• Journal of Korean Society of Forest Science
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• v.102 no.4
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• pp.608-616
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• 2013

The objective of this study was to suggest contingent valuation method, simple random sampling method, systematic sampling method, maximum practice area method, and overlay practice area method as the estimation methods for forest management area to estimate carbon dioxide sink by forest management as stated in Article 3.4 of the Kyoto Protocol. A case study for Chungcheongbuk-do was performed using maximum practice area method which was thought of as the most rational method within MRV(Measurable, reportable and verifiable). The forest management ratio was defined as forest management area over the total forest area. Based on the definition of forest management activity, forest area was divided into practice forest land and non-practice forest land. The area of forest mangement for practices was based on the 'National Forest Management Information System' and the history of practices from the 'Proposals on Private Management Information Database'. The area of forest management for non-practices was based on the public used forest land from 'Categorial map of forest land'. It was shown that the forest management area of Chuncheongbuk-do was 115,566 ha for practice forest land, and 131,008 ha for non-practice forest land. The forest managent ratio was 49.7% of the total forest area of 495,806 ha. This study made possible to the estimation of the forest management ratio under Kyoto Protocol, and had an advantage in searching for a practical method of forest management plan in which the forest management ratio could be enhanced.

• Asia Marketing Journal
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• v.15 no.4
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• pp.33-49
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• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.2
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• pp.1-14
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• 2021

The exclusive bus lanes in the Yeongdong Expressway were implemented in the Singal to Yeoju section in 2017, but the capacity of both exclusive bus lanes and general-purpose lanes of the Yeongdong Expressway decreased and the travel time increased, reducing it to the Singal to Deokpyeong section. Therefore, it is necessary to increase the efficiency of exclusive bus lanes to revitalize public transportation and improve environmental problems. This study calculated the willingness to pay and the social benefits of permission for Green cars to drive on exclusive bus lanes in Yeongdong Expressway. A survey was conducted on two groups of Green car users and Expressway users, and the willingness to pay was estimated using the CVM method. As a result, the average WTP of Green car users were estimated to be 218.7(won/km·person), and that of Expressway users were estimated to be approximately 235.5(won/km·person). The direct benefits were estimated to be approximately 7.9 billion won for Green car users, and 8.5 billion won for Expressway users in 2019. Finally, the value of time saving was estimated to be approximately 8.0 billion won.

• Economic and Environmental Geology
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• v.39 no.6 s.181
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• pp.787-801
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• 2006

Focused in the characteristic of R&D on Geoscience and Mineral Resources as basic research area, we survey on methods of public works' economic impact analysis including cost-benefit analysis and resent technology evaluation methods and suggest apply-methods to conduct economic impact analysis on R&D of geoscience and mineral resources. To conduct economic impact analysis on the basic research area, it need to identification research's out-come not just output. In this perspective, we propose a method, Input-Output-Outcome Roadmapping to identify the outcome of R&D and show the relation of input, output, and outcome of R&D. Furthermore, noticing the different effects of R&D from public works, we directly evaluate the use-value of the academic theory or geological maps through Contingent Valuation Method(CVM) and others developed as evaluation methods on environmental goods. In indirect application methods, it can evaluate the partial of the pubic works' benefit with assuming R&D factors if R&D is a part of public works. If not, we evaluate the R&D's value as reductions of costs or additions of benefit with finding related public works.

• Environmental and Resource Economics Review
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• v.22 no.1
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• pp.147-177
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• 2013

Annual total values and thereby assets values of natural resources are determined by sample household WTP estimates and the extent of market. In the current domestic practice of CVM, total numbers of national households were used as the target population to measure total economic values including non-use values. This study proposed an alternative method of calculating potential user groups based on distributions of residential area of visitors in the sample using 4 provincial parks in the Chon Buk area as cases. The sample mean of WTP of Moak Mt. visitors, who are mostly from the nearby Chon Buk provincial area, was estimated to be about 8,215 won. On the other hand, the mean of WTP of Sun Woon Mt., whose visitors are evenly distributed from all over the country, was about 4,693 won. When applied national households as the target population, annual total benefits and thereby asset values of Moak Mt. was high enough to be 86 billion and 1.6 trillion won respectively. However, those of Sun Woon Mt. was low to be 52 billion and 1 trillion. On the contrary, when applied potential user groups of each park as the extent of market, annual total benefits and asset values of Sun Woon Mt. was reversed to be high--23 billion won and 400 billion won respectively. However, those of Moak Mt. was lowered to be 10 billion won and 200 billion won. Furthermore, asset values of the same park were differed by 2 to 8 times according to the way of setting the extent of market.

• Environmental and Resource Economics Review
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• v.18 no.3
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• pp.495-521
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• 2009

This paper measures welfare losses from beef consumption reduction, which might be resulted from psychological anxiety about potential outbreak of BSE (commonly known as "bad cow dieses") risks after announcement of resuming US-beef imports in April of 2008. Unlike the previous literature of utilizing the contingent valuation method or experimental market approach, this study estimated quality-differentiated consumer demand functions using the information of self-reported beef consumption quantity, individually constructed price indices of beef, and subjective perception of BSE risks. The empirical results based on a survey sample of 360 residents in Jeon Ju city were consistent with the anticipation from economic theory, in terms of coefficients of own prices, substitute prices and income variables. The announcement of resuming US-beef imports did not make significant differences in the sign and sizes of the main economic variables. However, the subjective perception variable about BSE risks had negative significant impacts on beef demand functions after the announcement but not significant before the announcement. The welfare losses in a form of equivalent variation (EV) corresponding to the increases in concerns about BSE risks were measured to be about 30 thousand won per household.

• Journal of Korean Society of Transportation
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• v.30 no.1
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• pp.135-147
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• 2012

The benefit of traffic information on variable message sign can be divided into two. At the public level, the benefit of ATIS is the travel time saving, which is not only induced from ATIS, but also mixed with that of ATMS. In the economic appraisal of ITS, the benefit of ATIS has so far been regarded as the derived benefit from ATMS. At the user level, the benefit of ATIS is reduced driver uncertainty through the forward traffic status information. User can benefit from the information on VMS and therefore may have the willingness to pay for it. Recently attempt to qualify the value of information on VMS was increased, but there was a danger of distorting or over-estimates of the ATIS benefit because the related studies didn't consider the time-dependent attributes of traffic information and provided the single value. Estimates of the time-varying value should be needed for a rigorous economic appraisal of ATIS. In this study, we varied the value of information on VMS according to peak and non peak trip and verified the hypothesis that time-varying of value was statistically significant.

• Environmental and Resource Economics Review
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• v.24 no.2
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• pp.283-309
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• 2015

Nagoya Protocol came into effect October of 2014. For Korean companies to follow Nagoya Protocol with ease, this research conducts the survey to figure out consumers' additional willingness to pay for bio-diversity. The hypothesis that the bio-diversity label will make an impact on willingness to pay through emotional value, conditional value, and epistemic value is based on consumption value theory. The survey is conducted for two product categories; first one is utilitarian product (milk) and the other one is hedonic product (cosmetics). The analysis result shows the bio-diversity label on both product categories incur additional willingness to pay. Especially, expectation on effectiveness of bio-diversity label increases the additional willingness to pay on biodiversity label. This implies for easy following on Nagoya Protocol, the education and promotion of bio-diversity is need to increase consumers' additional willingness to pay, which can be the attraction for companies to obey the Nagoya Protocol.

• Journal of Korean Society of Transportation
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• v.33 no.2
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• pp.125-135
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• 2015

In this study our main focus is to verify the relationship between social value of transportation system and its perceived features. To achieve this objective, we investigated the value of public bike system (PBS) through willingness to pay (WTP) analysis using contingent valuation method (CVM) and the survey was conducted for 1726 respondents who live in Suwon, Korea. Moreover the determinants related to features related to bicycle use were also gathered. The estimated binary logistic regression and censored regression reveal that the value of PBS is influenced by perceived features towards bicycle use incorporating non-congestion, transportation mode like auto and bus, and high mobility system as well as other variables such as income, bicycle ownership etc. Furthermore the results show that the perceiving of positive features to bicycle use leads to higher social value of PBS. Based on the findings, we discuss the importance of pre-review for transport policy implementation, and also explore the possibilities for application to PBS.

• Journal of Korea Port Economic Association
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• v.29 no.4
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• pp.289-323
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• 2013

This study set out to estimate and compare benefits of damage in case of storm surge at the Masan Port by using two of the most representative methodologies used to estimate benefits in port disaster prevention facility construction, namely CVM(contingent valuation method), which estimates the values of non-market goods, and MD-FDA(multi-dimensional flood damage analysis), which had usually been implemented in flood or dam projects. The benefit estimation for 30 years of costs was 2.5689 trillion won for CVM and 2.9596 trillion won for MD-FDA, which indicates that there was no big difference in benefits among disaster prevention facilities. However, in-depth testing should follow to figure out whether MD-FDA can replace CVM, which has been tested with non-market goods, when estimating the benefits of disaster prevention facilities based on those findings.