• 한국의류산업학회지
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• 제24권6호
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• pp.707-718
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• 2022

The metaverse is emerging as the next digital environment for people not only to interact and collaborate with others, but also to have virtual consumption experiences. In this study, virtual fashion items for the consumer's digital self are deemed significant products with consumption value. Drawing from the regulatory focus theory, this study examines how consumers' promotion and prevention focus influence value perception and buying behaviors of virtual fashion items in the metaverse context. The data were collected through an online survey. A total of 546 consumers in their twenties who are aware of the metaverse responded to a self-administered questionnaire. The results showed that promotion focus influenced all the perceived consumption values of virtual fashion items such as the economic, visual authority, hedonic, and social value, whereas prevention focus influenced only the visual authority value. Visual authority value negatively affected both purchase intention and willingness to pay premium price, while others had a positive effect. The findings provide theoretical evidence that consumers' regulatory focus is critical in buying virtual fashion items and suggest that marketers devise effective strategies to stimulate consumers' regulatory focus and to emphasize the economic, hedonic, and social value of the items in the metaverse context.

• 유통과학연구
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• 제14권11호
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• pp.37-47
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• 2016

Purpose - Many countries nowadays look at cloud computing as an opportunity because it holds great advantages for governments. Public sector in Yemen still uses traditional computing. This study tends to explore the factors that would affect cloud computing adoption in government organizations in Yemen. Research design, data and methodology - We used a combination of DOI theory and TOE framework with some changes to suit the context of government organizations. Eight hypotheses were proposed with a questionnaire developed and sent to people in Yemen. 118 responses were collected to assess the hypotheses. Results - Results indicate that Yemen lacks some prerequisites of cloud technology in terms of technological readiness and regulations. The factors: relative advantage, compatibility, security concern, perception of benefits and government support were accepted. Perception of benefits, in particular, is found to affect the decision of adoption. Security concern also showed a direct and indirect influence on cloud adoption in the government. Respondents consider security a key issues of the technology. The factors: complexity, technology readiness and regulatory support were rejected. Conclusions - Based on all analysis results, this study proposed some steps toward adopting cloud computing in Yemen.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.28-37
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• 2020

This is an era in which companies should realize sustainable management through business models that propose social values beyond financial benefits and solve social problems. Accordingly, the role of corporate designers should be extended to social value propositions and materializations, including corporate profit-seeking. Among the members and organizations of the company, design organization and designers have strengths in terms of humanities and creativity compared to other organizations and members. We should actively seek opportunities for corporate designers to find the context of connecting businesses and society on their own, actively seek opportunities to integrate them with corporate design, expand the role of corporate designers through creative ideas, and actively pursue sustainable and wide social career development that encompasses both inside and outside of the company. To this end, we suggested three transitions of thougths to change the perception of fixed and straight-line forms of enterprise organization, enterprise design approach and product development process so far to present useful insights through case studies, how enterprise designers can accommodate social impact through new communication and access.

• 말소리와 음성과학
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• 제2권4호
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• pp.109-118
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• 2010

Using a speeded classification task (Garner, 1978), we investigated the perceptual interaction of distinctive features in Korean consonants. The main questions of this study were whether listeners can perceptually identify the component features that make up complex consonant sounds, whether these features are processed independently or dependently and whether there is a systematic hierarchy in their dependency. Participants were asked to classify syllables based on their difference in distinctive features in the task. Reaction times for this task were also gathered. For example, participants classified spoken syllables /ta/ and /pa/ as one category and /$t^ha$/ and /$p^ha$/ as another in terms of aspiration condition. In terms of articulation, participants classified /ta/ and /$t^ha$/ as one category and /pa/ and /$p^ha$/ as another. We assumed that the difference between their RTs represents their interdependency. We compared the laryngeal features and place features (Experiment 1), resonance features and place features (Experiment 2), and manner features and laryngeal features (Experiment 3). The results showed that distinctive features were not perceived in a completely independent way, but they had an asymmetric and hierarchical interdependency. The laryngeal features were found to be more independent compared to place and manner features. We discuss these results in the context of perceptual basis in phonology.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.951-960
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• 2021

The paper aims to explain the influence of celebrity endorser on consumers' purchase intention, and explain the influence of brand perception on purchase decision in regard to the case of OPPO F-series and singer Son Tung MTP, in the Vietnamese context. Advertisement is regarded as the fastest and most effective communication method for brands to build an association and attract their target consumers. Among various types of communication tools, the use of celebrity endorsement is considerably growing owing to the explosion of social platforms. This study employs survey data from 258 people living and working in Ho Chi Minh City, Vietnam. Then, those data were used to analyze the general hypotheses by conducting research reviews based on foregoing investigations. The results from data analysis reveal that celebrity's physical attractiveness, credibility, popularity, expertise, match-up, and multiple endorsements all have positive impacts on purchase intention. The findings from this study would suggest that brands, in general, and smart-phone brands, in particular, should not only focus on these attributes to select a suitable brand endorser, but also need to predict some potential risks when utilizing celebrity endorsement. Finally, various implications and recommendations for further studies and marketers are also discussed.

• 한국항공운항학회지
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• 제30권3호
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• pp.1-9
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• 2022

In this study we conducted a research regarding the effect on learning immersion and perception of the learning environment by learning presence of students in the Department of aeronautical science and flight operation in the context of non-face-to-face lectures caused by COVID-19. The relationship between learning presence (cognitive presence, emotional presence, and social presence) and learning commitment showed a high correlation. The learning immersion was also found to increase when cognitive presence, emotional presence, and social presence increased in multiple regression analysis to find out the effects of cognitive presence, emotional presence, and social presence, which are sub-factors of learning presence. The advantage of non-face-to-face classes was to be the ease of learning, and the disadvantage of non-face-to-face classes was the most difficulty of the learning process in the content analysis of the non-face-to-face class environment.

• 한국과학교육학회지
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• 제16권2호
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• pp.154-163
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• 1996

In Korea, previous survey in science education mainly dealt with Quantitative variables. Qualitative ethnographic observation can bring deeper understanding of the context of school lesson and it's feature. The purpose of this study was to develop qualitative understanding about the learning experiences provided in middle school and students' responses to them through observation and interview and to investigate it from a constructivist perspective. Six lessons of the 9th grade were observed and recorded on the video tape. The topics of the lessons were potential energy, kinetic energy and conservation of mechanical energy. We had also unstructured interview with the teacher and three groups of students. The teacher's deductive explanation starting from scientific definition and quantitative problem solving using formula were the main features of the classroom lectures. The video - watching lesson was taking the role of a break rather than being seen as a useful tool for science learning and teaching by both students and the teacher. The teacher's perception about the lab experiment was not supported by the responses from the students. The teacher and students preferred problem-book to textbook for their teaching and learning. From a constructivist's perspective, however the teacher seemed to have intention of introducing daily life context, he couldn't unfold it to main context of the lessons. Students were so accustomed to passive learning that they did not express directly their complaint about their learning and did not participate in planing and controling their learning. The teacher and the students believed the scientific knowledge came from an exact experiment. There was a cooperation to seek right answer rather than a social process of making sense of knowledge. In conclusion, the observed science lessons of a middle school showed typical cross section of teacher - centered, passive learning environment, which is far from constructivist perspective.

• 지역과문화
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• 제8권1호
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• pp.25-53
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• 2021

이 연구는 시대적 맥락에 따라 문화다양성의 해석과 실천이 달라졌다는 전제 아래, 문화다양성의 지역화에 필요한 정책 방향을 모색하는 데 목적이 있다. 첫째, 이 연구에서는 정치투쟁의 결과로 나타난 문화다양성 개념의 해석과 정책실천의 중층성을 분석하여 시대적 맥락에 따라 문화다양성을 해석하고 실천하는 자세가 필요함을 밝혔다. 둘째, 전라북도를 사례로 사회적 소수자가 지역에서 경험한 차별과 문화정책 관계자의 인식을 분석하여 지역에서도 문화다양성이 중층적으로 해석되고 실천됨을 확인하였다. 셋째, 정부 정책의 한계에 대응하여 지역에서 문화다양성 정책을 수립하는데 고려해야 할 방향을 제안하였다. 제안한 내용은 정책의 탈중앙화와 지역차원의 정책 발굴, '분배의 정치'에서 '인정의 정치'로 전환, 분리가 아닌 접촉면을 늘리는 상호문화주의적 접근이다.

• 간호행정학회지
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• 제6권3호
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• pp.431-449
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• 2000

The purpose of this study is to contribute to a understanding the philosophical foundation of Parse's and Watson's theory of nursing. Parse's human becoming Research Methodology, Principle and main concepts are based on existential phenomenology. And Watson's theory of human care indicate that the optimal method for studying and inquiring theory of trans-personal caring is phenomenological-existential methodology. The chief theme of this study ist to illuminate how ideas and concepts of existential phenomenology are applied to Parse's and watson's theory of nursing. Content of this Study are summarized as follow; 1. Principles, concepts, theoretical structure of Man-Living-Health theory were investigated in Parse's theory of nursing as Human science. 2. Essential assumptions, chief concepts and methodology of human science and human care were investigated in Watson's theory of trans- personal caring. 3. Phenomenological analysis of "Human being" und poetic thinking of truth were described in the context of the Heidegger's fundamental ontology und existential phenomenology. 4. Meaning of existential subjectivity, freedom and choice war interpreted according to Sartre's existential philosophy 5. Phenomenological analysis of perception und function of body were investigated in the context of Merleauponty's existential phenomenology. 6. Ultimately this study provided how ideas and concepts of existential phenomenology war applied to Parse's und Watson's nursing theory und methodology.

• 감성과학
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• 제22권2호
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• pp.69-82
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• 2019

동물은 마음을 갖고 있는가? 우리는 동물의 마음을 실제로 잘 알 수 없기 때문에 동물과의 관계를 통해 동물의 마음을 추정할 가능성이 높다. 본 연구에서는 동물을 사랑하는 태도와 고기를 먹는 행동에 대한 모순적 관계를 동물에 대한 마음지각의 맥락에서 두 개의 연구를 통해 검증하였다. 연구 1에서는 다양한 동물에 대한 마음지각을 경험의 차원과 주도성의 차원에서 분석하였다. 연구 2에서는 소를 고기로 기술한 실험조건과 고기가 아닌 동물로 기술한 통제조건에서 소와 성적 객체화된 여성에 대한 마음지각을 각각 측정하였다. 그 결과 연구 1에서는 동물에 대한 마음지각의 정도가 높을수록 고기를 먹는 행동을 도덕적으로 옳지 않은 것으로 판단하는 평정점수가 높았다. 연구 2에서는 소를 고기로 기술한 실험조건에서 통제조건보다 소와 성적 객체화된 여성에 대한 마음지각이 통제조건보다 낮게 나타났다. 따라서 동물이 '고기'로 제시되는 상황에서는 동물에 대한 마음지각의 조정을 통해 동물을 해치는 행동에 대한 심리적 불편감을 감소시킬 가능성을 생각해볼 수 있다. 이 결과는 인지부조화이론에 따라 고기를 먹는 행동과 동물에 대한 태도의 차이에서 발생하는 심리적 불편감을 줄이고자 동물에 대한 마음지각을 조정하는 것으로 해석할 수 있다. 또한 동물에 대한 객체화는 인간에 대한 객체화 및 마음지각에 영향을 끼침을 추정해볼 수 있다. 이 결과는 마음지각, 인지부조화이론 및 객체화이론이 일상에서의 도덕성과 연관된 태도와 행동의 모순적 관계를 설명하는데 유용함을 보여준다.