• Asia pacific journal of information systems
• /
• v.26 no.4
• /
• pp.489-508
• /
• 2016

Growth in the use of mobile commerce services (MCS) as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technology. As more and more companies are finding ways to utilize MCS, an important issue is to understand what factors will affect the decisions of consumers in adopting the services. Based on TAM with two additional groups of external factors (i.e., service-related factors [ubiquitous access and contextual service] and technology-related factors [perceived security risk and network connectivity]) that are theoretically justified to affect both perceived usefulness and perceived ease of use, which are also considered, a research model for the investigated technology acceptance was developed and empirically examined. The major results of this study are as follows. First, ubiquitous access affects perceived usefulness and perceived ease of use. Contextual service affects perceived usefulness. Second, perceived security risk affects perceived usefulness and perceived ease of use. Finally, network connectivity affects perceived usefulness and perceived ease of use.

• Korean Management Science Review
• /
• v.24 no.1
• /
• pp.1-24
• /
• 2007

The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

• Journal of Engineering Education Research
• /
• v.27 no.1
• /
• pp.13-31
• /
• 2024

In recent times, STEM graduates are confronting a decline in employment rates influenced by economic, social, cultural, and policy-related factors. Career decisions are closely linked to education, college experiences, and university settings. To comprehend the reasons behind the decline in STEM employment, it is essential to explore the relationships among these factors. This study aims to comprehensively examine differences in career motivation and career exploration behavior among 2,393 STEM undergraduates in Korea. Additionally, factors affecting career motivation and career exploration behavior were investigated. The findings indicate significant differences in perceived career motivation and career exploration behavior based on individual backgrounds and university characteristics. And analyzing the data, 37.8% of career motivation is explained by contextual supports, career barriers, individual backgrounds (grade, GPA), university characteristics (major fields, location), field to enter after graduation, and timing of job preparation. For career exploration behavior, 30.1% is explained by contextual supports, career barriers, individual backgrounds (gender, grade, GPA), university characteristics (major field, location), field to enter after graduation, and timing of job preparation. Practical implications underscore the need for tailored educational and policy support, considering individual backgrounds and university characteristics, to effectively address challenges faced by STEM graduates in the evolving employment landscape.

• Archives of design research
• /
• v.17 no.1
• /
• pp.265-276
• /
• 2004

User experience in web site is beyond Usability, and should be understood in a context. However, the concrete contextual factors of web site experience is not systematically established enough. Therefore, the objective of this research is to establish a framework of mapping experiential context factors with analyzing real web site use cases, and to propose how it is can be applied in the process of web site contents planning. First of all, theoretical framework for the web experience and contextual factors was prepared by secondary research. Second, user experience on music casting sites was collected through web diary method, self-video recording method, and group interview. Then, collected experience was re-constructed with scenarios. Scenarios are analyzed into contextual factors and these factors are categorized, given hierarchies and located into context map. Third, the possibility of applying the context map of web site experience was discussed. The systematical and concrete sample of context map based on practical use cases can be applied in the innovative and cross-genre web contents planning process.

• Korean Journal of Cognitive Science
• /
• v.2 no.2
• /
• pp.279-307
• /
• 1990

The present research inverstigates the nature of contextual effects on pronoun reference resolution during text comprehesion.Through three experiments,this research examines how various contextuall informations influence on reference resolution and interact with syntactic variables.In experiment 1,the local context was controlled by biasing the pronoun-sentence context towards a certain preceding referent.The lexical decision time and the forced choice time for the correct referent were measured.The results showed that the local contexts have clear effect on reference resolution.The effects of syntactic ambiguity were also observed though the local context was biased towards a certain referent noun.In experiment 2,the global context effect was examined by introducing the text-thematic context in a preceding sentence while keeping the following pronoun-sentence context neutral.The results showed that the global thematic context bias towards a subject or object in a preceding sentence entails a faster response time than the thematically neutral context.In experiment 3,another aspects of context effects were inverstigated by manipulating the consistency of the preceding thematic context with the following pronoun-sentence context.The results showed that the lexical decision responses and forced referent choice responses were faster when the prethematic context and the post-anaphoric context match than when they mismatch.In sum,the overall results of three experiments of this research indicates that context has a clear effect on pronoun reference resolution during text comprehension.

• Journal of Preventive Medicine and Public Health
• /
• v.53 no.3
• /
• pp.189-197
• /
• 2020

Objectives: Our aim was to answer the following questions: (1) Can mental health variance be partitioned to individual and higher levels (e.g., neighborhood and district); (2) How much (as a percentage) do individual-level determinants explain the variability of mental health at the individual-level; and (3) How much do determinants at the neighborhood- or district-level explain the variability of mental health at the neighborhood- or district-level? Methods: We used raw data from the second round of the Urban Health Equity Assessment and Response Tool in Tehran (in 2012-2013, n=34 700 samples nested in 368 neighborhoods nested in 22 districts) and the results of the official report of Tehran's Center of Studies and Planning (in 2012-2013, n=22 districts). Multilevel linear regression models were used to answer the study questions. Results: Approximately 40% of Tehran residents provided responses suggestive of having mental health disorders (30-52%). According to estimates of residual variance, 7% of mental health variance was determined to be at the neighborhood-level and 93% at the individual-level. Approximately 21% of mental health variance at the individual-level and 49% of the remaining mental health variance at the neighborhood-level were determined by determinants at the individual-level and neighborhood-level, respectively. Conclusions: If we want to make the most effective decisions about the determinants of mental health, in addition to considering the therapeutic perspective, we should have a systemic or contextual view of the determinants of mental health.

• Journal of Biomedical Engineering Research
• /
• v.10 no.3
• /
• pp.317-322
• /
• 1989

In this paper, brain CT images are automatically segmented to reconstruct the 3-D scene from consecutive CT sections. Contextual segmentation technique was applied to overcome the partial volume artifact and statistical fluctuation phenomenon of soft tissue images. Images are hierarchically analyzed by region growing and graph editing techniques. Segmented regions are discriptively decided to the final organs by using the semantic informations.

• The International Journal of Costume Culture
• /
• v.5 no.1
• /
• pp.67-72
• /
• 2002

Consumer behavior is driven by culture; and culture is contextual. Therefore, human behaviors such as those exhibited in consumption behavior should not be measured and compared cross-culturally by using cultural specific mea-sures or paradigms which assume a universal reality, time and context free. Since it is known that consumption behavior is influenced by culture, and cultures in the United States differ from those in Korea, the assumption of universal ‘truths’ which can be known is inappropriate. To employ a paradigm with invalid assumptions automatically leads to the lack of validity, a must for truth claims in the positivist paradigm. Thus, 'truths' in the research reported must be suspect.

• ETRI Journal
• /
• v.43 no.6
• /
• pp.1038-1048
• /
• 2021

We propose an end-to-end neural coreference resolution for the Korean language that uses an attention mechanism to point to the same entity. Because Korean is a head-final language, we focused on a method that uses a pointer network based on the head. The key idea is to consider all nouns in the document as candidates based on the head-final characteristics of the Korean language and learn distributions over the referenced entity positions for each noun. Given the recent success of applications using bidirectional encoder representation from transformer (BERT) in natural language-processing tasks, we employed BERT in the proposed model to create word representations based on contextual information. The experimental results indicated that the proposed model achieved state-of-the-art performance in Korean language coreference resolution.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.35 no.1
• /
• pp.19-45
• /
• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.