• Asia pacific journal of information systems
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• 제26권1호
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• 한국언어정보학회지:언어와정보
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• 제1권
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• pp.227-276
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• 1997

There has been no nuanimous analysis of specific indefinites. It is still disputed even whether specificity is a matter of semantics of pragmatics. In this paper, I introduce some properties of specific indefinites, and explain them based on the meaning of specificity. Specificity intuitively means that the speaker or someone else in the context has some individual in mind, which is generally accepted among liguistics. The main issue is how to represent the meaning of 'have-in-mind'. I review some philosophical discusstions of cognitive contact and show that when the use of an expression involves 'have-in-mind', the expression is rigid designator in the belief of the agent who has an individual in mind. in the use of a specific indefinite, this applies only to the information state of the agent of 'have-in-mind'. To represent this asymmetry, I propose a new theory of dynamic semantics, in which a common ground consists of multiple information states, as many as the number of the participants in a conversation. Moreover, each information state is structured as a set of epistemic alternatives, which is a set of possible information states of a participant in the context. Based on this semantics, the properties of specific indefinites are explained.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.11-26
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• 2007

In this paper we suggest a context-driven configuration model of virtual businesses to form a business network model consisting of role-based, interaction-centered business partners. The model makes use of the subcontext concept which explicitly represents actors and interactions in virtual business (VB) context. We separate actors who have capacities on tasks in a specific kind of role and actor subcontext which models requirements in specific interaction subcontext. Three kinds of actors are defined in virtual service chains, service user, service provider, and external service supporter. Interaction subcontext models a service exchange process between two actor subcontexts with consideration of context dependencies like task and quality dependencies. Each subcontext may be modeled in the form of a situation network which consists of a finite set of situation nodes and transitions. A specific situation is given in a corresponding context network of actors and interactions. It is illustrated with a simple example.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제16권2호
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• pp.119-124
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• 2016

According to the expansion of smartphone penetration and development of wearable device, personal context information can be easily collected. To use this information, the context aware recommender system has been actively studied. The key issue in this field is how to deal with the context information, as users are influenced by different contexts while rating items. But measuring the similarity among contexts is not a trivial task. To solve this problem, we propose context aware post-filtering to apply the context compensation. To be specific, we calculate the compensation for different context information by measuring their average. After reflecting the compensation of the rating data, the mechanism recommends the items to the user. Based on the item recommendation list, we recover the rating score considering the context information. To verify the effectiveness of the proposed method, we use the real movie rating dataset. Experimental evaluation shows that our proposed method outperforms several state-of-the-art approaches.

• 한국산학기술학회논문지
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• 제16권6호
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• pp.4228-4236
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• 2015

센서네트워크(Sensor Network)기반의 웹 기반 기술과 모바일 컴퓨팅 기술의 급속한 발전으로 인해, 일반인은 유비쿼터스(Ubiquitous) 환경에서 다양한 형태의 데이터와 정보를 생산, 제공 및 공유할 수 있게 되었다. 공간정보분야에서는 지오 센서네트워크(Geosensor Network)와 공간 비공간 데이터 융합처리기술이 결합된 GIS(Geographic Information System)를 이용하여 공간정보 서비스를 제공하는 연구가 진행 중이다. 하지만, 방대한 양을 가지는 웹 데이터와 센서데이터를 GIS 데이터와 연계하여, 사용자 맞춤형 정보를 생성하기 위해서는 상황인지모델 기반의 정보제공이 필요하다. 상황인지 서비스는 사용자의 개입을 최소화하면서, 사용자 상황에 맞는 적절한 정보를 제공하는 것을 의미한다. 이를 위해 상황인지모델은 센서네트워크와 모바일 기기에서 취득된 데이터들의 특성과 연관성을 모델링하고, 사용자의 위치와 관심지역의 상황에 맞는 정보를 제공한다. 이에 본 연구에서는 상황인지모델 기반의 GIS 플랫폼을 개발하였다. 개발된 시스템은 대기환경 데이터와 모바일 데이터를 취득하고 분석된 결과를 대기환경정책에 반영함으로써, 시민의 환경의식을 높이고 공동참여를 활성화하도록 설계되었다.

• Asia pacific journal of information systems
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• 제25권1호
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• pp.179-210
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• 2015

Despite the increasing adoption of gamification and its huge potential in tourism, research in gamification is still limited. As preliminary findings show that the effectiveness of gamification depends on the context of its application and the players' use of the gamified app, this paper fills in these gaps: by exploring and analysing the application of gamification in a specific e-commerce tourism context; and assessing the gamification's effectiveness by measuring the players' gamification usage and the latter's behavioural and psychological outcomes. The gamified TripAdvisor website and its Facebook enabled gamification app are used as the specific context of the study. Findings from a survey conducted on TripAdvisor users provide useful practical and theoretical implications to gamification designers and researchers alike on how game mechanics can be designed for enhancing the users' motivation, flow, task involvement and engagement with the 'play' tasks, and so, increasing the gamification's effectiveness.

• Journal of Communications and Networks
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• 제13권6호
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• pp.567-582
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• 2011

The growing popularity of the Internet has caused the size and complexity of communications and computing systems to greatly increase in recent years. To alleviate this increased management complexity, novel autonomic management architectures have emerged, in which many automated components manage the network's resources in a distributed fashion. However, in order to achieve effective collaboration between these management components, they need to be able to efficiently exchange information in a timely fashion. In this article, we propose a context dissemination framework that addresses this problem. To achieve scalability, the management components are structured in a hierarchy. The framework facilitates the aggregation and translation of information as it is propagated through the hierarchy. Additionally, by way of semantics, context is filtered based on meaning and is disseminated intelligently according to dynamically changing context requirements. This significantly reduces the exchange of superfluous context and thus further increases scalability. The large size of modern federated cloud computing infrastructures, makes the presented context dissemination framework ideally suited to improve their management efficiency and scalability. The specific context requirements for the management of a cloud data center are identified, and our context dissemination approach is applied to it. Additionally, an extensive evaluation of the framework in a large-scale cloud data center scenario was performed in order to characterize the benefits of our approach, in terms of scalability and reasoning time.

• 디지털융복합연구
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• 제15권5호
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• pp.217-223
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• 2017

센서 네트워크와 IoT(Internet of Things)기술의 발달로, 개인의 상황정보를 수집하여 관련된 사용자들에게 맞춤화된 서비스의 제공이 가능해졌다. 현재, 상황정보 시스템은 사용자 특정 행동 특성을 분석하여 인지하고, 이벤트를 생성하는 수준에 있다. IoT 환경에서는 사람이 특정 목적을 갖고 행동하는 것이 아니라 의도하지 않아도 필요한 서비스를 사용자의 개입이 최소화되어 IoT 제품 스스로가 제공해주어야 한다. 본 논문에서는 IoT환경에서 사용자의 개입을 최소화하기 위해 비콘 기반에서 ECG를 이용해 상황정보를 이용한 자동출결 인지시스템을 구현했다. 특정 상황정보가 필요한 환경에서, 기존의 인증기법과 본 논문에서 제시한 ECG 센서를 이용한 인증 기법의 사용자 개입성을 비교 분석하였다. 분석 결과, 본 논문에서 구현한 시스템이 사용자의 개입을 최소화한다는 것을 확인했다.

• 디지털산업정보학회논문지
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• 제6권1호
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• pp.143-149
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• 2010

In ubiquitous environment, information retrieval using collaborative filtering is a popular technique for reducing information overload. Collaborative filtering systems can produce personal recommendations by computing the similarity between your preference and the one of other people. We integrate the collaboration filtering method and context-aware information retrieval method. The proposed method enables to find some relevant information to specific user's contexts. It aims to makes more effective information retrieval to the users. The proposed method is conceptually comprised of two main tasks. The first task is to tag context tags by automatic tagging technique. The second task is to recommend items for each user's contexts integrating collaborative filtering and information retrieval. We describe a new integration method algorithm and then present a u-commerce application prototype.

• 디지털콘텐츠학회 논문지
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• 제12권4호
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• pp.585-592
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• 2011

경매 매물 정보시스템은 수요자의 상황과 특성에 맞춰 원하는 경매매물의 고급 정보만을 제공하는 것을 목표로 한다. 특히, 시시각각으로 변하는 조회수와 같은 실시간 정보와 경매가 예측을 위한 고도의 분석결과를 제공받기 위해서 상황인식에 기반한 모바일 정보시스템이 요구된다. 이에 따라 본 연구는 스마트폰 환경에서 수요자의 위치, 특정 매물 조회수, 현재 입찰자 수 등과 같은 경매정보를 제공해주는 상황인식 기반의 경매매물 정보시스템을 연구한다.