• Title/Summary/Keyword: Contextual information

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An Investigation of Affecting Factors on Consumers' Perceived Value and Attitude towards Advertising in Smart Signage (스마트 사이니지 광고에 대한 소비자의 지각된 가치 및 태도에 영향을 미치는 요인 연구)

  • Choi, Min Seok;Kang, Min Cheol;Yang, Sung-Byung
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.115-135
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    • 2012
  • Currently, smart signage as a new kind of advertisement media has been widely used and has had a significant effect on consumers. In this study, we examine the impact on the attitude towards smart signage advertisement based on the Ducoffe's Web advertisement model. In particular, we investigate how the advertising factors (interaction, informativeness, irritation, and entertainment) as well as the contextual factors (localization, immediacy, and personalization) have effects on the value and attitude towards smart signage advertisement. Furthermore, we examine the moderating effect of individual defensive propensity on the relationship between affecting factors and the advertising value. By analyzing 192 samples from undergraduates, we found that four out of seven factors have significant effects on the value towards smart signage. More specifically, for advertising factors, informativeness and irritation have positive effects on the advertising value. For contextual factors, on the other hand, localization and entertainment have positive effects on the value towards smart signage. Besides, we discovered that the defensive propensity moderate the relationship between localization and the advertising value.

Innovation Capabilities and Small and Medium Enterprises' Performance: An Exploratory Study

  • ALI, Hazem;HAO, Yunhong;AIJUAN, Chen
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.959-968
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    • 2020
  • Research underlined that Small and Medium Enterprises' performance is enhanced by different types of innovation capabilities. This research tends to present a comprehensive model to explain the relationship between innovation capabilities and SMEs' financial and operational performance. Specifically, this study tends to achieve three objectives: explores the set of product, process, organizational and marketing innovation capabilities possessed by owners/managers of SMEs and their impact on Chinese manufacturing SMEs' operational and financial performance dimensions, identify the determinants of innovation capabilities, and determine the contextual factors that moderate innovation capabilities and SMEs' performance. This research employed a qualitative research method using in-depth interviews with eight owners/managers of Chinese manufacturing SMEs. Research findings revealed that product and marketing innovation capabilities have a significant impact on SMEs' financial performance while process and organizational innovation capabilities positively influence SMEs' operational performance. The major determinants of innovation capabilities involved availability of sufficient organizational resources, entrepreneurial orientation, knowledge development and external networks. The contextual moderating factors on the relationship between innovation capabilities and SMEs' performance involved internal factors which are: SME size, SMEs' owner/manager work experience, entrepreneurial mindset; and external factors: market dynamism and cooperation strategies. This paper ends by drawing some concluding remarks and proposing future research avenues.

Two-Level Context Adaptation Method for Context-Aware Applications (상황 인식 응용을 위한 2-레벨 상황 적응 기법)

  • Chim Soo-Jong;Yoon Yong Ik
    • The KIPS Transactions:PartA
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    • v.12A no.6 s.96
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    • pp.477-484
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    • 2005
  • Applications in ubiquitous environments should provide the best services to users by considering the changes of users requirements and service environments, and should adapt service behaviors to the underlying platform's behaviors according to contextual changes. To reflect users requirements actively and provide more flexible services, we propose 2-level context adaptation method for supporting dynamic application adaptability in contextual changes. We offend the range of contexts to users requirements for supporting context adaptation. It can reflect users preferences in offering application services. For application adaptability, we use adaptation policies to allow applications require how they adapt to specific contexts, and to make them react actively on such situations.

WellnessWordNet: A Word Net for Unconstrained Subjective Well-Being Monitor ing Based on Unstructured Data and Contextual Polarity (웰니스워드넷: 비정형데이터와 상황적 긍부정성에 기반하여 주관적 웰빙 상태를 무구속적으로 모니터링하기 위한 워드넷 개발)

  • Song, Yeongeun;Nam, Suhyun;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
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    • v.22 no.3
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    • pp.1-21
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    • 2016
  • IT-based subjective well-being (SWB) services, a main part of wellness IT, should measure the SWB state of individuals in an unrestrained, cost-effective manner. The dictionaries for sentiment analysis available in the market may be useful for this purpose, but obtaining proper sentiment values using only words from the sentiment lexicon is impossible; therefore, a new dictionary including wellness vocabulary is needed. The existing sentiment dictionaries link only a single sentiment value to a single sentiment word, although sentiment values may vary depending on personal traits. In this study, we develop an extended version of the SenticNet sentiment dictionary dubbed WellnessWordNet. SenticNet is considered the best and most expressive among the already existing sentiment dictionaries. Using the information provided by SenticNet, we created a database including the wellness states (estimated values) of stress, depression, and anger to develop the WellnessWordNet system. The accuracy of the system was validated through actual tests with live subjects. This study is unique and unprecedented in that i) an extended sentiment dictionary, WellnessWordNet, is developed; ii) values for wellness state language are offered; and iii) different sentiment values, namely contextual polarity, for people of the same gender or age group are suggested.

Individual, social, and cultural approaches to knowledge sharing

  • Widen, Gunilla
    • Journal of Information Science Theory and Practice
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    • v.5 no.3
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    • pp.6-14
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    • 2017
  • Workplace knowledge sharing is a complex process and there are a large number of studies in the area. In this article three theoretical approaches in library and information science are used to discuss knowledge sharing in the workplace. The approaches are information behavior, social capital, and information culture, and they bring important insights that need to be considered from a holistic management point of view when it comes to knowledge sharing. The individual's relation to different levels of context is important, meaning both in relation to work roles, work tasks, situations, organizational structures, and culture. The frameworks also shed light on where and how knowledge sharing activities are present in the organization. From a knowledge management point of view, it is important to acknowledge that when knowledge is valued, there is also an awareness of the knowledge sharing activities. Also, in addition to more traditional views of context, the frameworks bring forward different views on context, such as time and space as contextual factors.

Experiences of Changes in Cognitive Function for Women treated with Chemotherapy for Breast Cancer (항암화학요법을 받은 유방암 여성의 인지기능변화 경험)

  • Chung, Bok-Yae;Byun, Hye-Sun;Kim, Gyung-Duck;Kim, Kyung-Hae;Choi, Eun-Hee
    • Women's Health Nursing
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    • v.18 no.1
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    • pp.1-16
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    • 2012
  • Purpose: The purpose of this study was to describe the experiences of the process of the change in cognitive function for women treated with chemotherapy for breast cancer. Methods: There were ten participants in total in this study. Data were gathered utilizing in-depth interviews over 3 times from September 2010 to January 2011. Data were analyzed by employing Strauss and Corbin's (1998) grounded theory methodology. Results: Findings indicate that causal conditions of these results were 'side effects of chemotherapy' and 'menopausal state', including contextual conditions as, 'mental fatigue' and 'anxiety about recurrence'. The core category was identified as 'confronting with unexpected chaos'. Intervening conditions were 'support from other people', 'lack of information on cognitive impairment'. Interaction strategies were 'changing the habit of life', 'making efforts for living life' and 'seeking for medical information'. Consequences of the process were 'physical restriction', 'difficulty in social life', 'disturbed working ability' and 'psychological distress'. Conclusion: The results of this study show that nurses should recognize there is a notable difference between individual patient's contextual conditions and interactive strategies. Furthermore educational information and individualized intervention should be provided to improve cognitive function for women with breast cancer.

Region Decision Using Modified ICM Method (변형된 ICM 방식에 의한 영역판별)

  • Hwang Jae-Ho
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.43 no.5 s.311
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    • pp.37-44
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    • 2006
  • In this paper, a new version of the ICM method(MICM, modified ICM) in which the contextual information is modelled by Markov random fields (MRF) is introduced. To extract the feature, a new local MRF model with a fitting block neighbourhood is proposed. This model selects contextual information not only from the relative intensity levels but also from the geometrically directional position of neighbouring cliques. Feature extraction depends on each block's contribution to the local variance. They discriminates it into several regions, for example context and background. Boundaries between these regions are also distinctive. The proposed algerian performs segmentation using directional block fitting procedure which confines merging to spatially adjacent elements and generates a partition such that pixels in unified cluster have a homogeneous intensity level. From experiment with ink rubbed copy images(Takbon, 拓本), this method is determined to be quite effective for feature identification. In particular, the new algorithm preserves the details of the images well without over- and under-smoothing problem occurring in general iterated conditional modes (ICM). And also, it may be noted that this method is applicable to the handwriting recognition.

An Ontology-Applied Search System for Supporting e-Learning Objects (온톨로지를 적용한 e-Learning 학습 자료 검색 시스템)

  • Kim, Hyunjoo;Seol, Jinsung;Choe, Hyongjong;Kim, Taeyoung
    • The Journal of Korean Association of Computer Education
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    • v.9 no.6
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    • pp.29-39
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    • 2006
  • The Web is evolving quantitatively into an explosive development. However, users usually have heavy burden of searching information because of the absence of contextual meaning on the Web. Due to an enormous amount of information, users have to endure for finding strong cohesive keywords by themselves and read each of the documents with enduring effort. This paper proposes an efficient method of searching more relative documents than current KEM-based searching systems on the Web by using contextual meaning. We designed a domain ontology on computer hardware, and a searching system which was searching those e-Learning objects. Owing to the Ontology-applied search system, information such as educational materials and related multimedia can be easily provided to the users. Further, learners could be informed of relationship of knowledge, e.g., class hierarchy, properties and values, and so on. The request results are semantically related to users' needs, and thus the system provides a learner-centered searching.

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A Comparison of Deep Reinforcement Learning and Deep learning for Complex Image Analysis

  • Khajuria, Rishi;Quyoom, Abdul;Sarwar, Abid
    • Journal of Multimedia Information System
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    • v.7 no.1
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    • pp.1-10
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    • 2020
  • The image analysis is an important and predominant task for classifying the different parts of the image. The analysis of complex image analysis like histopathological define a crucial factor in oncology due to its ability to help pathologists for interpretation of images and therefore various feature extraction techniques have been evolved from time to time for such analysis. Although deep reinforcement learning is a new and emerging technique but very less effort has been made to compare the deep learning and deep reinforcement learning for image analysis. The paper highlights how both techniques differ in feature extraction from complex images and discusses the potential pros and cons. The use of Convolution Neural Network (CNN) in image segmentation, detection and diagnosis of tumour, feature extraction is important but there are several challenges that need to be overcome before Deep Learning can be applied to digital pathology. The one being is the availability of sufficient training examples for medical image datasets, feature extraction from whole area of the image, ground truth localized annotations, adversarial effects of input representations and extremely large size of the digital pathological slides (in gigabytes).Even though formulating Histopathological Image Analysis (HIA) as Multi Instance Learning (MIL) problem is a remarkable step where histopathological image is divided into high resolution patches to make predictions for the patch and then combining them for overall slide predictions but it suffers from loss of contextual and spatial information. In such cases the deep reinforcement learning techniques can be used to learn feature from the limited data without losing contextual and spatial information.

Implementation of the CMQ Middleware Framework for Ubiquitous Multimedia Applications (유비쿼터스 멀티미디어 응용을 위한 CMQ 미들웨에 프레임웍의 구현)

  • Choi Tae Uk;Chung Ki Dong
    • The KIPS Transactions:PartA
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    • v.11A no.6
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    • pp.425-432
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    • 2004
  • Traditional applications are executed using the restricted resources of a single computer, do not consider contextual information, and can not support mobile users. However, ubiquitous applications provide optimal services for mobile users using the various resources of computers and the contextual information around users and devices. Thus, ubiquitous applications need to have the functionality of context awareness, user mobility and QoS adaptability. This paper design the CMQ(Context-aware, Mobility-aware, QoS-aware) middleware framework for ubiquitous applications and implement the middleware framework using Jini and Java. The implemented middleware system can process various contexts, provide the session handoff for a mobile user, and allow applications to adjust its QoS dynamically.