• The Journal of the Korea Contents Association
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• 제16권11호
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• pp.91-102
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• 2016

This paper investigates the relationship between the Pay TV subscriber's genre preference and VOD purchase by analyzing actual purchase data of movie VOD of IPTV subscribers for 8 months. The result shows as follows. First, in case of purchasing movie contents below 4000 won, user's genre preference was higher than that of using contents over 4,000 won. This means the subscribers tend to follow their genre preference when the mass-typed recommendation is limited. Second, those who purchase foreign contents show higher genre preference than those who purchase domestic movies. Third, subscribers who purchase more frequently and much more tend to use more diverse genres. Heavy users or those who have higher willingness to pay would consume more diverse contents. It implies that VOD use would increase by supplying the personal recommendation service based on the subscriber's genre preference.

• Journal of the Korean Operations Research and Management Science Society
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• 제29권1호
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• pp.71-85
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• 2004

Many online content providers who use the Internet to distribute contents, such as news, music, games, books, and other types of information, have been experiencing an extremely competitive business environment. To survive in this environment, they have started charging a fee for the contents that they provide. However, there have been very few success stories in commercializing online contents. One of the biggest hurdles may be customers' psychological resistance against paying a fee for the contents that have been free of charge previously. Without examining customers' perceived prices for online contents, many online content providers have tended to decide their prices by themselves. Online games are not exceptional cases. Although many online game-related research works have focused on psychological and technical aspects, very few works have examined online garners' preference carefully. This study alms at exploring online garners' preference by measuring their WTP (willingness to pay) for online games.

• Preventive Nutrition and Food Science
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• 제8권4호
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• pp.412-418
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• 2003

To evaluate the school lunch program served by elementary schools in Muan, Korea, we examined children's preference for the dishes offered on the menus. School lunch program menus showing the food composition of 400 meals (100 meals in each season) were collected. The serving frequency of each dish on the menus was counted. Eighty-seven representative dishes were selected based on the serving frequency and preference for each dish was determined by a survey of 414 elementary school students who were served by the school lunch program. We also analyzed the nutrient contents of each representative dish. Among the prepared foods, children indicated the highest preference for desserts. Steamed rice was served more frequently as a main course than one dish meals, although children preferred one dish meals to steamed rice. Among side dishes, those that were deep-fried were the most preferred. Children indicated high preference for fruits, milk, and eggs, and low preference for fish and clams, vegetables, and beans. The serving frequency with which main courses, soups, and side dishes were served showed no correlation with children's preference for each. Preference for dishes correlated positively with nutrient contents of calories and lipids, but negatively with nutrient contents of fiber, calcium and vitamin A. According to these results we can suggest that dietitian should consider children's preference into greater consideration to increase menu acceptability and thereby reduce waste. Children need to be educated about the roles and contents of nutrients in food and the fact that preference for foods affects nutrient intake.

• The Journal of the Korea Contents Association
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• 제10권1호
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• pp.477-485
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• 2010

Web based learning systems are operating with various and lots of learning contents. But it is hard to construct learning contents to fit learners when they select learning contents for learning. In this paper, we proposed the recommendation method that can support the learning contents as calculate learner's preference using the learning history information of learner's profile when learner design and compose learning course. In the applying result of this method, we've selected testing learner group and was able to know it can help to learner processing learning by themselves as we've got great learning satisfaction after test.

• The Journal of the Korea Contents Association
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• 제16권9호
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• pp.667-678
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• 2016

National preference enables a nation to achieve more advantageous position regarding international relations. Considering this benefit, the purpose of this study is to explore determinants of national preference between Korean and Japanese college students. To pursue this aim, two versions (translated to Korean and Japanese) of survey were conducted in Korea and Japan in 2015. A total of 370 (206 of Koreans and 164 of Japanese) college students were participated in the survey. Specifically, participants were asked to respond perceptions toward multiculturalism, international experiences, and consumption of media contents. Further, participants were asked to describe their knowledge and perception toward cultural contents of partnered country via open-ended questions. The results implies that Japanese music and books are significant determinants among Korean students in developing national preference toward Japan whereas Koran drama is more an effective factor among Japanese students to build national preference toward Korea. Based on the result, theoretical and practical implications were discussed.

• Proceedings of the IEEK Conference
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• 대한전자공학회 2008년도 하계종합학술대회
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• pp.701-702
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• 2008

A large amount of efforts are required to search user's preferred contents for the program contents being provided by IPTV services. In this paper, using collaborative filtering, an automatic recommendation method of IPTV program contents is presented by reasoning similar group preferences on IPTV program contents which constitutes personalized IPTV environments. The proposed method models the user's preference of IPTV program contents with the program attributes such as content, genres, channels actor/actress, staffs and calculates it using the watching history of program contents in different genres and watching times. Also, the proposed method considers timely changing user's preference and the preference oon the content itself, which improves the traditional collaborative filtering methods that can not recommend the non-consumed items.

• Journal of the Korean Society for Library and Information Science
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• 제49권2호
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• pp.27-49
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• 2015

The purpose of this study is to suggest an appropriate index for evaluating preferences of Web contents by examining the h-index and its variants. It focuses on how successfully each index represents relative user preference towards topical subjects. Based on data obtained from a popular IT blog (engadget.com), subject values of the h-index and its variants were calculated using 53 subject categories, article counts and the 'Likes' counts aggregated in each category. These values were compared through critical analysis of the indices and Spearman rank correlation analysis. A PFNet (Pathfinder Network) of subjects weighted by $h_T$ values was drawn and cluster analysis was conducted. Based on the four criteria suggested for the evaluation of Web contents, we concluded that the $h_T$-index is a relatively appropriate tool for the Web contents preference evaluation. The $h_T$-index was applied to visually represent the relative weight (topic preference by user 'Likes' count) for each subject category of the real online contents after suggesting the relative appropriateness of the $h_T$-index. Applying scientometric indicators to Web information could provide new insights into, and potential methods for, Web contents evaluation. In addition, information on the focus of users' attention would help online informants to plan more effective content strategies. The study tries to expand the application area of the h-type indices to non-academic online environments. The research procedure enables examination of the appropriateness of the index and highlights considerations for applying the indicators to Web contents.

• Journal of the Korean Society of Clothing and Textiles
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• 제31권7호
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• pp.1128-1138
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• 2007

The purpose of this study is to develop the relationship model among subjective texture and preference of weft knit according to fiber contents of wool/rayon and loop length by integrating previous research work. SPSS and SEM method using AMOS program were used to analyze data which used to correlation matrix to be standardized. The texture of weft knit were classified into 4 categories: irregularity, flexibility, bulkiness, extensibility. The fiber contents of wool/rayon had effect positively on irregularity, bulkiness and extensibility and that had little effect on preference. The loop length had effect positively on irregularity, flexibility and extensibility and that had effect negatively on preference. This measurement model will be input for testing causal research model that can explain how fiber contents of wool/rayon and loop length of weft knit influence on subjective texture.

• Korean Journal of Human Ecology
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• 제14권4호
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• pp.665-671
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• 2005

This study aims to examine the effect of structural properties, subjective textures, sensibilities, and objective handle on the preference for weft knit fabrics, and then to provide useful information in planning and designing knit fabrics through predicting the preference. We made 20 plain knit fabrics, as specimens, with a combination of 5 kinds of wool/rayon fiber contents and 4 kinds of stitch loop length. For the subjective evaluation of textures, sensibilities, and preference, we used the questionnaire that had been developed in the previous study. The data analysis was conducted with Pearson's correlation analysis, ANOVA, Duncann multiple range test and regression analysis. The results are as follows: In relationship of structural properties and preference, we could not recognize any difference in whole ranges of wool/ rayon fiber contents and in 7.5mm and less stitch loop length. On the other hand, we could find the decrease of preference in over 7.5mm stitch loop length. As to subjective textures and sensibilities, a multiple regression analysis of preference indicated a higher determination coefficient by sensibilities than by textures. But there were little correlation between a objective handle and preference of weft knit fabrics.

• Proceedings of the IEEK Conference
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• 대한전자공학회 2003년도 하계종합학술대회 논문집 Ⅲ
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• pp.1475-1478
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• 2003

When multimedia contents are adapted to different terminals in the ubiquitous computing environment, the contents' modalities can be converted variously. In this paper, we present an efficient user preference that enable user to specify his choices on the modalities of the adapted contents. We also propose the methods to systematically integrate the user preference into the content adaptation process. This modality conversion preference has been developed as a description tool for MPEG-21 Digital Item Adaptation (DIA).