• Journal of Fashion Business
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• v.25 no.4
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.517-522
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• 2019

In many businesses, chatbots enhance the user experience by providing the most immediate and direct feedback to user questions. The area of use of chatbots is growing. In this study, the three types of chatbot definition, command method, function, and platform are classified according to their distinct factors. In the process, the functional delimiter element is necessary for the Chatbot UX, which is a key technical element of the functional part of pattern recognition, natural language processing, semantic web, text mining, and context-aware computing. However, the limitations at this stage were also known. Based on this, we analyzed the chatbot's UX elements for Facebook, Skype, Telegram, and Google Assistant for a better user experience. Basic UI elements such as cards, quick response, command, and application of persistent menus are needed as user experience elements.

• Journal of the Korea Convergence Society
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• v.12 no.1
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• pp.57-63
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• 2021

Spoken language understanding, which aims to understand utterance as naturally as human would, are mostly focused on English language. In this paper, we construct a Korean language dataset for spoken language understanding, which is based on a conversational corpus between reservation system and its user. The domain of conversation is limited to restaurant reservation. There are 7 types of slot tags and 5 types of intent tags in 6857 sentences. When a model proposed in English-based research is trained with our dataset, intent classification accuracy decreased a little, while slot filling F1 score decreased significantly.

• Asia Pacific Journal of Corpus Research
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• v.1 no.2
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• pp.1-14
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• 2020

Previous work has shown that men both explain and value the act of explaining more than women, as explaining conveys expertise. However, previous studies are limited to English. We conducted an exploratory study to see if similar patterns are seen amongst Japanese speakers. We examined three registers of Japanese: conversational interviews, simulated speeches, and academic presentations. For each text, we calculated two measures: lexical density and the percentage of the text written in kanji. Both are indicators of expository language. Men produced significantly higher scores for the interviews and speeches. However, the results for the presentations depend on age and academic field. In fields in which women are the minority, women produce higher scores. In the field in which men are the minority, younger men produced higher scores but older men produced lower scores than women of the same age. Our results show that in academic contexts, the explainers are not necessarily men but rather the gender minority. We argue that such speakers are under social pressure to present themselves as experts. These results show that the generalization that men tend to explain more than women does not always hold true, and we urge more academic work on expository language.

• International Journal of Computer Science & Network Security
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• v.22 no.1
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• pp.77-84
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• 2022

The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.553-558
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• 2022

최근, 구어체 데이터에 대한 자연어처리 응용 기술이 늘어나고 있다. 구어체 문장은 소통 방식 등의 형태로 인해 정제되지 않은 형태로써, 필연적으로 띄어쓰기, 문장 왜곡 등의 다양한 문법적 오류를 포함한다. 자동 문법 교정기는 이러한 구어체 데이터의 전처리 및 일차적 정제 도구로써 활용된다. 사전학습된 트랜스포머 기반 문장 생성 연구가 활발해지며, 이를 활용한 자동 문법 교정기 역시 연구되고 있다. 트랜스포머 기반 문장 교정 시, 교정의 필요 유무를 잘못 판단하여, 오류가 생기게 된다. 이러한 오류는 대체로 문맥에 혼동을 주는 단어의 등장으로 인해 발생한다. 본 논문은 트랜스포머 기반 문법 교정기의 오류를 보강하기 위한 방식으로써, 필요하지 않은 형태소인 고유명사를 마스킹한 입력 및 출력 문장틀 형태를 제안하며, 이러한 문장틀에 대해 고유명사를 복원한 경우 성능이 증강됨을 보인다.

• International Journal of Computer Science & Network Security
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• v.23 no.4
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• pp.15-24
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• 2023

One of the objectives and aspirations of scientists and engineers ever since the development of computers has been to interact naturally with machines. Hence features of artificial intelligence (AI) like natural language processing and natural language generation were developed. The field of AI that is thought to be expanding the fastest is interactive conversational systems. Numerous businesses have created various Virtual Personal Assistants (VPAs) using these technologies, including Apple's Siri, Amazon's Alexa, and Google Assistant, among others. Even though many chatbots have been introduced through the years to diagnose or treat psychological disorders, we are yet to have a user-friendly chatbot available. A smart generative cognitive behavioral therapy with spoken dialogue systems support was then developed using a model Persona Perception (P2) bot with Generative Pre-trained Transformer-2 (GPT-2). The model was then implemented using modern technologies in VPAs like voice recognition, Natural Language Understanding (NLU), and text-to-speech. This system is a magnificent device to help with voice-based systems because it can have therapeutic discussions with the users utilizing text and vocal interactive user experience.

• Annual Conference on Human and Language Technology
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• 2021.10a
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• pp.453-456
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• 2021

대화형 에이전트가 일관성 없는 답변, 재미 없는 답변을 하는 문제를 해결하기 위하여 최근 페르소나 기반의 대화 분야의 연구가 활발히 진행되고 있다. 그러나 한국어로 구축된 페르소나 대화 데이터는 아직 구축되지 않은 상황이다. 이에 본 연구에서는 영어 원본 데이터에서 한국어로 번역된 데이터를 활용하여 최초의 페르소나 기반 한국어 대화 모델을 제안한다. 전처리를 통하여 번역 품질을 향상시킨 데이터에 사전 학습 된 한국어 모델인 KoBERT와 KoELECTRA를 미세조정(fine-tuning) 시킴으로써 모델에게 주어진 페르소나와 대화 맥락을 고려하여 올바른 답변을 선택하는 모델을 학습한다. 실험 결과 KoELECTRA-base 모델이 가장 높은 성능을 보이는 것을 확인하였으며, 단순하게 사용자의 발화만을 주는 것 보다 이전 대화 이력이 추가적으로 주어졌을 때 더 좋은 성능을 보이는 것을 확인할 수 있었다.

• Annual Conference on Human and Language Technology
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• 2021.10a
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• pp.133-138
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• 2021

최근 다양한 분야에서 자동 고객 응대 시스템을 도입하고 있으며 이에 따른 대화형 질의응답 시스템 연구의 필요성이 증가하고 있다. 본 논문에서는 새로운 도메인의 대화형 질의응답 시스템 구축에 필요한 말뭉치를 자동으로 생성하는 대화형 질의-응답 생성 시스템을 소개한다. 또한 이전 대화 내용을 고려하여 문서로부터 사용자의 다음 질문 대상이 될만한 응답 후보를 추출하는 맥락 관련 응답 추출 과제와 이에 대한 성능 평가 지표인 Sequential F1 점수를 함께 제안한다. 대화형 질의응답 말뭉치인 CoQA에 대해 응답 후보 추출 실험을 진행한 결과 기존의 응답 추출 모델보다 우리의 맥락 관련 응답 추출 모델이 Sequential F1 점수에서 31.1 높은 성능을 보였다. 또한 맥락 관련 응답 추출 모듈과 기존에 연구된 대화형 질의 생성 모듈을 결합하여 개발한 대화형 질의-응답 생성 시스템을 통해 374,260 쌍의 질의-응답으로 구성된 대화형 질의응답 말뭉치를 구축하였다.

• Annual Conference of KIPS
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• 2022.11a
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• pp.11-13
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• 2022

데이터 3 법을 필두로, 기업은 개인정보가 포함된 데이터를 활용하기 위해 비식별 처리가 필요하게 되었다. 기존 방식은, 비정형 텍스트 데이터에서 정규표현식을 통한 개인정보 식별은 데이터의 다양성에 의해 한계가 명확하며, 기존의 Named Entity Recognition(NER) 태스크로 해결하기에는 언어의 중의적 표현과 2 인 대화에서 나타나는 개인정보가 누구의 것인지 판단하지 못한다는 한계가 존재한다. 따라서 우리는 기존의 한계점을 극복하고 개선하기 위해 BERT 언어 모델에 화자 정보를 학습시키고, 하나의 어절에 2 개의 tag 를 labeling 하는 방법을 제안하여 정확한 개인정보 식별을 시도하였다.