• Title/Summary/Keyword: Context dependent

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A Study on the Impact of Weather on Sales and Optimal Budget Allocation of Weather Marketing (날씨가 기업 매출에 미치는 영향과 날씨 마케팅 예산의 최적 할당에 관한 연구)

  • Chu, Kyounghee;Kim, Soyeon;Choi, Changhui
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.1
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    • pp.153-181
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    • 2013
  • Weather is an influential factor to sales of companies. There have been growing attempts with which companies apply weather to developing their strategic marketing plans. By executing weather marketing activities, companies minimize risks (or negative impacts) of weather to their business and increase sales revenues. In spite of managerial importance of weather management, there are scarce empirical studies that comprehensively investigate its impact and present an efficient method that optimally allocates marketing budget. Our research was conducted in two parts. In the first part, we investigated influences of weather on sales based on real-world daily sales data. We specifically focused on the contextual factors that were less focused in the weather related research. In the second part, we propose an optimization model that can be utilized to efficiently allocate weather marketing budget across various regions (or branches) and show how it can be applied to real industry cases. The results of our study are as follow. Study 1 investigated the impact of weather on sales using store sales data of a family restaurant company and an outdoor fashion company. Results represented that the impacts of weather are context-dependent. The impact of weather on store sales varies across their regional and location characteristics when it rains. Based on the results derived from Study 1, Study 2 proposes a method on how optimally companies allocate their weather marketing budgets across each region.

Trichostatin A-induced Apoptosis is Mediated by Krüppel-like Factor 4 in Ovarian and Lung Cancer

  • Zohre, Sadeghi;Kazem, Nejati-Koshki;Abolfazl, Akbarzadeh;Mohammad, Rahmati-Yamchi;Aliakbar, Movassaghpour;Effat, Alizadeh;Zahra, Davoudi;Hassan, Dariushnejad;Nosratollah, Zarghami
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.16
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    • pp.6581-6586
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    • 2014
  • Background: The istone deacetylase (HDAC) inhibitor trichostatin A (TSA) is known to mediate the regulation of gene expression and antiproliferation activity in cancer cells. Kr$\ddot{u}$ppel-like factor 4 (klf4) is a zinc finger-containing transcription factor of the SP/KLF family, that is expressed in a variety of tissues and regulates cell proliferation, differentiation, tumorigenesis, and apoptosis. It may either either function as a tumor suppressor or an oncogene depending on genetic context of tumors. Aims: In this study, we tested the possibility that TSA may increase klf4 expression and cancer cell growth inhibition and apoptosis in SKOV-3 and A549 cells. Materials and Methods: The cytotoxicity of TSA was determined using the MTT assay test, while klf4 gene expression was assessed by real time PCR andto ability of TSA to induce apoptosis using a Vybrant Apoptosis Assay kit. Results: Our results showed that TSA exerted dose and time dependent cytotoxicity effect on SKOV-3 and A549 cells. Moreover TSA up-regulated klf4 expression. Flow cytometric analysis demonstrated that apoptosis was increased after TSA treatment. Conclusions: Taken together, this study showed that TSA increased klf4 expression in SKOV3 and A549 cell lines, consequently, klf4 may played a tumor-suppressor role by increasing both cell growth inhibition and apoptosis. This study sheds light on the details of molecular mechanisms of HDACI-induced cell cycle arrest and apoptosis.

Analyzing Substantive Theories in User Studies of Information Seeking on the Web (이용자 중심 웹 정보탐색 연구의 실체이론 분석)

  • Kim, Sung-Jin
    • Journal of the Korean Society for information Management
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    • v.23 no.3 s.61
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    • pp.127-146
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    • 2006
  • This study aims to analyze substantive theories in user studies on Web-based information seeking in order to explore the implications of building a unified theory in this field, Substantive theory is defined as research which generalized user behaviors during information seeking on the Web or suggested significant relationships between variables in Web-based information seeking context. The sample of research articles were published in four core journals from 1995 to 2005, Among 42 articles of user-based information seeking on the Web, ten articles were contributed to the development of substantive theories. Findings show that substantive theories used thirteen dependent and ten independent variables and 22 relationships were considered as significant. They have a tendency to focus on individual differences of users and on some specific narrow aspects(i.e. searching or searching time) of user behaviors. Findings suggested a range of implications for a unified theory construction.

Understanding a User's Service Usage and Knowledge Sharing Behavior in the Context of Knowledge Search Service (지식검색 서비스 사용자의 서비스 사용과 지식 공유 행위에 관한 이해)

  • Kim, Byoungsoo;Jeon, Jin Ho;Kang, Young Sik
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.85-103
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    • 2009
  • Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

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A Comparative Study on the Competitiveness of the Alignment Zones in the Capital Area (수도권 정비 권역별 입지 경쟁력 비교 연구)

  • Kim, Dong-Yoon
    • Journal of The Korean Digital Architecture Interior Association
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    • v.11 no.3
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    • pp.79-88
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    • 2011
  • In the context of sustainability which is understood as equilibrium among three elements; human, space and time, the imbalance within the Seoul metropolitan area hinders its own area or the nation from development. Claims for the balanced development in the area are set up on the premise that there is a locational order of priority among the zones named 'overpopulation suppression', 'growth management' and 'conservation'. Based on the systematic consideration of competitiveness this study adopts the premise as a research hypothesis. Factor scales derived from the factor analysis, a kind of multivariate dependence analysis play an important role in this research process since they are measured by interval-ratio level and can be used for dependent variables in the statistical analysis. The hypothesis test carried out by means of the analysis of variance(ANOVA) concludes that the hypothesis assuming no difference in the competitiveness is rejected but the alternative hypothesis of the locational order mentioned above should be adjusted. Eigenvalues derived from the factor analysis could be used as weights for aggregate factor scales and the scales show that the priority is in the order of growth management - overpopulation suppression - conservation zones. This finding has also a significant implication that the countermeasures to cope with the lowering of the competitiveness resulted from the continuous and absolute restraints should be provided. And strategic approaches which are composed of key factors for each zone are deducted from in-depth review. (1) overpopulation suppression zone; health-welfare, educational base, public service factors, focusing on health-welfare one, (2) growth management zone; public service factor and (3) conservation zone; health-welfare, educational base factors, also focusing on health-welfare one.

The Relationships between Control Systems, Reactions, and Performances of Customer-Contact Service Employees (서비스 판매요원의 통제, 반응 그리고 성과의 관계)

  • 김효순
    • The Journal of Information Technology
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    • v.2 no.2
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    • pp.69-88
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    • 1999
  • Only service organizations providing service quality above customers' anticipations have survived and developed in hyper competitive environment. These organizations are more dependent on their customer-contact service employees than those providing tangible products, because of the characteristics of service, intangibility, inseparability, heterogeneity, and perishability. But few researches focused on the efficient managements or controls of service organizations in this context. Therefore, author aimed at understanding of the determinants of service organizations' control system(i.e., characteristics of service), service employees' reaction on control types(i.e., service employees' role stress), and their performance(perceived service quality by customers). First the concepts of service quality and control systems are described. Specially, author explained the differences between service quality and service satisfaction or service attitude, and the control system types and their fundamental ideologies. Second, some propositions are provided according to integrated framework developed in this paper: (1)control types according to the characteristics of service, (2)influences of control systems on employees' reactions and (3)perceives service quality by the customers, and (4)relationships between the reactions and the service quality. This paper concludes with a summary, a discussion of theoretical and managerial implications, and several suggestions for future directions.

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Professional Socialization of Medical Students (의대생의 전문직 사회화 과정에 대한 고찰)

  • Han, Dal-Sun;Cho, Byung-Hee;Bae, Sang-Soo;Kim, Chang-Yup;Lee, Sang-Il;Lee, Young-Jo
    • Journal of Preventive Medicine and Public Health
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    • v.29 no.2 s.53
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    • pp.265-278
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    • 1996
  • This paper concerns professional socialization of medical students. Professional socialization, in the context of this paper, means the process through which a layperson becomes a doctor equipped with professional identity and values. While medical education does not include such process in the curriculum, medical students obtain certain values and identity informally. The dependent variables were professional values and professionalism. The former means the desirable attributes required to conducting professional works such as humane attitudes, science-oriented mind, capability for organizational management. The latter means socio-political reasoning with which doctors can rationalize their privileges such as autonomy. A specially designed questionnaire was developed. The data were collected from five medical schools for 1,318 students in 1994. A total of 1,070 cases were finally included in the statistical analysis. The students emphasized the human factor in the professional values. Their attitude did not change with the grade. Other independent variables such as motives for entering a medical school, socioeconomic status, satisfaction with medical education, etc. also did not influence professinal values. It implies that professional values were not consolidated among the students. However, the factors of professionalism change significantly with the grade. It implies that the students paid more attention to socio-political issues related to doctor's interests as the grade went up. And the factor scores for professionalism were higher for those students who had more positive attitude towards doing medical practice for profit, expected higher income, and were more conservative about social reform. Other independent variables did not influence professionalism. It seems that the students also give emphasis on professionalism, like current medical doctors, mainly because of their concern with recent unfavorable changes in economic conditions of medical care providers.

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Implementation of Embedded Speech Recognition System for Supporting Voice Commander to Control an Audio and a Video on Telematics Terminals (텔레메틱스 단말기 내의 오디오/비디오 명령처리를 위한 임베디드용 음성인식 시스템의 구현)

  • Kwon, Oh-Il;Lee, Heung-Kyu
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.42 no.11
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    • pp.93-100
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    • 2005
  • In this paper, we implement the embedded speech recognition system to support various application services such as audio and video control using speech recognition interface on cars. The embedded speech recognition system is implemented and ported in a DSP board. Because MIC type and speech codecs affect the accuracy of speech recognition. And also, we optimize the simulation and test environment to effectively remove the real noises on a car. We applied a noise suppression and feature compensation algorithm to increase an accuracy of sppech recognition on a car. And we used a context dependent tied-mixture acoustic modeling. The performance evaluation showed high accuracy of proposed system in office environment and even real car environment.

The identification of /I/ in Spanish and French

  • Jorge A. Gurlekian;Benoit Jacques;Miguelina Guirao
    • Proceedings of the KSPS conference
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    • 1996.10a
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    • pp.521-528
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    • 1996
  • This presentation explores on the perceptual characteristics of the lateral sound /l/ in CV syllables. At initial position we found that /l/ has well marked formant transitions. Then several questions arise: 1) are these formant structures dependent on the following vowel\ulcorner. 2) Are the formant transitions giving an additional cue for the identification\ulcorner Considering that the French vocalic system presents a greater variety of vowels than Spanish, several experiments were designed to verify to what extent a more extensive range of vocalic timbres contribute to the perception of /l/. Natural emissions of /l/ produced in Argentine Spanish and Canadian French CV syllables were recorded, where V was successively /i, e, a, o, u/ for Spanish and /i, e, $\varepsilon$, a, $\alpha$, o, u, y, \phi$/ for French. For each item, the segment C was maintained and V was replaced by cutting & splicing by each of the remaining vowels without transitions. Results of the identification tests for Spanish show that natural /l/ segments with low Fl and high formants F3, F4 can be clearly identified in the /i, e, u/ vowel contexts without transitions. For French subjects the combination of /l/ with a vowel without transitions reflected correct identifications for its own original vowel context in /e, $\varepsilon$, y, $\phi$/. For both languages, in all these combinations, F1 values remained rather steady along the syllable. In the case of /o, u/ very likely the F2 difference lead to a variety of perceptions of the original /l/. For example in Ilul, French subjects reported some identifications of /l/ as a vowel, mainly /y/. Our observations reinforce the importance of F1 as a relevant cue for /l/, and the incidence of the relative distance between formants frequencies of both components.

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Male Mating Strategies through Manipulation of Female-perceived Predation Risk: A Minireview and a Hypothesis

  • Han, Chang-S.;Jablonski, Piotr G.
    • Journal of Ecology and Environment
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    • v.31 no.1
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    • pp.1-7
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    • 2008
  • In this minireview we focus on how males may exploit female's sensitivity to predation risk in the context of mating. It has been shown in studies on guppies and jumping spiders that in response to altered female behaviors, which are adaptations to the unfavorable environment and a consequence of females' higher sensitivity to predator's presence as well as females' higher predation risk, males can adopt condition-dependent mating tactics. It appears that in such cases males do not modify their reproductive behavior directly in response to their own perception of predation risk, but indirectly in response to changes in female behavior induced by predator presence. It has also been recently shown in crabs that males can exploit female behavior by creating safer habitat spots, which increases the male mating success. Hence all the evidence suggests that males not only respond to female sensitivity to the natural variation in predation risk, but that males can also exploit female behavior by altering the environment. As a logical extension of these findings, we present a hypothesis that in certain conditions males can manipulate the environment in order to increase the predation risk and to induce female behaviors that enhance the male's mating success with the increased predation risk. We propose that such a manipulation to increase predation risk is expected to evolve in males of species with a strong sexual conflict and female-biased predation risk. Although empirical evidence has not been yet shown, initial observations in a water strider species in Korea, Gerris gracilicornis, seem to support this hypothesis.