• Hwankyungkyoyuk
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• v.22 no.1
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• pp.97-109
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• 2009

The purpose of this study is to grasp the degree of recognition of the ESD(Education for Sustainable Development) form Technology Home Economic teachers in high schools, to analyze contents related to the ESD within the textbooks, and to propose the improvement method of the textbooks. As a result, first, the degree of recognition on the ESD was less than about 30.1% in Technology Home Economic teachers. Second, the content and factor criterions for the ESD were developed on the basis of the previous studies. They are suitable for applying to the Vehicle Chapter in the textbooks and are including 9 contents and 7 factors, respectively. Third, the contents related to the ESD within a Technology. Home Economic textbook showed 36.1% in Technology, 33.8% in Home Economics including social and cultural(44.7%), environmental(47.1%), and economic contents(8.2%). But they in the Vehicle Chapter within the textbooks presented 69.1%, 4.8%, 26.1% in social and cultural, environmental, and economic contents, respectively. Finally, the improvement method of the new textbook for the Vehicle Chapter is to adopt issued factors including the suitable adjustment on the vehicle structure and safety as well as the supplement of environmental contents related to the ESD. In addition, it is necessary to contain the contents such as the developing process of environment-friendly vehicles, the economically sustainable consumption strategy, and the cause-and-effect relationship with the global warming in the new textbook.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.202-213
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• 2018

In order to survive the competition, cities are trying to form an original city brand through attractive city contents. The purpose of this study is to investigate the factors of urban brand formation and to present the framework of the theoretical concept. The purpose of this study is to examine the main factors of city brand formation by examining the precedent studies of city brand, and to suggest new urban brand conceptualization based on this. In this study, we analyzed the factors of city brand which are mentioned in 20 major researches on the evaluation criteria or strategy among the previous studies on urban brands. As a result of the study, the main factors that form the city brand can be classified into 1) landscape factors, 2) administrative factors, 3) historical and cultural factors, 4) cognitive factors, and 5) empirical factors. Based on these factors, it is possible to form an original city brand, which is expected to enhance urban competitiveness in the future.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.201-206
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• 2019

The study aims to explore ways to advance into the Indonesian market, focusing on hallyu contents such as Korean dramas, music and movies. To this end, we have empirically explored the reasons why local people in Indonesia like Korean wave contents, its consumption channels, its popularity factors for Korean wave contents and its effectiveness. According to the research, the reasons for the popularity of Korean wave contents were confirmed by the quality of the contents itself and the human appeal of the contents. And the consumption path was mainly through television, and the favorable impression of Korean wave contents was found to have a positive effect on the positive feeling toward Korea and the willingness to visit Korea.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.151-162
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• 2020

In this paper, a research model was designed to investigate the factors affecting the purpose intentions to the online paid knowledge contents in China. The research model includes the contents characteristics, recognition of copyright, recognition of paid, the theory of planned behavior factors. In this research, the data was collected by online survey, and in final analysis, 457 users' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 25.0 and AMOS 23.0. The results of the study are as follows: the contents characteristics partially give positive effects to attitude. In addition, recognition of paid and planning behavior theory factors have positive effects to purpose intentions. This paper provides a useful scheme to promotion the purpose of purchase for paid online knowledge contents.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.05a
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• pp.72-87
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• 2004

This study looks at the influential factors of cyber education in order to create a cyberspace where the public official can obtain information at a place and time convenient to them. This will provide a chance to activate cyber education effectively. The results of the study show the influential factors of education effect as follows: - the instruction design and contents factors such as interesting educational contents, interaction between learners and teacher, and positive instruction, a31 had an important influence. - the learner factors, such as a desire to learn, motivation, and interest in the lesson, also had a significant influence. - the environmental factors such as systematical basis and support, atmosphere, and consideration of others had a large effect on the education effect.

• Journal of Korea Game Society
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• v.9 no.6
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• pp.79-92
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• 2009

Domestic on-line game market is growing quickly, but game company doesn't grasp trial of users, and it is bent on to the contents service supply that it was lumped together only. If cannot reflect mind of a user to game contents service, decrease of the existing customer and influx of a new customer is difficult as a loyalty duty of company is decreasingly market share drops, and this is large to company sales will beat it. I will present marketing strategy regarding game contents service of game companys in this study as detecting factors to affect to reuse intention of on-line game users.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.106-117
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• 2011

The purpose of this study is to examine factors that affect 3D stereoscopic movie audiences' satisfaction in Korea, and to provide strategic solutions to improve audiences' satisfaction. According to study about movie audiences' satisfaction, factors that affect movie audiences' satisfaction are separated to movie internal factors, movie environmental factors and movie audience factors. And leverage of movie internal factors is bigger than either. But 3D stereoscopic movie is different from ordinary movie in shooting, screening, seeing and recognizing method. So it is expected that movie environmental factors and audience factors' influence is bigger than internal factors. So this study carried out a survey targeting 3D stereoscopic audiences. Main result of this study are shown as follows. First, the method to reduce visual fatigue is necessary for satisfaction. Second, it is required that improvement method of seat arrangement to provide high quality 3D stereoscopic contents. Third, level of 3D stereoscopic movies' price need to adjust to valid level.

• Proceedings of the Korea Contents Association Conference
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• 2014.06a
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• pp.143-144
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• 2014

• Proceedings of the Korea Contents Association Conference
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• 2014.06a
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• pp.321-322
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• 2014

• The Journal of Information Systems
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• v.21 no.3
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• pp.1-22
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• 2012

This study aims to investigate the effects of UCC parody content trait on user attitude and e-word of mouth. The conventional methods had two identified factors: UCC content factors - trust, usefulness, and information, and parody content factors - humor, satire, and mockery. It also analyzes the impacts gap in UCC attitude between a high-involvement user and a low-involvement user in UCC contents. In this study, our findings are broadly summarized as follows: first, both trust and information, of UCC content factors, showed a positive impact on UCC attitude; second, both humor and satire, of parody content factors, showed a positive impact on UCC attitude; third, UCC attitude showed a positive impact on e-word of mouth, and both humor and satire were highly correlated to UCC attitude in UCC involvement user groups. In conclusion, this study is expected to give useful suggestions on selecting variables for further studies on UCC parody contents.