• Archives of design research
• /
• v.13 no.3
• /
• pp.303-312
• /
• 2000

Identity Design System, based on the principle of market economy, has developed over last half a century. The essence of identity program is to establish the corporate Image from dispersion to integral ion through design. There is no doubt that identity design became an inevitable necessity as a market In tool . The circumstance of corporate identity, however , has been changed since the revolution of telecommunication by computer which had an important effect upon today's market The development of computer communication allows people with different taste to achieve their needs from var ious kinds of information. Today's market is shitting from uniformity to diversity It is more difficult to create a corporate Image through conventional method. To meet the challenges of today's market, the communication of corporate identity will ultimately reflect the complexity of the market by adapting the flexible conoept of identity design. The level of flexibility in identity system should be determined depending on the management and market Eng strategy. Flexible Identity System (FIS) would be the best solution for some cases such as; a company with various fields, a company with sensitivity to the contemporary trend, and a company with an emotional appeal to consumers. FIS, with the capacity of a chameleon, can not only adopt the various circumstantial flanges, but also maintain the up-to-date corporate image .

• Asia Marketing Journal
• /
• v.22 no.2
• /
• pp.19-57
• /
• 2020

A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates effective measures for successful CSR implementation in both corporate and consumer domains, looking at Patagonia, an exemplar company with an environmental mission, to understand the central contributions of active consumer engagement to the success of CSR initiatives. We explore consumer admiration as a concept necessary to elevate CSR practices from image maintenance to genuine engagement and advocacy, and how such admiration could be cultivated on the consumer-side, investigating perceived CSR authenticity and corporate self-sacrifice as primary determinants. Specifically, we speculate the asymmetric role of consumers' moral identity, revealing that moral identity symbolization positively interacts with both determinants while negatively moderating the relationship of these intentions and consumer admiration. We derive our analysis from diverse international and Korean data, concluding with theoretical and managerial implications for domestic and international companies in pursuit of environmental CSR campaigns that bridge consumer and company, as well as limitations and future research directions.

• Journal of Korea Multimedia Society
• /
• v.19 no.5
• /
• pp.957-969
• /
• 2016

The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2001.05a
• /
• pp.86-87
• /
• 2001

• Journal of Digital Convergence
• /
• v.11 no.4
• /
• pp.189-196
• /
• 2013

The main purpose of this study was to investigate the effect of CSR identity on customer-corporate identification and to explore the effect of customer-corporate identification on consumers' affective commitment and behavioral commitment intention. Indeed, this study investigated the mediating role of affective commitment in linking customer-corporate identification and behavioral commitment intention. Results found CSR identity to be a statistically significant construct that has an impact on consumers' customer-corporate identification. The result also showed that customer-corporate identification had positive effect on customers' affective commitment and behavioral commitment intention. And affective commitment was found to be a statistically non significant mediator that explaining the relationship between customer-corporate identification and behavioral commitment intention.

• The Journal of the Korea Contents Association
• /
• v.16 no.4
• /
• pp.313-323
• /
• 2016

Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2005.05a
• /
• pp.2-3
• /
• 2005

• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.39-48
• /
• 2006

In recent marketing circumstances we passed the days just dealt with products sales and faced Sensitivity Marketing era concluded by merchandise, corporate and brand image. Especially although corporate commercial space is the important strategy factor performing immediate satisfaction, experience,sensitive stimulation and social relationship among customers, most of the domestic firms don't recognize its importance when looking into adopted graphic factors at spaces without consideration for a variety of space function, concept,merchandise and customer satisfaction. In addition the facade, which performs as visual information conveyance, boundaries of architecture and concluding space concept, merchandise image and incoming customer based on linkage between interior and exterior, is the important point. This research specializing the examples of facade design of corporate and brand commercial space including service, purchasing and advertising looks into reflected space identity through facade and theoretical factors for commercial space function, concept, merchandise and customers related facade design and makes alternative plans in order to make a better commercial space identity program.

• Journal of Applied Tourism Food and Beverage Management and Research
• /
• v.9
• /
• pp.303-320
• /
• 1998

Today the corporate environment is changing rapidly in a standpoint of politics, economics, society and technology environment. So corporates need a management strategy in another point of view. As a new menagement strategy it is introduced corporate culture. The corporate culture should be built with the core of CI, in order to be adapted to peripheral circumstances of the company. The purpose of this thesis is to contribute to manage the systematic management of corporate image by inquiring into corporate identity. Through the research of the deluxe hotels in seoul it is tried to find hotel CI-concept. As a result, the knowledge level of hotel managers is a little low and considered simply as the modification of basic elements and development of a visual idenification system. The emphasis must be on the coordination and integration to create a desired coroporate image and to communicate this image created for the target audience in a systematic and unified mannr.

• Asia Marketing Journal
• /
• v.2 no.4
• /
• pp.68-78
• /
• 2000

본 연구에서는 1990년대에 들어와서 국내의 많은 대기업들이 실시한 Corporate Identity Program (CIP)으로 인한 기업 이름의 변경이 기업의 이익 흐름에 미치는 영향을 event study method를 이용하여 실증적으로 분석하였다. 1992년부터 1996년 사이에 CIP의 일환으로 기업 이름을 모기업 또는 그룹의 명칭과 동일하게 변경시킨 31개 기업들을 대상으로 event study를 실시한 결과는 다음과 같다. 첫째, 평균적으로, CIP에 의한 상호 변경은 그 기업의 주식 가격에 긍정적인 영향을 미치지 않았다. 둘째, 업종별로 분석해보면, 비금융기관의 상호변경이 금융기관의 상호변경보다 주식 가격에 더 긍정적인 영향을 미쳤으며, 소비재를 생산하는 기업들의 상호변경이 산업재를 생산하는 기업들의 상호변경보다 더 긍정적인 영향을 미쳤다.