• Asian Journal for Public Opinion Research
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• 제3권1호
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• pp.1-21
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• 2015

A recent public opinion survey found that the anti-corporate sentiment of South Korean citizens is primarily due to the misbehavior of Korean corporations. South Korean citizens' skepticism of corporations may hinder the democratic and economic development of the country. As a driving force for community development, social capital is considered to enable citizens to collaborate with one another to resolve a shared problem. Specifically, this study pays attention to the relationship among social capital, corporate capacity, and trust, which may perhaps contribute to developing a democratic environment in Korean society. The study aims to explore whether Korean citizens' perceived corporate bonding and bridging social capital affect corporate capacity for collaborative action and trust in corporations. A Web survey of 385 South Koreans was conducted. The findings show that perceived bonding social capital among employees is positively related to corporate capacity for collaboration action. Moreover, perceived bonding among employees and bridging social capital between employees and local residents are positively related to corporate capacity for collaboration action and trust in corporations. These findings suggest that researchers and practitioners for organizational development and community-building need to enhance corporate social capital.

• Journal of Sport and Applied Science
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• 제7권3호
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• pp.13-18
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• 2023

Purpose: The purpose of this study is to explore corporate types more suitable for domestic professional soccer citizens' club and to provide comprehensive insights for corporate type decision-making in the process of establishing and operating new city and citizens' club. Research design, data, and methodology: A Delphi survey was conducted on 12 experts with a high understanding of the research topic and expertise. Data were collected through two Delphi rounds, and for data analysis, frequency standard deviation, average ranking, and consistency coefficient were employed. Results: First, from the perspective of operating, it was found to have advantages in the order of autonomy, responsibility, continuity, connection. Second, from the perspective of operating the foundation, it was found to have advantages in the order of public interest, transparency, management, responsibility. Third, as a result of comparing the types of corporations and foundations of professional soccer citizens' club, it was found that there was relatively little difference. Conclusions: Since professional soccer citizens' club must pursue the nature of public goods and profitability as professional sports at the same time, various considerations are needed, long-term plans are established, and corporate types of professional soccer citizens' clubs are needed.

• Asian Journal for Public Opinion Research
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• 제4권2호
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• pp.108-122
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• 2017

This study explores how South Korean citizens evaluate corporate social responsibility (CSR) practices based on communal and exchange relationships. Specifically, it examines whether their evaluations of the two types of relationships are related to their supportive opinions, such as positive attitudes toward corporations and behavioral intentions to purchase products. The findings show that the communal relationship between an energy corporation and its local residents is more related to their supportive opinions than exchange relationship. That is, a communal relationship tends to generate more positive business outcomes than an exchange relationship. This study concludes that corporations should prepare for useful community outreach and CSR programs for their local community. Practitioners need to focus on building communal relationships with community members through their programs.

• 문화기술의 융합
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• 제10권2호
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• pp.333-341
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• 2024

그 동안 경영판단의 합리성은 자기 이익 극대화라는 경제적 합리성에 국한되어 판단되었다. 그러나 환경, 사회, 기업의 이익을 조화와 균형의 관점으로 추구하는 ESG 시대의 경영합리성은 새로운 판단 기준을 요구하고 있다. ESG 경영의 목표는 지속가능발전이다. 지속가능발전은 과거 경제의 목표였던 부의 축적을 넘어 전체 사회와 함께 발전하는 상생과 공정한 발전 등 전체 사회의 행복을 지향한다. 지속가능발전이 도모하는 전체 사회의 행복은 아리스토텔레스의 관점에서 공동체 구성원인 시민의 최고선과 다르지 않다. 이에 본 연구에서 필자는 ESG 시대의 경영자에게 요구되는 새로운 경영합리성을 아리스토텔레스의 시민 개념과 ESG 경영의 주체인 '기업시민' 개념을 비교함으로써 모색하고자 시도하였다. 이러한 비교·분석을 통해 ESG 시대의 새로운 경영합리성은 재무적 이익과 환경적·사회적 이익의 조화와 균형에 있고, 이것은 기업의 최고의사결정권자의 올바른 신념과 실천적 지혜에 달려 있음을 주장한다. 이러한 주장은 국내 대표기업의 지속가능경영보고서와 관련 연구에서 객관적인 성과로 확인할 수 있었다.

• 패션비즈니스
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• 제22권6호
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• pp.14-24
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• 2018

In this age of information, companies are losing grip of their image. Perhaps this explains the reason why corporate social responsibility (CSR) has become somewhat of a buzzword among established fashion industry leaders-companies seem determined to show stakeholders that they have values, are responsible, and they are driven by more by values than the prospects of financial gain. This study assessed the effect of CSR have in the fashion industry on the corporate image, product preference, and purchase intention in China. Three hundred native residents in China participated in an online survey from 1-12th Jan 2017. The results were as follows: (1) CSR consists of five components; economic responsibility, ethical responsibility, environmental protection, consumer protection, and philanthropic responsibility. (2) Both economic and ethical responsibilities have significant positive effects on corporate image, while perceived CSR does not have significant effect on product preference or purchase intention. (3) Consumers' product preference and perceptions regarding corporate image influence their intention on making a purchase. These findings might operationally assist Korean fashion corporations to identify and address the critical aspects of CSR management which will improve their image as good corporate citizens and foster favorable attitudes toward fashion products from China. Further results and direction of future research were discussed.

• 유통과학연구
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• 제11권1호
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• pp.35-44
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• 2013

Purpose - This study aims to (a) analyze local citizens' perception of a local company, the Gwangyang Steel and Iron Company (GSIC); (b) compare the perception toward the local company with that of national citizens' perceptions towards many other unspecified companies, which were surveyed biannually by The Korea Chamber of Commerce and Industry (KCCI); and (c) analyze how such companies evaluate perceptions towards them, in relation to citizens' socioeconomic position, such as their education status. Research design, data, methodology - The data were collected using a questionnaire, which was given to a sample of local citizens in cities. To test the hypotheses, factor analyses, a t-test, and an ANOVA were conducted. The total number of respondents was 1798. The data gathered from the respondents of the sample were analyzed using SPSS Win 19.0 software. Perception towards the company was evaluated on the corporate favorite index (CFI). The CFI index shows how positive citizens feel towards a company. It is calculated using five leading factors, consisting of the following: contribution to the economy, productivity, international competitiveness, social contribution, and ethical management. The higher the level of positive feelings exhibited, the closer the index will come to 100. Results - As a result of the analysis, the CFI index towards the GSIC stood at 67.3. The CFI index towards the company is 16.5 points higher than that of the index towards the many other unspecified companies, which were surveyed by the bi-annual KCCI study in the first half of 2011. The other five indexes stood as follows: contribution to the economy, productivity, social contribution, and ethical management was 69.2, 71.2, 64.6, and 58.6, respectively. These indexes are 18.3, 4.6, 27.6, and 35.6, respectively, higher than those found by the KCCI study. However, international competitiveness is 73.0 (9.8 points lower than that of the KCCI study). This survey thus shows that the CFI of the local citizens towards the global company GSIC is very high when compared with the CFI index towards the many other unspecified companies that was determined by the KCCI survey. Conclusions - This survey shows that local citizens have high expectations of economic activity, increasing working opportunities, and regional cooperation projects from the local company, GSIC. In addition, the CFI index towards GSIC evaluates results depending on the respondent's relationship with the company, and their educational status. Respondents, whose family or relatives were working as employees of GSIC, have relatively positive perceptions of GSIC, and respondents with a relatively higher educational status also share positive perceptions. Local citizens expect the profit-making of the company to operate in accordance with management activities, and at the same time, they expect that the wealth generated by the company will return to wider society.

• 품질경영학회지
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• 제31권3호
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• pp.37-61
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• 2003

The purpose of this study is to identify (1) the successful quality management activities of domestic enterprises contribute to enhancing both corporate and national competitiveness and that the corporate and national competitiveness are related each other; (2) and to have the government and the citizens as well as enterprises re-recognize the importance of quality management and encourage them to make aggressive investments on quality management. It was found in this study that the enterprises with quality management scheme showed better performance that those without quality management activities. It was also found that quality competitiveness is a key factor for the enhancement of the national competitiveness, and that although quality improvement is normally realized through efforts of private enterprises (a conventional paradigm), active government support and participation are absolutely necessary for the competitiveness of the nation and industries. Accordingly, the quality management should be recognized not only as part of business improvement activities, but as nationwide activities where public sectors including government enterprises, hospitals, schools, regional governments, media companies and citizens groups are involved. In order to build a high-quality nation in the 21st century, the quality improvement should be realized through concerted efforts of the people, enterprises and the government.

• 한국융합학회논문지
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• 제9권1호
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• pp.1-8
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• 2018

본 연구는 기업의 사회적 책임과 감사인 규모가 기업의 신용등급에 어떠한 영향을 미치는지를 실증적으로 분석하였다. 본 연구는 관심변수를 기준으로 2005년부터 2011년까지 경실련 경제정의연구소가 경제정의기업으로 선정한 기업을 대상으로 최종표본 159개 기업/연 자료를 분석하였다. 분석결과는 다음과 같다. 첫째, CSR 항목 중 건전성과 기업의 사회적 책임활동 총점이 높을수록 기업신용등급은 유의하게 높게 나타났다. 이러한 결과는 신용평가기관이 기업의 사회적 책임활동을 긍정적으로 평가하여 신용등급에 반영한다는 것을 의미한다. 그러나 환경보호만족도와 기업신용등급 간에는 반대의 결과가 나타났다. 둘째, CSR 활동 중 공정성과 경제발전기여도가 높고 대형감사인이 감사할수록 기업신용등급은 유의하게 높게 나타났다. 반면, 건전성이 높고 대형감사인이 감사할수록 기업신용등급은 낮게 나타나 신용평가기관이 신용등급을 평가함에 있어 CSR 활동 간에 차별적인 반응이 있는 것으로 파악된다.

• 한국시스템다이내믹스연구
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• 제12권2호
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• pp.5-36
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• 2011

Seoul citizens are currently suffering from high housing price. Home prices have risen more rapidly than salaries so owning a housing unit (apartment, condominium, or single-family home) in Seoul is becoming more difficult than ever. Therefore, this research examines the behavior of average Seoul citizen in owning housing unit in Seoul, Korea, particularly in terms of the length of time required to afford a house unit. This research estimates that it will take about 18.75 years in maximum after getting a job (12.75 years after purchasing the housing unit) to own housing unit in Seoul that is currently valued at $300,000 where the growth rate of income is 2.97% and consumption price increases at a rate of 2.95% per annum. Finally in this research, the optimal growth rate of housing price is estimated ranged from 3.5 to 4.0% minimizing the loan payoff period.

• 디지털융복합연구
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• 제14권3호
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• pp.127-134
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• 2016

융복합시대에 기업의 CSR활동에 있어서, CSR활동과 이미지, 평판이 구매의도에 어떠한 영향을 미치는지에 대한 연구를 하였다. 이를 위해 대구 경북에 거주하는 시민 및 학생을 대상으로 총200부를 설문 조사하였으며, 융복합 시대에 CSR 활동을 통한 세부적인 마케팅을 전략, 전술을 세울지에 대한 대안점이 무엇인지 찾을 수 있다. 첫째, CSR활동이 구매의도에 정(+)영향을 미친다. 둘째, 기업 이미지는 기업의 CSR활동과 구매의도를 매개할 것이다. 셋째, 기업평판은 기업의 CSR활동과 구매의도를 매개할 것이다. 기업의 CSR 활동은 선택이 아니라 필수가 되었으며, 사회적 책임을 다하는 기업이 사랑받는 기업으로 경영실적으로도 나타나고 있다.