Journal of Korean Society of Transportation (대한교통학회지)

Korean Society of Transportation (대한교통학회)
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Estimates of Time-varying Values of Traffic Information on Variable Message Sign

첨두 및 비첨두시 VMS 교통정보의 가치 변화 연구

  • Rhee, Kyoung-Ah (Graduate School of Environmental Studies, Seoul National University) ;
  • Lee, Young-Ihn (Graduate School of Environmental Studies, Seoul National University)
  • Received : 2011.08.31
  • Accepted : 2011.11.16
  • Published : 2012.02.28
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Abstract

The benefit of traffic information on variable message sign can be divided into two. At the public level, the benefit of ATIS is the travel time saving, which is not only induced from ATIS, but also mixed with that of ATMS. In the economic appraisal of ITS, the benefit of ATIS has so far been regarded as the derived benefit from ATMS. At the user level, the benefit of ATIS is reduced driver uncertainty through the forward traffic status information. User can benefit from the information on VMS and therefore may have the willingness to pay for it. Recently attempt to qualify the value of information on VMS was increased, but there was a danger of distorting or over-estimates of the ATIS benefit because the related studies didn't consider the time-dependent attributes of traffic information and provided the single value. Estimates of the time-varying value should be needed for a rigorous economic appraisal of ATIS. In this study, we varied the value of information on VMS according to peak and non peak trip and verified the hypothesis that time-varying of value was statistically significant.

ITS사업을 통한 교통정보제공편익은 크게 두 가지 측면으로 볼 수 있는데, 공공측면의 경우 교통정보를 교통관리의 수단으로 활용하였을 때 나타나는 통행시간 절감 편익이나, ITS사업의 경제적 타당성 평가시 교통정보제공편익은 독립적인 편익으로 인정받지 못하고 첨단교통관리(ATMS)의 부산적 편익으로 간주되어 왔다. 이용자 측면에서는 전방 교통정보 제공에 따른 운전자의 불확실성 감소이다. 운전자는 교통정보를 통해 통행의 불확실성이 감소한다고 판단할 경우 이에 대해 지불의사를 가지므로 이를 근거로 교통정보의 가치를 추정할 수 있다. 최근 교통정보의 편익을 계량화하려는 노력은 많아지고 있으나, 교통정보가치의 다변성과 정보 자체의 속성을 고려하지 못하고 단일 값으로 제시하고 있어 교통정보제공편익을 과대추정하거나 왜곡할 우려가 있다. 따라서 합리적인 교통정보제공편익을 산정하기 위해서는 교통정보 가치의 세분화가 필요하다. 이에 본 연구에서는 VMS가 제공하는 교통정보의 가치를 추정하되 통행시간대(첨두/비첨두)에 따른 세분화를 통하여 보다 합리적으로 교통정보의 가치를 산정하고, 추정결과에 대한 가설검정을 통해 가치 세분화의 통계적 유의성을 밝히고자 한다.

Keywords

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