• The Journal of Information Systems
• /
• v.26 no.4
• /
• pp.419-442
• /
• 2017

Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.8 no.6
• /
• pp.2152-2170
• /
• 2014

With advances in smart and ICT(information and communication technology) technologies, our life style has been changing dramatically. Now everybody can enjoy the benefits of such technologies in every aspect of his/her daily life. Currently more and more people are trying to have smart devices such as smart phones and tablet PCs so that smart devices become the bare necessities. New smart technologies have created a new concept called smart learning in education area. As educational smart contents become popular, we need quality standards for the contents. Those standards are essential for evaluating the smart contents and suggesting guidance for future smart contents production. Although there are some standards for the existing e-learning environments, to our best knowledge, there are no standards for educational smart contents in the literature. The purpose of this paper is to develop quality standards for educational smart contents. The proposed quality standards are based on the existing quality standards in e-learning environments and include some characteristics of smart learning. For development of quality standards, wide experts group from academy and industry are selected and surveyed. Their responses are analyzed based on thorough statistical analysis so that final quality standards for educational smart contents are developed.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.475-482
• /
• 2014

A wide variety of contents are now provided along with the development of information appliances. The purpose of this study was to examine what should be considered to boost the quality of mobile device based e-learning contents. For this study, 12 evaluation domains and 26 evaluation items were selected using the Delphi method. The factors to be considered for mobile device based e-learning contents quality are summarized 4 factor. In other words, for the purpose of managing the quality of mobile device based e-learning contents, there exist four areas to be considered, 'foundation', 'contents', 'teaching design' and 'technology.' The findings of this study are expected to contribute to the improvement of the quality of the educational contents.

• Journal of Digital Contents Society
• /
• v.15 no.2
• /
• pp.309-317
• /
• 2014

This study developed contents quality grading measurement for helping contents developers, sales persons, consumers. After survey of 28 professionals and 89 contents related employees, this quality grading measurement was established. Also this quality grading measurement contains requirement of contents developers, sales persons, consumers by supporting detailed techical, contents, qualitative metadata.

• Journal of Digital Contents Society
• /
• v.6 no.1
• /
• pp.69-78
• /
• 2005

This is the study for system model of digital contents quality assurence. We develope a lot of digital contents which are games, mobile contents, e-learnning contents etc. The most of case that contents have to think about export to abord. Unfortunatly we still not to much think about digital contents quality. This paper propose the system model of digital contents quality assurence base on the process lifecycle for prepare international competation.

• Journal of Digital Convergence
• /
• v.6 no.2
• /
• pp.135-143
• /
• 2008

The remarkable growth of the Internet since mid-l990s has expanded the e-learning market and brought the transformation of educational environments and methodology. It can be said that the e-learning has changed the educational paradigm. Korean government is firmly determined to support the diffusion of e-learning because of the benefits of e-learning. People seem to accept the e-learning when its contents have high quality. A lot of research have been conducted on e-learning, however, it was mostly about user's usage intention, satisfaction and educational effect. It can't seem that sufficient research efforts have been put into figuring out the role of e-learning contents quality in the expansion of e-learning. In this paper, we present the empirical study on the influence of e-learning contents quality on user's satisfaction and educational effect. We conducted an questionnaire survey on college students to collect data and found that the quality of e-learning contents has significant influence on the users' satisfaction.

• 한국디지털정책학회:학술대회논문집
• /
• 2005.11a
• /
• pp.499-507
• /
• 2005

This study first tries to investigate factors that decide the quality of mobile contents with literature review from the previous studies. Second, we hope to establish and verify the research model, which shows the relationship among quality of mobile contents, the perceived usefulness, and the competent degree of expected value or not. Third, on the basis of research results, this study can suggest the advices and implications for activating mobile contents industry. Therefore, we believe that research results can provide basic guideline for measuring the quality of mobile contents. Also, mobile contents service providers who are preparing or on going can get the insight which factors should be considered to activate the quality of contents service.

• International Journal of Contents
• /
• v.6 no.1
• /
• pp.26-34
• /
• 2010

This paper is on the premise that we need objective and measurable researches on quality evaluation of serious game for users' correct selection of games fitting for their purposes, for development of competitive high-quality game, and for stable growth of game industry. At first, we looked into various characteristics of serious game, read the present situation of game market, and proposed the necessity of quality evaluating model for serious game. To guarantee the objectivity of the proposed models, we compared and analyzed various proposals of standard model on the basis of international standard quality-evaluating model, ISO/IEC 9126 S/W. And so we extracted quality-evaluating items for serious game that composed of 8 evaluating areas and 25 sub-attributes, and presented quality-evaluating indices of each area. The proposed quality-evaluating model was added 2 areas and 8 sub-attributes to the international standard model, and the validity of the extracted items' was verified by expert group's questionnaire. Accordingly, we expect that this paper will increase game users' satisfaction, promote the development of high-quality games, and contribute to continuous growth in serious game market.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.5
• /
• pp.1838-1844
• /
• 2010

In distance education, contents are to convey what to learn to learners, and the efficient quality assurance of contents is the very first step to the enhancement of distance education. Most studies of the quality assurance of contents have mostly centered around the development of evaluation tools, and few studies have ever focused on analysis of the quality of contents itself, since it's not easy to do that due to difficulties in the selection of evaluatees or of contents to be analyzed. The purpose of this study was to analyze the quality of 58 distance education contents of on-the-job training and another training for the acquisition of qualifications. As a result, the contents of the learning contents segment ranked first. Among the components of each segment, there was room for improvement in the level of learning and learning elements in the learning contents segment. In terms of instructional design, the quality of interaction components should be taken to another level to boost the quality of contents in this segment. The findings of the study are expected to give some suggestions about which parts of contents should be improved in quality from a perspective of contents developers or suppliers to enhance the overall quality of contents.

• Management & Information Systems Review
• /
• v.26
• /
• pp.91-116
• /
• 2008

This study demonstrates some major traits of digital contents as information, playfulness, individuality, as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents, relationship quality, and user behavior. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by satisfaction in relationship quality and use intention. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.