• Journal of Digital Convergence
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• v.16 no.5
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• pp.97-104
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• 2018

Regarding seaport operation, a higher quality performance and increasing competitiveness are main goals to adapt to the evolution of international trade. This paper discusses about the competition among Southern Vietnam seaports concerning the strategic positioning analysis, by applying BCG method. This technique describes the performance of business based on two variables such as relative market share and average growth rate. The finding shows up different performances of 21 seaports and how the strategic positioning of each port changes in the period 2007-2016. After analyzing, this research pointed out the growth in strategic positioning of ports in Cai Mep-Thi Vai complex, gradually replacing Ho Chi Minh City-Dong Nai-Binh Duong and becoming the transportation hub of Southern Vietnam. Also, The results obtained would be helpful for port administrators and operators to establish short and long-term strategies to improve competitiveness in the future.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.185-197
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• 2018

The purpose of this study is to analyze the Korean ETF market, which is experiencing a rapid increase in the number of stocks, to identify the degree of investment efficiency and to present investment directions. The methodology and procedure are ETF yield, change trends, correlation and regression analysis of the ETFs traded between 2010 and 2018. As a result, the total return of domestic ETFs was 3.51%, which was lower than the KOSPI growth rate and the return on equity ETFs was 4.03%, which was low. Leverage ETF yields were below 3%, which was low. The return on bond and currency ETFs was less than 1%. The most profitable ETFs were index ETFs, followed by domestic and leveraged ETFs. This study has contributed to establishing considerations when purchasing ETFs from the viewpoint of investors. Future research will present the direction of ETF investment more precisely.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.115-122
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• 2018

The purpose of this study is to investigate the effect of technology acceptance model (TAM) on behavioral intention in order to grasp the degree of technology acceptance on autonomous driving among the various factors that consumers perceive as unmanned vehicle system becomes commercialized. In addition to the mediating effect of perceived usefulness proposed by the existing TAM, this study proposed the perceived trust (PT) and hypothesized its mediating effect on behavioral intention to use the self-driving. Path anlaysis is adopted to investigate our hypothesis using the structural equation model. The sample used for the analysis was 149 valid data among 160 responses. The effects of total effect, direct effect, and indirect effect were confirmed by hypothesis test on mediating effect. Non-parametric bootstrapping analysis was also performed to confirm the robustness. All the hypotheses were significant and we found a partial indirect effect, which implies that mediation effect of PT on behavioral intention.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.375-381
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• 2018

The purpose of this study is to propose and spread the effective direction of collaboration among domestic and external industries. To this end, it chose to study cases in which domestic and foreign companies achieved high value through collaboration. Studies have shown that businesses are also working increasingly to realize shared values as people are increasingly interested in the shared economy. Based on these results, we proposed collaboration with IKEA, a practical furniture brand, and Airbnb, a shared accommodation platform service. Through collaboration, the two companies were able to share their current limitations, and the result was that their social image could be enhanced through the realization of shared economic values. Based on this research in the future, we hope that not only IKEA and Airbnb, but also companies will be able to collaborate to create the value of promoting shared economies.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.209-215
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• 2020

The purpose of this study was to investigate the factors that the festival image has on the festival satisfaction of visitors, and the effect of festival satisfaction has on the degree of visitors' behavior. In order to accomplish this research purpose, this study collected data of 233 visitors. Regression analysis was conducted in order to achieve the causal relationship between each variables. The result of data analysis revealed that the factors of festival image suitability, convenience, and entertainment had a positive (+) effect on satisfaction. And, satisfaction was verified to have a positive effect on behavioral intention. Therefore, these results implied that this study will contribute to the revitalization of festivals by both discovering images based on unique historical characteristics and presenting them as utilization plans. Especially, it is necessary to find unique contents with history, representative programs by age, and stories related to historical figures. Further validation studies are necessary to ascertain this fact utilizing the image value factors that have negative influences.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.245-253
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• 2020

The purpose of the research was to identify the level of accounting information system for SMBs and environmental factors, and to analyze whether the level of accounting information system affects system performance. The research method measured the AIS level using Nolan's growth phase model, and the verification of the factors affecting the situation, AIS level, and performance was verified using the regression analysis model. The results of the study are summarized as follows: In measuring the level of an accounting information system, it was found that it was in the stage of integration, which is Step 4, and the analysis of the factors influencing the level of an accounting information system showed that the uncertainty in the environment was absolutely affected.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.171-176
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• 2014

Due to the recent increase of online shopping mall, there were many changes in consumer lifestyle. and the luxury and foreign cosmetics are well sold in nowadays department store online shopping mall sites. Although not all products are sold through online shopping, consumers tend to purchase more inexpensive brand products through online shopping mall. Thus, department stores tend to sell the brand goods through their online sites In this thesis, First, the trust of shopping mall caused a positive effect to the trust of parent company. Second, the trust of shopping mall had a positive impact on satisfaction. Without satisfying parameters, The trust of parent company did not itself affect satisfaction of shopping mall.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.115-125
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• 2014

The purpose of this study is to examine the impact relation among the visitor satisfaction, it's antecedents and the modification of images of Korea perceived by Chinese and Russian Tourists after their visits to Korea. According to the data analysis, the satisfaction of Russian tourists is higher than that of Chinese tourists within statistical significance. The result produced by structural equation model shows that the satisfaction of Chinese tourists is affected by destination attractiveness, public order, shopping, food and accommodations positively. Especially the public order and shopping of Korea are relative major attributes. In comparison, the satisfaction of Russian tourists is affected by only destination attractiveness, public order and food positively. Then again, the impact relation between overall satisfaction and the modification of images of Korea perceived by tourist visited Korea is affected positively within statistical significance.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.17-23
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• 2016

I think it is valuable to make Chinese ancient character 'Inscriptions on Bones and Tortoise Carapaces' hieroglyphics popular by combining with the digital. Because Chinese characters are ideograms, it has a huge visual effect. When it is thought over meanings with imaged data by using digital technology, it can be easier to conflate Chinese academia and humanities academia, moreover other academia that uses Chinese characters such as jurisprudence or business administration. I believe not only union of humanities and natural science in the global era can be the best example of the word 'consilience', which I mentioned before, but also people enjoy usability from educations, invention of learning contents or open learning to a cultural field by coming into wide use. Futhermore, it should contribute to changing the image of Chinese characteristics from existing difficult stereotype to positive image.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.241-252
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• 2016

The purpose of this study is to explain the word-of-mouth communication that evolve differently from traditional marketing communications using existing mass media in an environment of the flooding of new products. In particular, people use digital devices as internet users and various communication is activated in blogs and communities. It is expanding that companies use market maven as a facilitator of communication. The role of Market maven due to the spread of the Internet seems to be more meaningful for marketing activities. Market maven is a look at how it should study moderate effect on word of mouth of new products. Empirical results show that perceived curiosity and perceived innovativeness of new product has a positive impact on the word of mouth of new product, and was confirmed in a moderate effect of market maven.