• Title/Summary/Keyword: Contents Management

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Diversification Strategy through Market Creation: The Case of CJ Group

  • Jeong, Jaeseok;Kim, Nam Jung;Lim, Hyunjoo;Kang, Hyoung Goo;Moon, Junghoon
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.1-32
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    • 2014
  • The purpose of this paper is to investigate upon a diversification strategy through market creation of CJ Group, which has contributed in positioning of the firm as one of the leading conglomerates in South Korea. With such objective, the background of CJ Group, followed by its business diversification strategies were explored, with reference to several case studies. The history of CJ Group began with establishment of CheilJedang Industrial Corporation in 1953, as the first domestic sugar producer and exporter of South Korea. The corporation gradually expanded its business ever since at both national and global level, to include the fields of food production, pharmaceutical, biotechnology, and life chemicals. Later, CheilJedang (CJ) Group was established as an affiliate of CheilJedang Industrial Corporation. With such independence, extension of business has been witnessed across the industries of media, entertainment, finance, information technology and distribution. Thus, the current CJ Group pursues to define itself as a progressive global living culture company with four major business categories from food and food service, biotechnology, entertainment and media, and logistics. Despite its success in today's market, CJ Group underwent hardships in its business diversification in 1990s due to indiscreet management, along with the Asian financial crisis. Here, many firms overcame the financial difficulties by taking advantage of the exchange rate for overseas expansion. Though, CJ Group tried to differentiate itself by focusing on the domestic market by creating something out of nothing. Hence, CJ Group takes a unique position among many cases of business diversification and their categorization. In an effort to identify and classify the types of growth experienced by the top 30 companies in South Korea, the firms were categorized into four groups according to their diversification strategies adapted after the Asian financial crisis. Based on the mode and time of entry, corporations were identified either as the 'Explorer', 'Invader', 'Venture Capitalist', or 'Assimilator'. Here, the majority of the firms showed the qualities of Invader, entering mature markets through large-scaled mergers and acquisitions. However, CJ Group was the only firm that was categorized as an Explorer, for its focus on the newly emerging service sector in culture-contents industry. This diversification strategy through market creation is worth examining, due to its contribution in generating simultaneous growth between the market and the company itself. Diverse brands of CJ Group have been referred to as case studies in this regard, from 'Hatban', 'Cine de Chef', 'VIPS' to 'CJ GLS'. These four businesses, each to represent processed food, film, restaurant service, and logistics industries respectively, show CJ Group's effectiveness in creating a whole new category of goods and services that are innovative. In fact, such businesses not only contributed in advancement of consumers' wellbeing, but toward generating additional value and employment. It is true that the diversification strategy of CJ Group requires long-term capital investment with high risk, compared to the other strategies mentioned in the paper. However, this model does create high employment and additional values that are positive to both the society and the firm itself. Therefore, the paper comes to a conclusion that the diversification strategy through market creation conveys the most positive impact relative to the others.

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Effects of Country-of-Origin Dimensions on Product Evaluations: A Role of Motivational Focus (원산지 개념의 구성 차원이 소비자의 제품평가에 미치는 영향: 동기성향의 효과)

  • Shin, Sohyoun;Kim, Sanguk;Chaiy, Seoil
    • Asia Marketing Journal
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    • v.10 no.2
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    • pp.71-98
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    • 2008
  • Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation's strategic decisions on choosing a domain of its product manufacturing for several critical reasons, for cost reduction or better image. We displayed two constructs of brand and manufacture in a positive and negative country image group to reconfirm the existence of the effects of COO. Additionally, the effects of respondents' regulatory fit between their motivational focus and the contents of product messages, have been declared. Furthermore the respondents' motivational focus moderates the main effect of COO on product evaluations in a positive 'made-in' combination, while, surprisingly, it does not statistically moderate in a negative, except attitude. Based on the results, implications and suggestions on how to plan and execute more effective marketing strategies regarding COO dimensions, especially COO of manufacture, are separately presented for each situations when it has already been determined and when it is to be.

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A Comparative Study of Smart Manufacturing Innovation Supply Industry in Germany and Korea (독일과 한국의 스마트 제조혁신 전략에 대한 비교분석 및 시사점 - 양국의 공급산업 전략을 중심으로 -)

  • Sang-Jin Lee;Yun-Hyeok Choi;Jae Kyu Myung
    • Journal of Practical Engineering Education
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    • v.14 no.3
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    • pp.601-608
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    • 2022
  • This study examines the current status of smart manufacturing innovation policies in Germany and Korea, compares and analyzes the supply industry strategies of both countries, and suggests the direction for Korea's smart manufacturing innovation supply industry. Germany's supply industry strategy aims to strengthen the market dominance of domestic suppliers through high technology, compatibility, and high reliability based on reference for global demanding companies. On the other hand, the Korea's supply industry strategy remains at the level improvement of the demanding companies by stage, so it is time to take a long-term and consistent response with the goal of implementing smartization at the advanced level. By referring to Germany's supply industry strategy for the advancement of smart factories, it was intended to help in establishing government support policies and supplier strategies. In addition, based on the analysis results of the supply industry strategies of both countries, improvement measures for the advancement of Korea's smart factories were presented. Ultimately, the contents of this study can be used as basic data for policy establishment to strengthen the industrial competitiveness of Korea's small and medium-sized suppliers.

A Case Study on Response of Cooperative Education Programs in Accordance with the Amendment of Regulation of Ministry of Education (교육부 고시 개정에 따른 기업의 현장실습학기제 대응 사례 연구)

  • Young-sam Yoo;Ji-sung Park;Eui-taek Hwang;Tae-hyung Kim
    • Journal of Practical Engineering Education
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    • v.15 no.1
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    • pp.107-117
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    • 2023
  • The operating regulations of the undergraduate co-op amended and announced on July 6, 2021 aim to enhance the quality of co-op and improve student rights through the standardized operation. However, among the revisions, 75% of the minimum wage and up to 25% of job training are acting as great difficulties in corporate participation in the co-op. Therefore, the purpose of this study is to review the concept of the co-op and the main contents of the revision of the Ministry of Education's operating regulations, and to examine companies' perceptions and responses. As a result of the study, some companies were not aware of the revision of the notice in detail. In addition, the revisions related to the training support fee was found to be the biggest concern among the corporates, and the burden of job training also existed among the corporates. Based on the research results, policy improvement directions were discussed, and the implications and limitations of this study were also suggested.

Amino Acid, Phytic Acid, and Trypsin Inhibitor Contents of Korean Soybeans Before and After Fermentation by Rhizopus oligosporus (Rhizopus oligosporus 발효에 따른 국산 콩의 아미노산, 피틴산 및 트립신 저해제 함량)

  • Hye-Young Park;Hana Song;Hyun-Joo Kim;Min-Jung Seo;Hye Sun Choi;Jiyoung Park;Eun-Yeong Sim;Hong-Sik Kim
    • The Korean Journal of Food And Nutrition
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    • v.36 no.5
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    • pp.415-424
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    • 2023
  • This study investigated the nutritional characteristics of before and after fermentation of domestic soybean (Glycine max L.) by Rhizopus oligosporus. The soybean storage proteins, β-conglycinin (11S globulin) and glycinin (7S globulin), were the most abundant in Seonyu (SY) and Danbaegkong (DBK), with concentrations of 253.4 mg/g and 193.0 mg/g, respectively. For 11S/7S related to sulfur-containing amino acid, DBK had a value of 0.95, making it the most excellent nutritionally among all the cultivars. The free amino acid content significantly increased from 0.04~10.45 mg/g before fermentation to 1.37~16.95 mg/g after fermentation, and the essential amino acid composition increased, confirming an improvement in protein quality after fermentation. Phytic acid, known as a nutritional inhibitor of soybeans, decreased from 1.66~2.13 g/100 g before fermentation to 0.90~1.58 g/100 g after fermentation, suggesting that mineral absorption inhibition was alleviated. In addition, the trypsin inhibitor content is suppressed by 76.20% to 81.25% after fermentation, which is expected to improve protein utilization in the body. This study confirmed some properties of fermented products by Rhizopus oligosporus using domestic soybeans, and these results are presented to serve as the basic data for establishing new uses of Korean soybean cultivars.

Fruit Morphology, Citrulline, and Arginine Levels in Diverse Watermelon (Citrullus lanatus) Germplasm Collections

  • Awraris Derbie Assefa;On-Sook Hur;Na-Young Ro;Jae-Eun Lee;Ae-Jin Hwang;Bit-Sam Kim;Ju-hee Rhee;Jung Yoon Yi;Ji Hyun Kim;Ho-Sun Lee;Jung-Sook Sung;Myung-Kon Kim;Jae-Jong Noh
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2020.08a
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    • pp.33-33
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    • 2020
  • Watermelon (Citrullus lanatus) is a non-seasonal, economically important, cucurbit cultivated throughout the world with Asia as a continent contributing the most. As part of the effort in diversifying watermelon genetic resources in the already cultivated group, this study was devoted to providing baseline data on morphological quality traits and health-beneficial phytonutrients of watermelon germplasm collections, thereby promoting watermelon research and cultivation programs. To this end, we reported morphological traits, citrulline, and arginine levels of watermelon genetic resources obtained from the gene bank of Agrobiodiversity Center, Republic of Korea, and discussed the relationship between each other. Diverse characteristics were observed among many of the traits. But, most of the genetic resources (>90%) were either red or pink-fleshed. Korean origin fruits contained intermediate levels of soluble solid content (SSC) while The USA, Russian, Tajikistan, Turkmenistan, Taiwan, and Uruguay originated had generally the highest levels of soluble solids. The citrulline and arginine contents using HPLC method were ranged from 6.9 to 52.1 mg/g (average, 27.3 mg/g) and 1.8 to 21.3 mg/g (average, 9.8 mg/g), respectively. The citrulline content determined using Citrulline Assay Kit was ranged from 6.5 to 42.8 mg/g (average, 27.0 mg/g). Resources with high citrulline and arginine levels contained low SSC. Whereas, red- and pink-colored flesh samples had less citrulline compared to yellow and orange. In addition to the profiling of morphological characters and phytonutrients, molecular marker characterization and identification of sources of resistance to diseases and pests are recommended for a more complete diversity analysis of watermelon genetic resources.

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Empirical Research on the Causal Effect of Implementation of "With-COVID19" Policy on the Viewer Engagement of Online Fitness Contents (위드코로나 정책이 온라인 피트니스 콘텐츠의 시청자 참여도에 미치는 영향에 대한 실증 연구)

  • Byoung-Hyuk Ahn;Jiye Baek
    • Information Systems Review
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    • v.25 no.4
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    • pp.1-25
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    • 2023
  • The online fitness industry has experienced rapid growth in recent years, overcoming physical constraints of conventional fitness programs. The COVID-19 pandemic accelerated the trend as social distancing policies were implemented. However, as financial distress of offline gyms worsened, the Korean government implemented the "With-COVID19" policy, which lifted most of the restrictions and regulations on offline gyms, on November 1st, 2021, raising concerns about the loss of drivers for the growth of the online fitness industry. Using regression discontinuity design in time (RDDiT), this study investigates the causal effect of the "With-COVID19" policy on the viewer engagement of online fitness content. Contrary to expectations that viewer engagement would decrease, it increased by 21%. Additionally, subgroup analysis based on opportunity cost reveals heterogeneity, and the high-cost group experienced a greater increase of 32% compared to low-cost group. Based on these findings, the study provides possible mechanisms of the increase, theoretical contributions on using RDDiT in the Information Systems, and practical implications for guidelines on managing online fitness platforms and content in the era of digital transformation.

A Study on the Status of Fine Dust Generated from Construction Waste Intermediate Treatment Plants in Rural Area and Its Impact on Neighboring Areas (농촌지역 건설폐기물 중간처리 사업장에서 발생하는 미세먼지의 발생 현황 및 인근 지역에 미치는 영향 연구)

  • Jang, Kyong-Pil;Park, Ji-Sun;Kim, Byung-Yun
    • Journal of the Korean Institute of Rural Architecture
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    • v.25 no.4
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    • pp.9-16
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    • 2023
  • In this study, the status and characteristics of fine dust and its impact on neighboring areas were investigated to proactively respond to the government's environmental regulations expected in the future and to minimize the damage by the fine dust generated at construction waste intermediate treatment plants. In addition, since there are no such plants that can affect the surroundings with no houses or other waste treatment sites nearby, an independently located construction waste intermediate treatment plant was selected to compare the characteristics of fine dust with that from the construction waste intermediate treatment sites located in the downtown area. The conclusions of the study are as follows. (1) The measurement results of PM10 at 4 points in the plant showed that the location where the crushing facility was operating had an elevated level of fine dust at 80㎍/m3 on average and a maximum of 124㎍/m3, and the level rose to 110㎍/m3 at points where vehicles frequent. (2) The PM2.5 measurement results inside the plant showed that the average concentration of the reference point was 16㎍/m3 and the maximum value was 20㎍/m3, which was distributed within the management standard. (3) It was found that the average concentration of PM10 in the nearby area ranged from 28 to 38㎍/m3, which was similar to or lower than 36㎍/m3 of the reference point. Therefore, the concentration of the fine dust generated in the plant had a negligible effect on the increase in concentration of fine dust in nearby areas. (4) The heavy metal contents were measured from the filter paper collected from the plant. The PM10 was found to be about 14 to 26ng/m3, and PM 2.5 was 25 to 28ng/m3, which was the average of domestic atmospheric concentrations. (5) The SEM-EDX analysis results showed that the PM10 contained Si and O around 40% similarly for both. The SiO2, a component of silica occupied the most and C was present as CaCO3, which was assumed to be a limestone component. The remaining components included NaO, Al2O3, and CaO as trace oxides. (6) The SEM-EDX analysis results showed that the PM 2.5 contained 5 to 7% of Cl, which is a chlorine ion, and a small amount of K was detected at 2.51% in the sample from the shutdown plant.

Signal and Telegram Security Messenger Digital Forensic Analysis study in Android Environment (안드로이드 환경에서 Signal과 Telegram 보안 메신저 디지털 포렌식분석 연구)

  • Jae-Min Kwon;Won-Hyung Park;Youn-sung Choi
    • Convergence Security Journal
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    • v.23 no.3
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    • pp.13-20
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    • 2023
  • This study conducted a digital forensic analysis of Signal and Telegram, two secure messengers widely used in the Android environment. As mobile messengers currently play an important role in daily life, data management and security within these apps have become very important issues. Signal and Telegram, among others, are secure messengers that are highly reliable among users, and they safely protect users' personal information based on encryption technology. However, much research is still needed on how to analyze these encrypted data. In order to solve these problems, in this study, an in-depth analysis was conducted on the message encryption of Signal and Telegram and the database structure and encryption method in Android devices. In the case of Signal, we were able to successfully decrypt encrypted messages that are difficult to access from the outside due to complex algorithms and confirm the contents. In addition, the database structure of the two messenger apps was analyzed in detail and the information was organized into a folder structure and file format that could be used at any time. It is expected that more accurate and detailed digital forensic analysis will be possible in the future by applying more advanced technology and methodology based on the analyzed information. It is expected that this research will help increase understanding of secure messengers such as Signal and Telegram, which will open up possibilities for use in various aspects such as personal information protection and crime prevention.

Institutionalization for the Effective Establishment and Management of Wind Corridor Forests (도시 바람길숲 활성화를 위한 제도화 방안)

  • Ju-Hyeon Park;Jeong-Hee Eum;Jeong-Min Son
    • Korean Journal of Environment and Ecology
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    • v.38 no.1
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    • pp.108-120
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    • 2024
  • This study proposes measures for institutionalization and its inter-departmental linkages to increase the effectiveness of wind corridor forests in response to changing urban environmental issues and climate change. For this purpose, the study reviewed laws and regulations containing terms related to urban wind corridors, identified the roles and relationships of wind corridor forests required in relevant plans, and assessed high-level and basic plans for wind corridor forests to identify issues in the current establishment of wind corridor forests and derive key issues related to them. Based on these results, institutionalization measures for legislating wind corridor forests and their effectiveness methods were suggested. This study proposes 1) defining terms and establishing legal and institutional foundations and 2) establishing hierarchies with related plans and a legal basis for the basic plan for wind corridor forest as an institutional plan for legalization of wind corridor forest, and 1) establishing a legal and institutional foundation for constructing spatial data like analysis maps and 2) establishing the guidelines for the basic plan and for creating and managing wind corridor forests and their contents as an institutional plan for effective revitalization. It is expected that this study can be utilized as basic data for establishing laws and regulations related to wind corridor forests and can contribute to the institutionalization research of basic plans. It is also hoped to be used as basic data for systematically constructing wind corridor forests.