• 제목/요약/키워드: Corporate Donation

검색결과 30건 처리시간 0.022초

기부금 지출과 기업 가치: 기업지배구조를 중심으로 (Donation Expenses and Corporate Value: A Focus on the Corporate Governance Structure)

  • 김수정;강신애
    • 유통과학연구
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    • 제12권8호
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    • pp.113-121
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    • 2014
  • Purpose - Recently, the number of corporations that practice environmental and social responsibility, besides engaging in traditional profit-seeking activities, has been growing steadily, as interest in Corporate Social Responsibility (CSR) is increasing. Recent research on CSR practices has identified the relationship between CSR activities and corporate value as one of the main issues in this respect. Considering that donations constitute a large proportion of a company's charitable activities, we considered the extent of donation expenses as a charitable activity in order to mitigate sample selection bias. Specifically, we analyzed the impact of donation expenses on firm value, while investigating if this impact varied in response to the level of corporate governance of firms. Research design, data, and methodology - We used non-financial firms listed on the Korean Stock Exchange, having their fiscal year end in December, and the sample period was 2006-2013. For the dependent variable, Tobin's q was used as the corporate value, and for the independent variable, donations were measured as the donation-expense-to-sales ratio. Corporate governance scores, as rated by the Korea Corporate Governance Service, were used to measure corporate governance levels because they consider the overall aspects of governance, including ownership structure, the board of directors, and the audit mechanism of individual companies. To examine the impact of donations on a company in relation to the level of corporate governance, we estimated regression models using the interaction terms of the governance dummy and donation variables. Then, we further estimated the regression models of two sub-samples that were classified according to the level of corporate governance. Similar to previous studies, the study uses variables that affect firm value, such as R&D expenditure, advertising expenses, EBITDA, debt-to-equity ratio, sales growth, company age, and company size as control variables. Results - The empirical results show that firm value significantly increased in response to an increase in donation expenses. Upon including the interaction terms of governance level dummy variables and donations, the coefficients of the interaction terms show significant positive values, while those of donation variables show significant negative values. In the strong governance sub-sample, the relationship between the donation expenses and corporate value was statistically positive (+) and significant. However, in the weak governance sub-sample, the relationship between the donation expenses and corporate value was statistically insignificant and negative (-). Conclusions - The empirical results suggest that donation expenses are significantly linked to an enhanced corporate value if firms have a good corporate governance structure. However, if the corporate governance structure is weak, the same relationship is not necessarily observed. The results of this study show that if a firm has high corporate governance, CSR practices enhance the company's reputation such that it has a positive (+) relationship with corporate value. If a firm has weak corporate governance, on the other hand, CSR practices are recognized as an agency cost and do not increase corporate value.

도서관 기부문화 정착을 위한 기업기부 사례분석 연구 (A Study Analyzing Donation Cases for Establishing Library Corporate Donation Culture)

  • 노영희
    • 한국문헌정보학회지
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    • 제48권2호
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    • pp.109-135
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    • 2014
  • 도서관은 지역사회의 지적요구에 부응하고 정보제공, 문화향유, 평생교육 제공 등의 역할을 하는 사회적 기반 시설로서 그 중요성과 역할은 높이 평가할 만하다. 그러나 국가 및 지방자치단체의 한정된 재원으로 다양화 고급화된 도서관 이용자의 요구 및 새로이 부여받은 도서관의 역할 수행에 어려움을 겪고 있는 것이 사실이다. 이에 본 연구에서는 도서관 핵심인프라 확충과 운영의 내실화를 위한 재원확보의 한 방안으로 도서관 기부문화 정착을 제안하고 있으며, 이를 위해 도서관에의 기업기부사례를 조사 분석함으로써 기업의 기부목적, 기부내용, 기부대상, 기부캠페인 여부, 건립 및 리모델링된 도서관 수, 그리고 기업기부로 인해 도서관이 얻은 효과 등을 밝혔다. 본 연구결과는 이후 도서관이 기부기업을 유치하는데 있어 기초자료가 될 것으로 보인다.

Effects of Ethical Management of Retail Enterprises in Korea on Corporate Image and Purchase Intention

  • Su, Shuai;Jeong, Young-Jun;Choi, Jin-Young;Kim, Sun-Woong
    • Asian Journal of Business Environment
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    • 제5권1호
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    • pp.27-35
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    • 2015
  • Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

기업의 기부금지출의 누적효과가 경영성과에 미치는 영향 (The Impact of Cumulative Effcet of Cash Donation on Business Performance)

  • 김형구
    • 한국컴퓨터정보학회논문지
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    • 제17권4호
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    • pp.147-153
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    • 2012
  • 본 연구의 목적은 최근 우리 사회에서 높은 관심을 가지고 활발하게 전개되고 있는 기업의 기부금지출과 그에 따른 누적효과가 경영성과에 미치는 영향에 대하여 연구하고자 하였다. 기업의 기부금지출과 경영성과 두 변수의 횡단면 자료를 사용하여 동시적 효과가 있는지 분석하고, 패널자료를 사용하여 순차적 효과가 있는지 분석하였다. 또한 6년간의 기부금 지출에 따른 누적효과를 추가로 분석하였다. 본 연구의 분석결과 기업의 기부금 지출은 ROA와 ROS가 정의 영향을 미치고, PER과 ROE는 전혀 영향을 주지 않는 것으로 나타났으며, 기부금지출의 누적효과는 t기에 가장 큰 영향을 미치며 점차 그 효과가 감소하는 것으로 나타났다. 본 연구의 결과가 향후 기업들의 기부금지출을 통한 사회공헌 활동에 있어서 보다 적극적으로 이루어져 사회적 책임을 수행하는데 기여할수 있기를기대한다.

소셜네트워크서비스(Social Network Service) 기반 기부활동 기업에 대한 조직-공중관계성이 기업이미지와 기업 평판에 미치는 영향 (Effects of Organization-Public Relationship of Corporate Donation via SNS on Corporate image and Reputation)

  • 김정근
    • 디지털융복합연구
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    • 제15권6호
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    • pp.29-38
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    • 2017
  • 본 연구는 기업의 SNS 기반 기부활동에 참여한 SNS 이용자 228명을 대상으로 조직-공중관계성과 기업이미지 및 기업평판의 관계를 검토하였다. 이를 위해 SPSS 21 프로그램과 AMOS 21프로그램을 이용, 상관관계 분석과 신뢰도 분석, 그리고 구조모형분석을 실시하였다. 주요 결과를 제시하면 다음과 같다. 첫째, SNS 이용자의 조직-공중관계성과 기업이미지의 관계를 살펴본 결과, 조직-공중관계성은 기업이미지에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, SNS 이용자의 조직-공중관계성과 기업평판의 관계를 살펴본 결과, 조직-공중관계성은 기업의 평판에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 확인되었다. 셋째, SNS 이용자의 기업이미지와 기업평판의 관계를 살펴본 결과, 기업이미지는 기업의 평판에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이상의 결과는 향후 기업의 소셜네트워크 기반 마케팅 전략을 구축하는데 기여할 것으로 판단된다.

The Effect on Korean Consumers' Brand Preference, Trust and Purchase Intention for Donation Amount Information of Luxury Fashion Brands

  • Choi, Yunjung;Yang, Sujin;Yoon, Soyeon
    • 패션비즈니스
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    • 제18권6호
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    • pp.19-37
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    • 2014
  • This study attempts to explain the unique patterns in Korean consumer behavior regarding the luxury fashion brands' donation activities by exploring the moderating effects of corporate ability (CA) and subjective norm (SN) on the relationship between donations and consumers' brand preference, brand trust, and purchase intention. A total of 209 completed questionnaires, collected from online surveys, were analyzed using moderated multiple regression. The result shows that donation amount information positively influences consumers' brand preference, brand trust and purchase intention toward luxury fashion brands. Next, CA strengthens the relationships between donation amount information and consumers' brand trust and purchase intention. SN from the opposite gender compensates for the negative effect of negative donation amount information on consumers' trust toward luxury fashion brands, whereas SN from the same gender does not influence those relationships. This study provides a deeper understanding of luxury fashion brands' donations and consumer responses in South Korea-one of the important test markets for luxury fashion brands to expand their business to Asian countries.

기업의 기부금 지출이 경영성과에 미치는 영향 (The Effect of Corporate Donation Expenditure on Business Performance)

  • 김형구
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2011년도 제43차 동계학술발표논문집 19권1호
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    • pp.207-209
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    • 2011
  • 본 연구는 최근 우리 사회에서 높은 관심을 가지고 활발하게 전개되고 있는 기업의 기부금 지출이 경영성과에 미치는 영향에 대하여 연구하고자 하였다. 기업의 기부금 지출과 경영성과 두 변수의 횡단면 자료를 사용하여 동시적 효과가 있는지 분석하고, 패널자료를 사용하여 순차적 효과가 있는지 분석하였다. 본 연구의 분석결과 기업의 기부금 지출은 ROA와 ROS가 정의 영향을 미치고, PER과 ROE는 전혀 영향을 주지 않는 것으로 나타났다.

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기업 소유구조와 사회적 책임투자간 관계에 대한 실증 분석 (A Study On The Relationship Between Ownership Structure And Corporate Social Responsibility)

  • 박용삼;표세원
    • 경영과학
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    • 제25권3호
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    • pp.123-133
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    • 2008
  • We investigate the relationship between ownership structure and firm performance. For this paper, we use the 'donation' figure from the income statement of each firm as a measure of firm Performance lather than short-term financial measure that has been wifely used by previous studies. Our results are consistent with the idea that family ownership is both prevalent and substantial in Korea. More importantly, however, non-family firms are found to give more donations than family firms. This suggests that non-family firms more readily recognize the significance of corporate social responsibility and play an active role in philanthropy.

소비자 혜택 유형 및 타인지향 성향이 패션기업의 기부 활동에 대한 소비자 귀인과 기부 의도에 미치는 영향 (Exploring the Impact of Consumer Benefits and Altruistic Attitudes on Consumer Attributions and Donation Intentions)

  • 진희;정소진
    • 한국의류학회지
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    • 제48권4호
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    • pp.657-672
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    • 2024
  • This experimental study aimed to investigate the determinants of fashion products donation intentions built on two consumer attributions: strategic and value-driven motives. While consumers may perceive that the underlying motivations of a firm's CSR initiatives are to sincerely help society, they may also believe that such initiatives are strategically motivated and that the firm only engages in CSR to improve its corporate image. Therefore, this study tested how extrinsic factors (consumer monetary and non-monetary- benefits for participating in a donation campaign) and intrinsic factors (i.e., altruistic attitudes) influenced perceived value- and strategic-driven motives, which in turn promote donation intentions. An analysis of 268 responses revealed that monetary benefits, such as offering discount coupons, increased consumers'perception of strategic motives, while non-monetary benefits, such as offering a ring and acertificate, enhanced their perception of value-driven motives. In addition, consumers who tended to have a positive altruistic attitude were more likely to perceive value-driven motives, and this orientation also directly increased donation intentions. These findings also confirmed that only value-driven motives promoted donation intentions. However, consumer benefits did not directly affect donation intentions. The findings of this study suggest valuable managerial implications as well as academic contributions.

소매 브랜드 관리를 위한 기부 및 소비자 태도에 관한 연구 (Study on the Donation and Consumer Attitude for the Retail Brand Management)

  • 안성숙;김용철;김문섭
    • 유통과학연구
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    • 제16권4호
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    • pp.49-56
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    • 2018
  • Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.