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http://dx.doi.org/10.14400/JDPM.2014.12.1.171

Study on the effect of shopping-mall satisfaction with Parent company confidence -mediating effect of on-line shopping mall trust-  

Yim, Ki-Heung (Dept. of Silver Care, Gwang-Ju women University)
Kwon, Jin-Hee (Dept. of business administration Chung-Ang University)
Publication Information
Journal of Digital Convergence / v.12, no.1, 2014 , pp. 171-176 More about this Journal
Abstract
Due to the recent increase of online shopping mall, there were many changes in consumer lifestyle. and the luxury and foreign cosmetics are well sold in nowadays department store online shopping mall sites. Although not all products are sold through online shopping, consumers tend to purchase more inexpensive brand products through online shopping mall. Thus, department stores tend to sell the brand goods through their online sites In this thesis, First, the trust of shopping mall caused a positive effect to the trust of parent company. Second, the trust of shopping mall had a positive impact on satisfaction. Without satisfying parameters, The trust of parent company did not itself affect satisfaction of shopping mall.
Keywords
on-line shopping mall; confidence of parent company; trust of shopping mall; satisfaction of shopping mall;
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