• 한국도서관정보학회지
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• 제43권3호
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• pp.313-332
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• 2012

본 연구는 다양한 독서의 정의와 독서를 다루고 있는 인접 학문들의 관점에서 독서의 여러 측면들을 검토하였다. 이에 따라 독서의 요인을 추출하고 요인의 성격을 조사하였다. 독서의 주요 요소는 저자, 독자, 텍스트, 맥락의 4가지이다. 본 연구는 독서의 커뮤니케이션 측면, 특히 독자와 맥락과의 상호작용에 중점을 두어 결론을 이끌었다.

• Journal of Smart Tourism
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• 제3권3호
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• pp.29-40
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• 2023

This research aims to understand the role of online reviews in the local search context by examining the effects of reviews on the representation of tourism businesses on local search platforms (LSPs). By simulating tourists' local searches for restaurants on three LSPs, namely Google, Bing, and Yelp, this study examines how different ranking results are generated across the platforms and how online reviews contribute to the differences. The findings suggest that online reviews are incorporated into LSPs as ranking factors and, thus, affect tourists' decision-making by influencing the information search results in the local search context. As one of the earliest studies on local search, this study discusses how the existing knowledge about the role of online reviews in tourists' decision-making needs to be reevaluated in mobile and more dynamic environments, and offers practical implications for tourism businesses' search engine marketing.

• 한국콘텐츠학회논문지
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• 제9권9호
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• pp.411-422
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• 2009

본 연구의 목적은 모바일관광정보서비스 사용자의 사용 의도에 직접적인 영향을 미치는 요인을 탐색하여, 요인간 연관관계를 제시하는 것이다. 본 연구는 기존의 모바일관광정보에 관련된 연구와 Davis의 기술수용모델(TAM)을 고찰하였으며, 선행연구를 바탕으로 모바일관광정보서비스 특성인 정확성, 상호작용성, 지각된 유용성, 지각된 용이성, 주변상황인식성, 편재접속성을 추출하고 연구모델을 설정하였다. 그리고 이 요인들이 만족도 및 재사용의도에 어떠한 영향을 미치는지 모바일 관광정보서비스 사용 경험이 있는 실제 사용자들을 대상으로 실증 분석을 수행하였다. 구조방정식을 이용하여 연구한 결과 상호작용성, 주변상황인식성, 지각된 유용성, 지각된 용이성이 만족도에 긍정적인 영향을 나타났다. 특히 상호작용성과 주변상황인식성은 만족도와 재사용의도에 중요한 요인으로 검증되었다. 따라서 주변상황인식성과 상호작용성을 높여야 할 것이며, 정확성과 편재접속성을 높이는 것보다는 지각된 유용성과 지각된 용이성을 높이는 것을 제안한다. 본 연구는 모바일 관광정보서비스의 활성화에 응용하거나 산업 정책적 가이드라인을 제시하는데 실증적인 지표로 활용되길 기대해 한다.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.51-72
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• 2010

Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lots of psychology studies have shown that women, more than men, were influenced by affective factors, gender-affection-continuance use linkage has not been examined in the context of on-line shopping services. Therefore, the primary purpose of this paper is to seek to examine gender differences in terms of influence of affective factor in the context of IS continuance use. Meanwhile, IS continuance has been an important subject of study in the IT research area. To date, to explain why and how users are motivated to continue to use on-line shopping services, lots of theory-based research such as expectation-confirmation model (ECM) has been proposed. In particular, various affective factors have been proposed to explain continuance use of on-line shopping services recently. Affective factors have been regarded as essential factors for increasing relational strength and satisfaction. Several affective factors have been studied by prior IS adoption and continuance studies. Among them are enjoyment and anxiety. In IS continuance research, positive affect has been commonly and narrowly conceptualized and measured as the enjoyment which a person derives from using computers. Hence, in this study, we introduced intimacy factor, which was conceptually related to the quality of interactions and relationships in previous research. It also has been regarded as essential factors for strengthening human relationships. As a result, we have observed gender effect while examining intimacy-continuance bond. As expected based on the previous literatures, women seem to be more sensitive in affective factors. The contribution point here is that we find evidence in the context of on-line shopping services.

• Asia pacific journal of information systems
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• 제7권2호
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• pp.137-162
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• 1997

The recent fast change of information technology and business environments has led to increasing effort to achieve the business goals by using company resources effectively and efficiently Strategic Information Systems Planning is the first and significant step support the objectives. However, the present situation is that the SISP works are performed only by the methodological process of some chosen consulting house without a full considerations of organizational environment and system development characteristics. So, this study's purpose is to improve SISP works by observing the organizational environment factors through planning cases. This paper is composed of investigating the organizational characteristics and the additional problems from the analysis of three cases on the basis of 12 organization context factors founded by previous studies. And the conclusive part presents the organizational considerations according to each planning steps. This works will be used framework of SISP on the contrary previous studies only found organizational factors related to SISP works by questionary research methods. The more fundermental and multi-dimentioned researches is to be expected as more enterprises perform SISP works.

• 한국의류학회지
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• 제21권4호
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• pp.699-709
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• 1997

The purpose of this study is to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-origin effects and demograpic variables. Prior to this paper, shopping orientation was studied in connection with ethnocentrism and country-of-origin effects. The questionnaire was distributed to 300 female consumers over twenty years old living in Pusan area and finally 213 data serfs were used for statistical analysis. By factor analysis, 6 clothing involvement factors were identified; fashion interest, symbolism, pleasure interest, inclination to harmony, aesthetic expression and perceived risk. A result of canonical correlation analysis about shopping orientation factors and clothing involvement factors is as follows. Two shopping orientation factors (follow to foreign brands and country-of-orion consciousness) positively correlate with three clothing involvement factors (fashion interest, symbolism and pleasure interest) , and two shopping orientation factors (preference to domestics and country-of-orion consciousness) positively correlate with author clohting involvement factor (percived risk). Anocova procedure revealed that five shopping orientation factors were related to clothing involvement factors, groups according to ethnocentric disposition, country-of-origin effects and demograpics respectively, even though there are some differences. Based on the conclusions, marketing strategies were developed.

• 한국초등과학교육학회지:초등과학교육
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• 제33권2호
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• pp.217-230
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• 2014

This study explores the features of sociocultural context of experiment classes taught by a science subject teacher. Two experiment classes on electric circuit for fifth graders were observed and video recorded. The data was also collected through student interviews and teacher interviews. Using the cultural historical activity theory, we extracted the six sociocultural factors and analyzed their interactions. This study could identify that four features of the sociocultural context of the cases. First, the rules of science classes were not decided by the teacher, but formed and modified through the negotiation between the teacher and students or between the students. Second, elementary students played a game, i.e. 'Countdown game', during their electricity experiments, which had both positive and negative influences on science learning. Third, the science teacher feels a limit on life guidance because of the position as a subject teacher in an elementary school. Lastly, although the science teacher had enough time to prepare science classes, there was no guarantee of the improvement of teaching quality. Based on the results of this study, educational implications are discussed in terms of teaching science experiments and of the science subject teacher system.

• 디지털산업정보학회논문지
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• 제5권3호
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• pp.77-86
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• 2009

This paper proposes an ontology-based context-aware home healthcare platform employing environmental factors obtained from home. The proposed platform manages the health of home residents, and notifies relatives or a medical team of critical condition through context-awareness based on home ontology by using information sensed from various sensors. The ontology definition of context-awareness from the sensed information provides technically more precise decision for us. Therefore the platform can be aware of the health state of residents and environment by reasoning exactly from data gathered from various sensors and heterogeneous devices. The platform also can individually provide the customized service for users by setting priority for critical status that can be occurred in the health state of residents.

• 통합자연과학논문집
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• 제4권1호
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• pp.31-37
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• 2011

Various algorithms and system development are being required to support the advanced decision making of navigation information support system because of a serious loss of lives and property accidents by officer's error like as carelessness and decision faults. Much of researchers have introduced the techniques about the systems, but they hardly consider environmental factors. In this paper, We collect the context information in order to assess the risk, which is considered the various factor of the sailing ship, then extract the features of knowledge context, which is to apply the weight of correlation coefficients among data in context information. We decide the risk after the extract features through the classification and prediction of context information, and compare the value accuracy of proposed method in order to compare efficiency of the weighted value with the non-weighted value. As a result of experience, we know that the method of weight properties effectively reflect the marine environment because the weight accurate better than the non-weighted.

• 지식경영연구
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• 제16권1호
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• pp.225-242
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• 2015

Cyberbullying, i.e., posting malicious comments online, has been identified as a critical issue in the online and social media context. It has become prevalent on a global scale, which happens across all ages. As a way to reduce and prevent cyberbullying, it is important to promote online prosocial behavior. In line with the concept of online prosocial behavior, we suggest posting benevolent comments against posting malicious comments as a new type of online prosocial behavior, which can combat cyberbullying and facilitate positive online culture. This study thus aims to analyze what motivates people to post benevolent comments in the online context. Based on interview methods, we extracted seven driving factors (self-presentation, pleasure, social contribution, emotional support, reputation, monetary reward, and reciprocity) and two inhibiting factors (social anxiety and effort) of posting benevolent comments online. This study has its theoretical contribution in exploring the motivation factors leading to the posting of benevolent comments by extending the concept of online prosocial behavior. It also has its practical implications by providing guidance for promoting prosocial behavior in the online context.