• 지식경영연구
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• 제9권4호
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• pp.77-89
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• 2008

Vietnam is very attractive market to Korean firm. Because of changing consumer needs, competitive actions, or any other changes in Vietnam marketing environment over time, managers may need to reposition their brands through new marketing communication campaigns. For repositioning, core identity can be an important strategic objective for market managers. Using data from Vietnam, this research aims to determine core identity and to make repositioning plan with it and find considerable results.

• 수완나부미
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• 제8권2호
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• pp.131-159
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• 2016

This qualitative study was designed to explore the definition of ethnic identity of the Dusuns in Brunei Darussalam from the perspective of Shamsul A.B.'s (1996) "everyday-defined" social reality. The purpose of this study was twofold. Firstly, by employing Phinney's (1996) formulation of ethnic identity, this study examined the existence of core components of ethnic identity, namely, ethnic self-identification, ethnic involvement, positive attitude towards ethnic group, and sense of belonging in the life of the Dusuns. Secondly, by utilizing Phinney's (1996) three-stage model of ethnic identity formation, this study investigated the relationship between core components and the formation process of ethnic identity. Twenty-six Dusun informants ranging in age from 8 to 80 years old were interviewed for the purpose of this study. The analysis of the interview data revealed that all core components exist and evolve in the life of the Dusuns. Different perspectives towards core components can also be identified across different age groups. Adult informants contested the relevance of ethnic involvement in view of socio-cultural transformations that occurred within the ethnic group, whereas younger Dusuns were not able to extend sense of belonging outside their family. These findings lead to the identification of family and historical contexts as influential factors that shape the ways the informants experienced the ethnic identity components. Further, the findings of this study indicate the relationship between core components and the formation process of ethnic identity. Sense of belonging and community is only evident in the experience of older informants, sufficient to help them reach the stage of achieving ethnic identity. This also shows a positive sequential relation between the stages in Phinney's ethnic identity model and the age of the informants. Interestingly, evidence on internalized sense of belonging reveals the fact that an individual could still attain ethnic identity achievement even without experiencing all components of ethnic identity. Once again, this study suggests contextual factors play a role in the stage progression of the Dusuns' ethnic identity.

• 경영과정보연구
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• 제13권
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• pp.189-219
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• 2003

Colleges are faced with crises. The nature of colleges lies in those of college's identity. The purpose of this research is to clarify college's identity and then to establish college's identity. An organizational identity reflects its central and distinguishing attributes, including core values, mission. The role & function, values and mission can be used to clarify college's identity. Colleges need to establish their own identity as follows. 1. Solidifing core forces 2. Making mission statement 3. Creating vision 4. Creating cultic culture 5. Appointing CEO who was grown up inner

• 가정간호학회지
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• 제22권1호
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• pp.98-108
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• 2015

Purpose: This study was designed to explore the effects of core competencies on adaptation of the major, career identity and career search ability in nursing students. Methods: A correlational research design was used with the convenient sample of 360 nursing students. After explaining the purpose of this study to the participants, those who signed the consent form were provided with a self-descriptive questionnaire. Results: The highest average score of leadership of core competencies was 5.5 on 7 point-scale. The lowest average score of problem-solving ability was 4.4. There were significant correlations between adaptation of the major, career identity, and career search ability and core competencies, with the exceptions of nursing students. Adaptation of the major could be explained 25% by the instrument application ability, leadership, organizational structure, teamwork and career development. Career identity could be explained 13% by leadership, responsibility, teamwork, and career development. Career search ability could be explained 12% by responsibility, conflict management, teamwork, communication ability and career development. Conclusion: Based on the results, core competencies showed statistically significant effects on adaptation of the major, career identity and career search ability in nursing students. Thus, it is necessary to develop an educational curriculum to improve core competencies, career identify and career search ability.

• 한국정보시스템학회지:정보시스템연구
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• 제30권4호
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• pp.119-152
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• 2021

The concept of Self-Sovereign Identity (SSI) has emerged to overcome the limitations of traditional centralized personal identity management systems in our society. Therefore, in this study, 36 seminal researches out of 112 collected studies were investigated with a systematic literature review method to deliver a core common definition as well as the research trends on SSI in the socioeconomic, legal and technological fields. SSI studies in the legal field have mainly considered the conflicts with relevant laws such as General Data Protection Regulation (GDPR) and privacy protection laws. The study of SSI in the technology field have looked at the trends of the technical components to implement SSI and discussed the necessities of establishing standards to increase interoperability for SSI diffusion worldwide. This study ultimately derived the core definition of SSI from a various academic fields as "a trust-based personal identity management system that enables autonomous self-identification by a identity owner without a centralized system or 3rd party intervention". The results of this study contribute to the understanding of the essential SSI concept which were varied on different research fields and industries. The results also provide a foundation for discovering various SSI-based business models, applications as well as future research opportunities. Furthermore, this study suggested that SSI must be developed with interdisciplinary manner among the socioeconomic, legal, and technological fields to be practically applicable system to enable autonomous self-identification by a identity owner in our society.

• 대한한의학원전학회지
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• 제23권5호
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• pp.123-132
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• 2010

In this paper, on the assumption that the dispute about the identity of Oriental Medicine(OM) will finally act as an developmental element of Oriental Medicine otherwise total Korean Medicine, at first we think about what are he meaning of identity and it's essential elements, and search how to establish the standard of the identity of Oriental Medicine. From this working, the direction of the research in the Oriental Medical Classics that is one of the detail field in OM will be drawn out. The identity of Oriental Medicine must be decided according to what is the mission or existence value contributing for Korean Society, not to the form of materiality or immateriality. The core of the identity of Oriental Medical Classics is relevant to being a help to other research fields through reinterpreting the Classics. And the most important issue of research are the analysis of thinking pattern In OM, and systematization of OM knowledge and information.

• 의학교육논단
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• 제23권2호
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• pp.75-79
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• 2021

In modern society, doctors are a representative example of professionals-that is, doctors are members of an occupation with high barriers to entry. For doctors, long-term education, training, and licensing are factors that make it difficult to enter medical practice. These external characteristics, which have mainly arisen in the modern era, play an important part in the professional identity of doctors. Nonetheless, the core of the doctor's identity is the identity of the healer. In today's Korean society, the universal identity of doctors as healers results from a combination of the special historical identity of professionals with high entry barriers. Korean society currently demands a high level of ethical awareness from doctors. These demands are partly derived from the nature of the practice of medical care, but they also reflect demands for strong social responsibility as professionals. It is difficult to cultivate professional ethics simply by imposing legitimate virtues, presenting an ideal model, or emphasizing moral education that is not fully realistic. A deep-rooted sense of professional ethics stems from a clear awareness of professional identity. Education plays an important role in the formation and awareness of doctors' professional identity, and various types of content and methods can be used in education. However, since the identity of an entity is formed through the process of historical experience, it is thought that the historical process of the formation of doctors as a profession should be included as an important part of education.

• 한국도서관정보학회지
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• 제48권3호
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• pp.1-20
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• 2017

모든 공공도서관의 본질적 정체성은 당대 및 후대의 통시적 접근 이용을 보장하는 지식정보센터이다. 그럼에도 최근에 평생학습 산실, 문화활동 거점, 정보게이트웨이, 커뮤니티센터, 지방공공재, 정보공통체, 민주주의 요람, 제2의 거실 등으로 회자되면서 공공도서관의 정체성이 요동치고 있다. 이에 각종 관계법령, 지방행정기구, 정부 통계자료를 분석하여 정체성 혼란의 실상과 증거를 제시한 후에 공공도서관 정체성 혼란의 극복방안을 제안하였다. 차제에 공공도서관이 지식정보센터를 기반으로 지역문화 향유 확산을 위한 베이스캠프로 정립되려면 집단주의, 귀속주의, 편의주의를 경계해야 한다.

• 한국의류산업학회지
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• 제22권6호
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• pp.716-726
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• 2020

This study presents methods and alternative examples for fashion brands to effectively use video-based communication channels to form brand identity that analyzes the definition, status and type of YouTube channel fashion films as well as enables the ability to derive brand identity characteristics. Literature studies focused on Christian Dior's official website and related previous studies. The temporal range of the case studies was from October 7, 2010, the date when the first fashion film was uploaded to current Christian Dior YouTube to July 17, 2020 (the survey date), and there are a total of 550 subjects for quantitative analysis. The succession of the couture spirit means that Christian Dior's craftsmanship was created and passed down by Musée Christian Dior to act as a contemporary key element of brand identity. The iconic expression of femininity is Dior's core design philosophy that began when the woman image of a new era was presented through a new look, and Dior's femininity means a woman that reflects the character of the times as is interpreted as her own personality from the perspective of modernism through the creative directors of future generations. The brand's core identity code 'Miss Dior' expresses the brand's vision and eternity through perfume as well as targets Z generation male consumers through an emotional approach based on forms that used emotional images such as movie-type films.

• 대한안전경영과학회지
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• 제17권1호
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• pp.241-256
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• 2015

Numbers of successful companies in the world develop The core values of action in order to produce effective human resource management and organization culture. Core values are belief, and values that are shared by all members to maintain organization. Also, The core values function as to inspire motivation and decision making for organization's identity and assist to settle their own unique culture. Therefore, this study is to figure out the effect of core values to the members of organization and management performance from small and medium company that is comparatively less focused to settle their own core values.