• Title/Summary/Keyword: Corporate Network

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Corporate Credit Rating using Partitioned Neural Network and Case- Based Reasoning (신경망 분리모형과 사례기반추론을 이용한 기업 신용 평가)

  • Kim, David;Han, In-Goo;Min, Sung-Hwan
    • Journal of Information Technology Applications and Management
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    • v.14 no.2
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    • pp.151-168
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    • 2007
  • The corporate credit rating represents an assessment of the relative level of risk associated with the timely payments required by the debt obligation. In this study, the corporate credit rating model employs artificial intelligence methods including Neural Network (NN) and Case-Based Reasoning (CBR). At first we suggest three classification models, as partitioned neural networks, all of which convert multi-group classification problems into two group classification ones: Ordinal Pairwise Partitioning (OPP) model, binary classification model and simple classification model. The experimental results show that the partitioned NN outperformed the conventional NN. In addition, we put to use CBR that is widely used recently as a problem-solving and learning tool both in academic and business areas. With an advantage of the easiness in model design compared to a NN model, the CBR model proves itself to have good classification capability through the highest hit ratio in the corporate credit rating.

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Relationship between Network Intensity of Top Managers and R&D Investment - Focus on Moderating Effects of the Corporate Division Type and System - (최고경영자와 이사회의 네트워크밀도와 R&D투자의 관계 - 기업분할 유형과 제도의 조절효과 분석 -)

  • Min, Ji-Hong;Yoo, Jae-Wook;Kim, Choo-Yeon
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.1-21
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    • 2019
  • This study focuses on (1) the relationship between the network intensity of top managers and the R&D investment of Korean firms, and (2) the moderating effects of the type (related-division vs. unrelated-division) and system (physical division vs. spin-offs) of corporate division on this relationship. The sample of this study was all type and/or system of corporate division implemented by Korean firms during 18-years (1999-2016) study periods. The results of multiple regression analyses as follow. First, as was expected in hypothesis 1 the network intensity of top managers has a strong positive linear relation with the R&D investment of Korean firms. Second, regarding the moderating effect of division type the results show that related-divisions significantly intensify the positive relationship of the network intensity of top managers with the R&D of Korean firms although unrelated-divisions did not. Third, in the analysis of moderating effect of corporate division system the results present the stronger positive moderating effect of spin-offs rather than physical divisions. The findings of the study implies that strong network intensity of top managers can be beneficial to long-term decision such as R&D investment of Korean firms. They accords to network theory that emphasize the importance of strong network effect among top managers based on their trust. The findings also implies that researchers and practitioners should consider organizational-level factors such as organizational structure, culture, corporate governance, etc as well as individual-level factors such as the characteristics and relationships of organizational members when making the decision for firm.

The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

The Effect of CEO's Network Activity on Business Performance through Corporate Competency (최고경영자 기업인 네트워크 활동이 기업역량을 매개로 경영성과에 미치는 영향)

  • Choi, Ae-Hee;Park, Jin-Ah;Kim, Yoon-Ho;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.188-199
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    • 2018
  • The purpose of this study is to grasp the type of network activity and corporate competency based on network theory and to compare and analyze the relationship between these characteristics and business performance. The results showed that the frequency, importance, and reliability of CEO's had a positive (+) effect on business performance, and the mediating effect of corporate competency (industrial information competency, opportunity capture competency, strategic flexibility, and transaction cost reduction) appeared. This study tried to measure business performance by including corporate competency as a direct performance variable of CEO's network activity and found that it is desirable to focus on interacting with the most important network sources and to make efforts to strengthen the qualitative characteristics of network activities rather than expanding the scope of the network in order to improve the performance of CEO's Network Activity.

Continuous Use of Corporate SNS Accounts from a Habit and Emotional Perspective (SNS 사용자의 이용습관과 감정적 요인 관점에서 기업 SNS 계정의 지속적 사용의도에 관한 연구)

  • Ham, Juyeon;Ryu, Hyun-Sun;Ji, Sung-Hun;Lee, Jae-Nam
    • Knowledge Management Research
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    • v.15 no.3
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    • pp.37-66
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    • 2014
  • Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.

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Analysis of Transaction Networks among Korean IT Corporations in Nine Metropolitan Regions: Assessing Connection Strengths and Developing a Node Centrality Composite Indicator (국내 IT 기업 대상 9개 광역권 지역의 거래 네트워크 분석: 연결강도 분석 및 노드 중심성 복합지표 개발)

  • Geon Jae Yu;Hyun Sang Lee;Choong Kwon Lee
    • Smart Media Journal
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    • v.13 no.2
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    • pp.108-121
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    • 2024
  • In the IT industry, the complexity and volatility of corporate networks are gradually evolving, and concurrently, the significance of corporate networks is increasing. Previous research has employed network analysis to scrutinize inter-corporate trade relationships for strategic and policy making. However, previous studies focused on the overall network structure from a macroscopic perspective, presenting limitations in applicability at the individual IT corporation level. This study develops a novel research model incorporating sector and region-level network analysis based on connection strength, along with the derivation of a composite node centrality indicator. Using this methodology, we analyzed corporate networks across nine metropolitan areas using IT corporate transaction data. The results means that cities with a manufacturing base, such as Incheon, Busan, and Daegu, have recently established cooperative networks with IT companies. We also found that in the IT industry in Gwangju and Daejeon, certain companies dominate the transaction network.

The Effect of the Exterior R&D Network on the Import Substitution of Small and Medium Venture Firms: The Moderating Impact of Corporate R&D Center (외부 연구개발 네트워크가 중소 벤처기업의 수입 대체에 미치는 영향: 기업부설 연구소의 조절 효과)

  • Hau, Yong Sauk
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.199-207
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    • 2017
  • The business environment changing very fast with technology advance and convergence makes the role of R&D become more and more important to firms' success. By analyzing the 683 firm-level data of small and medium venture firms with the ordinary least squares regression, this study sheds new light on the following four points. First, small and medium venture firms' exterior R&D collaboration network heterogeneity positively impacts their import substitution from technology development. Second, the existence of the corporate R&D center moderates the positive impact of small and venture firms' exterior R&D collaboration network heterogeneity on their import substitution from technology development. Third, small and venture firms' exterior R&D information network heterogeneity positively impacts their import substitution from technology development. Fourth, The existence of the corporate R&D center moderates the positive influence of small and venture firms' exterior R&D information network heterogeneity on their import substitution from technology development.

Analysis of the Features of Corporate Governance by the State: Similarity and Difference of Models

  • Martynyshyn, Yaroslav;Kukin, Igor;Khlystun, Olena;Zrybnieva, Iryna;Pidlisnyi, Yevhen
    • International Journal of Computer Science & Network Security
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    • v.21 no.6
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    • pp.29-34
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    • 2021
  • The article formulates the key characteristics and features of country models of corporate governance. It was revealed that all countries are characterized by a fairly high concentration of ownership, insider control; Key gaps in the implementation of corporate governance principles were found: transparency and disclosure of information, protection of shareholders' rights, gender diversity of boards of directors, implementation of recommendations on the share of independent directors; The criterion of countries' efficiency (total investments) was identified and recommendations for their improvement were developed.

A Study on influence factors of User's Continuous Use Intension in Firm Promotion Social Network Service: by Mediating the Moderator of the Operation Objective Types in Facebook Fan Page (기업 SNS 이용자(고객)의 지속적 사용의도에 관한 연구:Facebook 팬페이지 운영 목적을 조절변수로)

  • Shim, Eunsun;Lee, JungHoon;Jeong, BeobGeun
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.41-57
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    • 2013
  • As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

Effects of Innovativeness of External Networks on Corporate Innovativeness and Innovation Performance - Focusing on Comparison of Business Categories according to the Technology Level of the Manufacturing Industry -

  • Yoh, Eun-Ah
    • The International Journal of Costume Culture
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    • v.12 no.2
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    • pp.129-140
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    • 2009
  • In this study, the effect of innovativeness of external networks on the corporate innovativeness and innovation performance were explored based on web survey data collected from 230 manufacturing companies. Specifically, according to the manufacturers' business categories divided by the technology level, three groups such as advance technology (electronic/IT), mid- to high technology (automobile/machine), and low technology (textile/clothing) companies were investigated to find out which external network influences corporate innovativeness and innovation performance. In the result, textile/clothing companies were not different in company size, history, and innovation effort from advanced technology and mid- to high technology companies. Collectively, the innovativeness of external networks affected corporate innovativeness and innovation performance. In the result by a business category, innovativeness and innovation performance of textile/clothing companies were affected by the innovativeness of competitors, whereas automobile/machine companies in the mid- to high technology group were affected by suppliers. In addition, advanced technology (electronics/IT) were affected by buyers and competitors. These differences suggest that the way to use vertical networks toward upstream (e.g., suppliers) and downstream (e. g., buyers) as well as horizontal networks toward competitors can be different by the business category of manufacturers. The result would provide implications for the academia and the industry.

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