• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.73-83
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• 2022

On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

• 유통과학연구
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• 제10권8호
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• pp.15-23
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• 2012

This study is an attempt to explore the nature and characteristics of strategic impact of green strategy by environmental capital, corporate reputation, and technology strengths on the firm's performance across countries. The main question addressed in this paper relates to how corporate sustainability, corporate reputation, technology strength, and capabilities influence the firm's economic performance with respect to diverse dimensions of performance measures including sustained growth through the leading firms across countries in the United States, Canada, Europe, and Asia-Pacific countries. Particularly, this study attempts to empirically explore the directions and magnitudes of the operational links between new emerging strategic core competencies (e.g., sustainability green strategy by environmental focus for more sustainable path, corporate reputation by corporate social responsibility and image enhancement, and technology strengths to develop a new product and market) and the firm's economic performance with respect to diverse dimensions of performance such as accounting (ROE and EOA) - and market-based performance (Market value and Tobin's q). Considering all possible limitations that might exist with regard to selected samples and methods, this study demonstrates that environmental sustainability, corporate reputation, technological capabilities and competencies through R&D intensity and patent are most likely to be significantly associated with most market-based performance measures, but the strategic significance of other variables such as capital intensity, leverage, and administrative cost efficiency on performance tends to be different depending on which performance measure is used across different countries with diverse economic and business contexts.

• 산업경영시스템학회지
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• 제35권1호
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• pp.93-100
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• 2012

The purpose of this study is to present the green management requisites effect on corporate performance. Corporate performance consists of customer and green performance, work satisfaction and financial performance. In order to carry out this research we obtained 175 survey sheets, inspect the twelve assumptions focused on reliability, appropriateness of the model. Validation results of hypothesis are summarized as follows. First, the green management components : system, resource/energy affect significantly to the customer and green performance. Second, the green management components : system, resource/energy influence significantly to work satisfaction. Finally, the strategy has on effect to the financial performance. This paper shows that the green management requisites have an effect on the corporate performance directly and significantly.

• 동아시아경상학회지
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• 제10권2호
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• pp.81-91
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• 2022

Purpose - This study explores the role played by the government in spreading corporate green IT. Indeed, a lot of evidence is emerging that governments acting independently are not in a position of attaining the far end economic and social changes need for the realization of green IT. As much as matters about green IT was initiated by many governments. Research design, Data, and methodology - This study selected the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) as a research design. The PRISMA is recognized for its standard evidence reporting system and can provide adequate systematic review among previous studies. Result - A lot of consensus leads to the acquisition of the value of corporate green IT concerning the effectiveness of the collaboration. This study could obtain six suggestions from the systematic review, such as 'Rebalancing Government and Public Duties', 'Direct Regulation', 'Marketing Tools and Fiscal or Economic Measures', 'VNRP', 'Education for Decision Making', 'Latest Policy Trends within the G8 Nations'. Conclusion - The most challenging aspect when it comes to ensuring corporate green IT is the separation of economic growth from the perspectives regarding life qualities. According to the study (Falcone, 2020), this needs a second policy-oriented wedge concerning re-socialization with the desire of encouraging the development of the culture associated with the corporate green IT.

• 산경연구논집
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• 제14권2호
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• pp.11-19
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• 2023

Purpose: This research examines the relationship between green marketing strategy and CSR policy and identifies how companies can leverage this relationship to attract green customers. The conceptual model for this study shows the relevance of companies adopting both green marketing strategies and CSR policies to show how committed they are regarding environmental sustainability and fulfill their responsibilities towards various stakeholders. Research design, data and methodology: This research has conducted the literature content approach and the key measures used for this study were based on mostly peer-reviewed journal articles. Those studies already indicated the high degree of reliability and validity. Consequently, the current researcher removed conference papers into the analysis. Results: This research provides brief suggestions for companies to incorporate the findings of this study into their green marketing strategies and CSR policies. Companies that align their green marketing strategies with their CSR policies, and CSR policies with their customers' values, are more likely to attract environmentally conscious customers and increase their loyalty. Conclusions: This research concludes that there exists a positive relationship between green marketing strategy and CSR policy and the outcomes of this research add to the body of knowledge on how these two concepts can be integrated to achieve business and societal benefits.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2009년도 추계학술대회
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• pp.227-229
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• 2009

Recent discussions in the active growth strategy based on getting a green environment, changes in the management of companies involved in environmental management is the analysis of various risk factors and the green growth at the same time the company's growth strategy is required. Thus, the corporate position on the green growth strategy based on risk management to analyze and respond to face reality, and respond to the scene of the applied methodology is required. In this study, contact the section of Environment to assess potential business risks that the EMEA Environment Mode Effects Analysis methodology through research and development company's in, contact the section of Environment to effectively analyze risk management by addressing the degree of risk assessment as a future-oriented and objective can manage is to provide technical management model.

• 한국정보컨버전스학회논문지
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• 제1권1호
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• pp.55-59
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• 2008

정보화 사회가 도래됨으로 인하여 우리의 생활과 기업의 마케팅도 다양하게 변화가 되었다. 정보의 획득이 손쉬워 지는 오늘날 소비자들의 욕구는 다양해지고 이에 부흥하기 위한 기업의 변화는 환경과 사회기여도까지 고려하지 않을 수 없게 되었다. 따라서 본 연구는 그린마케팅에 대한 최근의 마케팅 환경과 앞으로의 기업에서의 대응방안에 대해 알아보고자 한다. 경영환경 변화 중에서 그린마케팅이라는 화두는 기업의 경영전략에 큰 변화를 가져왔다. 환경은 기업경영과 무관하게 생각해온 과거의 경영과는 달리 오늘날에는 경영전략에서 필수불가결한 전략 중 하나가 되었는데 그것이 그린마케팅이다. 따라서 본 연구는 정보의 홍수 속에 있는 다양한 욕구를 가진 소비자를 만족시키기 위하여 마케팅의 환경변화와 그린 마케팅의 배경을 알아보고 기업의 자세와 미래를 전망하고자 한다.

• 디지털융복합연구
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• 제9권6호
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• pp.369-378
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• 2011

환경오염의 상당부분이 기업 책임으로 인식되면서 기업의 그린 경영에 대한 요구가 증가하고 있다. 이러한 외부환경 하에서 기업의 그린 경영을 위해서는 그린 관련 규제준수, 그린의 전략적 활용을 포함한 새로운 거버넌스 체계가 요구되고 있다. 본 연구에서는 현장에 적합한 거버넌스 체계를 도출하기 위하여 거버넌스 및 IT분야의 전문가 중심으로 FGI 방법을 이용하여 그린 IT 거버넌스 체계를 도출하였다. 본 연구결과인 그린 IT 거버넌스 체계는 그린IT 중점영역, 그린경영목표, 그린IT 목표, 그린IT관리절차 및 프로세스로 구성되었으며, 그린IT 거버넌스 체계에 포함된 프로세스별로 기업 내 실무자가 그린IT활동을 수행하고 경영자가 그린IT 수행과정 및 성과 통제에 활용할 수 있는 체계와 절차를 제시하였다.

• 동아시아경상학회지
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• 제11권2호
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• pp.29-38
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• 2023

Purpose - The current study aims to learn how fashion consumers now feel about environmental issues. The significance of "green fashion product creation" in resolving environmental issues is explored. It also examines how customers' environmental consciousness has evolved due to the introduction of green fashion products. Research design, data, and methodology - The study methods, procedures, and results of the 16 publications included in this literature review were critically examined. The data sources, analyses, and key findings presented in each publication were compared and contrasted. To better understand how to raise environmental consciousness among customers. Result - The investigation indicates a total of four results why eco-friendly product should be developed to attract potential green consumers. Four solutions are as follows; (1) Encourages Sustainable Consumption Behavior, (2) Increases Consumer Environmental Awareness, (3) Improves Corporate Social Responsibility, and (4) Enhances Competitive Advantage. Conclusion - Promoting sustainability in the fashion sector requires full visibility throughout the supply chain. Companies in the fashion industry would serve their customers better if they were more forthcoming about the resources, methods, and circumstances that went into making their wares. Consumers may accomplish this by including instructions on the packaging or posting them on the business's website.

• 경영정보학연구
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• 제11권2호
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• pp.147-167
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• 2009

그린 IT는 IT 기반의 친환경 기술을 포괄하는 개념으로서 넓은 범위에서는 유해물질 대체, 에너지 효율화, 대체에너지 등 친환경적 기술을 의미한다. 현재 IT 산업의 흐름은 서버발열 및 데이터센터 에너지 절감 방안 등에 초점을 맞추어 그린 IT를 정의하고 있다. 본 연구는 문헌조사를 통해 그린 IT의 개념을 정의하고, 그린 IT가 나타난 배경과 필요성을 통해 현재 IT시장에 새롭게 등장한 그린 IT의 이슈 및 각 나라별 전략 및 국내의 전략을 비교분석하였다. 이를 구체적으로 살펴보면, 최근 IT 및 데이터센터 시장 전반 향후 변화 및 흐름을 볼 때 그런 IT는 그런 데이터센터 도입에 초점을 맞추어 사업의 방향과 전략을 수립하고 있는 것으로 나타났다. 따라서 본 연구는 국내외 기업의 그린 데이터센터 도입을 통한 그린 IT 구축 사례를 통해서 그린 IT 도입기준과 필요조건, 환경평가 및 설계 그리고 구체적인 추진전략과 향후 과제를 제시하였다.