• Journal of Environmental Science International
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• v.31 no.8
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• pp.727-733
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• 2022

The contingent valuation method (CVM) is one of the most commonly used and effective methods to evaluate non-use value of resources. Reasonable application of CVM to value the cultural heritage is the key process of evaluation. CVM was used to evaluate the non-use value of cultural heritage of Taishan Mountain combined with questionnaire survey and field research in this study. The results indicated that the importance of the degree of the three components of non-use value was heritage value ranked highest (40.22%) > followed by existence value (38.58%) >then option value (21.20%). In addition, the rate of willingness to pay was 54.52%, the average and median values of per person were 40.17 CNY·a^-1 and 20.00 CNY·a^-1 and the non-use values of Taishan Mountain cultural heritage was 33 million CNY·a^-1. The median value of WTP was consistent with Asian countries but was lower than European and American countries. Factors influencing WTP showed that monthly income and satisfaction with Taishan Mountain were correlated to WTP, and family location and willingness to revist were correlated remarkably with WTP. In addition, monthly income was correlated remarkably with WTP value, however other factors were not. The results showed the importance and necessity of protective development of Taishan Mountain cultural heritage, which would be used as an important reference for decision makers.

• Korean Journal of Organic Agriculture
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• v.31 no.4
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• pp.259-289
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• 2023

This study analyzed farmers' and experts' perceptions of the Agricultural Income Survey (AIS) conducted by the Rural Development Administration and estimated its socioeconomic value. The research surveyed 104 farmers in Gyeongsangbuk-do and Jeollanam-do. To estimate the AIS's socioeconomic value, this study examined public information projects in the field of agriculture and public information, proposing an estimation methodology based on prior research. The socioeconomic value of the AIS was calculated in three stages (information generation, collection and analysis, and utilization) using the replacement cost and contingent valuation methods. In 2020, the estimated socioeconomic value of the AIS ranged from a minimum of KRW 631.2 billion to a maximum of KRW 799.1 billion per year. To improve the socioeconomic value of the AIS, it is important to booster awareness, expand sample sizes for more reliable data, increase manpower and budget, refine survey questions, and enhance analyzing capabilities. And it's crucial to foster cooperation with surveyed farms, promote collaboration among investigative agencies, improve investigator skills, and strengthen management capabilities to facilitate information dissemination.

• The Journal of Fisheries Business Administration
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• v.49 no.3
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• pp.85-99
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• 2018

This study is to compare and evaluate the estimating method of WTP(willingness to pay) for the valuation of oceans and fisheries resources with non-market goods characteristics using contingent valuation method. In general, when estimating parameters of the WTP function, we should take into account the assumption of probability distribution, inclusion of covariates, method of inducement of payment, and the treatment of 0 payment intention and resistance responses. This study utilizes survey data that was used to estimate the value of fisheries resource protection zones, with a total of 1,200 samples. The main results of this study are summarized as follows: First, the final willness to pay amount is estimated at a statistical significance of less than 1 percent, and the distribution of the final willness to pay amount is from \6,926 of the double bounded dichotomous model to \10,721 of the spike model. Second, the willness to pay amount based on assumptions about the normal and logistic probability distributions are estimated to be \9,429 and \9,370 respectively, so there was no significant difference. Third, the willness to pay amount of the single bounded dichotomous model and the double bounded dichotomous model are estimated to be \8,951 and \6,926 respectively, making a relatively large difference. Fourth, the willness to pay amount of the model without covariates and the model with covariates are estimated to be \9,429 and \8,951, respectively, so the willness to pay amount is underestimated when the covariates are included. Fifth, the Spike model that considers zero payment intention and resistance response estimates \10,405 as the highest payment in this study. Finally, the CVM analysis guidelines proposed by the Korea Development Institute (KDI) are estimated to be \9,749 and \10,405 respectively, depending on including no covariates and with covariates. Compared to other models, the final willness to pay amount is not estimated underestimated. Therefore this study suggests the use of KDI's guidance under government public policy projects. In view of these results, the estimating model for willness to pay amount model will be selected by considering the sample size, the suitability of the model, the sign of the estimated coefficient, the statistical significance, the ratio of the zero payment intention and the payment rejection. And, for CVMs on government public policy projects, it is desirable to estimate by the method proposed by the KDI.

• Environmental and Resource Economics Review
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• v.28 no.4
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• pp.645-673
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• 2019

The hypothetical nature of stated preferences can lead to a hypothetical bias that might work as a normative pressure, influencing survey responses. This paper aims to test the impact of social desirability bias by comparing economic estimates based on both subjective and objective valuation questions. The case study is about an urban riverine restoration project in Deajeon, South Korea. As valuation methods both contingent valuation and choice experiments were comparatively applied. Based on a nationally representative sample of 1,000 respondents, the test results offered contrasting conclusions between two test approaches. Accroding to the estimation results based on the conventional valuation, the marginal willingness to pay estimates are 10,500 KRW from CV; and 18,600 KRW for improving water quality, 2,200 KRW for the inside view, 8,900 KRW for the outside view, and 5,800 KRW for biodiversity from CE. A segmentation-based approach is a conventionally used method, which showed a limited impact of social desirability on willingness to pay estimates. The alternative parameterization-based approach measures a model-wide impact of social desirability, proving a significant bias. Although the study positioned a cheap-talk statement before the valuation section of the survey questionnaires, which might have pre-screened the bias, the overall implications of the results suggest a caution in reducing and observing hypothetical bias. There might remain a significant and substantial hypothetical bias even after cheap-talk, particularly in situations with strong social desirability, so that the potential role of objective valuation questions is guaranteed.

• Environmental and Resource Economics Review
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• v.19 no.1
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• pp.101-127
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• 2010

The purpose of the research is to tackle proximity effects (PEs) when nonmarket valuation method CVM is applied to environmental goods such as tidal flats. 1,000 households are surveyed in the ratio of national household for the research. The sample are reclassified into five areas by 30-minute distance. Log-linear are used to analysis PEs in the research. On conclusion log-linear model regarding income effects proves that PEs are apparently represented in NMVMs(${\theta}_1$ >0. ${\theta}_2$ >0 and $dum1{\neq}0$, $dum2{\neq}0$, $dum3{\neq}0$, $dum4{\neq}0$) as a result of a 5 per cent significant level of t -test and F-test, finally rejecting the null hypothesis. In addition, WTP of area I respondents shows 26 per cent more then that of area V respondents, which is from \87,969 to \64,866 in the open-ended format. Finally, the research proves that the PEs in CVM are evidently represented with the econometric model, hence the PEs have to be embedded into the questionnaire of non-market valuation methods with the environmental goods to reduce the underestimation and improve the estimation accuracy.

• Journal of Auto-vehicle Safety Association
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• v.14 no.4
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• pp.43-52
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• 2022

Recently, the government has been expanding the supply of hydrogen vehicles according to the roadmap for vitalizing the hydrogen economy, but is developing safety assessment and inspection technology for the relevant vehicles. This study analyzed the prevention of hydrogen bus accidents' economic effect that arises from the application and development of large-capacity CHSS oil pressure repetition-test assessment technology, hydrogen bus internal chamber pressure transmission and emission volume inspection technology, among various technologies capable of assessing the safety of a hydrogen bus fuel system. To this end, the contingent valuation method (CVM), one of the value evaluation methods of non-market goods, was applied to investigate users' willingness to pay for each inspection technology. The survey for users' willingness to pay was conducted by attaching posters to promote surveys on the internet and within buses to the entire public. As a result of the analysis, the average WTP of the hydrogen bus internal chamber pressure transmission volume inspection technology was 25.3 KRW, the average WTP of the hydrogen bus internal chamber pressure emission volume inspection technology was 18.6 KRW, and the average WTP of the large-capacity CHSS oil pressure repetition-test assessment technology was measured at 16.7 KRW. In addition, the costs and benefits of the introduction of the relevant inspection technology were defined through the interviewing of experts at related research institutions and businesses. As a result of conducting an economic analysis (4.5% discount rate) according to the development of each inspection technology, economic feasibility was seen in all assessment and inspection technologies. As much as the technology is indispensable for the safe use of hydrogen buses, it shows that investment in related technology is very necessary in the future. However, because it was decided that the relevant analysis will differ according to the distribution rate of hydrogen buses, further analysis following this future distribution rate of hydrogen buses is needed, and future users should be made clearly aware of the safety and environmental nature of the technology.

• Journal of Korea Water Resources Association
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• v.41 no.3
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• pp.315-324
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• 2008

This paper double-bound dichotomous choice method as a contingent valuation methods is used to derive willingness to pay for the water quality at the Anyangcheon watershed. The linear random utility model show that value of improvement of the Anyangcheon watershed water quality is 4,930 won per house and month of the Seoul and Gyeong-gi area residents. There is no difference between Seoul and Gyeong-gi area residents. Respondents overall accepted the contingent market and were willing to contribute a significant amount (3,860 to 5,101 won), on average, per household per month. The aggregate value of the water quality improvement in the Anyangcheon watershed amounts to approximately 83.0 to 109.7 billion won per year. This study is expected to contribute to the decision-making process for policy-makers by providing useful methodological framework and quantitative information related to watershed improvement projects.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.11a
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• pp.125-140
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• 2000

In this paper, we suggest energy technologies for a plan of future energy technology innovation. In order to evaluate and analyze of the technologies, we consider various methods such as AHP(Analytic Hierarchy Process), CVM (Contingent Valuation Method) and MAUT(Multi-Attribute Utility Theory). According to MAUT, we present between many attributes and priorities of innovation technologies.

• Journal of Forest and Environmental Science
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• v.19 no.1
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• pp.108-123
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• 2003

The importance of environmental resources has been recognized over the world after Rio declaration(1992). so it is moved to monetarize environmental resources. The studies on the evaluation of nonmarket goods began also in the early 1990 in Korea. In practice the preliminary feasibility studies(PFS) are carried out since 1999 in case of major public investments projects. In PFS the Benefit-Cost analysis is practically used. which is considering the evaluation of environmental resources. But the methods for the evaluation have not been fixed up. In this study It is introduced to the theory and major methods for the evaluation of environmental resources. In the theory the evaluation is handled in aspect of demand function and supply function. The optimum level can be extracted from the two functions. In the method. travel cost method(TCM), hedonic price method(HPM) and contingent valuation method(CVM) are introduced according to the market structures.

• Korean Journal of Agricultural Science
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• v.44 no.1
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• pp.123-132
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• 2017

Nowadays, many people suffer from stress because of their jobs, studies, traffic, etc. Daily stress may cause many diseases (Garrett, 1991). One of the methods for reducing stress is experiencing a natural environment (Frumkin, 2001). Cibodas botanical garden (CBG) is one of the most famous travel destinations in Bogor, Indonesia. CBG has the potential for tourism activities. However, an economic assessment is required to verify their sustainability. The research objectives of this study were to identify the characteristics of tourism utilization in CBG, to analyze the economic tourism value of CBG, and to measure the effectiveness of traveling to a natural environment for reducing stress. The research method used was the survey. This study used three data analysis methods: (1) descriptive analysis which was used to identify the characteristics of tourists, (2) travel cost method (TCM), and (3) contingent valuation method (CVM). Results showed some differences in the characteristics of foreign and domestic tourists respondents in age, educational background, income level, number of dependents, and the frequency of their visits. CBG has a high economic value, amounting to IDR (Indonesian Rupiah) 5,508,932,605,405 or approximately USD (United State Dollar) 413,000,000. WTP (Willingness to Pay) of domestic tourist respondents was IDR 29,702 or USD 2.2 per visit, while the value of foreign tourist respondents reached IDR 39,700 or USD 2.9 per visit. Respondents found it preferable to pay more for tickets (WTP value) than to buy medication to reduce their stress.