• Title/Summary/Keyword: Conversion Business

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Evaluation of Conversion Action Data Mechanisms in Cost-Per-Action Advertising

  • Tian, Li;Lee, Kyoung-Jun
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.428-433
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    • 2008
  • The online advertising industry's business model undertakes the change from CPM (cost-per-mille)-based to CPC (cost-per-click)-based. However, due to the problem of 'Click Fraud', CPA (cost-per-action) has been regarded as a new step. For CPA, publishers need to get information after a user clicks an advertisement. Therefore, in CPA, the key is to get Conversion Action Data (CAD). This paper introduces two existing mechanisms for getting CAD, compare their characteristics, and analyze their limitations. Then the two new mechanisms are introduced and their requirements and feasibility are analyzed. Lastly, we compare the existing two and the new two mechanisms, and point out each mechanism's business possibility, value and Application Area. This paper will help publishers choose the most appropriate mechanism on the basis of their situation.

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The Analysis on AVR-MVR Conversion Trouble for Excitation System (여자시스템 자동-수동 전환 문제점에 대한 분석)

  • Ok, Yeon-Ho;Lee, Eun-Woong;Byun, Ill-Hwan;Lee, Hyoung-Mook;Choi, Hong-Yeol
    • Proceedings of the KIEE Conference
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    • 2006.07b
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    • pp.941-942
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    • 2006
  • The Analysis on AVR-MVR conversion trouble for Excitation System AVR-MVR conversion is a very important function to transfer AVR to MVR when the grid has abrupt changes or the control system has some problems. Therefore through studying on AVR-MVR transfer scheme, and problems which might happen when transferring, we would like to enhance the stability of generator and control system.

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Determinants Influencing the Conversion of Financial Statements: The Case of Multinational Firms in Vietnam

  • TRAN, Manh Dung;NGO, Thi Tuyet Mai;PHAN, To Uyen;DO, Duc Tai;PHAM, Thi Thuy Hang
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.3
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    • pp.17-27
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    • 2020
  • The research aims to investigate the impact levels of determinants on the conversion of financial statements from Vietnamese accounting standards (VAS) to International financial reporting standards (IFRS) in the multinational firms in Vietnam. The method of data collection was done through the survey and subjects are accountants in Multinational Firms doing business in Hanoi and ten neighboring provinces. After checking the information on the votes, there are 170 questionnaires with full information for data entry and analysis. We use Cronbach's Alpha, EFA analysis and run regression model to investigate the impact levels of each independent variable on dependent variable of the conversion of VAS financial statements to IFRS. The results show that five determinants including Economic, Politics, Law, Culture, and Conditions for implementation have positive relationships with the conversion of VAS financial statements to IFRS. In particular, Economic determinant is the most strongest. Based on the findings, some recommendations are given for improving the conversion of VAS financial statements to IFRS of multinational firms doing business in the context of Vietnam. The results are considered a useful reference for firms when making financial statements to transparently change the financial statement information and improve the quality of financial statement information.

Strategic Management And Business Ethics (경영전략과 기업윤리)

  • Jang Ik-Seon
    • Management & Information Systems Review
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    • v.3
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    • pp.419-438
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    • 1999
  • Following is an idea to utilize the business ethics as one of business administration strategies. Firstly, conversion of perception is needed in the business administration. Neglecting the pursuit of profit, the conventional strategic goal, is not desirable, we need to, however, have a mind that the consumer and environment centered mind is indispensible to the survival and growing of a business ultimately in establishing a strategic goal of diversified environmental changes. Secondly, conversion of the Chief Executive Officer (CEO)'s attitude in business administration is needed. It is necessary for the CEO to have a strong belief that the business ethics is indispensible to the survival and growing of a business by way of fair and logical management. Therefore the business ethics should be improved since the CEO's ethics can be the standard of his business. Thirdly, the business concerned parties should be considered. The realization of business ethics should be done in a certain way so as to protect the benefit of the all concerned parties such as stockholders. employees, consumers, suppliers, competitors, the local community, etc., since a business is an organization that can exists and grows only in the coexistence with its environment and concerned parties. Fourth, the business ethics should be transformed into a business culture through the enlargement of the general principles of and of employees' behavior as a management strategy. Lastly, business ethics should be improved through continuous evaluations to accommodate its environmental change.

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The effects of the Store attributes and Relationship quality on the Conversion intent of fashion store -Focused on Internet shopping mall and Local store- (의류점포속성 및 관계품질이 점포전환의도에 미치는 영향에 관한 연구 - 인터넷 쇼핑몰과 재래시장 패션전문상가를 중심으로 -)

  • Chung, Young-Ju;Jang, Eun-Young
    • Journal of Fashion Business
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    • v.16 no.4
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    • pp.75-87
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    • 2012
  • This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.

Mobile Contents Management

  • 서종렬
    • Proceedings of the CALSEC Conference
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    • 2001.02a
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    • pp.287-296
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    • 2001
  • Mobile Access Management Automatic Content-Type Conversion ㆍ Automatic Content-Type Conversion Features which enable fast conversion of existing data to wireless data formats: ㆍ Automatic Content-Type Conversions - XML to Any - HTML to HDML - HTML to WML - HTML to MML - HTML to CHTML - CHTMLto HDML - CHTML to WML - HDML to WML(omitted)

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Evaluation of Conversion Action Data Mechanisms in Cost- Per-Action Advertising (Cost-Per-Action 광고 방법을 이용한 Conversion Action Data 메커니즘의 평가)

  • Li, Tian;Lee, Kyoung-Jun
    • Information Systems Review
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    • v.10 no.2
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    • pp.123-135
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    • 2008
  • The online advertising industry's business model undertakes the change from CPM (cost-per-mille)-based to CPC(cost-per-click)-based. However, due to the problem of 'Click Fraud', CPA (cost-per-action) has been regarded as a new step. For CPA, publishers need to get information after a user clicks an advertisement. Therefore, in CPA, the key is to get Conversion Action Data (CAD). This paper introduces two existing mechanisms for getting CAD, compare their characteristics, and analyze their limitations. Then the two new mechanisms are introduced and their requirements and feasibility are analyzed. Lastly, we compare the existing two and the new two mechanisms, and point out each mechanism's business possibility, value and Application Area. This paper will help publishers choose the most appropriate mechanism on the basis of their situation.

Analysis of Success Factors for Converting Passenger Aircrafts to Freighters Using AHP (AHP 기법을 활용한 여객기의 화물기로의 개조사업 성공요인 분석)

  • Gwang Cho, Cho;Hyun Cheol Lee
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.3
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    • pp.148-160
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    • 2023
  • The air transport industry is experiencing unprecedented fluctuations in aviation demand through the Covid-19 pandemic, and is more focused than ever on maintaining and generating business profitability. During the pandemic, demand for air cargo has soared, and the conversion business from passenger aircrafts to freighters(P2F) is drawing attention as a new business in the aviation maintenance industry. This study derives important factors to be considered in order to successfully carry out the P2F project through a wide range of cases and related literature, and analyzes the relative importance of each factor using the analytic hierarchy process. Through a survey of 33 aviation maintenance experts with more than 20 years of field experience, the importance of main factors and their sub factors was determined and implications were drawn. As a primary result, in order to succeed in the P2F project, the main factors were identified in the order of skill, finance, and location. The most important sub factors for each main factors were identified in order of securing airframe modification skill, securing infrastructure construction cost, and creating P2F business complex and district. The quantified success factors suggested the critical direction for the successful development of Korea's P2F business, and presented viable and specific business strategies and implementation plans for each factors.

A Study on IETM Conversion procedure and IETMDB Construction (IETM의 변환절차와 IETMDB구축에 대한 연구)

  • 김철환;이정환
    • The Journal of Society for e-Business Studies
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    • v.1 no.2
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    • pp.1-25
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    • 1996
  • This study aims to provide conversion process to acquire IETM and fundamental IETMDB construction necessary for IETM. As the weapon system and other equipments are highly advanced and electronically sophisticated, the amount of information necessary to operate and maintain the systems is being dramatically increased. Thus, it is theoretically and practically impossible to maintain the huge amount of information in the paper-based manual. Furthermore, the vast amount of paper based-technical information makes it difficult to share them in real time. This paper discuss how to solve these prolems by using highly advanced information technology such as network, database, data communication, etc First, we propose an effective conversion process for the decision of IETM classes from Class 1 to Class 5. Second, we also propose a construction of IETMDB and IETM system by using CALS standard and Content Data Model (CDM).

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A study on the SCM Activity and Business Performance varied with the Supply Chain Structure (공급사슬구조에 따른 SCM 활동과 경영성과에 관한 연구)

  • Jang Hyeong-Wook;Lee Sang-Shik;Park Byung-Kwon
    • The Journal of Information Systems
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    • v.15 no.2
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    • pp.173-193
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    • 2006
  • This study first conceptualizes and investigates five dimensions of SCM activities, such as organizational capacity, revitalization support collaboration, appraisal and responsibility, and information system activities. Second, this study develops three dimensions of a supply chain structure, and proposes a balanced scorecard (BSC) model in order to measure business performance. And then, this study establishes too research hypotheses as follows: H1. The SCM activities varies with the supply chain structure. H2. The management performance varies with the supply chain structure. In the questionnaire survey for empirical analysis, this study carefully selected 809 of companies in Korea. We conducted a survey by mail and collected 127 data. Out of 127 data we actually used 103 responses for statistical analysis. After conducting statistical analysis, we could find the results as followed: 1) The supply chain structure was classified into three networks through a clustering procedure, such as supply network, conversion network, and distribution network, and these networks were used to testify hypotheses. As a result the effect of SCM activities varies according to three networks and especially, the companies in distribution network were more active than those in supply and conversion networks doing SCM activities. 2) We may conclude that business performance varies with three networks, and distribution network achieves better performance than supply and conversion networks do.

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