이미지와 기업-소비자 동일시, 한국제품에 대한 평가와 중국 소비자의 행위적 반응 간의 구조적 관계에 대하여 파악하고 있다. 이를 위해 우선 이론적 논의 및 선행연구를 바탕으로 5개의 가설을 설정하고 이 가설들을 종합하여 이론적 연구모형을 구축하였다. 그리고 이 연구모형을 검증하기 위해 중국내 주요 대학의 MBA학생들을 대상으로 한 설문조사를 진행하였다. 실증분석 결과를 요약하면 다음과 같다. 첫째, CSR활동과 기업광고는 기업이미지에 정(+)의 영향을 미치는 것으로 밝혀졌다. 둘째, 기업이미지는 기업-소비자 동일시에, 기업-소비자 동일시는 제품 평가에, 제품에 대한 긍정적인 평가는 중국현지 소비자들의 행위적 반응에 모두 정(+)의 영향을 미치는 것으로 밝혀졌다. 이러한 연구결과는 향후 중국에 기진출한 한국기업들이 중국 소비자들에 대하여 호의적인 기업이미지를 심어주며 소비자와의 우호적인 관계를 지속적으로 유지하기 위하여 활발한 CSR활동과 기업광고활동을 수행해야 할 필요성이 있음을 시사한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.373-383
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• 2021

This article aims to examine the one-way relationship between corporate social responsibility (CSR) and the financial performance of Vietnamese commercial banks, mainly focusing on the moderating role of ownership structure. Net interest margin (NIM), return on assets (ROA), and return on equity (ROE) are selected to represent the financial performance of the bank. CSR was measured using a multi-method approach that included both quantitative and qualitative methods. Corporate Social Responsibility Expenditure (CSRE) was estimated using financial data. The Corporate Social Responsibility Disclosure (CSRD) index was created using the content analysis method. Using a sample of Vietnamese commercial banks from 2012 to 2019 to perform regressions in the dynamic panel models with the two-step system generalized method of moments (GMM) estimator, the results show a positive effect of both CSRE and CSRD on the financial performance of the bank. Empirical evidence shows that the positive relationship between CSRE and financial performance is more robust in statecontrolled banks than non-state-controlled banks. In contrast, the positive impact of CSRD on the financial performance of state-owned commercial banks is weaker than that of private banks. Finally, the paper points out the limitations and proposes future research directions.

• 경영과정보연구
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• 제38권3호
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• pp.187-210
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• 2019

기업은 사회의 구성원으로서 사회적 책임을 다해야 하는 의무가 있다. 비록 기업이 사회적 책임을 완수하기 위해서 기업의 자원을 일정 부분 소비하지만 이러한 기업의 사회적 책임활동은 사회적 불평등을 해소하는데 도움을 주고 있다. 한편, 기업의 사회적 책임활동은 기업의 지속적 성장과 관련이 높을 수 있다. 많은 선행연구들은 기업의 사회적 책임활동과 기업의 지속가능성에 대해 관심을 가지고 있다. 그러나 기존의 선행연구들은 변수들간의 관계를 단순하게 선형이라고 가정하고 있기 때문에 복잡한 현실세계를 반영하지 못하는 한계점 또한 존재하고 있다. 따라서 본 연구에서는 마코브 블랭킷을 통해 변수들간 최소한의 상관관계를 도출하고 베이지안 네트워크를 통해 다양한 현실세계 속에서 변수들간의 관련성을 분석하고자 한다. 또한 본 연구에서 사용한 민감도분석은 복잡한 현실세계에서 다양한 변수들간의 변동성을 파악하는데 유용하게 활용될 수 있을 것이다. 본 연구는 기업의 지속가능성에 관심이 많은 투자자와 채권자들에게 유용한 정보를 제공할 수 있을 것이다. 왜냐하면, 그들은 기업의 가치에 관심이 많은데 사회적 책임활동은 기업의 가치에 긍정 또는 부정적인 영향 모두 미칠 수 있기 때문이다. 본 연구의 중요한 결과로 기업의 미래이익지속성은 당연히 영업이익과 밀접한 관련이 있으며, 기업의 지배구조가 건전할수록 기업은 안정적으로 사회적 책임을 완수하는 모습을 보였다. 그러나 기업의 규모가 크다고 하여 기업 관련 법규를 잘 준수하는 것을 아니라는 것이 나타났다. 이는 최근의 많은 기업들이 법규를 준수하지 않아 사회적 지탄을 받는 일과도 무관하지 않을 것이다. 한편, 기업의 지속가능성이 자본시장에 미치는 영향을 고려할 때 이러한 자본시장을 감독하는 관계당국도 본 연구의 결과를 활용하여 정책을 입안하거나 규정을 정비하는데 도움을 받을 수 있을 것이다.

• 한국콘텐츠학회논문지
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• 제8권2호
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• pp.173-181
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• 2008

기존의 기업문화를 고려하면, 여성들이 일과 가정의 양립이 어려워 국가나 기업의 측면에서 인력손실을 초래하였다. 그러나 기업이 조직내 가족친화적 문화의 하나로 육아에 대한 사회적 책임을 올바르게 인식하고 적극적인 의지를 갖게 된다면 전통적 육아의 방식을 탈피하고, 노동시장 내의 직장보육시설 확대를 통한 경쟁력제고와 더불어 사회적 기여를 할 수 있는 토대가 마련될 수 있을 것이다. 따라서 본 연구는 성별분업의 문화가 가정 내에서 뿐만 아니라 기업에서도 가족중심의 가족친화적 문화로 변화를 이루어야 함을 피력하고, 직장보육시설의 확대를 위해 기업이 사회적 책임을 통감해야 한다고 보는 관점에서 정부는 가족친화적 조직문화를 지닌 기업을 적절하게 지원하고 이를 통해 기업은 이윤추구와 더불어 사회적 공헌을 하여 사회적 정당성을 확보할 수 있음을 밝힌다.

• 융합경영연구
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• 제8권2호
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• pp.13-17
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• 2020

Purpose: In modern corporate management, the establishment of a crisis management system that minimizes damage through measures used to respond to corporate crises is no longer an option. The importance of corporate reputation and brand asset management in modern enterprise management cannot be overemphasized and negative events that might arise from a number of different causes can cause brand crises. Research design, data and methodology: More than half of the questionnaire respondents were female (252 or 53%). More than a fourth of the respondents were aged 20 (122 or 26%) and the number of married participants was 196 (41%). Of the participants, 32% (153) had graduated from college. Only 18% (87) were employees and the monthly household income was 121. In this study, we conducted factor analysis in order to extract the variables that may enhance the explanation capability of each variable. For the method of factor extraction, an Eigen value of at least 1 was used as was factor loading. An analysis was performed using the Cronbach's alpha coefficient to verify the reliability of the measurement scale. Results: First, the analysis of the impact of the social responsibility activities on brand image revealed that the social, economic, philanthropic, ethical, and environmental responsibility activities significantly affected brand image, but legal responsibility activities were not statistically significant. Second, the analysis of the impact of brand image on loyalty showed that brand image had a significant impact on loyalty. Third, the analysis of the impact of social responsibility activities on loyalty showed that they had a significant impact on loyalty. Conclusions: The pro-social enterprise image is not only a brand asset that can be shared, but also a heavy proposition followed by a corresponding social responsibility, it will have to practice transparent corporate management based on clear principles through the establishment of various systems and the implementation of a strict code of conduct within the enterprise.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.793-805
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• 2021

Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.

• 가정과삶의질연구
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• 제34권1호
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• pp.13-32
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• 2016

The goal of this study was to determine the effect of social responsibility characteristics and consumer attitude on consumer purchasing intention. And we used survey result data from 400 adults (200 males and 200 females) aged between 20 and 50 years for our research sample. Also, this study aims to look at the purchasing intention based on Fishbein's attitude model, in order to predict consumer purchasing behaviors on the products made by corporations that have good social responsibility. By using consumer consciousness of social responsibility and Consumer assessment on corporations' social responsibility, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, less than 30 percent of all consumers have experienced education on social responsibility, which is significantly low. Consumers' education experience had no effects on consumer purchasing intention. Consumers' education experience on social responsibility is surely related to purchasing intention, but gives no meaningful relations from the actual proof analysis, which is because of the problems of current consumer education programs. Government and official institutions, corporations, consumer groups should provide more educational opportunities than broadcast media, internet, school, and printed media. Second, according to the analysis result on Consumer consciousness of social responsibility, the assessment scores on social contribution and environmental protection are relatively lower than on consumer protection and energy resource saving. They tend to focus more on social responsibility related to individual interest rather than broader social responsibility as a member of society. Third, consumers have a positive attitude about corporation and its products made by corporations that have good social responsibility. Fourth, the most contributing factor on consumer purchasing intention is corporate consumer attitude. The next is product consumer attitude, Consumer consciousness of social responsibility, and Consumer assessment on corporations' social responsibility.