• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.419-442
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• 2017

Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권6호
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• pp.2152-2170
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• 2014

With advances in smart and ICT(information and communication technology) technologies, our life style has been changing dramatically. Now everybody can enjoy the benefits of such technologies in every aspect of his/her daily life. Currently more and more people are trying to have smart devices such as smart phones and tablet PCs so that smart devices become the bare necessities. New smart technologies have created a new concept called smart learning in education area. As educational smart contents become popular, we need quality standards for the contents. Those standards are essential for evaluating the smart contents and suggesting guidance for future smart contents production. Although there are some standards for the existing e-learning environments, to our best knowledge, there are no standards for educational smart contents in the literature. The purpose of this paper is to develop quality standards for educational smart contents. The proposed quality standards are based on the existing quality standards in e-learning environments and include some characteristics of smart learning. For development of quality standards, wide experts group from academy and industry are selected and surveyed. Their responses are analyzed based on thorough statistical analysis so that final quality standards for educational smart contents are developed.

• 디지털융복합연구
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• 제12권2호
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• pp.475-482
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• 2014

A wide variety of contents are now provided along with the development of information appliances. The purpose of this study was to examine what should be considered to boost the quality of mobile device based e-learning contents. For this study, 12 evaluation domains and 26 evaluation items were selected using the Delphi method. The factors to be considered for mobile device based e-learning contents quality are summarized 4 factor. In other words, for the purpose of managing the quality of mobile device based e-learning contents, there exist four areas to be considered, 'foundation', 'contents', 'teaching design' and 'technology.' The findings of this study are expected to contribute to the improvement of the quality of the educational contents.

• 디지털콘텐츠학회 논문지
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• 제15권2호
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• pp.309-317
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• 2014

본 연구는 콘텐츠 생산자, 콘텐츠 판매/유통자, 최종 콘텐츠 소비자 모두에게 도움이 되는 품질 평가 척도를 개발하였다. 개발된 품질평가 척도는 국내외 관련 품질 척도를 근간으로 전문가 28명과 관련 종사자 89명의 설문을 통해 타당성을 고려한 척도를 구성하였다. 개발된 척도는 기술, 내용, 서비스 항목으로 구성되어 생산자, 유통자, 소비자의 요구 사항을 담고 있다.

• 디지털콘텐츠학회 논문지
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• 제6권1호
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• pp.69-78
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• 2005

본 논문에서는 그동안 본격적으로 논의 되지 않았던 디지털콘텐츠의 품질에 관하여 디지털콘텐츠 품질의 정의 와 관리기법에 대하여 알아보고 세계적 경쟁력 확보를 위하여 취해야할 기본적인 방법으로 디지털콘텐츠 수명주기 ISO 국제표준 모델을 분석하여 향후 세계적 품질인증에 대비하기 위하여 고품질의 디지털콘텐츠 개발을 위한 품질시스템 구축모텔을 제시하였다. 이러한 품질시스템의 기본적인 구조는 세계적 품질인증에 대비하기 위하여 국제표준과 접목이 용이하고 우리의 문화와 개발현장에 적합한 방안으로 하였다.

• 디지털융복합연구
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• 제6권2호
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• pp.135-143
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• 2008

The remarkable growth of the Internet since mid-l990s has expanded the e-learning market and brought the transformation of educational environments and methodology. It can be said that the e-learning has changed the educational paradigm. Korean government is firmly determined to support the diffusion of e-learning because of the benefits of e-learning. People seem to accept the e-learning when its contents have high quality. A lot of research have been conducted on e-learning, however, it was mostly about user's usage intention, satisfaction and educational effect. It can't seem that sufficient research efforts have been put into figuring out the role of e-learning contents quality in the expansion of e-learning. In this paper, we present the empirical study on the influence of e-learning contents quality on user's satisfaction and educational effect. We conducted an questionnaire survey on college students to collect data and found that the quality of e-learning contents has significant influence on the users' satisfaction.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.499-507
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• 2005

This study first tries to investigate factors that decide the quality of mobile contents with literature review from the previous studies. Second, we hope to establish and verify the research model, which shows the relationship among quality of mobile contents, the perceived usefulness, and the competent degree of expected value or not. Third, on the basis of research results, this study can suggest the advices and implications for activating mobile contents industry. Therefore, we believe that research results can provide basic guideline for measuring the quality of mobile contents. Also, mobile contents service providers who are preparing or on going can get the insight which factors should be considered to activate the quality of contents service.

• International Journal of Contents
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• 제6권1호
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• pp.26-34
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• 2010

This paper is on the premise that we need objective and measurable researches on quality evaluation of serious game for users' correct selection of games fitting for their purposes, for development of competitive high-quality game, and for stable growth of game industry. At first, we looked into various characteristics of serious game, read the present situation of game market, and proposed the necessity of quality evaluating model for serious game. To guarantee the objectivity of the proposed models, we compared and analyzed various proposals of standard model on the basis of international standard quality-evaluating model, ISO/IEC 9126 S/W. And so we extracted quality-evaluating items for serious game that composed of 8 evaluating areas and 25 sub-attributes, and presented quality-evaluating indices of each area. The proposed quality-evaluating model was added 2 areas and 8 sub-attributes to the international standard model, and the validity of the extracted items' was verified by expert group's questionnaire. Accordingly, we expect that this paper will increase game users' satisfaction, promote the development of high-quality games, and contribute to continuous growth in serious game market.

• 한국산학기술학회논문지
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• 제11권5호
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• pp.1838-1844
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• 2010

원격교육에서 콘텐츠는 교육내용을 학습자에게 전달하는 역할을 하고 있다. 따라서 콘텐츠 품질관리는 궁극적으로 원격교육의 품질을 높이기 위한 시작이라 하겠다. 콘텐츠 품질관리와 관련된 기존의 연구들은 대부분 평가도구 개발에 집중되었다. 실제 콘텐츠 품질을 분석한 연구가 진행되지 못한 것은, 콘텐츠 품질분석을 위한 평가위원이나 콘텐츠 선정 등의 어려움 때문이었다. 본 연구는 원격교육에서 직무나 자격연수용으로 사용되는 콘텐츠 58개의 품질을 분석하였다. 분석한 결과, 학습내용 부문의 품질이 가장 높았다. 각 부문의 요소별 품질에서는 학습내용 부문의 학습수준과 학습내용 구성 요소의 품질을 개선할 필요가 있었다. 교수설계 부문에서는 상호작용 요소의 품질을 개선해서 콘텐츠의 품질을 높여야 할 것으로 분석되었다. 본 연구 결과는 콘텐츠를 개발하는 개발자나 제공자의 입장에서 콘텐츠의 품질을 향상시키기 위해서 어떤 부분의 품질이 개선되어야 하는지에 대한 시사점을 제공할 수 있을 것으로 본다.

• 경영과정보연구
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• 제26권
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• pp.91-116
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• 2008

This study demonstrates some major traits of digital contents as information, playfulness, individuality, as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents, relationship quality, and user behavior. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by satisfaction in relationship quality and use intention. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.