• 제목/요약/키워드: Convenience Goods

검색결과 141건 처리시간 0.022초

아파트 부엌의 수납실태와 거주자 만족도 (The storage space and the degree of residents' satisfaction for kitchen in apartment house)

  • 허지혜;이민아
    • 한국생활과학회지
    • /
    • 제17권5호
    • /
    • pp.989-999
    • /
    • 2008
  • The purpose of this study was to supply the basic data for the plan of the storage space in the kitchen by investigating the actual condition of the use and residents' satisfaction. The questionnaires were distributed to 136 families of the local apartment in South Chung-Cheong Province of Korea. The results were summarized as follows; first, among the furniture for storage, the upper and lower space have been installed in every furniture. The general tablewares were stored in the upper part of the kitchen and the frequently used goods for cooking were largely stored in the lower part. Second, in the method of reforming the kitchen space, it showed highest figure in case of purchasing the shelf and there were many cases of storing things by using the subsidiary storage furniture and boxes and it came to the conclusion that the housewives have a tendency to solve the storage problem by using the less expensive, simple and passive ways. Third, in the degree of satisfaction for the space for storage, it showed that the respondents were a little bit dissatisfied with the size of storage space, the position of furniture for storage, the convenience for using and the storage rapacity. Among the furniture for storage in the kitchen, the degree of satisfaction for the upper and lower parts was a little bit low, but it is higher for the others. For the plan of storage space, the aesthetic appreciation reflects visually being in order was considered to be the important factor.

여행경로 추천 서비스를 위한 최적화 수리모형 (New Mathematical Model for Travel Route Recommendation Service)

  • 황인태;김흥섭
    • 산업경영시스템학회지
    • /
    • 제40권3호
    • /
    • pp.99-106
    • /
    • 2017
  • With the increased interest in the quality of life of modern people, the implementation of the five-day working week, the increase in traffic convenience, and the economic and social development, domestic and international travel is becoming commonplace. Furthermore, in the past, there were many cases of purchasing packaged goods of specialized travel agencies. However, as the development of the Internet improved the accessibility of information about the travel area, the tourist is changing the trend to plan the trip such as the choice of the destination. Web services have been introduced to recommend travel destinations and travel routes according to these needs of the customers. Therefore, after reviewing some of the most popular web services today, such as Stubby planner (http://www.stubbyplanner.com) and Earthtory (http://www.earthtory.com), they were supposed to be based on traditional Traveling Salesman Problems (TSPs), and the travel routes recommended by them included some practical limitations. That is, they were not considered important issues in the actual journey, such as the use of various transportation, travel expenses, the number of days, and lodging. Moreover, although to recommend travel destinations, there have been various studies such as using IoT (Internet of Things) technology and the analysis of cyberspatial Big Data on the web and SNS (Social Networking Service), there is little research to support travel routes considering the practical constraints. Therefore, this study proposes a new mathematical model for applying to travel route recommendation service, and it is verified by numerical experiments on travel to Jeju Island and trip to Europe including Germany, France and Czech Republic. It also expects to be able to provide more useful information to tourists in their travel plans through linkage with the services for recommending tourist attractions built in the Internet environment.

20대 소비자의 기초화장품 구매 전 이용한 정보원천 활용도에 따른 구매 후 만족도 (A Post-Purchase Satisfaction of Skin Care Cosmetics Depending on a Pre-Purchase Utilization of Information Sources among Consumers in Their 20s)

  • 이다영;이승신;이영희
    • Human Ecology Research
    • /
    • 제55권6호
    • /
    • pp.593-607
    • /
    • 2017
  • Cosmetics market information is important due to advances in information communication technology and the growth of cosmetics market. This study analyzed the relationship between the pre-purchase utilization of information (commercial, neutral, personal and experiential) and the post-purchase satisfaction of skin care cosmetics, categorized as functionality, safety, economic feasibility, information reliability, purchase convenience, condition of purchase place, packaging/design of product and service. This study analyzed reliability, frequency, differences, correlation and regression analysis using SPSS ver. 24.0. The study results are summarized as follows. First, gender was a significant variable in the level of information source utilization. Women used commercial, neutral, and experiential information sources more actively than men. However, women had lower post-purchase satisfaction that could be understood through expectation disconfirmation theory. Women have very high expectations that can lower post-purchase satisfaction. Second, information source utilization can improve post-purchase satisfaction for cosmetics. The consumer post-purchase satisfact the lowest in the commercial information source; however, consumers were satisfied when the commercial informationinformation sourceenon and regre. Third, the consumeried itnformation sourceenon and regression analysis ial, neutral,source and reflected the characteristics of experiential goods. Therefore, companies should provide accurate commercial, personal and experiential information to increase consumervide accurate commercial, per as well as conduct experiential marketing.

식음료 이벤트의 고객 선택속성에 관한 연구 (Research about Choice Attribution Customers make in Food & Beverage Events)

  • 박종훈;진양호
    • 한국조리학회지
    • /
    • 제10권1호
    • /
    • pp.32-45
    • /
    • 2004
  • This study is about choice attribution of customers make in food and beverage events. The researcher provided practical plans to uplift food-related enterprises and activate management through surveys and positive analyses, targeting customers who use food services. First of all, all event plans must include customer demands, social changes, special qualities of the business, and market research. Second, low demand season must be customers will be induced to the events. Third, prediction for market variable and solutions must be thoroughly examined and plans should look into the future to maintain a long period of time. Fourth, sufficient communication between planners and employees should be made before the event starts, so that food and beverage businesses can gain trust and quality of event services.Fifth, immaterial service and visible goods/menus in business of food and beverage events must be closely matched. Sixth, menus introducing a variety of merchandise, quality of nutrition and health of the business should be developed. Also, events from countries(regions) should be hold to create a market of cultural exchange. Seventh, for hereafter event plans, feedbacks are needed concerning customers needs and demands through customer care, after the food and beverage events. Eight, faculty management for convenience, kindness, safety, and life preserver accommodations in parking areas must be made, as automobiles are necessaries for people in Mycar era. The ninth, off-line and on-line care through on-line business construction and production of homepage must be done, due to the fact that even the well-made events are bound to fail if they are not delivered to the customers.

  • PDF

의류전자상거래 환경에서 고객화 유형이 관계품질에 미치는 영향 (The Influence of Consumer Perception of Customization Type on Relationship Quality in the Apparel E-business Context)

  • 이지현;이유리
    • 한국의류학회지
    • /
    • 제32권2호
    • /
    • pp.259-270
    • /
    • 2008
  • The convenience and flexibility due to the spread of Internet allowed consumers to easily participate in marketing activity. Consumers want to participate in designing, manufacturing, delivering of products and service by expressing their opinions to the companies because they want to buy customized goods where their requirements are incorporated. We can expect that, through this interactive process of customization between consumers and companies, strong relationship quality may be built as a result of the interaction. The main purpose of this study is to examine the influence of consumer perception of customization on relationship quality in the e-business context. To accomplish this purpose, I reviewed the concept of customization, identified the perceptive factors of customization in e-business context (i.e., perception of participation level, assessment of flexibility), and examined the type of customization. Whether customization type generates varying degrees of perception of customization and relationship quality is revealed. As a result, collaborative product/service customization generated the highest relationship quality. Assembled product customization that was built based only on predicted consumer needs without any interaction between consumer and company showed a low level of relationship quality. And this type had no significant difference from standardized products. In short, there is a strong need for e-business companies to interact with consumers to improve relationship quality.

베트남 모바일결재시스템 수용의도에 영향을 미치는 요인에 관한 실증연구 (An Empirical Study on Factors Affecting Customer Intention to Use Mobile Payment System in Vietnam)

  • 응엔프엉이;이성택;강위만;김정석;김광용
    • 한국IT서비스학회지
    • /
    • 제14권4호
    • /
    • pp.171-184
    • /
    • 2015
  • Nowadays, mobile commerce is having an increasingly profound impact on our daily lives, and offer interesting and advantageous new services. Mobile payment is an emerging and important application of mobile commerce in smart work, enabling users to use their mobile devices (especially mobile phones) for paying goods and services wherever they go. The appearance of m-payment is expected to provide us a convenient and bright future to enjoy. That is the common trend on over the world, but in Vietnam, although the number of smart phone users has been increasing rapidly, the adoption of m-payment system still didn't succeed completely. The research reviewed literature regarding mobile payment services, analyzed the impact of customer characteristics and system characteristics on m-payment adoption in Vietnam. To analyze the adoption behaviors of m-payment users, m-payment research model which consists of three customer-characteristics (m-payment trust, personal innovativeness, m-payment knowledge) and four m-payment system characteristics (mobility, reachability, convenience, compatibility) were studied. The results indicate that perceived usefulness, trust, and compatibility are the important predictors to the intention to use m-payment. This study will assist m-payment services suppliers in implementing appropriate business models and service strategies to successfully attract customer to use m-payment in Vietnam, allowing managers to exert appropriate investment, time, and effort for m-payment system development in designing smart working.

10대와 20대의 셀러브리티 패션 핫 아이템 구매영향요인 비교 (Comparison of Influencing Factors on Purchase of Celebrity Fashion Hot Items in Teens and Twenties)

  • 지혜경
    • 한국의류산업학회지
    • /
    • 제21권2호
    • /
    • pp.151-162
    • /
    • 2019
  • This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.

딥 러닝 기반 이미지 자동 분류 및 랭킹 시스템을 이용한 사용자 편의 중심의 유실물 등록 및 조회 관리 시스템 (Lost and Found Registration and Inquiry Management System for User-dependent Interface using Automatic Image Classification and Ranking System based on Deep Learning)

  • 정하민;유현수;유태우;김윤욱;안용학
    • 융합보안논문지
    • /
    • 제18권4호
    • /
    • pp.19-25
    • /
    • 2018
  • 본 논문은 딥 러닝(Deep-Learning) 기반의 계층형 이미지 분류 체계와 가중치 기반의 랭킹 시스템을 이용한 사용자 편의 중심의 유실물 등록 및 조회 관리 시스템을 제안한다. 제안된 시스템은 딥 러닝을 통해 이미지를 자동으로 분류하는 계층형 이미지 분류 시스템과 조회 과정의 편의를 위해 시스템상의 등록된 유실물 정보를 고려해 가중치 순으로 정렬하는 랭킹 시스템 모듈로 구성된다. 등록 과정에서 한 장의 사진만으로 카테고리 분류와 브랜드, 연관 태그 등 여러 정보가 자동으로 인식되어 사용자의 번거로움을 최소화하였다. 그리고 랭킹 시스템을 통해 사용자들이 자주 찾는 유실물을 상위에 노출함으로써 유실물 검색의 효율성을 높였다. 실험 결과, 제안된 시스템은 사용자가 쉽고 편리하게 시스템을 이용할 수 있음을 확인하였다.

  • PDF

SNS 텍스트 마이닝 기반 포스트 코로나 신트렌드 차박 여행 지도 제작 및 차박지 추천에 관한 연구 (A Study on the Construction of a Car Camping Map and Recommendation of Car Camping based on SNS Text Mining Analysis for the Post-Corona Era)

  • 김민정;김수현;오지혜;엄지윤;강주영
    • 한국IT서비스학회지
    • /
    • 제20권5호
    • /
    • pp.11-28
    • /
    • 2021
  • As untact travel has become a new trend in leisure culture due to the spread of COVID-19, car camping market is rapidly increasing. The sales of car camping-related goods increased by up to 600 percent, and the sales of SUV in Korea also increased by about four times. Despite the growth of the car camping market, there is a lack of research on the actual condition of the car camping market or research on the user's perspective. Therefore, in this study, a survey of actual camping users was conducted to derive factors that they consider important in camping, and through this, a car camping map was produced. As a result, two types of maps were produced: a map about the car camping site and convenience facilities closest to the car camping site in Gangwon-do, and a hash tag themed map based on keywords for each car camping site. We gathered data on portal sites and social media to obtain information related to camping sites and proceeded with analysis using text mining. In addition, we extracted keywords using network analysis techniques and selected key themes that represent them. This allows the user to choose a car camping site by selecting keywords that suit their taste. We hope that this research will help car camping researchers as a prior study and provide a foundation for leading a clean camping culture through clean camping campaign. Also, we hope that car camping users will be able to do quality trip.

통합적 행사장 운영을 위한 관람객 동선감지 분석 시스템 (Guest Movement Detection and Analysis System for Integrated Event Venue Operation Management)

  • 권희구;이재원
    • 한국콘텐츠학회논문지
    • /
    • 제22권6호
    • /
    • pp.15-23
    • /
    • 2022
  • 지역축제 등 오프라인 행사장들의 운영 방식은 보통 실시간 행사 및 부스 정보의 부재, 물품 구매 및 수령 과정에서 시간 낭비, 관람객 동선 교착 등의 문제점을 갖는다. 본 연구는 행사장 내의 모든 콘텐츠를 부스 형태로 통합함으로써 행사 정보에 대한 통일성과 부스 운영의 효율성을 높여 관람객과 관리자의 편의성을 높인다. 또한, 행사장 안에서 관람객들의 동선을 감지하고 위치 데이터를 기반으로 부스와 프로그램 배치의 효율성을 높여 동선의 문제를 최소화하며 성과를 높이는 시스템을 설계하였다. 휴대형 무선랜 AP와 제어용 유닛으로 무선 패킷을 측정하는 저비용 시스템으로 개발되었다. 이는 단기간에 가변형 부스의 설치와 해체로 이뤄지는 행사장 운영에 장점이 있다. 행사장 통합 운영을 관람객의 동선 데이터를 연계하여 활용함으로써 방문을 활성화하고 데이터 기반 프로모션에 의한 매출증대 효과가 기대된다.