• Asia Marketing Journal
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• 제24권2호
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• pp.51-61
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• 2022

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post-possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.

• 유통과학연구
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• 제12권10호
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• pp.11-17
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• 2014

Purpose - The purpose of this study is to investigate the relationship that is found to exist between the technology-based self-service convenience orientation factor and the factors of convenience and quality. Research design, data, and methodology - The questionnaire was developed by using the modified and supplementary questions that were examined in previous studies. We used the SPSS/PC 18.0 and lisrel 8.3 statistical packages to analyze the results of the research. For validating the research hypothesis and structural relationship of the research model, path analysis was used in this study. Results - The ease of use exerted a significant influence on the four dimensions. Information had a significant influence on transaction, benefit, and post-benefit convenience. Control had a significant influence on five dimensions. Conclusions - This study suggests that technology-based self-service convenience is classified into five multi-dimensional levels. Further, the study reveals that control, ease of use, and information are important variables in order to increase convenience. Therefore, for improving technology-based self-service convenience, it is important to improve the control, ease of use, and information variables.

• 대한영양사협회학술지
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• 제25권4호
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• pp.269-280
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• 2019

The purpose of this study was to investigate the relationship between HMR use and eating habits in young Korean adults. This cross-sectional study was conducted on 575 adults (232 men, 343 women) in their 20s and 30s in Korea. Their use of HMRs (classified as ready-to-eat, ready-to-cook, and fresh convenience foods) and eating habits were surveyed. The main reasons for HMR use by men and women were convenience (54.7%, 64.4%) and promptness (24.2%, 24.2%), respectively. The most frequent place for HMR purchase was a convenience store (74.1% and 65.0%, respectively). Regarding the frequency of HMR use, 1~2 times a week was the highest for ready-to-eat (40.9%) and ready-to-cook (30.1%), while no eating was the highest for fresh convenience foods (41.0%). HMR preference was the highest (3.8 out of 5 on a 5-point scale) for ready-to-eat, followed by ready-to-cook (3.3 points) and fresh convenience foods (3.3 points). The use frequency and preference of total HMRs, ready-to-eat foods, and ready-to-eat foods were positively correlated with unfavorable eating habits, including unbalanced eating, overeating, salty eating, spicy eating, skipping, and irregular meals. However, fresh convenience foods showed negative correlations with unbalanced eating, overeating, and salty eating. The use frequency and preference of total HMRs, ready-to-eat foods, and ready-to-cook foods were positively correlated with undesirable eating habits. However, fresh convenience food showed a negative correlation with eating habits such as unbalanced, overeating, and salty eating. These results should be considered for favorable food production and consumer guidance to promote healthy food choices.

• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.49-59
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• 2021

This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.

• Educational Technology International
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• 제24권2호
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• pp.331-358
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• 2023

This paper explores the impact of mobile device usage frequency in the classroom on students' perceptions of their use. To assess this, we created a survey that measured students' perceived frequency, usefulness, and convenience of using mobile devices, using a reversed Technology Acceptance Model. Through the analysis of responses from 781 Korean students, utilizing confirmatory item factor analyses and a structural equation mixture model, we found that the effect of frequent mobile device use on students' positive perceptions is non-linear. As the frequency reaches to a certain level, the effect sizes of the frequency in the positive perceptions diminishes. Additionally, students who used mobile devices less frequently in class reported higher levels of difficulties in using the devices. This study introduces a tool for evaluating multiple aspects of students' perceptions regarding mobile device use and offers a framework for understanding the relationship between usage frequency, usefulness, and convenience.

• 디자인학연구
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• 제19권3호
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• pp.19-30
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• 2006

This study was carried out to present design guidelines for developing electric bikes which could be used for more users regardless of gender and age. Through a survey with 336 male and female respondents in Seoul aged between 10s and 70 years or older, the convenience of bicycle use and image preference by gender and age were investigated. To evaluate convenience of bicycle use, the 7 principles of universal design made by Universal Design Center were customized to fit for accessing bicycles. The following are results of statistical analysis on 301 valid data: (1) of the 7 principles, conventional bicycles were identified to be the most inconvenient in principle 6(low physical effort), followed by in principle 5(tolerance for error) and 7(size and space for approach and use). Women appeared to feel more inconvenience than men in all evaluation criteria while using bicycles. The relation between the convenience of use and users' age was not identified. (2) Preferred images by bicycle users turned out to be those of 'simple' and 'light.' By gender, male preferred more 'technical' and 'dynamic' images than female. By age, users in their 10s-20s preferred more 'individual' image than 70 years or older.

• 한국정보시스템학회지:정보시스템연구
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• 제14권2호
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• pp.1-23
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• 2005

Theoretically, both of fund transfer and balance inquiry which are typical Internet banking services are influenced by the beliefs on the use of Internet banking such as perceived risk and convenience, which have been shown as in the other studies. However, the use of fund transfer can be more sensitive than that of balance inquiry by the beliefs on Internet banking use since the former is not only more risk involved but also more complicated in using than the latter. The objective of this study is to analyze the relationship between the use of two Internet banking services-fund transfer and balance inquiry-and the beliefs on Internet banking use-security risk, convenience and social Influence. For this purpose, we provide the research model for explaining the difference between balance inquiry and fund transfer in the degree of influencing by security risk, convenience and social influence and test it empirically by collecting data from surveying for 206 internet banking users. In result, we show validity of the suggested model by Partial Least Square(PLS) approach.

• 한국조리학회지
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• 제20권6호
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• pp.147-158
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• 2014

본 연구는 새터민들의 편의식품에 대한 선호도와 이용현황을 파악하여 올바른 편의식품을 선택할 수 있게 하고자 실시하였다. 새터민 211명에게 설문지를 조사하여 SPSS를 이용해서 분석했다. 반 이상의 새터민들이 편의식품을 좋아하고, 즐겨먹는 것으로 조사되었다. 반 정도의 새터민들이 편의식품에 대해 경우에 따라 좋다고 생각하고 있었고, 새터민들은 편의식품을 간식으로 즐겨 먹었다. 새터민들은 영양보다는 편리성과 맛 때문에 편의식품을 선택하고 있다. 새터민들은 거주기간이 짧을수록 패스트푸드의 맛, 편리성, 영양, 가격때문에 패스트푸드를 선택하는 경향을 보였다. 새터민들에게 편의식품에 대해 이해시키고, 올바른 편의식품 사용방법에 대해 기초적인 식생활교육을 실시하는 것이 바람직하다고 생각되었다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.40-55
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• 2023

Currently, convenience stores, which are naturally located within a 1-minute walk, are easily accessible, so customers can easily purchase the items they need, and now they are indispensable places for people. In line with modern society that focuses on buying and selling goods quickly and easily, such as 'convenience' and 'quickness', convenience stores also have been changing by marketing such as home-delivery service and storage of fresh products, not just simply selling goods. In addition, by utilizing application software, we can use everything with one smartphone that we use a lot, in order to provide reservation delivery, pickup, and subscription services. In this study, we conducted experiments focusing on the factors of convenience store service quality and users using convenience stores, and examined how these experiments affect behavioral intentions of customers through their emotional responses. As a result, it was confirmed that empathy had a positive (+) effect on the pleasure of customers, and reliability had a negative (-) effect on arousal. In addition, it was found that empathy had a positive (+) effect on arousal, and responsiveness and empathy had a positive (+) effect on dominance. Finally, it was found that pleasure and dominance had a positive (+) effect on the loyalty of customers. In this study, we intend to provide basic data on existing or future convenience stores.

• 벤처창업연구
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• 제1권1호
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• pp.71-90
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• 2006

본 연구는 유비쿼터스 시스템 요인인 시스템 사용, 유비쿼터스 편의성에 미치는 영향과 시스템 사용, 유비쿼터스 편의성이 사용자 만족에 미치는 영향을 분석하였다. 분석 결과 시스템 품질과 즉시 접속성이 시스템 사용에 유의한 영향을 미치고 시스템 품질, 정보 품질이 유비쿼터스 편의성에 영향을 미치는 것으로 나타났으며, 아울러 시스템 사용, 유비쿼터스 편의성이 사용자 만족에 영향을 미치는 것으로 나타났다. 따라서 유비쿼터스 시스템 관련 벤처창업을 위해서는 철저한 보안관리가 중요하고, 유비쿼터스 시스템 특징의 하나인 사용자가 필요성을 인식하는 시점에 정보나 서비스를 이용할 수 있는 환경을 구축해야 한다.