• Journal of Digital Contents Society
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• v.7 no.4
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• pp.301-308
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• 2006

There are some technologies such as USN, RFID, Home-network to advance the ubiquitous era. Those technologies embody Context-Awareness System. To Context-Awareness System is that human, objects and environment supply information with cable and wireless at real time. So private information, information privacy, a wide sense privacy will be faced on serious menace. In this article, I analyze threat of private information in Context-Awareness System under USN(ubiquitous Sensing Network) surroundings and present technology to protect private information. Each technology can apply subdivided protection province information privacy. I expect definition of information privacy, insight through technological presentation and total solution in this article.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.22-30
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• 2011

In the IT convergence environment changed with not only the quality but also the material abundance, it is the most crucial factor for the strategy of personalized recommendation services to investigate the context information. In this paper, we proposed the recommendation using the service ontology based context awareness modeling. The proposed method establishes a data acquisition model based on the OSGi framework and develops a context information model based on ontology in order to perform the device environment between different kinds of systems. In addition, the context information will be extracted and classified for implementing the recommendation system used for the context information model. This study develops the ontology based context awareness model using the context information and applies it to the recommendation of the collaborative filtering. The context awareness model reflects the information that selects services according to the context using the Naive Bayes classifier and provides it to users. To evaluate the performance of the proposed method, we conducted sample T-tests so as to verify usefulness. This evaluation found that the difference of satisfaction by service was statistically meaningful, and showed high satisfaction.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.585-592
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• 2011

Real Estate Auction Information System purposes on providing high quality information of auction customized to consumer's situation and preference. Especially, ever-changing real time information such as the number of hits and advanced analysis for expecting the winning bid are requiring of mobile information system based on context awareness. Therefore, this paper studies on Real Estate Auction Information System based on context awareness under a smart phone environment providing auction information such as consumer's current position, the number of hits to a specific real estate, and the number of bidder to anticipate the winning bid.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.8 no.6
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• pp.187-195
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• 2009

Recently, with the development of ubiquitous computing, the study and development about context awareness models is required for the application of ubiquitous environment. This paper presents the design and implementation of a matrix based context awareness model for vehicle environment. The matrix construction method using 5W1H and CAM (Context Awareness Model) expression is proposed for context awareness modeling. The system with the proposed model is implemented by Zigbee modules for the recognition of individual identification and position and a navigator for current spatial and temporal information of GPS. The result of experiments shows that the proposed model is available.

• Journal of the Korean Society for information Management
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• v.28 no.3
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• pp.123-139
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• 2011

Context-awareness as a key technology of ubiquitous computing needs a context model that understands and processes situational information coming from diverse sensors and devices, and can be applied diversely in various domains. Semantic web based ontologies use structured standard format and express meaning of information, so it is possible to recognize effectively context-awareness situations, allowing the system to share information and understand situation by inference. In this paper, we propose a layered ontology model to support generality and scaleability of the context-awareness system, and applied the model to u-Convention domain. In addition, we propose a effective reasoning method to handle compound situation by combining OWL-DL and SWRL rules.

• Journal of Digital Contents Society
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• v.11 no.4
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• pp.519-527
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• 2010

The Ubiquitous Sensor Network, a new computing paradigm, is a core technology of ubiquitous computing for context-awareness monitoring system using sensor networks. Recently, ubiquitous campus has been developed to build ubiquitous computing environments in many universities. In this paper, I propose the development of context-awareness monitoring system, to acquire the context information through various sensors and provide the campus information and safety services for students with disabilities using mobile devices. Ubiquitous sensor system based on u-campus technology for students with disabilities can especially be used to provide customized information.

• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.73-91
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• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• Journal of the Korean Institute of Intelligent Systems
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• v.17 no.3
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• pp.304-309
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• 2007

What is important in ubiquitous computing is collecting users' context information from various sensors and providing services suitable for use's current situation. Particularly in mobile environment, each area has different context awareness structure and this makes it difficult to share information with other areas. As a result, context resources for recognizing users' context ate insufficient. Moreover, because mobile devices have a limited processing capacity, there are difficulties in the real time analysis of users' context. This paper proposed a context awareness and integration model for analyzing users' context actively and providing adaptive services using mobile devices. The proposed model distinguishes users' context between dynamic and static structure to analyze the context, and obtains context resources by sharing context information of users within an area.

• Spatial Information Research
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• v.18 no.1
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• pp.69-76
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• 2010

Spatial data streams from sensors are useful in context-awareness for many types of applications. However, an important gap is found between spatial data stream management in real-time and complex computation for spatial context-awareness, and this brings about serious difficulty to integrate spatial data stream processing and context-awareness. In this paper, we present a system called SCONSTREAM(Spatial CONtext STREAm Management) that we have developed to resolve the gap between spatial data stream and context-awareness. The key approach of our system is to filter off unnecessary spatial data streams and convert them to the spatial context streams, which are smaller and more suitable to be processed by the context-awareness module than raw data from sensors. By experimentation, We show that SCONSTREAM resolves the functional gap between spatial stream processing and spatial context-awareness module.

• Journal of the Korean Institute of Intelligent Systems
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• v.15 no.4
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• pp.479-485
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• 2005

Recently, computing technology requires intelligent system structures for context-awareness in ubiquitous computing environment. An intelligent system for context-awareness is based on agents, and need sensor information to recognize users and frames to support service. Therefore, this paper proposes the structure of 3-tier context-awareness processing server/client that can connect dynamically with each sensor and service, and support various context stably The structure of a proposal system is composed of a client class that recognizes uses' context information, a server class that processes realized context information by an application processing agent, and a management server that manages these two classes. Also, in this structure users information is composed of dynamic profile to support exquisite service.